<h3>Rebuilding the Engine and the Experience</h3>
Willow &amp; Hall needed more than a platform swap, they needed an ecommerce operation that actually worked. We migrated the business from Magento 1 to Magento 2 with a Hyvä frontend, but the real work went far deeper than the technology. The stock management system was rebuilt and simplified through improved third-party integrations, turning a daily time sink into a background process. The SalesForce CRM connection, previously riddled with glitches, was rebuilt from the ground up, giving the team reliable customer data for the first time.

On the frontend, we redesigned the entire customer journey around Willow &amp; Hall's bespoke furniture builder, ensuring it remained the centrepiece of the experience while removing the friction that was causing abandoned carts. A Hyvä-powered checkout delivered the speed and clarity needed for high-value purchases, and a streamlined fabric swatch ordering process closed one of the biggest gaps in the buying journey. The promotions engine was simplified so the team could launch campaigns without the constant fear of something breaking.

The result was a complete transformation: backend operations that run themselves, a frontend that converts, and a team that can finally focus on growing the business instead of fighting the platform.