<h3>Five Stores Thriving. One Website Falling Behind</h3>
Helmet City is one of the UK's leading motorcycle helmet and accessories retailers, with five stores predominantly across the south of England and a strong reputation built on stocking premium brands like Arai, Shark, HJC, and Muc-Off. In-store, the business was thriving. Online. It was a different story.

Their Magento 2 store had been running on a ThemeForest theme that was bloated, outdated, and hadn't been properly maintained. It came loaded with dozens of required plugins, many of which were either unnecessary or poorly built, each one adding weight to an already sluggish site. The result was a slow, inflexible frontend that couldn't be tailored to the way motorcycle gear shoppers actually browse and buy.

For any ecommerce leader running a multi-store retail operation, the frustration is familiar. Your physical stores are performing, your product range is strong, but your website isn't pulling its weight. And the platform you're on makes it feel like every improvement is an uphill battle.