<h3>Black Friday Ready</h3>
Timing mattered. Black Friday is one of Helmet City's biggest trading periods, and launching the new site ahead of it wasn't just a nice-to-have. It was the commercial target. We delivered on time, ensuring a smooth transition and giving the business the best possible platform to capitalise on peak trading. Within just four weeks of going live, the new site had already delivered a 16% increase in conversions and a 21% increase in engagement.