<h3>Two Sites, One Broken Experience</h3>
The legacy setup wasn't just a slow Magento store. It was two separate platforms trying to do the job of one.

Rainclear's product specifications, installation guides, tutorials, and technical resources, the content that underpins their consultative sales approach, were all hosted on a separate WordPress site on a different domain. Customers browsing products on the Magento store had to jump to an entirely different website to access the information they needed to make a purchasing decision.

This wasn't just a UX problem. It was an SEO problem. All of that valuable, authoritative content was building domain authority on a separate URL rather than supporting the store where the transactions happened. And for a business that sells on expertise and trust, having the knowledge base disconnected from the product catalogue was fundamentally working against them.

The audit was clear: the two platforms needed to become one.