<h3>A Luxury Brand Ready to Grow</h3>
The Shirt Company is an independent luxury women's fashion brand, based in London since 2007 and focused exclusively on women's shirts and blouses. Their collections are designed for modern living: simple, elegant, and built to last. It's a brand with a clear identity, a loyal customer base, and a product that speaks for itself.

Actuate had been working with The Shirt Company for years, maintaining their Magento 1 site with security updates and ongoing support. The relationship was well established and the team trusted us to keep things running.

But Magento 1 was reaching end of life, and the migration to Magento 2 couldn't wait. Rather than treating it as a straight platform swap, we saw it as the opportunity it was, a chance to redesign the entire experience around the customer, capture the brand's heritage whilst delivering something new, and build a platform ready to support the company's growth ambitions, including expansion into international markets for the first time.