<h3>Dual B2C and B2B Storefronts</h3>
Be My Bear sells to two very different audiences, direct consumers buying bear kits for parties and gifts, and wholesale customers ordering in bulk for retail. Rather than forcing both audiences through the same experience, we built separate storefronts on a single Magento 2 instance. One system, two tailored experiences, each designed for how that audience actually shops. The team manages everything from one backend, with separate pricing, catalogues, and customer journeys for each channel.