As online shopping continues to take over the retail industry, it’s important for eCommerce businesses to stay up-to-date. The first step many businesses take is choosing the right eCommerce platform to sell their products on. When it comes to making this decision, Shopify is the clear winner.

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The platform provides a wide range of options and ensures you can provide everything your potential customers need. On top of that, Shopify continues to add new updates and features to its website, giving limitless possibilities.

However, you need to make sure you’re using the right features and ensuring the user experience continues to stay simple and fresh. Due to this, we highly recommend <a href="https://actuate.webpreview.co/contact/">taking the help of the experts at Actuate Agency</a> to bring much-needed changes to your website.

You need to stay up-to-date with the latest trends and innovations to ensure your customers are satisfied with your website. To help you out, we’ve made a list of Shopify eCommerce trends you should be aware of to stay ahead of the competition.

Let’s get started!
<h3>1. Making Your Website Mobile-friendly</h3>
One of the Shopify eCommerce trends you have to hop on is making your website mobile-friendly. In 2022, around fifty per cent of overall eCommerce sales came from mobile devices. On top of that, these numbers are expected to keep climbing in the coming years and should be a <a href="https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/">part of your eCommerce plan</a>.

Due to this reason, Shopify store owners need to optimise their websites for mobile devices to <a href="https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/">provide seamless shopping experiences to their customers</a>. This includes having a responsive design, easy navigation and faster load times on mobile devices.

If you don’t optimise your website for mobile devices, you’re potentially missing out on a large number of sales. Therefore, if you’re looking to make your website mobile-friendly, we recommend taking the help of eCommerce developers, like the <a href="https://actuate.webpreview.co/services/ecommerce-development/">ones at Actuate Agency</a>.
<h2>2. Personalisation</h2>
The Shopify website has begun to provide personalisation for customers in their eCommerce store. This helps to provide a unique and tailored shopping experience. Today, you can take advantage of customer data and behaviour to provide many unique and personalised features.

This includes personalised product recommendations, targeted email campaigns, and features that resonate with individual customers. It makes the shopping experience more enjoyable for visitors, ensuring they stay on your website for longer.

On top of that, if you show customers products that are relevant to their interests, the chances of them making a purchase increase significantly. It’ll also ensure that your website stands out to customers compared to non-personalised eCommerce websites.

There are many ways to add personalised features to your Shopify store. However, this Shopify eCommerce trend needs to be applied properly to keep your visitors invested. Due to this, if you have a local eCommerce website in Manchester, you should take the help of <a href="https://actuate.webpreview.co/">eCommerce experts</a> from that area.
<h2> 3. Social Commerce</h2>
Over the years, people have begun to spend a significant amount of time on social media platforms. Due to this, social commerce has become a popular Shopify eCommerce trend. It helps you reach out and engage with your target audience, helping you to understand their perspective.

With social commerce, social media users will be able to browse and purchase products without having to leave the social media platform. This makes the buying process more streamlined and easy and is bound to get you more sales.

It also helps your business build a stronger brand presence on these platforms. This is especially crucial in today’s age, where people have the ability to share product posts and more on social media. It’ll help you reach a wider audience while also allowing you to engage with your customers directly.

Overall, social commerce is an effective way for your <a href="https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/">Shopify business to have a larger reach</a>, <a href="https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/">give a better user experience</a>, and increase your sales. It’ll ensure that your business stays ahead of the competition by targeting a vast audience.