<h3>Seeing Past the Symptoms</h3>
A high abandoned cart rate is rarely the root problem. It\'s a signal that something deeper is broken. During our discovery session, we set out to understand exactly where the experience was failing.

The findings were clear. Bounce rates were high. The checkout was slow and frustrating. The bespoke product builder, the core of Willow &amp; Hall's offering, was powerful, but the journey surrounding it was creating friction at every step. Customers were investing time configuring their ideal sofa, only to abandon at the point of purchase.

Behind the scenes, the operational picture was just as concerning. Stock management was consuming the team's bandwidth. Promotions were a constant source of risk. And the SalesForce integration that should have been enabling smarter, more personalised customer engagement was doing the opposite.

For any ecommerce leader, this is the scenario you dread: a team spending more time firefighting than growing the business.