<h3>A Brand-New Experience on a Brand-New Platform</h3>
Actuate had already helped Be My Bear migrate from CS-Cart to Magento 1, delivering significant improvements. When Magento 2 arrived, we used the migration as an opportunity to completely rethink the online experience rather than simply swapping platforms. Through extensive wireframing and design sprints, we developed a look and feel that captured the warmth and fun of the product: soft, welcoming colour palettes chosen for readability and visual hierarchy as much as aesthetics.

The most significant architectural decision was building dual B2C and B2B storefronts on a single Magento 2 instance. Consumer customers buying bear kits for parties and gifts get one tailored experience; wholesale customers ordering in bulk for retail get another. Separate pricing, catalogues, and customer journeys, all managed from one backend. We also built downloadable party pack functionality, deeper loyalty features, and integrated StoreFeeder for seamless warehouse management across both channels.

Cross-selling and upselling were woven throughout the customer journey at key decision points, driving a 5% increase in average order value. The entire project was delivered during lockdown, on a platform that was brand new to the market. And the site more than doubled the conversion rate despite pandemic traffic declines.