<h3>Built for Vans, Not Desks</h3>
Before writing a single line of code, we ran a discovery day with the Mere team to understand how their trade customers actually worked. The insight that shaped everything was this: plumbers and bathroom fitters are on site during the day, browsing on their phones between jobs, and placing orders in the evening. The platform needed to work for that reality, not for someone sitting at a desk during office hours.

We transformed the existing brochure-only Magento site into a fully transactional B2B ecommerce platform, designed mobile-first from the ground up. The responsive build uses a flexible framework that pulls through extensive product imagery while maintaining fast load times. Product pages combine beautiful in-situ photography with the practical information trade customers need: specifications, dimensions, and installation details accessible within a few taps. Related product suggestions help fitters find everything they need for a complete installation without searching separately for each component.

The checkout was built for speed and simplicity; trade customers ordering regularly don't want forms or unnecessary steps. A streamlined wholesale journey gets them from basket to confirmation as quickly as possible, whether it's the first order or the fiftieth. Mere backed the launch with a push to their existing customer base, and the combination of a site built for how tradespeople actually work and an active adoption campaign delivered a 40%+ increase in new B2B accounts.