<h3>A Clean Break and a Year of Compounding Gains.</h3>
The Skirting Board Shop's previous agency had built custom modules that only they could maintain, creating a dependency that made it nearly impossible to walk away. We recommended a full Hyvä rebuild that would eliminate that dependency entirely, and delivered it in two months. The existing backend data and integrations were preserved, but everything the customer sees and interacts with was rebuilt from scratch for speed, usability, and conversion.

The impact was immediate. A faster, properly structured site meant search engines could crawl and index it effectively for the first time, driving a 670% increase in new visitors. We built a product calculator directly into the product pages to help customers determine the right quantity, redesigned the product listing and detail pages for clarity and simplicity, and added intelligent cart upsells that surface complementary products at exactly the right moment.

Over a year of retained CRO, every improvement has been rooted in how customers actually shop for these products, compounding initial gains into sustained, measurable growth while giving the team complete independence from their previous agency.