<h3>Diagnosing the Problem, Then Fixing Everything Else.</h3>
What started as an urgent investigation into collapsing traffic became a long-term strategic partnership. On our very first call, we identified that all metadata across the site had been stripped out, making every product and collection page invisible to search engines. We fixed that immediately, then carried out a full NNP audit that revealed a much wider set of issues suppressing performance.

We audited and culled the entire app stack, removing years of accumulated bloat that was taxing every page load. The mega navigation was rebuilt from the ground up around three intuitive entry points, shop by car, shop by brand, and shop by product type, designed for a catalogue spanning thousands of SKUs across dozens of vehicle makes. Product detail pages were systematically improved to build confidence and drive conversion, and the membership programme was redesigned to make the value proposition immediately clear.

Actuate now operates as an embedded extension of the AUTOID team, providing the ongoing CRO expertise, technical oversight, and strategic direction that keeps the numbers climbing month after month.