<h3>Understanding How the Trade Actually Works.</h3>
Before writing a single line of code, we ran a discovery day with the Mere team. We needed to understand their client base, how they operated internally, and how the website could support, not replace, their sales team's customer relationships.

The insight that shaped the entire project was this: Mere's core customers are tradespeople. They're on site during the day, often without access to a desktop. When they need to check a product spec, reference an installation guide, or place an order for a job they're starting tomorrow, they're reaching for their phone: usually outside of 9-to-5 hours.

The new platform needed to work for that reality. Fast on mobile. Easy to browse with one hand. Product information accessible in seconds. And a checkout that a plumber could complete from a van at 10pm without needing to call anyone.