<h3>A Long Partnership, a New Platform</h3>
Be My Bear is the original build-anywhere-bear kit company, make-a-bear kits that let children of all ages create their own cuddly toy wherever they like. It's a product people love, sold directly to consumers and to wholesale and retail customers across the UK.

Actuate had been working with Be My Bear for over a year, having originally helped them migrate from CS-Cart to Magento 1, a move that delivered huge improvements and significantly healthier sales. The relationship was built on trust and results.

But Magento 1 had a shelf life. When Magento 2 arrived, it presented the perfect opportunity to do more than just migrate. It was a chance to completely rethink the online experience, redesign the site around the customer, and build a platform that could serve both their B2C and B2B audiences from a single system.

The timing wasn't ideal. The project kicked off during lockdown, on a platform that was brand new to the market. But sometimes the right time to build is when everything else is standing still.