Hi Actuate,

Let’s get one thing straight: You are not selling a product—you are selling a solution. 

A great offer is about solving a specific problem for your customers in a way that is so compelling they can’t resist.

Dan Kennedy often says, “Your offer is everything.” It’s the backbone of your marketing campaign. 

Here’s how to create offers that your audience can’t resist.

Step 1: Identify the Problem You’re Solving
To create an irresistible offer, first, define the pain point your product solves. Speak directly to the customer’s problem.

Example 1:
A home cleaning service might offer: “Tired of spending weekends cleaning? We’ll get it done for you, so you can enjoy your free time.”

Example 2:
A digital marketer could offer: “Struggling to drive traffic to your website? Let us boost your traffic by 50% with a proven strategy.”

Step 2: Add Bonuses to Stack the Value
Bonuses increase the perceived value of your offer. The more bonuses you add, the better your offer becomes.

Example 1:
A personal trainer might offer a free nutrition plan for every client who signs up for a fitness program.

Example 2:
A business consultant might offer a free 1-hour consultation with every new subscription to their monthly program.

Example 3:
An online store might offer a free guide on how to maximize product usage with every purchase over $50.

Step 3: Introduce Urgency and Scarcity
Create urgency and scarcity to get people to act now. Without urgency, people will procrastinate and never take action.

Example 1:
“Sign up in the next 24 hours, and we’ll add an extra $100 worth of bonus material to your program.”

Example 2:
“Only 10 spots left for this exclusive VIP package—don’t miss out!”

Your Action Step:
Start thinking about your offers—how can you identify a problem, add value with bonuses, and create urgency to drive action?

Tomorrow, we’ll discuss how to grab attention and write headlines that instantly draw people in.

Best regards,
Kevin

Who is Dan Kennedy?
https://books.forbes.com/authors/dan-kennedy/




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