<h3>A Clean Migration and a Platform That Actually Works.</h3>
Robinsons had already spent over £40k on a bespoke Aero Commerce build that couldn't process sales reliably. We audited the existing site, gave them an honest assessment, and recommended a full migration to Shopify, the fastest, most cost-effective route to a store that worked. The timeline was tight and the budget had already been stretched, so every decision was focused on what would move the needle commercially.

We built the new Shopify store in three months using proven ecommerce best practices: clean design, clear navigation, fast page loads, and a checkout that doesn't get in the way. The existing ePOS system was integrated cleanly so the team could manage in-store and online channels without duplication. Every customer record, product, and order was migrated from Aero Commerce without data loss, so the business could pick up exactly where it left off on a platform that actually performed.

Since November 2023, Actuate has been retained for ongoing CRO, systematically working through product listing pages, product detail pages, reviews integration, and shipping messaging to compound the initial gains.