<h3>Record Months Straight Out of the Gate.</h3>
Actuate had been working with The Shirt Company for years, maintaining their Magento 1 site. When the platform reached end of life, we treated the migration as a strategic opportunity rather than a technical chore. We ran discovery sessions to understand who the customers really were, using analytics data to challenge and refine assumptions, and created detailed personas that shaped every design and UX decision.

The build took three months, covering full data migration from Magento 1, a persona-driven redesign with enhanced size guides and significantly richer product imagery, streamlined navigation with clearer calls-to-action, and performance optimisations across every page. We integrated Glopal to handle multi-currency pricing and localised experiences, opening up international markets for the first time. Stripe was added for mobile payments, and the entire checkout was rebuilt to inspire the confidence that luxury fashion purchases demand.