<h3>Understanding a Brand Built on Social.</h3>
Oh Polly wasn't a typical fashion startup. Their audience had been built entirely through social media: Instagram posts, viral content, and a visual identity defined by pastel tones and trend-driven styling. The website couldn't just be a shop. It had to feel like a natural extension of the social experience that had built the brand in the first place.

We immersed ourselves in the brand, its ethical culture, its Cambodian charity roots through The Brannerson Foundation, and crucially, what motivated, inspired, and engaged its audience. A thorough analysis of Oh Polly's social activity directly informed the site's visual style, tone, and user experience. Every design decision was rooted in what had already proven to resonate with their customers.