<h3>From Brochure to Platform.</h3>
The brief wasn't simply to build a better-looking website. W.Howard needed a digital platform that could do what their printed brochures did. And more. One that showcased the full product range, made technical information instantly accessible, and gave the marketing team the ability to manage and update content on their own terms.

But the ambitions went further. The new site needed to be built with a future-oriented mindset, a platform capable of facilitating direct selling to builders' merchants and specialist trade manufacturers online, broadening market penetration, and attracting entirely new business channels. Even if direct ecommerce wasn't the immediate priority, the infrastructure needed to be ready for when it was.

We built the new site on Magento 2 with a Hyvä frontend, a platform that could handle a complex B2B product catalogue today and scale into a fully transactional ecommerce operation tomorrow.