Hi Actuate,

Your headline is the most important part of your marketing. Dan Kennedy says, “If your headline doesn’t grab attention, nothing else matters.”

A headline needs to do two things:

Grab attention
Prompt immediate interest
Let’s break down how to craft headlines that do exactly that.

Step 1: Focus on the Benefits, Not the Features
Customers don’t care about the features of your product—they care about how it will help them. Make your headline focus on the benefits your customers will experience.

Example 1:
Instead of saying “Get our new software today,” say:
“Boost Your Productivity by 50%—Get Our Software Today!”

Example 2:
Instead of saying “Our cleaning service is the best,” say:
“Tired of Messy Rooms? Get Clean in 24 Hours with Our Service.”

Step 2: Use Numbers
Numbers make your headline more compelling and believable. It provides a clear expectation of what the reader will get.

Example 1:
“Double Your Revenue in 60 Days—With These Simple Marketing Hacks”

Example 2:
“5 Simple Ways to Save $1,000 This Month—Guaranteed”

Step 3: Create Curiosity
A great headline makes the reader want to know more. Curiosity is a powerful motivator in marketing.

Example 1:
“What the World’s Most Successful Entrepreneurs Won’t Tell You About Marketing”

Example 2:
“The Simple Strategy That Can Triple Your Sales in 30 Days—Find Out How”

Your Action Step:
Look at your current headlines and ask yourself: Does it grab attention, highlight benefits, use numbers, and spark curiosity? If not, rewrite it following these principles.

Tomorrow, I’ll dive into how to build trust and rapport with your audience, so they’re ready to buy.

Best,
Kevin

Who is Dan Kennedy?
https://books.forbes.com/authors/dan-kennedy/




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