<h3>Clearer CTAs and Streamlined Navigation</h3>
The UX was overhauled to remove friction at every stage. Clearer calls-to-action guide customers toward key decisions without feeling pushy. Simplified navigation makes it easy to find the right piece quickly. And performance optimisations ensured faster load times across the board — because in luxury fashion, a slow site undermines the sense of quality before the customer even sees a product.