<h3>From Frozen in Place to Fully in Control.</h3>
W.Howard's website was static HTML and CSS, no CMS, no product search, no way for the marketing team to update anything without a developer. For Europe's leading MDF profile supplier, the gap between the business's market position and its digital presence was enormous. We built a completely new platform on Magento 2 with Hyvä that brought the full product catalogue to life online.

The new site features intuitive product search and filtering designed for how trade professionals actually work, letting users locate products by specification, category, type, and dimension. Technical data sheets and detailed specifications are accessible within a few clicks, and downloadable brochures organised by category brought W.Howard's powerful printed sales tools into the digital world. Video tutorials and rich content throughout the site position the business as a knowledgeable partner rather than just a supplier.

Critically, the Hyvä frontend handed full content control back to the marketing team. What previously required a developer and a queue now takes minutes. And the Magento 2 foundation means the infrastructure is ready for direct B2B ecommerce whenever the business decides to take that step.