<h3>Smart Upsells and Cross-Sells</h3>
We integrated upselling and cross-selling throughout the customer journey, not just on the product page, but at key decision points where customers are most receptive. Visitors could discover complementary items to go with their bear kit, or upgrade to a more premium version, all presented as helpful, relevant suggestions rather than a hard sell. The result was a 5% increase in average order value, more revenue per transaction without compromising the shopping experience.