<h3>Twenty Years of Phone Orders. Time for a New Channel</h3>
Mere Bathrooms is a family-owned business with over 20 years of experience in bathroom fittings, supplying a wide range of quality products from established British brands including Tissino, Isvea, Thermonet, Reef, and Dukkaboard. Their reputation in the trade is built on product quality, reliability, and relationships.

But their website wasn't part of that relationship. They were already on Magento, but only using it as a brochure, a static showcase of products with no transactional capability. Wholesale customers were placing every order over the phone or by email. The sales process worked, but it was entirely dependent on office hours, available staff, and manual processing.

The biggest untapped opportunity wasn't a new product range or a new market segment. It was their existing customers: plumbers, bathroom fitters, and installers who needed to place orders outside of office hours and access product resources while on site. These customers were already buying from Mere. They just couldn't do it online.

For any B2B business still relying on phone and email ordering, the question isn't whether your customers want to order online. It's how much revenue you're leaving on the table by not letting them.