<h3>A New Brand in a Market That Runs on Trust</h3>
Buying a washing machine, a cooker, or a microwave isn't an impulse purchase. Customers are spending hundreds of pounds on appliances they'll rely on every day for years. They want to buy from brands and retailers they trust: names they recognise, sites that feel established, and experiences that reassure them their money is well spent.

That's the challenge when you're launching a brand new white goods retailer. Homefeeling had the product range, the supply chain, and the ambition. Their brand agency had created the visual identity. What they didn't have was a website. Or a reputation. They needed an ecommerce platform that could do the job of building trust from the very first visit, convincing customers to buy high-value appliances from a name they'd never seen before.

They came to Actuate with the designs ready and a clear brief: build a Magento 2 store that instils confidence, showcases the product range properly, and launches fast.