<h3>Competing with One Hand Tied Behind Their Back</h3>
Reliant is a leading household electricals and technology retailer based in the North-west, selling established brands including Samsung, LG, and Bosch across both B2B and B2C channels. The product range is broad, the prices are competitive, and the team knows their market inside out.

But they had a problem that was almost impossible to solve from where they were sitting.

Their incumbent agency was also their ERP provider. On the surface, that might sound convenient, one supplier handling both systems. In practice, it meant Reliant had no real control over their own website. Design decisions were made for them. New functionality was developed on the provider's timeline and then rolled out across their entire client base, including Reliant's direct competitors. Every feature Reliant paid for was shared with the businesses they were trying to beat.

If you're running ecommerce in a competitive market and you can't differentiate your online experience, you're not competing: you're just keeping up. And Reliant wasn't even doing that.

To make matters worse, the technical implementation was poor. Critical functions like stock checks and energy efficiency ratings were hard-coded into the templates, reading huge blocks of XML data on every single page load and loop. The site was slow, inflexible, and built by a team that weren't Magento specialists.