<h3>Finding the Root Cause.</h3>
On the very first call, we identified something critical: all metadata across the site had been stripped out. Product pages, collection pages, key landing pages, all invisible to search engines. This single issue explained the catastrophic drop in organic rankings and the traffic that followed.

But the problems ran deeper. We carried out an in-depth NNP audit, a comprehensive review of the site's performance, usability, and commercial effectiveness. It highlighted several areas that were actively suppressing conversion rates, from a navigation structure that made product discovery frustrating, to page load speeds that were driving customers away before they'd even started browsing, to product detail pages that weren't working hard enough to close the sale.

The diagnosis was clear. The prescription was a systematic, ongoing programme of work, not a one-off fix.