<h3>Engineering Credibility from Scratch</h3>
Homefeeling had the product range, the supply chain, and the brand identity. But no website and no reputation. In a market where customers spend hundreds of pounds on appliances they'll rely on for years, trust isn't optional. We took the brand agency's designs and built them into a Magento 2 store engineered for credibility as much as conversion, filtering every UX decision through a single question: does this make a first-time visitor feel confident enough to spend £500 with a brand they've never heard of?

Warranty information was built prominently into product pages, making coverage, terms, and reassurance immediately visible rather than buried in small print. Technical specifications were comprehensive and clearly formatted, covering energy ratings, dimensions, capacity, and programme options so customers could compare without leaving the site. The browsing experience was designed for considered purchases: clean layouts, logical product categorisation, and space for customers to research and compare before committing.

The build was completed in three months, from brand agency designs to a fully functional store ready to take orders. Homefeeling launched with a platform that looked and felt like an established retailer from day one, with the trust-building features needed to compete against Currys, John Lewis, and the other household names that dominate the white goods market.