<h3>From a Quick Fix to a Complete Rebuild</h3>
Helmet City didn't come to us for a website rebuild. They came because their GA4 tracking wasn't working. We fixed it, earned their trust, and then audited the wider site. The findings confirmed what the team suspected: a bloated ThemeForest theme loaded with dozens of unnecessary plugins was dragging performance down and preventing the online store from matching the strength of their five physical locations.

We recommended a full Hyvä rebuild with a UX-first design built specifically for how motorcycle gear shoppers browse and buy. The entire frontend was stripped back and rebuilt for speed, shaving 4 seconds off page load times. Product discovery was restructured around clear category architecture and intuitive filtering, and the project was delivered in time for Black Friday, one of Helmet City's biggest trading periods.

Since the rebuild, Actuate has been retained for ongoing CRO and support, delivering smarter helmet sizing displays, cross-sell and upsell optimisation, and a completely rebuilt search solution that alone contributed an additional 9% conversion increase and 5% turnover growth.