<h4>Conclusion</h4>
On-site and off-site SEO are both critical components of a successful digital marketing strategy. While on-site SEO focuses on optimising elements within the website, off-site SEO involves optimising factors outside of the website that affect its ranking on SERPs. By combining these two approaches, webmasters can improve their website's relevance, authority, and trustworthiness, resulting in higher search engine rankings and increased traffic.