<span style="font-weight: 400;">Shopify has grown into one of the largest eCommerce platforms in the world and every company is looking to use it. Due to this, the competition in the eCommerce industry is at an all-time high, and you need to work on standing out from the rest. </span>

<span style="font-weight: 400;">One of the best ways to get the edge on your competitors is to use Shopify to its complete potential. This includes making use of the interface, store design and more. </span>

<span style="font-weight: 400;">While you’re working on these aspects of your eCommerce website, it’s crucial to keep its primary purpose in mind, getting customers to buy your products. The experts at Actuate Agency help companies use best practices to build a successful Shopify store. </span>

<span style="font-weight: 400;">To help you out, we’ve made a list of the best practices for Shopify to help you </span><a href="http://inbusinessworld.com/7-ways-to-grow-your-online-business-and-increase-revenue/" target="_blank" rel="noopener"><span style="font-weight: 400;">gain more sales and traffic</span></a><span style="font-weight: 400;">. These tips are easy to follow and could be the answer to how to make your Shopify shop look good. </span>

<span style="font-weight: 400;">Let’s get started! </span>
<h2><b>1. Take Advantage of Visual Hierarchy</b></h2>
<span style="font-weight: 400;">Your website is a visual medium that communicates with your customers. Whenever you’re looking to develop a website, it’s crucial to organise your content in a way that catches the attention of your customers. </span>

<span style="font-weight: 400;">In other words, you need to create a strong visual hierarchy on your eCommerce website. This helps website viewers know where they should look and how they should navigate your website. </span>

<span style="font-weight: 400;">We recommend using large images and texts to showcase products or deliver certain information to your website. Users are more likely to be drawn to bigger graphics, making it highly likely that they will click on them. </span>

<span style="font-weight: 400;">The experts at Actuate Agency understand the importance of visual hierarchy in a Shopify store design. Therefore, if you’re looking for a </span><a href="https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/"><span style="font-weight: 400;">reliable Shopify UX designer</span></a><span style="font-weight: 400;">, you should </span><a href="https://actuate.webpreview.co/contact/"><span style="font-weight: 400;">contact us today</span></a><span style="font-weight: 400;">! </span>
<h2><b>2. Make Navigation Easier</b></h2>
<span style="font-weight: 400;">Your Shopify store should be easy to navigate and visitors should be able to find the items they desire. Studies have shown that visual appeal and navigation are two crucial factors in leaving a good first impression on visitors.</span>

<span style="font-weight: 400;">You must avoid overwhelming a visitor with options and keep things simple in terms of navigation. You must carefully consider how you want to organise items on your website and create categories. </span>

<span style="font-weight: 400;">Work on reducing the number of clicks it takes for a visitor to reach their desired product. To do this, we recommend grouping similar products and services into a single page. Don’t forget to prioritise the pages that are crucial for you and your customers, and ensure that they’re featured on the homepage. </span>

<span style="font-weight: 400;">You don’t have to try something unique when it comes to navigation. Choosing an effective way to navigate is simply choosing what will work best for your specific website. Therefore, we recommend </span><a href="https://actuate.webpreview.co/"><span style="font-weight: 400;">hiring someone experienced</span></a><span style="font-weight: 400;"> when it comes to </span><a href="https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/"><span style="font-weight: 400;">developing an effective eCommerce website</span></a><span style="font-weight: 400;">. </span>
<h2><b>3. Make a Smooth Checkout Process</b></h2>
<span style="font-weight: 400;">Surveys suggest that around a whopping 70% of online shoppers </span><a href="https://www.optimizely.com/optimization-glossary/shopping-cart-abandonment/" target="_blank" rel="noopener"><span style="font-weight: 400;">don’t complete the checkout process</span></a><span style="font-weight: 400;">. While there are several factors that prevent users from completing a transaction, you must work on creating a smooth checkout process on your website. </span>

<span style="font-weight: 400;">Here are some suggestions to create a seamless checkout experience on your eCommerce website </span>
<ul>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Create a clean UI to ensure that customers feel secure entering their sensitive information</span></li>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Keep a clean layout to help users focus on checkout </span></li>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Allow your customers to check out on the website without having to register </span></li>
 	<li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Guide customers on what step they’re on (if your website uses a multi-step checkout process)</span></li>
</ul>
<span style="font-weight: 400;">Taking these steps ensures that shoppers are satisfied with the checkout process. It could make a </span><a href="https://cxl.com/ways-to-increase-your-conversion-rate/" target="_blank" rel="noopener"><span style="font-weight: 400;">massive difference to the conversion rate</span></a><span style="font-weight: 400;">, helping your business grow. </span>

<span style="font-weight: 400;">If you’re looking to create a smooth checkout experience on your Shopify store, we highly recommend taking the </span><a href="http://actuate.agency/contact"><span style="font-weight: 400;">help of the experts at Actuate Agency</span></a><span style="font-weight: 400;">. They can provide the best ways to improve the customer checkout experience. </span>