<h3>Cart Upsells to Increase Order Value</h3>
When someone's buying skirting boards, they'll almost certainly need adhesive, underlay, or finishing accessories to complete the job. We added intelligent upsell prompts in the cart, surfacing relevant complementary products at exactly the right moment, after the customer has committed to their main purchase but before they check out. It's a natural, helpful addition to the journey rather than a hard sell, and it's been a direct driver of increased average order value.