<h3>A Specialist Supplier Hit by the Pandemic</h3>
Rainclear isn't a typical ecommerce retailer. They're specialist consultants as much as they are suppliers, thinking more like architects than salespeople, taking the time to understand each customer's project and providing installation recommendations that last. Their range of metal rainwater, roofline, drainage, and architectural products serves both trade professionals and direct consumers, with substantial stock held and premium manufacturers on the books.

But the pandemic had hit the business hard. Sales dropped. Traffic slowed. And the legacy Magento 2 site, old, bloated, and weighed down by outdated modules, wasn't in any shape to help the business recover. Site speed was poor, the user experience was frustrating, and critical product content was scattered across a separate WordPress site on a different domain entirely.

For any ecommerce leader who's watched their numbers fall during a downturn, the question isn't whether to invest in the platform: it's whether you can afford not to. Standing still while the market contracts means falling further behind. Rainclear chose to act.