<h3>Earning Trust Before Earning the Brief</h3>
Helmet City didn't come to us for a website rebuild. They came to us because their GA4 tracking wasn't working. And their previous agency had failed to fix it.

We got it working. It was a relatively small job, but it mattered. It gave Helmet City accurate data for the first time, and it gave them confidence that we could actually deliver on what we said we would.

With tracking in place, we audited the wider website. The findings confirmed what the team already suspected, the site was significantly underperforming relative to the brand's strength and the quality of the product range. We patched the old ThemeForest theme as far as we could, stabilising immediate issues and buying time. But the honest recommendation was clear: stop patching and take a bigger swing.

We advised a full migration to Hyvä with a fresh UX/CX-focused design, a clean, fast, modern frontend that would finally give Helmet City an online experience worthy of the business. And with Black Friday approaching as one of their biggest trading periods, we set an ambitious target: get the new site live in time to maximise the peak.