<h3>Designing for the Customer, Not the Brand.</h3>
It's easy to design a luxury fashion site that looks beautiful. The harder job is designing one that converts. We ran a series of discovery sessions with The Shirt Company to understand who their customers really were, not who the team assumed they were.

We used analytics data to challenge and refine those assumptions, creating detailed personas that would shape every design and UX decision. The wireframes and user journeys were built around these personas, with input from the team at every stage to ensure we were adding genuine value to the experience whilst keeping it effortless.

The build itself took three months, migrating all existing Magento 1 data, crafting the new design, integrating Glopal for international selling, upgrading to Stripe for mobile payments, and completing full QA testing and deployment.