<h3>A UX Built for High-Value Decisions</h3>
The user experience was designed to support considered purchases, not rush them. Clean layouts, logical product categorisation, and a browsing experience that lets customers compare options without feeling overwhelmed. The checkout was streamlined for simplicity and speed, but the journey leading up to it was built to give customers space to research, compare, and feel certain before committing. For a new brand selling products in the £200–£800+ range, that balance between information and simplicity is critical.