<h4>Conclusion</h4>
A website is so much more than a pretty design overlaid on top of a pre-made piece of software. When it comes to succeeding online, your website should be tailored and tweaked so it appeals directly to your target audience, and this is achieved through the user experience.

For the sceptical, investing in a properly thought out website or "UX" may seem like another scheme of get-rich-quick entities, but in reality partnering with an agency who understands UX could save you thousands in the long-term. Consider your next website, it looks good; you saved a few thousand because you skipped the "UX stage" on the advice of a so-called web designer and you're ready to sell sell sell. The first thing you do is invest heavily in search engine optimisation to get visitors to your site, but although visitors start to climb, you're still not doing much business. The reason? The user experience just isn't working for you, and people are leaving for your competitors. You finally realise scrimping on the UX stage of development and not choosing that agency who understood the power of user experience was a mistake which has cost you dearly.

Don't be that person, UX has the power to make your website stand out in your industry. Contact Actuate today on 01244 911360 to discuss your next great project or a current project which has failed to perform as you expected.