<h3>Smarter Product Detail Pages</h3>
The PDP is where the buying decision happens. Or doesn't. Our audit identified that AUTOID's product pages weren't working hard enough to build confidence and drive conversion. We've been systematically improving the PDP experience, ensuring customers have the information, imagery, and reassurance they need to commit to a purchase. This work is ongoing, with new UX flows currently being built out to push conversion rates even further.