<span style="font-weight: 400;">eCommerce has evolved rapidly over the years and lots of businesses and companies have entered the online market. While this side of the business can be beneficial, competition is at an all-time high. </span>

<span style="font-weight: 400;">If you’re a small business entering the eCommerce market, you need to stand out from the crowd. While investing money into developing your eCommerce website plays a crucial role, it doesn’t guarantee success. </span>

<span style="font-weight: 400;">You need to plan strategically to attract more customers and ensure that they purchase your products. For instance, having a thought-out marketing strategy can help you reach a wider audience, regardless of your business’ size.</span>

<span style="font-weight: 400;">There are many aspects you can focus on, depending on the type of products and services that you offer. However, there are some basics that you’ll need to cover to facilitate growth for your eCommerce business.</span>

<span style="font-weight: 400;">To help you out, we’ve created a list of eCommerce strategy tips for small businesses to help you gain more sales. </span>

<span style="font-weight: 400;">Let’s get started! </span>
<h2><b>1. Highlight New Products</b></h2>
<span style="font-weight: 400;">A common eCommerce strategy for beginners is to highlight certain products on your website. We highly recommend putting your new products and services in the spotlight, because they will have a higher appeal. </span>

<span style="font-weight: 400;">You can promote these products and services on different social platforms and link to your eCommerce website. If you put the new item on your main page, this helps consumers purchase it quickly. </span>

<span style="font-weight: 400;">Highlighting and promoting new products plays a crucial role if you’re a small business looking to build an online presence. It can cause customers to stay on their toes if they want to buy your products, especially if you have limited stock. </span>

<span style="font-weight: 400;">Several aspects go into making this </span><a href="https://actuate.webpreview.co/services/ecommerce-strategy/"><span style="font-weight: 400;">eCommerce strategy</span></a><span style="font-weight: 400;"> successful for small businesses. We recommend taking the help of experts, like the </span><a href="https://actuate.webpreview.co/contact"><span style="font-weight: 400;">ones at Actuate Agency</span></a><span style="font-weight: 400;">, to help grow your eCommerce business. </span>
<h2><b>2. Offer More Payment Options</b></h2>
<span style="font-weight: 400;">If you’re running an eCommerce website, it’s essential to provide a lot of payment options for your customers. This allows for a seamless purchase experience and appeal to a wide range of consumers. It also helps to reduce cart abandonment rates, increasing your sales. </span>

<span style="font-weight: 400;">Make sure to add payment options that have proper security and comply with regulations. This shows customers that you care about providing them with a premium and safe shopping experience. </span>

<span style="font-weight: 400;">Additionally, make sure to </span><a href="https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/"><span style="font-weight: 400;">provide good UX design</span></a><span style="font-weight: 400;"> as it gives a more premium feel to your website. It can get your customers to trust you, increasing the chances that they’ll purchase from you. </span>
<h2><b>3. Provide Discounts</b></h2>
<span style="font-weight: 400;">Discounts provide an incentive for your web traffic to purchase your products and services. This is an effective eCommerce strategy for small businesses that are looking to get new customers. </span>

<a href="https://www.invespcro.com/blog/ecommerce-discount-pricing-strategies/" target="_blank" rel="noopener"><span style="font-weight: 400;">Products with discount prices</span></a><span style="font-weight: 400;"> are eye-catching on a website and customers feel good about buying at a lower price. If you want to get more sales by providing a discount, we recommend advertising them on your website. </span>

<span style="font-weight: 400;">The location of the discounts, any promotions and the timing can have a big impact on your conversion rate. You can take advantage of your website design to provide these discounts to your customers. </span>

<span style="font-weight: 400;">In such cases, we recommend using our </span><a href="https://actuate.webpreview.co/services/ecommerce-development/"><span style="font-weight: 400;">Aero and Shopify eCommerce development services</span></a><span style="font-weight: 400;">. These development applications provide more versatility, helping you implement </span><a href="https://actuate.webpreview.co/services/ecommerce-strategy/"><span style="font-weight: 400;">more eCommerce strategies</span></a><span style="font-weight: 400;"> on your website. </span>
<h2><b>4. Optimise Your Website Content</b></h2>
<span style="font-weight: 400;">Optimising your content is an effective way to grow your eCommerce website, especially if you’re a small business. It can help you gain more visitors that can easily turn into potential customers. </span>

<span style="font-weight: 400;">It doesn’t matter how many features you can provide on your products, they won’t come out on the top of Google search results if your content isn’t optimised. If you optimise the content and come up with </span><a href="https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/"><span style="font-weight: 400;">an effective eCommerce plan</span></a><span style="font-weight: 400;">, you can generate more sales. </span>

<span style="font-weight: 400;">Due to this, you must take a look at the product pages on your website and optimise them to attract your target audience. You can optimise your eCommerce website by providing a </span><a href="https://actuate.webpreview.co/services/design-ux/"><span style="font-weight: 400;">better user experience, design</span></a><span style="font-weight: 400;"> and content. </span>