<h3>A Market Leader with a Website That Didn't Move.</h3>
W.Howard is one of Europe's foremost producers and suppliers of MDF profiles, from skirtings and architraves to window boards, wall panelling, door linings, and bespoke products. Their reputation in the trade is built on range, quality, and reliability. Their product catalogue is one of the widest in Europe. Their customers include builders' merchants, specialist trade manufacturers, and retailers across the UK.

But their website was static HTML and CSS. No CMS. No product search. No way for the marketing team to update content without a developer. No way for trade customers to browse the full product range, access technical specifications, or discover new products online. Everything the business did digitally was frozen in place.

For a company whose printed brochures were a core sales tool, used at trade events and by retailers in-store to sell to their own customers, the gap between the physical marketing materials and the online presence was stark. The website didn't reflect the business. It didn't support the sales process. And it certainly wasn't opening any new doors.

If your digital presence isn't keeping pace with your market position, every day it stays static is a day your competitors are easier to find, easier to buy from, and easier to choose.