(8285,1,'2026-10-14 15:55:51','2026-10-14 14:55:51','Black Friday is close. Traffic spikes, ad costs climb, and paid channels become a bidding war. You want volume, but every click gets more expensive and margins shrink fast. Brands that rely only on paid-spend end up paying more just to maintain the same position.\r\n\r\nHowever, with Black Friday focused SEO, you can tip the scales and get ahead of the competition - without relying on ad spend! When your pages rank, you get visibility whether your budget is £500 or £500,000. The prep you do now builds authority you can reuse every year instead of starting from zero.\r\n\r\nThis guide shows how to build a Black Friday page that’ll rank - earning clicks and pulling revenue without paying for every visit!\r\n\r\nLet’s get into the SEO Tips for Black Friday!\r\n<h2>Step 1 - Rank Faster Every Year with One Evergreen Page</h2>\r\nSearch engines rank dedicated pages. If you don’t have a dedicated landing page for Black Friday, then you’re already behind.\r\n\r\nYou may think that creating a new Black Friday page every year is the best approach. After all, a fresh page should attract new users, right?\r\n\r\nHowever, the URL should stay the same every year. When you change the URL annually, Google treats it as a completely new page with no history or authority.\r\n\r\nUse something simple like /black-friday/ rather than creating a new version like /black-friday-2025/.\r\n\r\nKeeping one “evergreen page” (that is, content with a long lifespan) means it retains backlinks, rankings, and internal link value from year to year. You update the content, the offer, the date, and the modules - but the URL remains stable. That’s what allows the page to rank faster each Black Friday instead of starting from scratch.\r\n\r\nIf you remain consistent with the URL, you’ll already be one step ahead of many businesses!\r\n<h2>Step 2 - Focus on High-Intent Buyer Keywords</h2>\r\nTrying to rank for “Black Friday deals” is wasted effort. It’s broad, noisy, and attracts bargain hunters who don’t care what you sell.\r\n\r\nYou need to attract buyers who are, well, looking to buy! Buyers who already know what they want search with specifics. They type things like “Nike Pegasus Black Friday deals” or “Black Friday running shoes.” In other words, they combine brand, product, and Black Friday in the same query. They are the people who you want to direct to your website: the hot leads.\r\n\r\nAnother behaviour shows up right before Black Friday: decision-checking. People search things like “Is Black Friday the cheapest time to buy trainers” because they’re looking for confirmation to purchase. These searches are high intent because the buyer has already done the research. They just need a final push or a good enough deal.\r\n\r\nWhen your page targets these phrases and you have relevant products behind them, you catch shoppers who are already at the bottom of the decision funnel. They know what they want. They just need somewhere to buy it. If your page shows up at that moment, you take the sale before paid ads even enter the conversation - saving your ad budget!\r\n\r\nHere is a short list of dos and don’ts when it comes to keywords:\r\n\r\nDO:\r\n<ul>\r\n 	<li aria-level=\"1\">Target keywords that include your product/service and Black Friday. E.g. “iPhone black friday deal”</li>\r\n 	<li aria-level=\"1\">Answer your customer’s questions regarding Black Friday - we recommend adding an FAQ to your Black Friday page!</li>\r\n</ul>\r\nDON’T:\r\n<ul>\r\n 	<li aria-level=\"1\">Solely target broad terms like “black friday deals”.</li>\r\n</ul>\r\n<h2>Step 3 - Get Rankings Faster by Refreshing Content</h2>\r\nYour Black Friday landing page gets users into the store, but your product and category pages are where the decisions (and sales) happen.\r\n\r\nIf someone lands on a product page and has to scroll or hunt for the offer, you lose them to another tab.\r\n\r\nThe discount, delivery info, and stock status need to be immediately visible.\r\n\r\nAbove the fold should answer the only question that matters on Black Friday: is this worth buying right now?\r\n\r\nTreat metadata the same way. Adding the year and the Black Friday phrasing to your titles and descriptions helps you appear for seasonal searches, but more importantly, it makes your listing look relevant at the exact moment people start scanning results for deals.\r\n\r\nSearchers click the result that clearly signals “yes, this page has the Black Friday offer you’re looking for.” Something like “Dyson Airwrap Deals - Black Friday 2025 | Free Delivery” beats any generic product title because it matches buying intent.\r\n\r\nStructured data is the last part of this. When your products include pricing, availability, reviews, and the sale price in schema, Google can show those details directly in the search result.\r\n\r\nThat turns a plain blue link into a result with real context: current price, discount, stock. During Black Friday searches, that tiny improvement can be the difference between being considered and being ignored. In the context of Black Friday SEO, visibility alone isn’t enough - the page needs to look like the best buying choice before the user even clicks.\r\n<h2>Step 4 - Use Google Merchant Promotions to Boost Visibility</h2>\r\nMost eCommerce teams skip this, which is why it works so well. Merchant Centre lets Google display offer labels like “20% off” or “Black Friday deal” directly on Shopping results. When shoppers are comparing ten nearly identical listings, the one with a visible discount wins the click. This isn’t theory - it’s how users behave on Black Friday: scan, compare, click the best offer.\r\n\r\nPrice-drop enhancements and sale price schema do the same thing in organic results. Instead of a plain product listing, Google can show price, sale price, and stock status. That extra information makes your result more competitive without you spending more on ads. If Black Friday SEO is about reducing paid reliance, then Merchant Centre and pricing schema are how you give your organic listings the same visibility advantages ads get. The faster your deals are understood, the faster users move to checkout.\r\n<h2>Step 5 - Refresh Existing Content Instead of Publishing New Things</h2>\r\nBlack Friday isn’t the moment to produce new content and hope Google feels generous. New pages rarely rank fast enough to matter. The smarter move is refreshing what already performs. Take last year\'s Black Friday page, update the offer and date, update the publish date, and push internal links toward it. Google treats refreshed content with history better than brand-new content with zero context.\r\n\r\nComparison content works exceptionally well - things like “Top picks under £100” or “Best gifts for runners.” These pages meet searchers at the exact point where they’re choosing between options. You’re not persuading someone to want the category. They already do. You’re helping them choose which one to buy. Updated, relevant content outranks new content because it has authority. Black Friday SEO rewards maturity, not volume.\r\n<h2>Step 6 - Improve Page Speed Before The Black Friday Traffic Hits</h2>\r\nPage speed affects conversion. Conversion affects revenue. During Black Friday, that chain becomes painfully obvious. A page that takes five seconds to load on desktop and eight on mobile doesn’t just lose conversion - it loses visibility. Users bounce quickly, and Google sees that behaviour as a quality issue.\r\n\r\nCut anything that slows the page. Lazy-load images. Preload the hero asset. Remove unnecessary pop-ups or scripts that fight for attention before the page even renders.\r\n\r\nIf you’re using massive lifestyle photography, compress it or move it down the page.\r\n\r\nBlack Friday buying behaviour is direct: click &gt; evaluate &gt; checkout. The page’s job is to get out of the way and let that happen. Don’t let a slow page cost you money!\r\n<h2>Step 7 - Use Internal Linking to Push Authority Toward the Black Friday Page</h2>\r\nInternal links tell search engines which page matters right now. When you add a Black Friday link to the main navigation or homepage banner, you signal that the page is important and should be crawled and indexed quickly.\r\n\r\nLink to the page from category pages and top-selling products, too. Those pages already have authority and traffic, and some of that flows to the Black Friday page through internal linking. This is one of the fastest ways to move a page up the rankings in the weeks leading up to Black Friday. It’s simple, mechanical, and doesn’t require new content. The page that gets linked to wins - not the one that just exists.\r\n<h2>Step 8 - Take Advantage of Discounts For SEO Tools On Black Friday</h2>\r\nWhat better way to improve your website’s SEO than by using the right tools for the job? Every year, the tools that eCommerce teams wish they had can suddenly become affordable because of Black Friday promotions.\r\n\r\nFor example, SEMrush’s Black Friday 2024 offer included a free $300 SEO consultation when you bought a one-month Pro plan. Even if you don’t see massive drops, many SEO-tool deal round-ups say that November (Black Friday / Cyber Week) is one of the best times to watch for savings.\r\n\r\nTools like Semrush, and Screaming Frog let you spot indexing issues, check ranking movement, and monitor technical errors quickly. On the CRO side, Hotjar or VWO help you see where users get stuck so you can remove barriers, so these tools are definitely worth investing in.\r\n<h2>FAQs</h2>\r\n<h3>When should we start Black Friday SEO?</h3>\r\nThree to six months ahead gives search engines time to crawl, index, and build confidence in the page. If it’s already close to Black Friday, prioritise internal linking and updating existing pages.\r\n<h3>Should we create a new Black Friday URL each year?</h3>\r\nNo. Keep one evergreen page and update it annually. The URL builds authority over time. New URLs start from zero.\r\n<h3>What if we’re already behind?</h3>\r\nMake the Black Friday page discoverable. Add it to navigation. Link from category pages. Submit it to indexing. You can still rank for specific product queries even if the timeframe is short.\r\n<h3>Do discounts affect SEO?</h3>\r\nThe discount itself doesn’t. But higher click-through rates and better conversion rates do - and discounts influence both.','SEO Tips for Black Friday (That Don’t Involve Spending More)','','future','open','open','','seo-tips-for-black-friday-that-dont-involve-spending-more','','','2026-02-15 11:05:20','2026-02-15 11:05:20','',0,'https://actuate.webpreview.co/?p=8285',0,'post','',0),(8286,1,'2025-11-28 16:00:02','2025-11-28 16:00:02','','SEO Tips for Black Friday (That Don’t Involve Spending More)','','inherit','open','closed','','seo-tips-black-friday-min','','','2025-11-28 16:00:13','2025-11-28 16:00:13','',8285,'https://actuate.webpreview.co/wp-content/uploads/SEO-Tips-Black-Friday-min.jpg',0,'attachment','image/jpeg',0);
INSERT INTO `act_posts` VALUES (8287,1,'2025-11-28 16:00:16','2025-11-28 16:00:16','Black Friday is close. Traffic spikes, ad costs climb, and paid channels become a bidding war. You want volume, but every click gets more expensive and margins shrink fast. Brands that rely only on paid-spend end up paying more just to maintain the same position.\r\n\r\nHowever, with Black Friday focused SEO, you can tip the scales and get ahead of the competition - without relying on ad spend! When your pages rank, you get visibility whether your budget is £500 or £500,000. The prep you do now builds authority you can reuse every year instead of starting from zero.\r\n\r\nThis guide shows how to build a Black Friday page that’ll rank - earning clicks and pulling revenue without paying for every visit!\r\n\r\nLet’s get into the SEO Tips for Black Friday!\r\n\r\n&nbsp;\r\n<h2>Step 1 - Rank Faster Every Year with One Evergreen Page</h2>\r\nSearch engines rank dedicated pages. If you don’t have a dedicated landing page for Black Friday, then you’re already behind.\r\n\r\nYou may think that creating a new Black Friday page every year is the best approach. After all, a fresh page should attract new users, right?\r\n\r\nHowever, the URL should stay the same every year. When you change the URL annually, Google treats it as a completely new page with no history or authority.\r\n\r\nUse something simple like /black-friday/ rather than creating a new version like /black-friday-2025/.\r\n\r\nKeeping one “evergreen page” (that is, content with a long lifespan) means it retains backlinks, rankings, and internal link value from year to year. You update the content, the offer, the date, and the modules - but the URL remains stable. That’s what allows the page to rank faster each Black Friday instead of starting from scratch.\r\n\r\nIf you remain consistent with the URL, you’ll already be one step ahead of many businesses!\r\n<h2>Step 2 - Focus on High-Intent Buyer Keywords</h2>\r\nTrying to rank for “Black Friday deals” is wasted effort. It’s broad, noisy, and attracts bargain hunters who don’t care what you sell.\r\n\r\nYou need to attract buyers who are, well, looking to buy! Buyers who already know what they want search with specifics. They type things like “Nike Pegasus Black Friday deals” or “Black Friday running shoes.” In other words, they combine brand, product, and Black Friday in the same query. They are the people who you want to direct to your website: the hot leads.\r\n\r\nAnother behaviour shows up right before Black Friday: decision-checking. People search things like “Is Black Friday the cheapest time to buy trainers” because they’re looking for confirmation to purchase. These searches are high intent because the buyer has already done the research. They just need a final push or a good enough deal.\r\n\r\nWhen your page targets these phrases and you have relevant products behind them, you catch shoppers who are already at the bottom of the decision funnel. They know what they want. They just need somewhere to buy it. If your page shows up at that moment, you take the sale before paid ads even enter the conversation - saving your ad budget!\r\n\r\nHere is a short list of dos and don’ts when it comes to keywords:\r\n\r\nDO:\r\n<ul>\r\n 	<li aria-level=\"1\">Target keywords that include your product/service and Black Friday. E.g. “iPhone black friday deal”</li>\r\n 	<li aria-level=\"1\">Answer your customer’s questions regarding Black Friday - we recommend adding an FAQ to your Black Friday page!</li>\r\n</ul>\r\nDON’T:\r\n<ul>\r\n 	<li aria-level=\"1\">Solely target broad terms like “black friday deals”.</li>\r\n</ul>\r\n<h2>Step 3 - Get Rankings Faster by Refreshing Content</h2>\r\nYour Black Friday landing page gets users into the store, but your product and category pages are where the decisions (and sales) happen.\r\n\r\nIf someone lands on a product page and has to scroll or hunt for the offer, you lose them to another tab.\r\n\r\nThe discount, delivery info, and stock status need to be immediately visible.\r\n\r\nAbove the fold should answer the only question that matters on Black Friday: is this worth buying right now?\r\n\r\nTreat metadata the same way. Adding the year and the Black Friday phrasing to your titles and descriptions helps you appear for seasonal searches, but more importantly, it makes your listing look relevant at the exact moment people start scanning results for deals.\r\n\r\nSearchers click the result that clearly signals “yes, this page has the Black Friday offer you’re looking for.” Something like “Dyson Airwrap Deals - Black Friday 2025 | Free Delivery” beats any generic product title because it matches buying intent.\r\n\r\nStructured data is the last part of this. When your products include pricing, availability, reviews, and the sale price in schema, Google can show those details directly in the search result.\r\n\r\nThat turns a plain blue link into a result with real context: current price, discount, stock. During Black Friday searches, that tiny improvement can be the difference between being considered and being ignored. In the context of Black Friday SEO, visibility alone isn’t enough - the page needs to look like the best buying choice before the user even clicks.\r\n<h2>Step 4 - Use Google Merchant Promotions to Boost Visibility</h2>\r\nMost eCommerce teams skip this, which is why it works so well. Merchant Centre lets Google display offer labels like “20% off” or “Black Friday deal” directly on Shopping results. When shoppers are comparing ten nearly identical listings, the one with a visible discount wins the click. This isn’t theory - it’s how users behave on Black Friday: scan, compare, click the best offer.\r\n\r\nPrice-drop enhancements and sale price schema do the same thing in organic results. Instead of a plain product listing, Google can show price, sale price, and stock status. That extra information makes your result more competitive without you spending more on ads. If Black Friday SEO is about reducing paid reliance, then Merchant Centre and pricing schema are how you give your organic listings the same visibility advantages ads get. The faster your deals are understood, the faster users move to checkout.\r\n<h2>Step 5 - Refresh Existing Content Instead of Publishing New Things</h2>\r\nBlack Friday isn’t the moment to produce new content and hope Google feels generous. New pages rarely rank fast enough to matter. The smarter move is refreshing what already performs. Take last year\'s Black Friday page, update the offer and date, update the publish date, and push internal links toward it. Google treats refreshed content with history better than brand-new content with zero context.\r\n\r\nComparison content works exceptionally well - things like “Top picks under £100” or “Best gifts for runners.” These pages meet searchers at the exact point where they’re choosing between options. You’re not persuading someone to want the category. They already do. You’re helping them choose which one to buy. Updated, relevant content outranks new content because it has authority. Black Friday SEO rewards maturity, not volume.\r\n<h2>Step 6 - Improve Page Speed Before The Black Friday Traffic Hits</h2>\r\nPage speed affects conversion. Conversion affects revenue. During Black Friday, that chain becomes painfully obvious. A page that takes five seconds to load on desktop and eight on mobile doesn’t just lose conversion - it loses visibility. Users bounce quickly, and Google sees that behaviour as a quality issue.\r\n\r\nCut anything that slows the page. Lazy-load images. Preload the hero asset. Remove unnecessary pop-ups or scripts that fight for attention before the page even renders.\r\n\r\nIf you’re using massive lifestyle photography, compress it or move it down the page.\r\n\r\nBlack Friday buying behaviour is direct: click &gt; evaluate &gt; checkout. The page’s job is to get out of the way and let that happen. Don’t let a slow page cost you money!\r\n<h2>Step 7 - Use Internal Linking to Push Authority Toward the Black Friday Page</h2>\r\nInternal links tell search engines which page matters right now. When you add a Black Friday link to the main navigation or homepage banner, you signal that the page is important and should be crawled and indexed quickly.\r\n\r\nLink to the page from category pages and top-selling products, too. Those pages already have authority and traffic, and some of that flows to the Black Friday page through internal linking. This is one of the fastest ways to move a page up the rankings in the weeks leading up to Black Friday. It’s simple, mechanical, and doesn’t require new content. The page that gets linked to wins - not the one that just exists.\r\n<h2>Step 8 - Take Advantage of Discounts For SEO Tools On Black Friday</h2>\r\nWhat better way to improve your website’s SEO than by using the right tools for the job? Every year, the tools that eCommerce teams wish they had can suddenly become affordable because of Black Friday promotions.\r\n\r\nFor example, SEMrush’s Black Friday 2024 offer included a free $300 SEO consultation when you bought a one-month Pro plan. Even if you don’t see massive drops, many SEO-tool deal round-ups say that November (Black Friday / Cyber Week) is one of the best times to watch for savings.\r\n\r\nTools like Semrush, and Screaming Frog let you spot indexing issues, check ranking movement, and monitor technical errors quickly. On the CRO side, Hotjar or VWO help you see where users get stuck so you can remove barriers, so these tools are definitely worth investing in.\r\n<h2>FAQs</h2>\r\n<h3>When should we start Black Friday SEO?</h3>\r\nThree to six months ahead gives search engines time to crawl, index, and build confidence in the page. If it’s already close to Black Friday, prioritise internal linking and updating existing pages.\r\n<h3>Should we create a new Black Friday URL each year?</h3>\r\nNo. Keep one evergreen page and update it annually. The URL builds authority over time. New URLs start from zero.\r\n<h3>What if we’re already behind?</h3>\r\nMake the Black Friday page discoverable. Add it to navigation. Link from category pages. Submit it to indexing. You can still rank for specific product queries even if the timeframe is short.\r\n<h3>Do discounts affect SEO?</h3>\r\nThe discount itself doesn’t. But higher click-through rates and better conversion rates do - and discounts influence both.\r\n<h2>Conclusion</h2>\r\nBlack Friday doesn’t reward the brand with the prettiest banner or the biggest discount. It rewards the brand that makes itself discoverable at the exact moment buying intent peaks. That’s what Black Friday SEO does. It reduces dependency on paid media so you can save money towards unlocking your #nextniceproblem, and puts your products in front of people already looking for them.\r\n<h3>Book a strategy session.</h3>\r\nWe’ll make sure your Black Friday page gets found.\r\n\r\nGet in touch today <a href=\"https://www.actuate.agency/get-in-touch/\">https://www.actuate.agency/get-in-touch/</a>','SEO Tips for Black Friday (That Don’t Involve Spending More)','','inherit','closed','closed','','8285-revision-v1','','','2025-11-28 16:00:16','2025-11-28 16:00:16','',8285,'https://actuate.webpreview.co/?p=8287',0,'revision','',0),(8288,1,'2026-10-27 05:00:33','2026-10-27 05:00:33','If you’re looking to maximise conversions for Black Friday, the challenge isn’t getting traffic - it’s getting buyers through checkout. In 2025, around 70% of online shopping carts are abandoned, even when the visitor shows clear buying intent by adding a product to the basket. Most losses happen not because of pricing or product, but because the path to completing the order isn’t clear or fast enough.\r\n\r\nOn Black Friday, those losses become far more expensive. You’ve invested in paid campaigns, you’ve won the click, but if your checkout process isn’t streamlined an unclear offer, too many decisions, slow loading, distractions - the sale collapses and a competitor gets the revenue instead.\r\n\r\nThis guide shows how to remove that friction. It explains how to make the offer immediately obvious, how to structure pages so users move forward without thinking, and how to simplify checkout so there are no unnecessary decisions.\r\n\r\nAfter reading our guide, you’ll easily help more visitors complete the purchase they already intended to make, without relying on deeper discounts or sacrificing margins.\r\n\r\nLet’s get into it.\r\n<h3>Step 1 - Make the Offer Impossible to Miss</h3>\r\nVisitors scan, not read. When someone lands on your Black Friday page, they must see the discount, the end date, and the primary action immediately. If users need to scroll, interpret design elements, or guess where the deal applies, they leave and look for a site that communicates faster - meaning you’ll lose a sale to your competitor.\r\n\r\nPlace the discount and the call to action at the top of the page, followed by a short sentence clarifying the scope of the deal. For example: “Up to 30% off selected products, ends Monday.” This communicates value and urgency without forcing the user to search for detail.\r\n\r\nKeep the page focused. During Black Friday, navigation should guide visitors to discounted products, not to blog posts, brand stories, or general categories. The fewer detours available, the more visitors reach product pages.\r\n<h3>Step 2 - Prioritise Product Pages, Because That’s Where Buying Decisions Happen</h3>\r\nMost Black Friday sessions start on a product page, not the homepage. Users click a product from Google Shopping, social ads, or email campaigns and land where the decision takes place. Optimising product pages has a direct impact on completed checkouts.\r\n\r\nPlace the price, discount, delivery timeframe, and returns information above the fold and close to the product title. When these details are grouped, visitors understand cost and risk without scrolling, which helps them commit to the purchase.\r\n\r\nShow stock levels when they are relevant. If an item is low on stock, displaying the remaining quantity helps visitors understand that waiting may result in the product selling out - meaning they’ll buy faster! However, accuracy matters here; genuine information increases trust.\r\n\r\nOffer simple product comparisons. If variations exist, show them on the page. Without a comparison, visitors open new tabs, and once they leave the site, many do not return.\r\n<h3>Step 3 - Reduce Checkout Steps and Required Decisions</h3>\r\nCheckout is a commitment stage. At this point, visitors have already chosen the product; the remaining task is to enter details and confirm payment. Any delay increases drop-off and reduces your sales.\r\n<h4>Enable guest checkout.</h4>\r\nForcing account creation introduces an extra task that does not help complete the order. If account creation is valuable to your business, offer it after the purchase, using order tracking as the benefit. Black Friday is all about snapping up deals fast, and forcing them to create an account may cause them to go to your competitors, instead.\r\n<h4>Offer Apple Pay and Google Pay.</h4>\r\nThese payment methods reduce typing, especially on mobile, and cut down the time it takes to complete the process. With 66% of online shoppers using their mobile to checkout, it is definitely worth including those options!\r\n<h4>Display a Progress Bar</h4>\r\nDisplay a progress bar so visitors know how close they are to completion. People are far more willing to continue when they know there are only two steps remaining.\r\n\r\nThe bar doesn’t have to be anything fancy - it could simply be a line that spans the width of the checkout window, or even worded, for example “Step 2 of 4”.\r\n<h4>Remove Unnecessary Fields</h4>\r\nRemove fields that do not affect fulfilment. If the information is not required to send the order or take payment, it slows the visitor down.\r\n\r\nOverall, the more straightforward the checkout, the more orders you complete.\r\n<h3>Step 4 - Improve Load Speed Before Improving Design</h3>\r\nVisitors expect pages to load instantly. When a page loads slowly, users assume the checkout will also be slow and return to search results. During Black Friday, this behaviour becomes more pronounced because users compare multiple retailers.\r\n\r\nIn 2025, 53% of mobile users will abandon a site if it takes more than 3 seconds to load. That’s more than half of your potential customers! On the other hand, improving mobile page load by just 1 second can increase conversion rates by around 5.9% and decrease bounce rates by ~9%.\r\n\r\nCompress images, delay non-essential scripts, and load pop-ups only after the main content appears. This ensures visitors can see the offer and start engaging with the page without waiting for secondary elements.\r\n\r\nPreload the hero image and the cart script so the elements needed for progression load first. When users see the page content immediately, they stay and continue towards the checkout.\r\n<h3>Step 5 - Make Navigation Support Buying, Not Browsing</h3>\r\nNavigation should guide users forward. During Black Friday, users do not want to explore the entire catalogue. They want the discounted products.\r\n\r\nAdd “Black Friday” to the main navigation bar. This creates an obvious entry point for returning visitors and prevents people from navigating through multiple dropdown menus.\r\n\r\nOn category pages, change the default sorting from alphabetical to something that helps users decide faster, such as “Best sellers,” “In stock,” or “Top rated.” Show fewer products per row so visitors can scan and understand each item without visual overload.\r\n\r\nNavigation has one job during Black Friday: make sure visitors reach a product page quickly.\r\n<h3>Step 6 - Present Products in a Way That Reduces Thinking</h3>\r\nVisitors make faster decisions when product lists are structured. A random grid of discounted products forces users to filter everything themselves. A structured layout guides them towards the products you want to sell.\r\n\r\nCreate sections like “Gifts under £50,” “Popular this week,” or “Limited stock.” These labels help users find relevant items without scrolling through the entire catalogue.\r\n\r\nDuring the event, move high-selling products to the top. If a product sells out, remove it from the grid or move it to a separate section. Seeing unavailable items causes users to question whether products are still obtainable and can slow their progress.\r\n\r\nWhen choices are easier to understand, there is less mental load for your customers, so purchases happen faster.\r\n<h3>Step 7 - Build Purchase Intent Before Black Friday Starts</h3>\r\nStrong conversion rates come from visitors who were already interested in your products before Black Friday. These users have seen your brand, viewed your products, and often only need a discount to finalise their decision.\r\n\r\nCollect email addresses in the weeks leading up to the event with a clear message: “Get early access.” This creates anticipation and builds a ready audience who will return on launch.\r\n\r\nRetarget visitors who viewed products or added items to the cart earlier in the month. These users already understand the product; the promotion gives them a reason to return and complete their purchase.\r\n\r\nWhen you warm users ahead of time, Black Friday becomes the final step of an existing decision, not the beginning of a new one.\r\n<h3>Step 8 - Increase Customer Value After Black Friday</h3>\r\nMany Black Friday customers are first-time buyers. Without a plan for follow-up, most will never return.\r\n\r\nSet up a simple post-purchase sequence. Thank the customer, then recommend an accessory or related product based on what they bought. If you want to encourage a second purchase, offer something that protects margin, such as free delivery or loyalty credit.\r\n\r\nA second purchase has a lower acquisition cost because the customer already knows your product and your delivery process. Each returning customer increases the lifetime value of the Black Friday acquisition, turning a one-time spike into sustained revenue.\r\n<h3>Optional: Use SEO Tools Black Friday Deals to Improve Conversion</h3>\r\nBlack Friday and Cyber Monday are when many SaaS platforms offer their biggest discounts of the year, including CRO, analytics and SEO tools. In 2025, deal aggregators reported that software companies typically offer 30% to 70% off annual plans during Black Friday.\r\n\r\nThese tools are an excellent purchase because they show you what visitors actually do on your site. Heatmaps reveal where users hesitate, scroll tracking shows how far they get before losing interest, and session recordings let you watch the exact moment a user abandons the page. A/B testing platforms let you compare two versions of the same page and see which one results in more completed checkouts.\r\n\r\nInstead of changing your pages based on assumptions, you can improve them based on real behaviour. And when the goal is to maximise conversions for Black Friday, clarity on where users get stuck is far more valuable than running bigger discounts.\r\n<h4>FAQs</h4>\r\nWhat conversion rate should we expect on Black Friday?\r\nConversion rates are usually higher than during the rest of the year because visitors arrive with intent. If your average rate is 2%, seeing 4-6% on product pages is common.\r\n\r\nWhen should planning begin?\r\nThe sooner, the better! Start six weeks before. This gives time to build warm traffic and reduce checkout issues.\r\n\r\nDo deeper discounts always convert better?\r\nOnly when the buying experience is straightforward. A moderate discount on a clear page converts more than a big discount buried under complexity.\r\n\r\nWhere should we focus if we have limited time?\r\nClarify the offer on product pages, enable guest checkout, and simplify payment.\r\n\r\n&nbsp;','Last Minute Tips to Maximise Conversions for Black Friday (Without Slashing Your Margins)','','future','open','open','','last-minute-tips-to-maximise-conversions-for-black-friday-without-slashing-your-margins','','','2026-02-15 11:04:24','2026-02-15 11:04:24','',0,'https://actuate.webpreview.co/?p=8288',0,'post','',0),(8289,1,'2025-11-28 16:12:14','2025-11-28 16:12:14','','Last Minute Tips to Maximise Conversions for Black Friday (Without Slashing Your Margins)','','inherit','open','closed','','maximise-conversions-black-friday-min','','','2025-11-28 16:12:25','2025-11-28 16:12:25','',8288,'https://actuate.webpreview.co/wp-content/uploads/Maximise-Conversions-Black-Friday-min.jpg',0,'attachment','image/jpeg',0),(8290,1,'2025-11-28 16:12:47','2025-11-28 16:12:47','If you’re looking to maximise conversions for Black Friday, the challenge isn’t getting traffic - it’s getting buyers through checkout. In 2025, around 70% of online shopping carts are abandoned, even when the visitor shows clear buying intent by adding a product to the basket. Most losses happen not because of pricing or product, but because the path to completing the order isn’t clear or fast enough.\r\n\r\nOn Black Friday, those losses become far more expensive. You’ve invested in paid campaigns, you’ve won the click, but if your checkout process isn’t streamlined an unclear offer, too many decisions, slow loading, distractions - the sale collapses and a competitor gets the revenue instead.\r\n\r\nThis guide shows how to remove that friction. It explains how to make the offer immediately obvious, how to structure pages so users move forward without thinking, and how to simplify checkout so there are no unnecessary decisions.\r\n\r\nAfter reading our guide, you’ll easily help more visitors complete the purchase they already intended to make, without relying on deeper discounts or sacrificing margins.\r\n\r\nLet’s get into it.\r\n<h3>Step 1 - Make the Offer Impossible to Miss</h3>\r\nVisitors scan, not read. When someone lands on your Black Friday page, they must see the discount, the end date, and the primary action immediately. If users need to scroll, interpret design elements, or guess where the deal applies, they leave and look for a site that communicates faster - meaning you’ll lose a sale to your competitor.\r\n\r\nPlace the discount and the call to action at the top of the page, followed by a short sentence clarifying the scope of the deal. For example: “Up to 30% off selected products, ends Monday.” This communicates value and urgency without forcing the user to search for detail.\r\n\r\nKeep the page focused. During Black Friday, navigation should guide visitors to discounted products, not to blog posts, brand stories, or general categories. The fewer detours available, the more visitors reach product pages.\r\n<h3>Step 2 - Prioritise Product Pages, Because That’s Where Buying Decisions Happen</h3>\r\nMost Black Friday sessions start on a product page, not the homepage. Users click a product from Google Shopping, social ads, or email campaigns and land where the decision takes place. Optimising product pages has a direct impact on completed checkouts.\r\n\r\nPlace the price, discount, delivery timeframe, and returns information above the fold and close to the product title. When these details are grouped, visitors understand cost and risk without scrolling, which helps them commit to the purchase.\r\n\r\nShow stock levels when they are relevant. If an item is low on stock, displaying the remaining quantity helps visitors understand that waiting may result in the product selling out - meaning they’ll buy faster! However, accuracy matters here; genuine information increases trust.\r\n\r\nOffer simple product comparisons. If variations exist, show them on the page. Without a comparison, visitors open new tabs, and once they leave the site, many do not return.\r\n<h3>Step 3 - Reduce Checkout Steps and Required Decisions</h3>\r\nCheckout is a commitment stage. At this point, visitors have already chosen the product; the remaining task is to enter details and confirm payment. Any delay increases drop-off and reduces your sales.\r\n<h4>Enable guest checkout.</h4>\r\nForcing account creation introduces an extra task that does not help complete the order. If account creation is valuable to your business, offer it after the purchase, using order tracking as the benefit. Black Friday is all about snapping up deals fast, and forcing them to create an account may cause them to go to your competitors, instead.\r\n<h4>Offer Apple Pay and Google Pay.</h4>\r\nThese payment methods reduce typing, especially on mobile, and cut down the time it takes to complete the process. With 66% of online shoppers using their mobile to checkout, it is definitely worth including those options!\r\n<h4>Display a Progress Bar</h4>\r\nDisplay a progress bar so visitors know how close they are to completion. People are far more willing to continue when they know there are only two steps remaining.\r\n\r\nThe bar doesn’t have to be anything fancy - it could simply be a line that spans the width of the checkout window, or even worded, for example “Step 2 of 4”.\r\n<h4>Remove Unnecessary Fields</h4>\r\nRemove fields that do not affect fulfilment. If the information is not required to send the order or take payment, it slows the visitor down.\r\n\r\nOverall, the more straightforward the checkout, the more orders you complete.\r\n<h3>Step 4 - Improve Load Speed Before Improving Design</h3>\r\nVisitors expect pages to load instantly. When a page loads slowly, users assume the checkout will also be slow and return to search results. During Black Friday, this behaviour becomes more pronounced because users compare multiple retailers.\r\n\r\nIn 2025, 53% of mobile users will abandon a site if it takes more than 3 seconds to load. That’s more than half of your potential customers! On the other hand, improving mobile page load by just 1 second can increase conversion rates by around 5.9% and decrease bounce rates by ~9%.\r\n\r\nCompress images, delay non-essential scripts, and load pop-ups only after the main content appears. This ensures visitors can see the offer and start engaging with the page without waiting for secondary elements.\r\n\r\nPreload the hero image and the cart script so the elements needed for progression load first. When users see the page content immediately, they stay and continue towards the checkout.\r\n<h3>Step 5 - Make Navigation Support Buying, Not Browsing</h3>\r\nNavigation should guide users forward. During Black Friday, users do not want to explore the entire catalogue. They want the discounted products.\r\n\r\nAdd “Black Friday” to the main navigation bar. This creates an obvious entry point for returning visitors and prevents people from navigating through multiple dropdown menus.\r\n\r\nOn category pages, change the default sorting from alphabetical to something that helps users decide faster, such as “Best sellers,” “In stock,” or “Top rated.” Show fewer products per row so visitors can scan and understand each item without visual overload.\r\n\r\nNavigation has one job during Black Friday: make sure visitors reach a product page quickly.\r\n<h3>Step 6 - Present Products in a Way That Reduces Thinking</h3>\r\nVisitors make faster decisions when product lists are structured. A random grid of discounted products forces users to filter everything themselves. A structured layout guides them towards the products you want to sell.\r\n\r\nCreate sections like “Gifts under £50,” “Popular this week,” or “Limited stock.” These labels help users find relevant items without scrolling through the entire catalogue.\r\n\r\nDuring the event, move high-selling products to the top. If a product sells out, remove it from the grid or move it to a separate section. Seeing unavailable items causes users to question whether products are still obtainable and can slow their progress.\r\n\r\nWhen choices are easier to understand, there is less mental load for your customers, so purchases happen faster.\r\n<h3>Step 7 - Build Purchase Intent Before Black Friday Starts</h3>\r\nStrong conversion rates come from visitors who were already interested in your products before Black Friday. These users have seen your brand, viewed your products, and often only need a discount to finalise their decision.\r\n\r\nCollect email addresses in the weeks leading up to the event with a clear message: “Get early access.” This creates anticipation and builds a ready audience who will return on launch.\r\n\r\nRetarget visitors who viewed products or added items to the cart earlier in the month. These users already understand the product; the promotion gives them a reason to return and complete their purchase.\r\n\r\nWhen you warm users ahead of time, Black Friday becomes the final step of an existing decision, not the beginning of a new one.\r\n<h3>Step 8 - Increase Customer Value After Black Friday</h3>\r\nMany Black Friday customers are first-time buyers. Without a plan for follow-up, most will never return.\r\n\r\nSet up a simple post-purchase sequence. Thank the customer, then recommend an accessory or related product based on what they bought. If you want to encourage a second purchase, offer something that protects margin, such as free delivery or loyalty credit.\r\n\r\nA second purchase has a lower acquisition cost because the customer already knows your product and your delivery process. Each returning customer increases the lifetime value of the Black Friday acquisition, turning a one-time spike into sustained revenue.\r\n<h3>Optional: Use SEO Tools Black Friday Deals to Improve Conversion</h3>\r\nBlack Friday and Cyber Monday are when many SaaS platforms offer their biggest discounts of the year, including CRO, analytics and SEO tools. In 2025, deal aggregators reported that software companies typically offer 30% to 70% off annual plans during Black Friday.\r\n\r\nThese tools are an excellent purchase because they show you what visitors actually do on your site. Heatmaps reveal where users hesitate, scroll tracking shows how far they get before losing interest, and session recordings let you watch the exact moment a user abandons the page. A/B testing platforms let you compare two versions of the same page and see which one results in more completed checkouts.\r\n\r\nInstead of changing your pages based on assumptions, you can improve them based on real behaviour. And when the goal is to maximise conversions for Black Friday, clarity on where users get stuck is far more valuable than running bigger discounts.\r\n<h4>FAQs</h4>\r\nWhat conversion rate should we expect on Black Friday?\r\nConversion rates are usually higher than during the rest of the year because visitors arrive with intent. If your average rate is 2%, seeing 4-6% on product pages is common.\r\n\r\nWhen should planning begin?\r\nThe sooner, the better! Start six weeks before. This gives time to build warm traffic and reduce checkout issues.\r\n\r\nDo deeper discounts always convert better?\r\nOnly when the buying experience is straightforward. A moderate discount on a clear page converts more than a big discount buried under complexity.\r\n\r\nWhere should we focus if we have limited time?\r\nClarify the offer on product pages, enable guest checkout, and simplify payment.\r\n<h3>Conclusion</h3>\r\nBlack Friday conversions increase when users understand the offer quickly, reach the right products without searching, and complete checkout without unnecessary decisions.\r\n\r\nIf you want to maximise your Black Friday conversions, you should focus on making the checkout process simple, and your offers and any other relevant information instantly clear. If you want to maximise conversions, you should take advantage of purchasing SEO Tools on Black Friday, and utilise them to make improvements based on the real behaviour of your customers!','Last Minute Tips to Maximise Conversions for Black Friday (Without Slashing Your Margins)','','inherit','closed','closed','','8288-revision-v1','','','2025-11-28 16:12:47','2025-11-28 16:12:47','',8288,'https://actuate.webpreview.co/?p=8290',0,'revision','',0),(8291,1,'2025-12-16 16:14:19','2025-12-16 16:14:19','Choosing an eCommerce platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket, and a delay.\r\n\r\nShopify Plus and Adobe Commerce sit in the same enterprise space, but they’re built on very different principles.\r\n\r\nShopify Plus is fully hosted. Infrastructure, security, updates and performance are handled for you, so your team can focus on improving the storefront instead of maintaining it.\r\n\r\nOn the other hand, Adobe Commerce gives you complete control over how you do things: hosting, code, architecture, checkout logic, catalogue rules. If your business has unique requirements or complex processes, Adobe lets you shape the platform around them.\r\n\r\nThis article breaks down how that difference affects cost, customisation, delivery speed, performance during peak traffic and the ongoing workload attached to each platform.\r\n<h3>How each platform actually works day to day</h3>\r\nBefore comparing pricing or features, you need to understand how the platform works behind the scenes - because that affects how fast you can make changes, who needs to be involved, and how much effort goes into keeping the site running.\r\n<h4>Shopify Plus - fully hosted enterprise platform</h4>\r\nShopify Plus runs on Shopify’s infrastructure. Shopify controls hosting, applies security updates and maintains platform performance. This means that you don’t plan upgrades or manage servers.\r\n\r\nShopify defines Plus as a fully hosted, fully managed enterprise environment. In practice, that means if traffic surges on Black Friday, Shopify scales automatically to accommodate!\r\n\r\nPlus, when Shopify pushes a platform update, it applies without slowing you down. Or, if you need to launch a new landing page quickly, you publish it without waiting for a deployment window.\r\n\r\nHowever, control can be limited. You move inside Shopify’s framework, and some custom logic has limits. You can customise the experience, but you can’t rewrite how the platform works at a structural level.\r\n\r\nAreas like checkout logic, URL structure, and certain backend workflows follow Shopify’s rules. If your business needs unconventional logic or very complex workflows, you may find yourself designing around the platform rather than shaping it to fit your exact process.\r\n<h4>Adobe Commerce - full code and infrastructure control</h4>\r\nAdobe Commerce gives you full ownership of your platform, allowing you to design eCommerce around your business instead of shaping your processes to fit a platform. You decide how pricing works, how your catalogue logic is structured, and how the checkout behaves - including region-specific rules, customer-specific pricing or complex B2B workflows like account approval or purchase order uploads.\r\n\r\nAdobe positions Commerce as a platform that supports deep modification of business logic and architecture, giving you the freedom to build exactly what you need rather than relying on apps or workarounds .\r\n\r\nThis means you are granted true freedom to build a bespoke website that is designed exactly for your business - but it also means you\'re responsible for keeping everything running smoothly. Because you control hosting, performance and updates, managing the platform requires either internal technical capability or a long-term development partner.\r\n\r\nAdobe Commerce can deliver exceptional performance and tailored user experiences, but those results depend on how well your environment is configured and maintained .\r\n\r\nIn short: Adobe gives you the power to build anything - as long as you’re ready to own it.\r\n<h3>Understanding the true cost beyond the licence fee</h3>\r\nThe cost isn’t just the license price, but rather the hours you spend maintaining the platform, the people you need to operate it and how often you rely on development to make changes.\r\n<h4>Shopify Plus - predictable cost and low maintenance</h4>\r\nShopify Plus pricing starts at around US $2,300 per month, which includes hosting, platform updates and security. Shopify manages infrastructure and upgrades at the platform level, so you don’t budget for server administration, patching work or upgrade projects.\r\n\r\nIn real terms, this means your ongoing spend can go towards unlocking your next nice problems - like improving conversions and increasing your sales, rather than maintenance.\r\n\r\nWhen Shopify ships an update, it applies automatically; there’s no upgrade cost and no internal planning cycle. You avoid technical debt because the platform moves without your intervention.\r\n<h4>Adobe Commerce - higher cost and more ownership</h4>\r\nAdobe Commerce licence fees begin at about US $22,000 per year, and the total annual cost can exceed US $100,000 when hosting, development and maintenance are included. Adobe Commerce gives full control, but with that control comes responsibility for hosting, patches and upgrades.\r\n\r\nYou need to budget for release cycles, performance tuning and developer time. If your site uses heavy customisation or you run multiple stores, maintenance consumes more of your budget.\r\n\r\nOver time, the price you pay isn’t just for the license - as you need to pay your team to develop, maintain and upgrade the platform, too.\r\n<h3>Customisation and Flexibility</h3>\r\nThe ability to customise a platform determines how well it can support your business model. It decides whether you adapt the store to fit the platform, or the platform adapts to fit you.\r\n<h4>Shopify Plus - limited by design, faster to configure</h4>\r\nShopify Plus gives you customisation through themes, apps, APIs and Shopify Functions. The platform has a large app ecosystem and a simpler configuration path, because most added functionality comes from enabling apps or using existing extensions rather than building features from scratch.\r\n\r\nThis means that you can push changes fast, because you don’t need to wait for engineers for most changes. If you want a new landing page, you publish it. If you want to adjust layouts or copy, you update it directly. The platform is built to let you execute changes quickly and focus on trading rather than modifying the platform itself.\r\n\r\nHowever, Shopify Plus is limited by its depth. It gives you flexibility in how the store looks and behaves on the surface, but not in how the platform works at a structural level.\r\n\r\nIf you need to change checkout logic or create pricing rules based on complex business conditions, you will likely reach the edge of what Shopify allows.\r\n<h4>Adobe Commerce - high customisation, more technical work</h4>\r\nAdobe Commerce allows full customisation at code level. You can change catalogue logic, pricing rules, checkout flow and how multiple stores operate from one admin environment.\r\n\r\nAdobe Commerce is designed to support complex workflows, including B2B features and multi-store setups where different regions follow different rules.\r\n\r\nYou have control over how the platform behaves. If your business requires unique pricing logic per customer group, or different catalogues per region, you build that directly into the platform. If checkout needs additional steps or approval processes, you rewrite the checkout logic to match.\r\n\r\nHowever, because these changes involve code, you need development resources to implement and maintain them. Essentially, Adobe Commerce will support complexity - you have to support the platform.\r\n<h3>Speed to Market &amp; Ongoing Change</h3>\r\nHow quickly you can launch your store, and how easily you can update it afterwards, affects revenue. If you trade in seasonal cycles or rely on promotions, delays cost money.\r\n<h4>Shopify Plus - quicker launch, faster iteration</h4>\r\nShopify Plus builds move fast because most decisions happen in configuration, not code. Agencies report enterprise build timelines of around eight to sixteen weeks.\r\n\r\nFor you, this means the store goes live sooner, and revenue starts sooner. You update pages, adjust layouts and launch campaigns directly from the admin-without scheduling a development sprint. When trading conditions change, you act immediately.\r\n\r\nThis makes it perfect for businesses that need to adapt quickly!\r\n<h4>Adobe Commerce - longer build, more adaptability</h4>\r\nAdobe Commerce projects take longer because you are shaping the platform to fit your business model. Enterprise builds typically run sixteen to thirty-two weeks, depending on integrations and customisation.\r\n\r\nFor you, this means the project has a longer runway - but with more personalised and high-quality results. You get deeper features and a platform designed around your processes. It also means more project governance and more internal involvement, because every change passes through development, testing and deployment.\r\n\r\nAdobe Commerce supports teams that prioritise control, even if that means a longer timeline.\r\n<h3>Performance, Conversion &amp; User Experience</h3>\r\nPerformance affects conversion. If pages lag or checkout hesitates, users leave. When traffic spikes - especially during promotions - the platform either absorbs the load or it cracks.\r\n<h4>Shopify Plus - managed infrastructure helps conversion during heavy traffic</h4>\r\nShopify Plus runs on Shopify’s managed infrastructure, so the platform handles scaling and stability at peak load. Shopify publishes data showing 29% better total cost of ownership and 42% lower implementation cost compared to Adobe Commerce.\r\n\r\nShopify also highlights case studies where brands improved load speed and conversion after moving from Adobe Commerce to Shopify Plus.\r\n\r\nIt’s no surprise, as with Shopify Plus, pages stay fast, even when traffic spikes. The checkout remains stable because scaling is handled at platform level, not by your team. Plus, fewer outages and faster load times lead to higher conversion, especially during peak trading.\r\n<h4>Adobe Commerce - strong performance potential, but you build it</h4>\r\nAdobe Commerce performance depends on your hosting setup, your engineering decisions and how well the codebase is maintained. LitExtension notes that Adobe Commerce can deliver high performance, but results vary depending on configuration and optimisation.\r\n\r\nFor you, that means performance is not automatic. If the stack is optimised and monitored, the platform performs well and supports complex workflows without issue. When utilised correctly, Adobe Commerce is a true powerhouse.\r\n\r\nHowever, if maintenance falls behind or hosting isn’t tuned correctly, performance slows and conversion drops. You have power, but you are responsible for keeping that power stable.\r\n<h3>Multi-Store, International and B2B</h3>\r\nDifferent regions often need different prices, tax rules or product availability. The platform you choose determines whether you can manage that in one system or whether you need workarounds.\r\n<h4>Shopify Plus - works when stores follow the same rules</h4>\r\nShopify Plus lets you manage multiple storefronts and markets from one admin. You can set currency, language and tax handling per region. LitExtension confirms Shopify Plus supports multi-store, but variations in pricing or catalogue logic often require apps or additional tools.\r\n\r\nThis works well when every market uses the same catalogue and the same pricing structure. You make one update and apply it everywhere. Less admin, fewer decisions, quicker launches.\r\n\r\nIf markets need different product ranges or pricing logic, Shopify Plus does not adjust those rules at platform level. You maintain those differences through apps or separate store setups.\r\n<h4>Adobe Commerce - built for regional differences and B2B</h4>\r\nAdobe Commerce lets each storefront run with different catalogues, pricing and checkout behaviour, all from one backend. KiwiCommerce confirms Adobe Commerce supports unique pricing and catalogue structures per region.\r\n\r\nThis reduces admin when markets operate differently. You update data once and decide which store uses which version. No apps, no duplicate catalogues. Adobe Commerce also includes B2B capability such as customer-specific pricing and purchase order workflows without plugins.\r\n<h3>Risk, Maintenance and Operational Burden</h3>\r\nAn eCommerce platform carries ongoing operational work: updates, hosting, security patches and performance monitoring. The question is who carries those responsibilities - you, or the vendor.\r\n<h4>Shopify Plus - platform maintenance handled by Shopify</h4>\r\nShopify Plus manages hosting, platform updates and security patches itself. Shopify positions Plus as stable and reliable  - this is because infrastructure, releases and maintenance are handled at platform level.\r\n\r\nThis reduces the amount of technical work your team needs to manage, so you can focus on tasks like product launches, improving conversion and unlocking your next nice problems!\r\n\r\nYou can rest easy knowing that operational risk - downtime, upgrades, patching - sits with Shopify.\r\n<h4>Adobe Commerce - technical responsibility sits with your team</h4>\r\nWe’ve established that Adobe Commerce gives full control of hosting and code. With that control, comes maintenance. Shero Commerce notes that delaying updates or patches increases cost later because technical debt builds up.\r\n\r\nThis requires internal technical capability or a dedicated development partner. Your team manages updates, performance and hosting decisions. When the platform evolves, you plan the release, test the changes and deploy them. A well-maintained Adobe Commerce stack performs well, whilst a neglected one becomes more expensive to support.','Shopify Plus vs Adobe Commerce - Choosing the right eCommerce platform','','publish','open','open','','shopify-plus-vs-adobe-commerce-choosing-the-right-ecommerce-platform','','','2026-02-15 11:06:03','2026-02-15 11:06:03','',0,'https://actuate.webpreview.co/?p=8291',0,'post','',0),(8292,1,'2025-11-28 16:14:47','2025-11-28 16:14:47','','Shopify Plus vs Adobe Commerce: Which Platform Is Best?','','inherit','open','closed','','shopify-plus-vs-adobe-commerce-min','','','2025-11-28 16:14:59','2025-11-28 16:14:59','',8291,'https://actuate.webpreview.co/wp-content/uploads/Shopify-Plus-vs-Adobe-Commerce-min.jpg',0,'attachment','image/jpeg',0),(8293,1,'2025-11-28 16:18:04','2025-11-28 16:18:04','Choosing an eCommerce platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket, and a delay.\r\n\r\nShopify Plus and Adobe Commerce sit in the same enterprise space, but they’re built on very different principles.\r\n\r\nShopify Plus is fully hosted. Infrastructure, security, updates and performance are handled for you, so your team can focus on improving the storefront instead of maintaining it.\r\n\r\nOn the other hand, Adobe Commerce gives you complete control over how you do things: hosting, code, architecture, checkout logic, catalogue rules. If your business has unique requirements or complex processes, Adobe lets you shape the platform around them.\r\n\r\nThis article breaks down how that difference affects cost, customisation, delivery speed, performance during peak traffic and the ongoing workload attached to each platform.\r\n<h3>How each platform actually works day to day</h3>\r\nBefore comparing pricing or features, you need to understand how the platform works behind the scenes - because that affects how fast you can make changes, who needs to be involved, and how much effort goes into keeping the site running.\r\n<h4>Shopify Plus - fully hosted enterprise platform</h4>\r\nShopify Plus runs on Shopify’s infrastructure. Shopify controls hosting, applies security updates and maintains platform performance. This means that you don’t plan upgrades or manage servers.\r\n\r\nShopify defines Plus as a fully hosted, fully managed enterprise environment. In practice, that means if traffic surges on Black Friday, Shopify scales automatically to accommodate!\r\n\r\nPlus, when Shopify pushes a platform update, it applies without slowing you down. Or, if you need to launch a new landing page quickly, you publish it without waiting for a deployment window.\r\n\r\nHowever, control can be limited. You move inside Shopify’s framework, and some custom logic has limits. You can customise the experience, but you can’t rewrite how the platform works at a structural level.\r\n\r\nAreas like checkout logic, URL structure, and certain backend workflows follow Shopify’s rules. If your business needs unconventional logic or very complex workflows, you may find yourself designing around the platform rather than shaping it to fit your exact process.\r\n<h4>Adobe Commerce - full code and infrastructure control</h4>\r\nAdobe Commerce gives you full ownership of your platform, allowing you to design eCommerce around your business instead of shaping your processes to fit a platform. You decide how pricing works, how your catalogue logic is structured, and how the checkout behaves - including region-specific rules, customer-specific pricing or complex B2B workflows like account approval or purchase order uploads.\r\n\r\nAdobe positions Commerce as a platform that supports deep modification of business logic and architecture, giving you the freedom to build exactly what you need rather than relying on apps or workarounds .\r\n\r\nThis means you are granted true freedom to build a bespoke website that is designed exactly for your business - but it also means you\'re responsible for keeping everything running smoothly. Because you control hosting, performance and updates, managing the platform requires either internal technical capability or a long-term development partner.\r\n\r\nAdobe Commerce can deliver exceptional performance and tailored user experiences, but those results depend on how well your environment is configured and maintained .\r\n\r\nIn short: Adobe gives you the power to build anything - as long as you’re ready to own it.\r\n<h3>Understanding the true cost beyond the licence fee</h3>\r\nThe cost isn’t just the license price, but rather the hours you spend maintaining the platform, the people you need to operate it and how often you rely on development to make changes.\r\n<h4>Shopify Plus - predictable cost and low maintenance</h4>\r\nShopify Plus pricing starts at around US $2,300 per month, which includes hosting, platform updates and security. Shopify manages infrastructure and upgrades at the platform level, so you don’t budget for server administration, patching work or upgrade projects.\r\n\r\nIn real terms, this means your ongoing spend can go towards unlocking your next nice problems - like improving conversions and increasing your sales, rather than maintenance.\r\n\r\nWhen Shopify ships an update, it applies automatically; there’s no upgrade cost and no internal planning cycle. You avoid technical debt because the platform moves without your intervention.\r\n<h4>Adobe Commerce - higher cost and more ownership</h4>\r\nAdobe Commerce licence fees begin at about US $22,000 per year, and the total annual cost can exceed US $100,000 when hosting, development and maintenance are included. Adobe Commerce gives full control, but with that control comes responsibility for hosting, patches and upgrades.\r\n\r\nYou need to budget for release cycles, performance tuning and developer time. If your site uses heavy customisation or you run multiple stores, maintenance consumes more of your budget.\r\n\r\nOver time, the price you pay isn’t just for the license - as you need to pay your team to develop, maintain and upgrade the platform, too.\r\n<h3>Customisation and Flexibility</h3>\r\nThe ability to customise a platform determines how well it can support your business model. It decides whether you adapt the store to fit the platform, or the platform adapts to fit you.\r\n<h4>Shopify Plus - limited by design, faster to configure</h4>\r\nShopify Plus gives you customisation through themes, apps, APIs and Shopify Functions. The platform has a large app ecosystem and a simpler configuration path, because most added functionality comes from enabling apps or using existing extensions rather than building features from scratch.\r\n\r\nThis means that you can push changes fast, because you don’t need to wait for engineers for most changes. If you want a new landing page, you publish it. If you want to adjust layouts or copy, you update it directly. The platform is built to let you execute changes quickly and focus on trading rather than modifying the platform itself.\r\n\r\nHowever, Shopify Plus is limited by its depth. It gives you flexibility in how the store looks and behaves on the surface, but not in how the platform works at a structural level.\r\n\r\nIf you need to change checkout logic or create pricing rules based on complex business conditions, you will likely reach the edge of what Shopify allows.\r\n<h4>Adobe Commerce - high customisation, more technical work</h4>\r\nAdobe Commerce allows full customisation at code level. You can change catalogue logic, pricing rules, checkout flow and how multiple stores operate from one admin environment.\r\n\r\nAdobe Commerce is designed to support complex workflows, including B2B features and multi-store setups where different regions follow different rules.\r\n\r\nYou have control over how the platform behaves. If your business requires unique pricing logic per customer group, or different catalogues per region, you build that directly into the platform. If checkout needs additional steps or approval processes, you rewrite the checkout logic to match.\r\n\r\nHowever, because these changes involve code, you need development resources to implement and maintain them. Essentially, Adobe Commerce will support complexity - you have to support the platform.\r\n<h3>Speed to Market &amp; Ongoing Change</h3>\r\nHow quickly you can launch your store, and how easily you can update it afterwards, affects revenue. If you trade in seasonal cycles or rely on promotions, delays cost money.\r\n<h4>Shopify Plus - quicker launch, faster iteration</h4>\r\nShopify Plus builds move fast because most decisions happen in configuration, not code. Agencies report enterprise build timelines of around eight to sixteen weeks.\r\n\r\nFor you, this means the store goes live sooner, and revenue starts sooner. You update pages, adjust layouts and launch campaigns directly from the admin-without scheduling a development sprint. When trading conditions change, you act immediately.\r\n\r\nThis makes it perfect for businesses that need to adapt quickly!\r\n<h4>Adobe Commerce - longer build, more adaptability</h4>\r\nAdobe Commerce projects take longer because you are shaping the platform to fit your business model. Enterprise builds typically run sixteen to thirty-two weeks, depending on integrations and customisation.\r\n\r\nFor you, this means the project has a longer runway - but with more personalised and high-quality results. You get deeper features and a platform designed around your processes. It also means more project governance and more internal involvement, because every change passes through development, testing and deployment.\r\n\r\nAdobe Commerce supports teams that prioritise control, even if that means a longer timeline.\r\n<h3>Performance, Conversion &amp; User Experience</h3>\r\nPerformance affects conversion. If pages lag or checkout hesitates, users leave. When traffic spikes - especially during promotions - the platform either absorbs the load or it cracks.\r\n<h4>Shopify Plus - managed infrastructure helps conversion during heavy traffic</h4>\r\nShopify Plus runs on Shopify’s managed infrastructure, so the platform handles scaling and stability at peak load. Shopify publishes data showing 29% better total cost of ownership and 42% lower implementation cost compared to Adobe Commerce.\r\n\r\nShopify also highlights case studies where brands improved load speed and conversion after moving from Adobe Commerce to Shopify Plus.\r\n\r\nIt’s no surprise, as with Shopify Plus, pages stay fast, even when traffic spikes. The checkout remains stable because scaling is handled at platform level, not by your team. Plus, fewer outages and faster load times lead to higher conversion, especially during peak trading.\r\n<h4>Adobe Commerce - strong performance potential, but you build it</h4>\r\nAdobe Commerce performance depends on your hosting setup, your engineering decisions and how well the codebase is maintained. LitExtension notes that Adobe Commerce can deliver high performance, but results vary depending on configuration and optimisation.\r\n\r\nFor you, that means performance is not automatic. If the stack is optimised and monitored, the platform performs well and supports complex workflows without issue. When utilised correctly, Adobe Commerce is a true powerhouse.\r\n\r\nHowever, if maintenance falls behind or hosting isn’t tuned correctly, performance slows and conversion drops. You have power, but you are responsible for keeping that power stable.\r\n<h3>Multi-Store, International and B2B</h3>\r\nDifferent regions often need different prices, tax rules or product availability. The platform you choose determines whether you can manage that in one system or whether you need workarounds.\r\n<h4>Shopify Plus - works when stores follow the same rules</h4>\r\nShopify Plus lets you manage multiple storefronts and markets from one admin. You can set currency, language and tax handling per region. LitExtension confirms Shopify Plus supports multi-store, but variations in pricing or catalogue logic often require apps or additional tools.\r\n\r\nThis works well when every market uses the same catalogue and the same pricing structure. You make one update and apply it everywhere. Less admin, fewer decisions, quicker launches.\r\n\r\nIf markets need different product ranges or pricing logic, Shopify Plus does not adjust those rules at platform level. You maintain those differences through apps or separate store setups.\r\n<h4>Adobe Commerce - built for regional differences and B2B</h4>\r\nAdobe Commerce lets each storefront run with different catalogues, pricing and checkout behaviour, all from one backend. KiwiCommerce confirms Adobe Commerce supports unique pricing and catalogue structures per region.\r\n\r\nThis reduces admin when markets operate differently. You update data once and decide which store uses which version. No apps, no duplicate catalogues. Adobe Commerce also includes B2B capability such as customer-specific pricing and purchase order workflows without plugins.\r\n<h3>Risk, Maintenance and Operational Burden</h3>\r\nAn eCommerce platform carries ongoing operational work: updates, hosting, security patches and performance monitoring. The question is who carries those responsibilities - you, or the vendor.\r\n<h4>Shopify Plus - platform maintenance handled by Shopify</h4>\r\nShopify Plus manages hosting, platform updates and security patches itself. Shopify positions Plus as stable and reliable  - this is because infrastructure, releases and maintenance are handled at platform level.\r\n\r\nThis reduces the amount of technical work your team needs to manage, so you can focus on tasks like product launches, improving conversion and unlocking your next nice problems!\r\n\r\nYou can rest easy knowing that operational risk - downtime, upgrades, patching - sits with Shopify.\r\n<h4>Adobe Commerce - technical responsibility sits with your team</h4>\r\nWe’ve established that Adobe Commerce gives full control of hosting and code. With that control, comes maintenance. Shero Commerce notes that delaying updates or patches increases cost later because technical debt builds up.\r\n\r\nThis requires internal technical capability or a dedicated development partner. Your team manages updates, performance and hosting decisions. When the platform evolves, you plan the release, test the changes and deploy them. A well-maintained Adobe Commerce stack performs well, whilst a neglected one becomes more expensive to support.\r\n<h3>Conclusion</h3>\r\nThat’s a wrap! Overall, Shopify Plus and Adobe Commerce both support enterprise eCommerce, but they push you toward two very different ways of operating.\r\n\r\nShopify Plus reduces development time and weight on your devs’ shoulders, so you launch faster and spend more time trading. Meanwhile, Adobe Commerce gives you full control over how the platform behaves, so you can design complex pricing, catalogues and workflows - although it takes more manpower, and time, to setup and maintain\r\n\r\nThe right choice depends on how your business works, and what works best for your business! If you prioritise consistency, speed and ease of deployment, then Shopify Plus is a clear winner.\r\n\r\nHowever, if you want complete control over your platform, variation, structure and deeper logic, then Adobe Commerce will let you build exactly what you need.\r\n\r\nThe best choice is the platform that supports how your business already operates.\r\n<h3>Need help deciding?</h3>\r\nIf you’re stuck between Shopify Plus and Adobe Commerce, let’s make it easy.\r\n\r\nBook a quick chat: https://www.actuate.agency/get-in-touch/','Shopify Plus vs Adobe Commerce - Choosing the right eCommerce platform','','inherit','closed','closed','','8291-revision-v1','','','2025-11-28 16:18:04','2025-11-28 16:18:04','',8291,'https://actuate.webpreview.co/?p=8293',0,'revision','',0),(8296,1,'2026-02-03 10:20:15','2026-02-03 10:20:15','','eCommerce Roadmap to unlock growth','','inherit','open','closed','','ecommerce-roadmap','','','2026-02-03 10:20:41','2026-02-03 10:20:41','',7145,'https://actuate.webpreview.co/wp-content/uploads/ecommerce-roadmap.jpg',0,'attachment','image/jpeg',0),(8297,1,'2026-02-03 10:20:56','2026-02-03 10:20:56','','fast websites unlock conversion rates','','inherit','open','closed','','speed-that-sells','','','2026-02-03 10:21:16','2026-02-03 10:21:16','',7145,'https://actuate.webpreview.co/wp-content/uploads/speed-that-sells.jpg',0,'attachment','image/jpeg',0),(8298,1,'2026-02-03 10:21:28','2026-02-03 10:21:28','','Remove ecommerce hurdles and grow','','inherit','open','closed','','ecommerce-growth-2','','','2026-02-03 10:21:41','2026-02-03 10:21:41','',7145,'https://actuate.webpreview.co/wp-content/uploads/ecommerce-growth-1.jpg',0,'attachment','image/jpeg',0),(8299,1,'2026-02-03 10:21:45','2026-02-03 10:21:45','','NNP Success Workshop','','inherit','closed','closed','','7145-revision-v1','','','2026-02-03 10:21:45','2026-02-03 10:21:45','',7145,'https://actuate.webpreview.co/?p=8299',0,'revision','',0),(8300,1,'2026-02-03 10:25:31','2026-02-03 10:25:31','An eCommerce strategy is a comprehensive roadmap that outlines how your business will grow online, from customer acquisition and conversion optimisation to retention and scaling. It helps you align your goals, data, and customer experience for measurable growth.','What is eCommerce strategy and why does my business need one?','','publish','closed','closed','','what-is-ecommerce-strategy-and-why-does-my-business-need-one','','','2026-02-03 10:25:31','2026-02-03 10:25:31','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8300',0,'faq','',0),(8301,1,'2026-02-03 10:26:04','2026-02-03 10:26:04','You should consider eCommerce strategy services if you’re launching a new store, planning to replatform, facing stagnating online sales, or ready to scale your digital revenue.','When should I invest in eCommerce strategy services?','','publish','closed','closed','','when-should-i-invest-in-ecommerce-strategy-services','','','2026-02-03 10:26:04','2026-02-03 10:26:04','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8301',0,'faq','',0),(8302,1,'2026-02-03 10:26:23','2026-02-03 10:26:23','Our process typically includes benchmarking your current setup, auditing performance data, understanding your audience, setting goals, and outlining a tailored plan that drives performance.','What does the eCommerce strategy process involve?','','publish','closed','closed','','what-does-the-ecommerce-strategy-process-involve','','','2026-02-03 10:26:23','2026-02-03 10:26:23','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8302',0,'faq','',0),(8303,1,'2026-02-03 10:26:49','2026-02-03 10:26:49','The timeframe can vary depending on your business complexity and goals, but most strategic engagements take several weeks to a few months to fully develop and begin implementation.','How long does it take to develop an effective eCommerce strategy?','','publish','closed','closed','','how-long-does-it-take-to-develop-an-effective-ecommerce-strategy','','','2026-02-03 10:26:49','2026-02-03 10:26:49','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8303',0,'faq','',0),(8304,1,'2026-02-03 10:27:44','2026-02-03 10:27:44','Yes, part of building your strategy is assessing your current platform and advising on the best solution for your growth, whether that’s Magento, Shopify, Adobe Commerce, another platform, or even staying with the one you\'re already on.','Will you help with technical platform decisions as part of strategy?','','publish','closed','closed','','will-you-help-with-technical-platform-decisions-as-part-of-strategy','','','2026-02-03 10:27:44','2026-02-03 10:27:44','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8304',0,'faq','',0),(8305,1,'2026-02-03 10:28:09','2026-02-03 10:28:09','Yes, our strategists stay involved long-term, evolving your plan as your business grows, including optimisation roadmaps and CRO insights.','Do you provide ongoing support after the strategy is created?','','publish','closed','closed','','do-you-provide-ongoing-support-after-the-strategy-is-created','','','2026-02-03 10:28:09','2026-02-03 10:28:09','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8305',0,'faq','',0),(8306,1,'2026-02-03 10:28:29','2026-02-03 10:28:29','Absolutely, by analysing user journeys, behaviour data, and site performance, we identify opportunities to reduce friction and boost conversions across your store.','Can eCommerce strategy help improve conversion rates?','','publish','closed','closed','','can-ecommerce-strategy-help-improve-conversion-rates','','','2026-02-03 10:28:29','2026-02-03 10:28:29','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8306',0,'faq','',0),(8307,1,'2026-02-03 10:28:58','2026-02-03 10:28:58','Yes, we build bespoke strategies that fit your audience type, customer journey, and commercial goals, whether you’re B2B, D2C, or multi-channel.','Is your strategy tailored for B2B as well as B2C businesses?','','publish','closed','closed','','is-your-strategy-tailored-for-b2b-as-well-as-b2c-businesses','','','2026-02-03 10:28:58','2026-02-03 10:28:58','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8307',0,'faq','',0),(8308,1,'2026-02-03 10:29:22','2026-02-03 10:29:22','The first step is a conversation, we take time to understand your business, challenges, and ambitions to create a strategy that helps you move from A to B with clarity and confidence.','How do we get started with your eCommerce strategy services?','','publish','closed','closed','','how-do-we-get-started-with-your-ecommerce-strategy-services','','','2026-02-03 10:29:22','2026-02-03 10:29:22','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8308',0,'faq','',0),(8309,1,'2026-02-03 10:29:56','2026-02-03 10:29:56','','eCommerce Strategy','','inherit','closed','closed','','7564-revision-v1','','','2026-02-03 10:29:56','2026-02-03 10:29:56','',7564,'https://actuate.webpreview.co/?p=8309',0,'revision','',0),(8310,1,'2026-02-03 10:31:51','2026-02-03 10:31:51','The NNP Success Workshop is a practical, data-led ecommerce audit that shows you exactly how your site is performing and what you can do to improve results, delivered as a clear walkthrough video with actionable insights.','What is the Next Nice Problem (NNP) Success Workshop?','','publish','closed','closed','','what-is-the-next-nice-problem-nnp-success-workshop','','','2026-02-03 10:32:08','2026-02-03 10:32:08','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8310',0,'faq','',0),(8311,1,'2026-02-03 10:32:32','2026-02-03 10:32:32','It’s ideal for ecommerce businesses at any stage, from early growth sites to established stores, that want clarity on where performance issues lie and how to fix them.','Who is the NNP Success Workshop designed for?','','publish','closed','closed','','who-is-the-nnp-success-workshop-designed-for','','','2026-02-03 10:32:32','2026-02-03 10:32:32','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8311',0,'faq','',0),(8312,1,'2026-02-03 10:32:51','2026-02-03 10:32:51','You’ll get a performance score, expert insights on your site’s user journeys and experience, plus a prioritised roadmap of improvements with estimated ROI.','What will I receive after the workshop?','','publish','closed','closed','','what-will-i-receive-after-the-workshop','','','2026-02-03 10:32:51','2026-02-03 10:32:51','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8312',0,'faq','',0),(8313,1,'2026-02-03 10:34:32','2026-02-03 10:34:32','The workshop is delivered as a face-to-face session with key stakeholders, where we deep-dive into your website, users, commercial goals, and business history. This is followed by structured follow-up sessions, either in person or via video calls, to refine insights, align on priorities, and turn findings into clear next steps.','How is this workshop delivered?','','publish','closed','closed','','how-is-this-workshop-delivered','','','2026-02-03 10:34:32','2026-02-03 10:34:32','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8313',0,'faq','',0),(8314,1,'2026-02-03 10:34:58','2026-02-03 10:34:58','The workshop analyses customer journeys, site usability, performance metrics (like speed), and how your store benchmarks against competitors.','What aspects of my ecommerce site are analysed?','','publish','closed','closed','','what-aspects-of-my-ecommerce-site-are-analysed','','','2026-02-03 10:34:58','2026-02-03 10:34:58','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8314',0,'faq','',0),(8315,1,'2026-02-03 10:35:30','2026-02-03 10:35:30','Yes, if you engage us for work after the workshop (e.g., CRO sprint, rebuild, or replatform), 50% of the workshop fee is deducted from the project cost.','Is there any benefit if I decide to work with Actuate after the workshop?','','publish','closed','closed','','is-there-any-benefit-if-i-decide-to-work-with-actuate-after-the-workshop','','','2026-02-03 10:35:30','2026-02-03 10:35:30','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8315',0,'faq','',0),(8316,1,'2026-02-03 10:35:52','2026-02-03 10:35:52','You’ll receive your detailed insights and roadmap soon after the assessment is completed, typically much faster than traditional audits.','How quickly will I get the results?','','publish','closed','closed','','how-quickly-will-i-get-the-results','','','2026-02-03 10:35:52','2026-02-03 10:35:52','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8316',0,'faq','',0),(8317,1,'2026-02-03 10:36:21','2026-02-03 10:36:21','No, the workshop is designed to be clear and actionable for business owners and teams, focusing on real, practical recommendations rather than technical jargon.','Do I need technical expertise to understand the results?','','publish','closed','closed','','do-i-need-technical-expertise-to-understand-the-results','','','2026-02-03 10:36:21','2026-02-03 10:36:21','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8317',0,'faq','',0),(8318,1,'2026-02-03 10:36:38','2026-02-03 10:36:38','Unlike lengthy, confusing reports, the NNP Workshop delivers expert insight in an easy-to-digest video format with a clear plan of action tailored to your site.','How does this differ from a standard ecommerce audit?','','publish','closed','closed','','how-does-this-differ-from-a-standard-ecommerce-audit','','','2026-02-03 10:36:38','2026-02-03 10:36:38','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8318',0,'faq','',0),(8319,1,'2026-02-03 10:37:19','2026-02-03 10:37:19','','NNP Success Workshop','','inherit','closed','closed','','7145-revision-v1','','','2026-02-03 10:37:19','2026-02-03 10:37:19','',7145,'https://actuate.webpreview.co/?p=8319',0,'revision','',0),(8320,1,'2026-02-03 10:39:05','2026-02-03 10:39:05','UX (User Experience) design focuses on how people interact with your site, while UI (User Interface) design is about how it looks and feels. Together, they reduce friction, improve usability, and help visitors move efficiently from browsing to buying, ultimately boosting conversions and loyalty.','What is UX/UI design and why is it important for my eCommerce store?','','publish','closed','closed','','what-is-ux-ui-design-and-why-is-it-important-for-my-ecommerce-store','','','2026-02-03 10:39:05','2026-02-03 10:39:05','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8320',0,'faq','',0),(8321,1,'2026-02-03 10:39:33','2026-02-03 10:39:33','We start with data-driven user research, analysing analytics, heatmaps and benchmarks to understand real behaviour. Then we map journeys and translate those into clean, responsive UI designs that guide users smoothly through every step of their experience.','What does your UX/UI design process involve?','','publish','closed','closed','','what-does-your-ux-ui-design-process-involve','','','2026-02-03 10:39:33','2026-02-03 10:39:33','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8321',0,'faq','',0),(8322,1,'2026-02-03 10:39:56','2026-02-03 10:39:56','Success is measured through improvements in key performance metrics such as conversion rates, bounce rates, average order value, and repeat visits, all driven by frictionless, intuitive design.','How do you measure success in UX/UI design?','','publish','closed','closed','','how-do-you-measure-success-in-ux-ui-design','','','2026-02-03 10:39:56','2026-02-03 10:39:56','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8322',0,'faq','',0),(8323,1,'2026-02-03 10:40:22','2026-02-03 10:40:22','Absolutely, responsive design is a core part of our UX/UI approach, ensuring a seamless experience across mobile, tablet and desktop devices to meet how your customers actually shop.','Will this work on mobile as well as desktop?','','publish','closed','closed','','will-this-work-on-mobile-as-well-as-desktop','','','2026-02-03 10:40:22','2026-02-03 10:40:22','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8323',0,'faq','',0),(8324,1,'2026-02-03 10:40:41','2026-02-03 10:40:41','Timelines vary based on scope, research depth and the number of interfaces being redesigned, but we’ll provide a clear schedule upfront so you know what to expect.','How long does a UX/UI design project usually take?','','publish','closed','closed','','how-long-does-a-ux-ui-design-project-usually-take','','','2026-02-03 10:40:41','2026-02-03 10:40:41','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8324',0,'faq','',0),(8325,1,'2026-02-03 10:41:07','2026-02-03 10:41:07','We can tailor engagement to your needs, whether it’s a full redesign or targeted improvements to specific journeys (e.g., homepage, product pages or checkout) that are underperforming or causing friction.','Do you only redesign entire sites, or can you improve specific parts?','','publish','closed','closed','','do-you-only-redesign-entire-sites-or-can-you-improve-specific-parts','','','2026-02-03 10:41:07','2026-02-03 10:41:07','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8325',0,'faq','',0),(8326,1,'2026-02-03 10:41:29','2026-02-03 10:41:29','Great UX/UI design and CRO go hand in hand: reducing friction, clarifying call-to-actions, improving navigation, and better visual hierarchy all increase the likelihood that users complete high-value actions like purchases.','How does UX/UI design tie into conversion rate optimisation (CRO)?','','publish','closed','closed','','how-does-ux-ui-design-tie-into-conversion-rate-optimisation-cro','','','2026-02-03 10:41:29','2026-02-03 10:41:29','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8326',0,'faq','',0),(8327,1,'2026-02-03 10:41:54','2026-02-03 10:41:54','Once designs are finalised, we support hand-off to development with assets and specifications, and can also assist with testing and optimisation to ensure your new experience performs as intended','What happens after the design is delivered?','','publish','closed','closed','','what-happens-after-the-design-is-delivered','','','2026-02-03 10:41:54','2026-02-03 10:41:54','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8327',0,'faq','',0),(8328,1,'2026-02-03 10:42:26','2026-02-03 10:42:26','','UX/UI Design','','inherit','closed','closed','','7562-revision-v1','','','2026-02-03 10:42:26','2026-02-03 10:42:26','',7562,'https://actuate.webpreview.co/?p=8328',0,'revision','',0),(8329,1,'2026-02-03 10:58:10','2026-02-03 10:58:10','Our eCommerce web development covers everything from building new sites and migrating platforms (replatforming) to creating custom features, integrations, and long-term support, all designed for growth and performance.','What does your eCommerce web development service include?','','publish','closed','closed','','what-does-your-ecommerce-web-development-service-include','','','2026-02-03 10:58:10','2026-02-03 10:58:10','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8329',0,'faq','',0),(8330,1,'2026-02-03 10:58:31','2026-02-03 10:58:31','','Web Development','','inherit','closed','closed','','7554-revision-v1','','','2026-02-03 10:58:31','2026-02-03 10:58:31','',7554,'https://actuate.webpreview.co/?p=8330',0,'revision','',0),(8331,1,'2026-02-03 10:58:54','2026-02-03 10:58:54','Yes, we develop on major platforms including <strong data-start=\"661\" data-end=\"674\">Magento 2</strong>, <strong data-start=\"676\" data-end=\"694\">Adobe Commerce</strong>, <strong data-start=\"696\" data-end=\"732\">Shopify (including Shopify Plus)</strong> and <strong data-start=\"737\" data-end=\"754\">Aero Commerce</strong>, tailoring solutions to your business requirements.','Do you work with specific eCommerce platforms?','','publish','closed','closed','','do-you-work-with-specific-ecommerce-platforms','','','2026-02-03 10:58:54','2026-02-03 10:58:54','',0,'https://actuate.webpreview.co/?post_type=faq&#038;p=8331',0,'faq','',0),(8332,1,'2026-02-03 10:59:35','2026-02-03 10:59:35','Absolutely. 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platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket, and a delay.\r\n\r\nShopify Plus and Adobe Commerce sit in the same enterprise space, but they’re built on very different principles.\r\n\r\nShopify Plus is fully hosted. Infrastructure, security, updates and performance are handled for you, so your team can focus on improving the storefront instead of maintaining it.\r\n\r\nOn the other hand, Adobe Commerce gives you complete control over how you do things: hosting, code, architecture, checkout logic, catalogue rules. If your business has unique requirements or complex processes, Adobe lets you shape the platform around them.\r\n\r\nThis article breaks down how that difference affects cost, customisation, delivery speed, performance during peak traffic and the ongoing workload attached to each platform.\r\n<h3>How each platform actually works day to day</h3>\r\nBefore comparing pricing or features, you need to understand how the platform works behind the scenes - because that affects how fast you can make changes, who needs to be involved, and how much effort goes into keeping the site running.\r\n<h4>Shopify Plus - fully hosted enterprise platform</h4>\r\nShopify Plus runs on Shopify’s infrastructure. Shopify controls hosting, applies security updates and maintains platform performance. This means that you don’t plan upgrades or manage servers.\r\n\r\nShopify defines Plus as a fully hosted, fully managed enterprise environment. In practice, that means if traffic surges on Black Friday, Shopify scales automatically to accommodate!\r\n\r\nPlus, when Shopify pushes a platform update, it applies without slowing you down. Or, if you need to launch a new landing page quickly, you publish it without waiting for a deployment window.\r\n\r\nHowever, control can be limited. You move inside Shopify’s framework, and some custom logic has limits. You can customise the experience, but you can’t rewrite how the platform works at a structural level.\r\n\r\nAreas like checkout logic, URL structure, and certain backend workflows follow Shopify’s rules. If your business needs unconventional logic or very complex workflows, you may find yourself designing around the platform rather than shaping it to fit your exact process.\r\n<h4>Adobe Commerce - full code and infrastructure control</h4>\r\nAdobe Commerce gives you full ownership of your platform, allowing you to design eCommerce around your business instead of shaping your processes to fit a platform. You decide how pricing works, how your catalogue logic is structured, and how the checkout behaves - including region-specific rules, customer-specific pricing or complex B2B workflows like account approval or purchase order uploads.\r\n\r\nAdobe positions Commerce as a platform that supports deep modification of business logic and architecture, giving you the freedom to build exactly what you need rather than relying on apps or workarounds .\r\n\r\nThis means you are granted true freedom to build a bespoke website that is designed exactly for your business - but it also means you\'re responsible for keeping everything running smoothly. Because you control hosting, performance and updates, managing the platform requires either internal technical capability or a long-term development partner.\r\n\r\nAdobe Commerce can deliver exceptional performance and tailored user experiences, but those results depend on how well your environment is configured and maintained .\r\n\r\nIn short: Adobe gives you the power to build anything - as long as you’re ready to own it.\r\n<h3>Understanding the true cost beyond the licence fee</h3>\r\nThe cost isn’t just the license price, but rather the hours you spend maintaining the platform, the people you need to operate it and how often you rely on development to make changes.\r\n<h4>Shopify Plus - predictable cost and low maintenance</h4>\r\nShopify Plus pricing starts at around US $2,300 per month, which includes hosting, platform updates and security. Shopify manages infrastructure and upgrades at the platform level, so you don’t budget for server administration, patching work or upgrade projects.\r\n\r\nIn real terms, this means your ongoing spend can go towards unlocking your next nice problems - like improving conversions and increasing your sales, rather than maintenance.\r\n\r\nWhen Shopify ships an update, it applies automatically; there’s no upgrade cost and no internal planning cycle. You avoid technical debt because the platform moves without your intervention.\r\n<h4>Adobe Commerce - higher cost and more ownership</h4>\r\nAdobe Commerce licence fees begin at about US $22,000 per year, and the total annual cost can exceed US $100,000 when hosting, development and maintenance are included. Adobe Commerce gives full control, but with that control comes responsibility for hosting, patches and upgrades.\r\n\r\nYou need to budget for release cycles, performance tuning and developer time. If your site uses heavy customisation or you run multiple stores, maintenance consumes more of your budget.\r\n\r\nOver time, the price you pay isn’t just for the license - as you need to pay your team to develop, maintain and upgrade the platform, too.\r\n<h3>Customisation and Flexibility</h3>\r\nThe ability to customise a platform determines how well it can support your business model. It decides whether you adapt the store to fit the platform, or the platform adapts to fit you.\r\n<h4>Shopify Plus - limited by design, faster to configure</h4>\r\nShopify Plus gives you customisation through themes, apps, APIs and Shopify Functions. The platform has a large app ecosystem and a simpler configuration path, because most added functionality comes from enabling apps or using existing extensions rather than building features from scratch.\r\n\r\nThis means that you can push changes fast, because you don’t need to wait for engineers for most changes. If you want a new landing page, you publish it. If you want to adjust layouts or copy, you update it directly. The platform is built to let you execute changes quickly and focus on trading rather than modifying the platform itself.\r\n\r\nHowever, Shopify Plus is limited by its depth. It gives you flexibility in how the store looks and behaves on the surface, but not in how the platform works at a structural level.\r\n\r\nIf you need to change checkout logic or create pricing rules based on complex business conditions, you will likely reach the edge of what Shopify allows.\r\n<h4>Adobe Commerce - high customisation, more technical work</h4>\r\nAdobe Commerce allows full customisation at code level. You can change catalogue logic, pricing rules, checkout flow and how multiple stores operate from one admin environment.\r\n\r\nAdobe Commerce is designed to support complex workflows, including B2B features and multi-store setups where different regions follow different rules.\r\n\r\nYou have control over how the platform behaves. If your business requires unique pricing logic per customer group, or different catalogues per region, you build that directly into the platform. If checkout needs additional steps or approval processes, you rewrite the checkout logic to match.\r\n\r\nHowever, because these changes involve code, you need development resources to implement and maintain them. Essentially, Adobe Commerce will support complexity - you have to support the platform.\r\n<h3>Speed to Market &amp; Ongoing Change</h3>\r\nHow quickly you can launch your store, and how easily you can update it afterwards, affects revenue. If you trade in seasonal cycles or rely on promotions, delays cost money.\r\n<h4>Shopify Plus - quicker launch, faster iteration</h4>\r\nShopify Plus builds move fast because most decisions happen in configuration, not code. Agencies report enterprise build timelines of around eight to sixteen weeks.\r\n\r\nFor you, this means the store goes live sooner, and revenue starts sooner. You update pages, adjust layouts and launch campaigns directly from the admin-without scheduling a development sprint. When trading conditions change, you act immediately.\r\n\r\nThis makes it perfect for businesses that need to adapt quickly!\r\n<h4>Adobe Commerce - longer build, more adaptability</h4>\r\nAdobe Commerce projects take longer because you are shaping the platform to fit your business model. Enterprise builds typically run sixteen to thirty-two weeks, depending on integrations and customisation.\r\n\r\nFor you, this means the project has a longer runway - but with more personalised and high-quality results. You get deeper features and a platform designed around your processes. It also means more project governance and more internal involvement, because every change passes through development, testing and deployment.\r\n\r\nAdobe Commerce supports teams that prioritise control, even if that means a longer timeline.\r\n<h3>Performance, Conversion &amp; User Experience</h3>\r\nPerformance affects conversion. If pages lag or checkout hesitates, users leave. When traffic spikes - especially during promotions - the platform either absorbs the load or it cracks.\r\n<h4>Shopify Plus - managed infrastructure helps conversion during heavy traffic</h4>\r\nShopify Plus runs on Shopify’s managed infrastructure, so the platform handles scaling and stability at peak load. Shopify publishes data showing 29% better total cost of ownership and 42% lower implementation cost compared to Adobe Commerce.\r\n\r\nShopify also highlights case studies where brands improved load speed and conversion after moving from Adobe Commerce to Shopify Plus.\r\n\r\nIt’s no surprise, as with Shopify Plus, pages stay fast, even when traffic spikes. The checkout remains stable because scaling is handled at platform level, not by your team. Plus, fewer outages and faster load times lead to higher conversion, especially during peak trading.\r\n<h4>Adobe Commerce - strong performance potential, but you build it</h4>\r\nAdobe Commerce performance depends on your hosting setup, your engineering decisions and how well the codebase is maintained. LitExtension notes that Adobe Commerce can deliver high performance, but results vary depending on configuration and optimisation.\r\n\r\nFor you, that means performance is not automatic. If the stack is optimised and monitored, the platform performs well and supports complex workflows without issue. When utilised correctly, Adobe Commerce is a true powerhouse.\r\n\r\nHowever, if maintenance falls behind or hosting isn’t tuned correctly, performance slows and conversion drops. You have power, but you are responsible for keeping that power stable.\r\n<h3>Multi-Store, International and B2B</h3>\r\nDifferent regions often need different prices, tax rules or product availability. The platform you choose determines whether you can manage that in one system or whether you need workarounds.\r\n<h4>Shopify Plus - works when stores follow the same rules</h4>\r\nShopify Plus lets you manage multiple storefronts and markets from one admin. You can set currency, language and tax handling per region. LitExtension confirms Shopify Plus supports multi-store, but variations in pricing or catalogue logic often require apps or additional tools.\r\n\r\nThis works well when every market uses the same catalogue and the same pricing structure. You make one update and apply it everywhere. Less admin, fewer decisions, quicker launches.\r\n\r\nIf markets need different product ranges or pricing logic, Shopify Plus does not adjust those rules at platform level. You maintain those differences through apps or separate store setups.\r\n<h4>Adobe Commerce - built for regional differences and B2B</h4>\r\nAdobe Commerce lets each storefront run with different catalogues, pricing and checkout behaviour, all from one backend. KiwiCommerce confirms Adobe Commerce supports unique pricing and catalogue structures per region.\r\n\r\nThis reduces admin when markets operate differently. You update data once and decide which store uses which version. No apps, no duplicate catalogues. Adobe Commerce also includes B2B capability such as customer-specific pricing and purchase order workflows without plugins.\r\n<h3>Risk, Maintenance and Operational Burden</h3>\r\nAn eCommerce platform carries ongoing operational work: updates, hosting, security patches and performance monitoring. The question is who carries those responsibilities - you, or the vendor.\r\n<h4>Shopify Plus - platform maintenance handled by Shopify</h4>\r\nShopify Plus manages hosting, platform updates and security patches itself. Shopify positions Plus as stable and reliable  - this is because infrastructure, releases and maintenance are handled at platform level.\r\n\r\nThis reduces the amount of technical work your team needs to manage, so you can focus on tasks like product launches, improving conversion and unlocking your next nice problems!\r\n\r\nYou can rest easy knowing that operational risk - downtime, upgrades, patching - sits with Shopify.\r\n<h4>Adobe Commerce - technical responsibility sits with your team</h4>\r\nWe’ve established that Adobe Commerce gives full control of hosting and code. With that control, comes maintenance. Shero Commerce notes that delaying updates or patches increases cost later because technical debt builds up.\r\n\r\nThis requires internal technical capability or a dedicated development partner. Your team manages updates, performance and hosting decisions. When the platform evolves, you plan the release, test the changes and deploy them. A well-maintained Adobe Commerce stack performs well, whilst a neglected one becomes more expensive to support.\r\n<div class=\"blog-conclusion full-width\">\r\n<h3>Conclusion</h3>\r\nThat’s a wrap! Overall, Shopify Plus and Adobe Commerce both support enterprise eCommerce, but they push you toward two very different ways of operating.\r\n\r\nShopify Plus reduces development time and weight on your devs’ shoulders, so you launch faster and spend more time trading. Meanwhile, Adobe Commerce gives you full control over how the platform behaves, so you can design complex pricing, catalogues and workflows - although it takes more manpower, and time, to setup and maintain\r\n\r\nThe right choice depends on how your business works, and what works best for your business! If you prioritise consistency, speed and ease of deployment, then Shopify Plus is a clear winner.\r\n\r\nHowever, if you want complete control over your platform, variation, structure and deeper logic, then Adobe Commerce will let you build exactly what you need.\r\n\r\nThe best choice is the platform that supports how your business already operates.\r\n</div>\r\n<h3>Need help deciding?</h3>\r\nIf you’re stuck between Shopify Plus and Adobe Commerce, let’s make it easy.\r\n\r\nBook a quick chat: https://www.actuate.agency/get-in-touch/','Shopify Plus vs Adobe Commerce - Choosing the right eCommerce platform','','inherit','closed','closed','','8291-revision-v1','','','2026-02-04 10:12:46','2026-02-04 10:12:46','',8291,'https://actuate.webpreview.co/?p=8382',0,'revision','',0),(8383,1,'2026-02-04 10:13:38','2026-02-04 10:13:38','Choosing an eCommerce platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket, and a delay.\r\n\r\nShopify Plus and Adobe Commerce sit in the same enterprise space, but they’re built on very different principles.\r\n\r\nShopify Plus is fully hosted. Infrastructure, security, updates and performance are handled for you, so your team can focus on improving the storefront instead of maintaining it.\r\n\r\nOn the other hand, Adobe Commerce gives you complete control over how you do things: hosting, code, architecture, checkout logic, catalogue rules. If your business has unique requirements or complex processes, Adobe lets you shape the platform around them.\r\n\r\nThis article breaks down how that difference affects cost, customisation, delivery speed, performance during peak traffic and the ongoing workload attached to each platform.\r\n<h3>How each platform actually works day to day</h3>\r\nBefore comparing pricing or features, you need to understand how the platform works behind the scenes - because that affects how fast you can make changes, who needs to be involved, and how much effort goes into keeping the site running.\r\n<h4>Shopify Plus - fully hosted enterprise platform</h4>\r\nShopify Plus runs on Shopify’s infrastructure. Shopify controls hosting, applies security updates and maintains platform performance. This means that you don’t plan upgrades or manage servers.\r\n\r\nShopify defines Plus as a fully hosted, fully managed enterprise environment. In practice, that means if traffic surges on Black Friday, Shopify scales automatically to accommodate!\r\n\r\nPlus, when Shopify pushes a platform update, it applies without slowing you down. Or, if you need to launch a new landing page quickly, you publish it without waiting for a deployment window.\r\n\r\nHowever, control can be limited. You move inside Shopify’s framework, and some custom logic has limits. You can customise the experience, but you can’t rewrite how the platform works at a structural level.\r\n\r\nAreas like checkout logic, URL structure, and certain backend workflows follow Shopify’s rules. If your business needs unconventional logic or very complex workflows, you may find yourself designing around the platform rather than shaping it to fit your exact process.\r\n<h4>Adobe Commerce - full code and infrastructure control</h4>\r\nAdobe Commerce gives you full ownership of your platform, allowing you to design eCommerce around your business instead of shaping your processes to fit a platform. You decide how pricing works, how your catalogue logic is structured, and how the checkout behaves - including region-specific rules, customer-specific pricing or complex B2B workflows like account approval or purchase order uploads.\r\n\r\nAdobe positions Commerce as a platform that supports deep modification of business logic and architecture, giving you the freedom to build exactly what you need rather than relying on apps or workarounds .\r\n\r\nThis means you are granted true freedom to build a bespoke website that is designed exactly for your business - but it also means you\'re responsible for keeping everything running smoothly. Because you control hosting, performance and updates, managing the platform requires either internal technical capability or a long-term development partner.\r\n\r\nAdobe Commerce can deliver exceptional performance and tailored user experiences, but those results depend on how well your environment is configured and maintained .\r\n\r\nIn short: Adobe gives you the power to build anything - as long as you’re ready to own it.\r\n<h3>Understanding the true cost beyond the licence fee</h3>\r\nThe cost isn’t just the license price, but rather the hours you spend maintaining the platform, the people you need to operate it and how often you rely on development to make changes.\r\n<h4>Shopify Plus - predictable cost and low maintenance</h4>\r\nShopify Plus pricing starts at around US $2,300 per month, which includes hosting, platform updates and security. Shopify manages infrastructure and upgrades at the platform level, so you don’t budget for server administration, patching work or upgrade projects.\r\n\r\nIn real terms, this means your ongoing spend can go towards unlocking your next nice problems - like improving conversions and increasing your sales, rather than maintenance.\r\n\r\nWhen Shopify ships an update, it applies automatically; there’s no upgrade cost and no internal planning cycle. You avoid technical debt because the platform moves without your intervention.\r\n<h4>Adobe Commerce - higher cost and more ownership</h4>\r\nAdobe Commerce licence fees begin at about US $22,000 per year, and the total annual cost can exceed US $100,000 when hosting, development and maintenance are included. Adobe Commerce gives full control, but with that control comes responsibility for hosting, patches and upgrades.\r\n\r\nYou need to budget for release cycles, performance tuning and developer time. If your site uses heavy customisation or you run multiple stores, maintenance consumes more of your budget.\r\n\r\nOver time, the price you pay isn’t just for the license - as you need to pay your team to develop, maintain and upgrade the platform, too.\r\n<h3>Customisation and Flexibility</h3>\r\nThe ability to customise a platform determines how well it can support your business model. It decides whether you adapt the store to fit the platform, or the platform adapts to fit you.\r\n<h4>Shopify Plus - limited by design, faster to configure</h4>\r\nShopify Plus gives you customisation through themes, apps, APIs and Shopify Functions. The platform has a large app ecosystem and a simpler configuration path, because most added functionality comes from enabling apps or using existing extensions rather than building features from scratch.\r\n\r\nThis means that you can push changes fast, because you don’t need to wait for engineers for most changes. If you want a new landing page, you publish it. If you want to adjust layouts or copy, you update it directly. The platform is built to let you execute changes quickly and focus on trading rather than modifying the platform itself.\r\n\r\nHowever, Shopify Plus is limited by its depth. It gives you flexibility in how the store looks and behaves on the surface, but not in how the platform works at a structural level.\r\n\r\nIf you need to change checkout logic or create pricing rules based on complex business conditions, you will likely reach the edge of what Shopify allows.\r\n<h4>Adobe Commerce - high customisation, more technical work</h4>\r\nAdobe Commerce allows full customisation at code level. You can change catalogue logic, pricing rules, checkout flow and how multiple stores operate from one admin environment.\r\n\r\nAdobe Commerce is designed to support complex workflows, including B2B features and multi-store setups where different regions follow different rules.\r\n\r\nYou have control over how the platform behaves. If your business requires unique pricing logic per customer group, or different catalogues per region, you build that directly into the platform. If checkout needs additional steps or approval processes, you rewrite the checkout logic to match.\r\n\r\nHowever, because these changes involve code, you need development resources to implement and maintain them. Essentially, Adobe Commerce will support complexity - you have to support the platform.\r\n<h3>Speed to Market &amp; Ongoing Change</h3>\r\nHow quickly you can launch your store, and how easily you can update it afterwards, affects revenue. If you trade in seasonal cycles or rely on promotions, delays cost money.\r\n<h4>Shopify Plus - quicker launch, faster iteration</h4>\r\nShopify Plus builds move fast because most decisions happen in configuration, not code. Agencies report enterprise build timelines of around eight to sixteen weeks.\r\n\r\nFor you, this means the store goes live sooner, and revenue starts sooner. You update pages, adjust layouts and launch campaigns directly from the admin-without scheduling a development sprint. When trading conditions change, you act immediately.\r\n\r\nThis makes it perfect for businesses that need to adapt quickly!\r\n<h4>Adobe Commerce - longer build, more adaptability</h4>\r\nAdobe Commerce projects take longer because you are shaping the platform to fit your business model. Enterprise builds typically run sixteen to thirty-two weeks, depending on integrations and customisation.\r\n\r\nFor you, this means the project has a longer runway - but with more personalised and high-quality results. You get deeper features and a platform designed around your processes. It also means more project governance and more internal involvement, because every change passes through development, testing and deployment.\r\n\r\nAdobe Commerce supports teams that prioritise control, even if that means a longer timeline.\r\n<h3>Performance, Conversion &amp; User Experience</h3>\r\nPerformance affects conversion. If pages lag or checkout hesitates, users leave. When traffic spikes - especially during promotions - the platform either absorbs the load or it cracks.\r\n<h4>Shopify Plus - managed infrastructure helps conversion during heavy traffic</h4>\r\nShopify Plus runs on Shopify’s managed infrastructure, so the platform handles scaling and stability at peak load. Shopify publishes data showing 29% better total cost of ownership and 42% lower implementation cost compared to Adobe Commerce.\r\n\r\nShopify also highlights case studies where brands improved load speed and conversion after moving from Adobe Commerce to Shopify Plus.\r\n\r\nIt’s no surprise, as with Shopify Plus, pages stay fast, even when traffic spikes. The checkout remains stable because scaling is handled at platform level, not by your team. Plus, fewer outages and faster load times lead to higher conversion, especially during peak trading.\r\n<h4>Adobe Commerce - strong performance potential, but you build it</h4>\r\nAdobe Commerce performance depends on your hosting setup, your engineering decisions and how well the codebase is maintained. LitExtension notes that Adobe Commerce can deliver high performance, but results vary depending on configuration and optimisation.\r\n\r\nFor you, that means performance is not automatic. If the stack is optimised and monitored, the platform performs well and supports complex workflows without issue. When utilised correctly, Adobe Commerce is a true powerhouse.\r\n\r\nHowever, if maintenance falls behind or hosting isn’t tuned correctly, performance slows and conversion drops. You have power, but you are responsible for keeping that power stable.\r\n<h3>Multi-Store, International and B2B</h3>\r\nDifferent regions often need different prices, tax rules or product availability. The platform you choose determines whether you can manage that in one system or whether you need workarounds.\r\n<h4>Shopify Plus - works when stores follow the same rules</h4>\r\nShopify Plus lets you manage multiple storefronts and markets from one admin. You can set currency, language and tax handling per region. LitExtension confirms Shopify Plus supports multi-store, but variations in pricing or catalogue logic often require apps or additional tools.\r\n\r\nThis works well when every market uses the same catalogue and the same pricing structure. You make one update and apply it everywhere. Less admin, fewer decisions, quicker launches.\r\n\r\nIf markets need different product ranges or pricing logic, Shopify Plus does not adjust those rules at platform level. You maintain those differences through apps or separate store setups.\r\n<h4>Adobe Commerce - built for regional differences and B2B</h4>\r\nAdobe Commerce lets each storefront run with different catalogues, pricing and checkout behaviour, all from one backend. KiwiCommerce confirms Adobe Commerce supports unique pricing and catalogue structures per region.\r\n\r\nThis reduces admin when markets operate differently. You update data once and decide which store uses which version. No apps, no duplicate catalogues. Adobe Commerce also includes B2B capability such as customer-specific pricing and purchase order workflows without plugins.\r\n<h3>Risk, Maintenance and Operational Burden</h3>\r\nAn eCommerce platform carries ongoing operational work: updates, hosting, security patches and performance monitoring. The question is who carries those responsibilities - you, or the vendor.\r\n<h4>Shopify Plus - platform maintenance handled by Shopify</h4>\r\nShopify Plus manages hosting, platform updates and security patches itself. Shopify positions Plus as stable and reliable  - this is because infrastructure, releases and maintenance are handled at platform level.\r\n\r\nThis reduces the amount of technical work your team needs to manage, so you can focus on tasks like product launches, improving conversion and unlocking your next nice problems!\r\n\r\nYou can rest easy knowing that operational risk - downtime, upgrades, patching - sits with Shopify.\r\n<h4>Adobe Commerce - technical responsibility sits with your team</h4>\r\nWe’ve established that Adobe Commerce gives full control of hosting and code. With that control, comes maintenance. Shero Commerce notes that delaying updates or patches increases cost later because technical debt builds up.\r\n\r\nThis requires internal technical capability or a dedicated development partner. Your team manages updates, performance and hosting decisions. When the platform evolves, you plan the release, test the changes and deploy them. A well-maintained Adobe Commerce stack performs well, whilst a neglected one becomes more expensive to support.\r\n<div class=\"full-width\">\r\n<div class=\"blog-conclusion\">\r\n<h3>Conclusion</h3>\r\nThat’s a wrap! Overall, Shopify Plus and Adobe Commerce both support enterprise eCommerce, but they push you toward two very different ways of operating.\r\n\r\nShopify Plus reduces development time and weight on your devs’ shoulders, so you launch faster and spend more time trading. Meanwhile, Adobe Commerce gives you full control over how the platform behaves, so you can design complex pricing, catalogues and workflows - although it takes more manpower, and time, to setup and maintain\r\n\r\nThe right choice depends on how your business works, and what works best for your business! If you prioritise consistency, speed and ease of deployment, then Shopify Plus is a clear winner.\r\n\r\nHowever, if you want complete control over your platform, variation, structure and deeper logic, then Adobe Commerce will let you build exactly what you need.\r\n\r\nThe best choice is the platform that supports how your business already operates.\r\n</div>\r\n</div>\r\n<h3>Need help deciding?</h3>\r\nIf you’re stuck between Shopify Plus and Adobe Commerce, let’s make it easy.\r\n\r\nBook a quick chat: https://www.actuate.agency/get-in-touch/','Shopify Plus vs Adobe Commerce - Choosing the right eCommerce platform','','inherit','closed','closed','','8291-revision-v1','','','2026-02-04 10:13:38','2026-02-04 10:13:38','',8291,'https://actuate.webpreview.co/?p=8383',0,'revision','',0),(8384,1,'2026-02-04 10:19:07','2026-02-04 10:19:07','a:9:{s:8:\"location\";a:1:{i:0;a:1:{i:0;a:3:{s:5:\"param\";s:9:\"post_type\";s:8:\"operator\";s:2:\"==\";s:5:\"value\";s:4:\"post\";}}}s:8:\"position\";s:6:\"normal\";s:5:\"style\";s:7:\"default\";s:15:\"label_placement\";s:3:\"top\";s:21:\"instruction_placement\";s:5:\"label\";s:14:\"hide_on_screen\";s:0:\"\";s:11:\"description\";s:0:\"\";s:12:\"show_in_rest\";i:0;s:13:\"display_title\";s:0:\"\";}','Blog Extra\'s','blog-extras','publish','closed','closed','','group_69831d0217df4','','','2026-02-04 10:34:08','2026-02-04 10:34:08','',0,'https://actuate.webpreview.co/?post_type=acf-field-group&#038;p=8384',0,'acf-field-group','',0),(8385,1,'2026-02-04 10:19:07','2026-02-04 10:19:07','a:12:{s:10:\"aria-label\";s:0:\"\";s:4:\"type\";s:7:\"wysiwyg\";s:12:\"instructions\";s:0:\"\";s:8:\"required\";i:0;s:17:\"conditional_logic\";i:0;s:7:\"wrapper\";a:3:{s:5:\"width\";s:0:\"\";s:5:\"class\";s:0:\"\";s:2:\"id\";s:0:\"\";}s:13:\"default_value\";s:0:\"\";s:17:\"allow_in_bindings\";i:0;s:4:\"tabs\";s:3:\"all\";s:7:\"toolbar\";s:4:\"full\";s:12:\"media_upload\";i:1;s:5:\"delay\";i:0;}','Page CTA','page_cta','publish','closed','closed','','field_69831d02340bb','','','2026-02-04 10:34:08','2026-02-04 10:34:08','',8384,'https://actuate.webpreview.co/?post_type=acf-field&#038;p=8385',1,'acf-field','',0),(8386,1,'2026-02-04 10:19:52','2026-02-04 10:19:52','Choosing an eCommerce platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket, and a delay.\r\n\r\nShopify Plus and Adobe Commerce sit in the same enterprise space, but they’re built on very different principles.\r\n\r\nShopify Plus is fully hosted. Infrastructure, security, updates and performance are handled for you, so your team can focus on improving the storefront instead of maintaining it.\r\n\r\nOn the other hand, Adobe Commerce gives you complete control over how you do things: hosting, code, architecture, checkout logic, catalogue rules. If your business has unique requirements or complex processes, Adobe lets you shape the platform around them.\r\n\r\nThis article breaks down how that difference affects cost, customisation, delivery speed, performance during peak traffic and the ongoing workload attached to each platform.\r\n<h3>How each platform actually works day to day</h3>\r\nBefore comparing pricing or features, you need to understand how the platform works behind the scenes - because that affects how fast you can make changes, who needs to be involved, and how much effort goes into keeping the site running.\r\n<h4>Shopify Plus - fully hosted enterprise platform</h4>\r\nShopify Plus runs on Shopify’s infrastructure. Shopify controls hosting, applies security updates and maintains platform performance. This means that you don’t plan upgrades or manage servers.\r\n\r\nShopify defines Plus as a fully hosted, fully managed enterprise environment. In practice, that means if traffic surges on Black Friday, Shopify scales automatically to accommodate!\r\n\r\nPlus, when Shopify pushes a platform update, it applies without slowing you down. Or, if you need to launch a new landing page quickly, you publish it without waiting for a deployment window.\r\n\r\nHowever, control can be limited. You move inside Shopify’s framework, and some custom logic has limits. You can customise the experience, but you can’t rewrite how the platform works at a structural level.\r\n\r\nAreas like checkout logic, URL structure, and certain backend workflows follow Shopify’s rules. If your business needs unconventional logic or very complex workflows, you may find yourself designing around the platform rather than shaping it to fit your exact process.\r\n<h4>Adobe Commerce - full code and infrastructure control</h4>\r\nAdobe Commerce gives you full ownership of your platform, allowing you to design eCommerce around your business instead of shaping your processes to fit a platform. You decide how pricing works, how your catalogue logic is structured, and how the checkout behaves - including region-specific rules, customer-specific pricing or complex B2B workflows like account approval or purchase order uploads.\r\n\r\nAdobe positions Commerce as a platform that supports deep modification of business logic and architecture, giving you the freedom to build exactly what you need rather than relying on apps or workarounds .\r\n\r\nThis means you are granted true freedom to build a bespoke website that is designed exactly for your business - but it also means you\'re responsible for keeping everything running smoothly. Because you control hosting, performance and updates, managing the platform requires either internal technical capability or a long-term development partner.\r\n\r\nAdobe Commerce can deliver exceptional performance and tailored user experiences, but those results depend on how well your environment is configured and maintained .\r\n\r\nIn short: Adobe gives you the power to build anything - as long as you’re ready to own it.\r\n<h3>Understanding the true cost beyond the licence fee</h3>\r\nThe cost isn’t just the license price, but rather the hours you spend maintaining the platform, the people you need to operate it and how often you rely on development to make changes.\r\n<h4>Shopify Plus - predictable cost and low maintenance</h4>\r\nShopify Plus pricing starts at around US $2,300 per month, which includes hosting, platform updates and security. Shopify manages infrastructure and upgrades at the platform level, so you don’t budget for server administration, patching work or upgrade projects.\r\n\r\nIn real terms, this means your ongoing spend can go towards unlocking your next nice problems - like improving conversions and increasing your sales, rather than maintenance.\r\n\r\nWhen Shopify ships an update, it applies automatically; there’s no upgrade cost and no internal planning cycle. You avoid technical debt because the platform moves without your intervention.\r\n<h4>Adobe Commerce - higher cost and more ownership</h4>\r\nAdobe Commerce licence fees begin at about US $22,000 per year, and the total annual cost can exceed US $100,000 when hosting, development and maintenance are included. Adobe Commerce gives full control, but with that control comes responsibility for hosting, patches and upgrades.\r\n\r\nYou need to budget for release cycles, performance tuning and developer time. If your site uses heavy customisation or you run multiple stores, maintenance consumes more of your budget.\r\n\r\nOver time, the price you pay isn’t just for the license - as you need to pay your team to develop, maintain and upgrade the platform, too.\r\n<h3>Customisation and Flexibility</h3>\r\nThe ability to customise a platform determines how well it can support your business model. It decides whether you adapt the store to fit the platform, or the platform adapts to fit you.\r\n<h4>Shopify Plus - limited by design, faster to configure</h4>\r\nShopify Plus gives you customisation through themes, apps, APIs and Shopify Functions. The platform has a large app ecosystem and a simpler configuration path, because most added functionality comes from enabling apps or using existing extensions rather than building features from scratch.\r\n\r\nThis means that you can push changes fast, because you don’t need to wait for engineers for most changes. If you want a new landing page, you publish it. If you want to adjust layouts or copy, you update it directly. The platform is built to let you execute changes quickly and focus on trading rather than modifying the platform itself.\r\n\r\nHowever, Shopify Plus is limited by its depth. It gives you flexibility in how the store looks and behaves on the surface, but not in how the platform works at a structural level.\r\n\r\nIf you need to change checkout logic or create pricing rules based on complex business conditions, you will likely reach the edge of what Shopify allows.\r\n<h4>Adobe Commerce - high customisation, more technical work</h4>\r\nAdobe Commerce allows full customisation at code level. You can change catalogue logic, pricing rules, checkout flow and how multiple stores operate from one admin environment.\r\n\r\nAdobe Commerce is designed to support complex workflows, including B2B features and multi-store setups where different regions follow different rules.\r\n\r\nYou have control over how the platform behaves. If your business requires unique pricing logic per customer group, or different catalogues per region, you build that directly into the platform. If checkout needs additional steps or approval processes, you rewrite the checkout logic to match.\r\n\r\nHowever, because these changes involve code, you need development resources to implement and maintain them. Essentially, Adobe Commerce will support complexity - you have to support the platform.\r\n<h3>Speed to Market &amp; Ongoing Change</h3>\r\nHow quickly you can launch your store, and how easily you can update it afterwards, affects revenue. If you trade in seasonal cycles or rely on promotions, delays cost money.\r\n<h4>Shopify Plus - quicker launch, faster iteration</h4>\r\nShopify Plus builds move fast because most decisions happen in configuration, not code. Agencies report enterprise build timelines of around eight to sixteen weeks.\r\n\r\nFor you, this means the store goes live sooner, and revenue starts sooner. You update pages, adjust layouts and launch campaigns directly from the admin-without scheduling a development sprint. When trading conditions change, you act immediately.\r\n\r\nThis makes it perfect for businesses that need to adapt quickly!\r\n<h4>Adobe Commerce - longer build, more adaptability</h4>\r\nAdobe Commerce projects take longer because you are shaping the platform to fit your business model. Enterprise builds typically run sixteen to thirty-two weeks, depending on integrations and customisation.\r\n\r\nFor you, this means the project has a longer runway - but with more personalised and high-quality results. You get deeper features and a platform designed around your processes. It also means more project governance and more internal involvement, because every change passes through development, testing and deployment.\r\n\r\nAdobe Commerce supports teams that prioritise control, even if that means a longer timeline.\r\n<h3>Performance, Conversion &amp; User Experience</h3>\r\nPerformance affects conversion. If pages lag or checkout hesitates, users leave. When traffic spikes - especially during promotions - the platform either absorbs the load or it cracks.\r\n<h4>Shopify Plus - managed infrastructure helps conversion during heavy traffic</h4>\r\nShopify Plus runs on Shopify’s managed infrastructure, so the platform handles scaling and stability at peak load. Shopify publishes data showing 29% better total cost of ownership and 42% lower implementation cost compared to Adobe Commerce.\r\n\r\nShopify also highlights case studies where brands improved load speed and conversion after moving from Adobe Commerce to Shopify Plus.\r\n\r\nIt’s no surprise, as with Shopify Plus, pages stay fast, even when traffic spikes. The checkout remains stable because scaling is handled at platform level, not by your team. Plus, fewer outages and faster load times lead to higher conversion, especially during peak trading.\r\n<h4>Adobe Commerce - strong performance potential, but you build it</h4>\r\nAdobe Commerce performance depends on your hosting setup, your engineering decisions and how well the codebase is maintained. LitExtension notes that Adobe Commerce can deliver high performance, but results vary depending on configuration and optimisation.\r\n\r\nFor you, that means performance is not automatic. If the stack is optimised and monitored, the platform performs well and supports complex workflows without issue. When utilised correctly, Adobe Commerce is a true powerhouse.\r\n\r\nHowever, if maintenance falls behind or hosting isn’t tuned correctly, performance slows and conversion drops. You have power, but you are responsible for keeping that power stable.\r\n<h3>Multi-Store, International and B2B</h3>\r\nDifferent regions often need different prices, tax rules or product availability. The platform you choose determines whether you can manage that in one system or whether you need workarounds.\r\n<h4>Shopify Plus - works when stores follow the same rules</h4>\r\nShopify Plus lets you manage multiple storefronts and markets from one admin. You can set currency, language and tax handling per region. LitExtension confirms Shopify Plus supports multi-store, but variations in pricing or catalogue logic often require apps or additional tools.\r\n\r\nThis works well when every market uses the same catalogue and the same pricing structure. You make one update and apply it everywhere. Less admin, fewer decisions, quicker launches.\r\n\r\nIf markets need different product ranges or pricing logic, Shopify Plus does not adjust those rules at platform level. You maintain those differences through apps or separate store setups.\r\n<h4>Adobe Commerce - built for regional differences and B2B</h4>\r\nAdobe Commerce lets each storefront run with different catalogues, pricing and checkout behaviour, all from one backend. KiwiCommerce confirms Adobe Commerce supports unique pricing and catalogue structures per region.\r\n\r\nThis reduces admin when markets operate differently. You update data once and decide which store uses which version. No apps, no duplicate catalogues. Adobe Commerce also includes B2B capability such as customer-specific pricing and purchase order workflows without plugins.\r\n<h3>Risk, Maintenance and Operational Burden</h3>\r\nAn eCommerce platform carries ongoing operational work: updates, hosting, security patches and performance monitoring. The question is who carries those responsibilities - you, or the vendor.\r\n<h4>Shopify Plus - platform maintenance handled by Shopify</h4>\r\nShopify Plus manages hosting, platform updates and security patches itself. Shopify positions Plus as stable and reliable  - this is because infrastructure, releases and maintenance are handled at platform level.\r\n\r\nThis reduces the amount of technical work your team needs to manage, so you can focus on tasks like product launches, improving conversion and unlocking your next nice problems!\r\n\r\nYou can rest easy knowing that operational risk - downtime, upgrades, patching - sits with Shopify.\r\n<h4>Adobe Commerce - technical responsibility sits with your team</h4>\r\nWe’ve established that Adobe Commerce gives full control of hosting and code. With that control, comes maintenance. Shero Commerce notes that delaying updates or patches increases cost later because technical debt builds up.\r\n\r\nThis requires internal technical capability or a dedicated development partner. Your team manages updates, performance and hosting decisions. When the platform evolves, you plan the release, test the changes and deploy them. A well-maintained Adobe Commerce stack performs well, whilst a neglected one becomes more expensive to support.\r\n<div class=\"full-width\">\r\n<div class=\"blog-conclusion\">\r\n<h3>Conclusion</h3>\r\nThat’s a wrap! Overall, Shopify Plus and Adobe Commerce both support enterprise eCommerce, but they push you toward two very different ways of operating.\r\n\r\nShopify Plus reduces development time and weight on your devs’ shoulders, so you launch faster and spend more time trading. Meanwhile, Adobe Commerce gives you full control over how the platform behaves, so you can design complex pricing, catalogues and workflows - although it takes more manpower, and time, to setup and maintain\r\n\r\nThe right choice depends on how your business works, and what works best for your business! If you prioritise consistency, speed and ease of deployment, then Shopify Plus is a clear winner.\r\n\r\nHowever, if you want complete control over your platform, variation, structure and deeper logic, then Adobe Commerce will let you build exactly what you need.\r\n\r\nThe best choice is the platform that supports how your business already operates.\r\n</div>\r\n</div>\r\n','Shopify Plus vs Adobe Commerce - Choosing the right eCommerce platform','','inherit','closed','closed','','8291-revision-v1','','','2026-02-04 10:19:52','2026-02-04 10:19:52','',8291,'https://actuate.webpreview.co/?p=8386',0,'revision','',0),(8387,1,'2026-02-04 10:35:26','2026-02-04 10:35:26','<h2>Get the Best Team</h2>\nChoosing the right Magento/Adobe Commerce agency to work with can be a crucial decision for your business. A good agency can help you build and maintain a successful ecommerce store, while a bad one can lead to wasted time and resources. In this blog, we\'ll explore some key factors to consider when choosing a Magento/Adobe Commerce agency to ensure that you get the best developers.\n<h3 class=\"list-heading\">1. Experience</h3>\nWhen choosing a Magento/Adobe Commerce agency, it\'s important to consider their experience. Look for an agency that has a proven track record of working with Magento and has experience building ecommerce stores that are similar to your own. Check their portfolio and client testimonials to get an idea of their expertise.\n<h3 class=\"list-heading\">2. Expertise</h3>\nMagento/Adobe Commerce is a complex platform, and it\'s important to choose an agency that has the expertise to handle all aspects of your ecommerce store. Look for an agency that has a team of developers, designers, and marketers with expertise in Magento/Adobe Commerce development, customisation, integration, and optimisation.\n<h3 class=\"list-heading\">3. Communication</h3>\nCommunication is key when working with a Magento/Adobe Commerce agency. Look for an agency that communicates clearly and regularly throughout the development process, providing updates on progress, timelines, and any issues that arise. Good communication ensures that everyone is on the same page and can help avoid misunderstandings and delays.\n<h3 class=\"list-heading\">4. Support and Maintenance</h3>\nAfter your Magento/Adobe Commerce store is launched, it\'s important to have ongoing support and maintenance to ensure that your store is running smoothly and that any issues are addressed quickly. Look for an agency that offers ongoing support and maintenance, including security updates, bug fixes, and performance optimisation.\n<h3 class=\"list-heading\">5. Pricing</h3>\nPricing is also an important consideration when choosing a Magento/Adobe Commerce agency. Look for an agency that offers transparent pricing and is upfront about the costs involved. Beware of agencies that offer unusually low prices, as they may be cutting corners or using inexperienced developers.\n<h3 class=\"list-heading\">6. Partnership Approach</h3>\nFinally, look for a Magento/Adobe Commerce agency that takes a partnership approach. A good agency should take the time to understand your business and its unique needs and work with you to develop a custom solution that meets your goals. They should be invested in your success and be willing to go the extra mile to help you achieve it.\n<div class=\"full-width\">\n<div class=\"blog-conclusion\">\n\n</div>\n</div>','How Do I Choose A Magento/Adobe Commerce Agency?','','inherit','closed','closed','','5775-autosave-v1','','','2026-02-04 10:35:26','2026-02-04 10:35:26','',5775,'https://actuate.webpreview.co/?p=8387',0,'revision','',0),(8388,1,'2026-02-04 10:32:33','2026-02-04 10:32:33','<h2>Get the Best Team</h2>\r\nChoosing the right Magento/Adobe Commerce agency to work with can be a crucial decision for your business. A good agency can help you build and maintain a successful ecommerce store, while a bad one can lead to wasted time and resources. In this blog, we\'ll explore some key factors to consider when choosing a Magento/Adobe Commerce agency to ensure that you get the best developers.\r\n<h3 class=\"list-heading\">1. Experience</h3>\r\nWhen choosing a Magento/Adobe Commerce agency, it\'s important to consider their experience. Look for an agency that has a proven track record of working with Magento and has experience building ecommerce stores that are similar to your own. Check their portfolio and client testimonials to get an idea of their expertise.\r\n<h3 class=\"list-heading\">2. Expertise</h3>\r\nMagento/Adobe Commerce is a complex platform, and it\'s important to choose an agency that has the expertise to handle all aspects of your ecommerce store. Look for an agency that has a team of developers, designers, and marketers with expertise in Magento/Adobe Commerce development, customisation, integration, and optimisation.\r\n<h3 class=\"list-heading\">3. Communication</h3>\r\nCommunication is key when working with a Magento/Adobe Commerce agency. Look for an agency that communicates clearly and regularly throughout the development process, providing updates on progress, timelines, and any issues that arise. Good communication ensures that everyone is on the same page and can help avoid misunderstandings and delays.\r\n<h3 class=\"list-heading\">4. Support and Maintenance</h3>\r\nAfter your Magento/Adobe Commerce store is launched, it\'s important to have ongoing support and maintenance to ensure that your store is running smoothly and that any issues are addressed quickly. Look for an agency that offers ongoing support and maintenance, including security updates, bug fixes, and performance optimisation.\r\n<h3 class=\"list-heading\">5. Pricing</h3>\r\nPricing is also an important consideration when choosing a Magento/Adobe Commerce agency. Look for an agency that offers transparent pricing and is upfront about the costs involved. Beware of agencies that offer unusually low prices, as they may be cutting corners or using inexperienced developers.\r\n<h3 class=\"list-heading\">6. Partnership Approach</h3>\r\nFinally, look for a Magento/Adobe Commerce agency that takes a partnership approach. A good agency should take the time to understand your business and its unique needs and work with you to develop a custom solution that meets your goals. They should be invested in your success and be willing to go the extra mile to help you achieve it.\r\n<div class=\"full-width\">\r\n<div class=\"blog-conclusion\">\r\n<h4>Conclusion:</h4>\r\nChoosing the right Magento/Adobe Commerce agency is an important decision that can have a significant impact on the success of your ecommerce store. By considering factors such as experience, expertise, communication, support and maintenance, pricing, and a partnership approach, you can ensure that you choose the best developers for your business. Remember to take your time, do your research, and choose an agency that you feel confident in working with for the long term.\r\n</div>\r\n</div>','How Do I Choose A Magento/Adobe Commerce Agency?','','inherit','closed','closed','','5775-revision-v1','','','2026-02-04 10:32:33','2026-02-04 10:32:33','',5775,'https://actuate.webpreview.co/?p=8388',0,'revision','',0),(8389,1,'2026-02-04 10:34:08','2026-02-04 10:34:08','a:12:{s:10:\"aria-label\";s:0:\"\";s:4:\"type\";s:7:\"wysiwyg\";s:12:\"instructions\";s:0:\"\";s:8:\"required\";i:0;s:17:\"conditional_logic\";i:0;s:7:\"wrapper\";a:3:{s:5:\"width\";s:0:\"\";s:5:\"class\";s:0:\"\";s:2:\"id\";s:0:\"\";}s:13:\"default_value\";s:0:\"\";s:17:\"allow_in_bindings\";i:0;s:4:\"tabs\";s:3:\"all\";s:7:\"toolbar\";s:4:\"full\";s:12:\"media_upload\";i:1;s:5:\"delay\";i:0;}','Conclusion','conclusion','publish','closed','closed','','field_69832095afa7c','','','2026-02-04 10:34:08','2026-02-04 10:34:08','',8384,'https://actuate.webpreview.co/?post_type=acf-field&p=8389',0,'acf-field','',0),(8390,1,'2026-02-04 10:35:44','2026-02-04 10:35:44','<h2>Get the Best Team</h2>\r\nChoosing the right Magento/Adobe Commerce agency to work with can be a crucial decision for your business. A good agency can help you build and maintain a successful ecommerce store, while a bad one can lead to wasted time and resources. In this blog, we\'ll explore some key factors to consider when choosing a Magento/Adobe Commerce agency to ensure that you get the best developers.\r\n<h3 class=\"list-heading\">1. Experience</h3>\r\nWhen choosing a Magento/Adobe Commerce agency, it\'s important to consider their experience. Look for an agency that has a proven track record of working with Magento and has experience building ecommerce stores that are similar to your own. Check their portfolio and client testimonials to get an idea of their expertise.\r\n<h3 class=\"list-heading\">2. Expertise</h3>\r\nMagento/Adobe Commerce is a complex platform, and it\'s important to choose an agency that has the expertise to handle all aspects of your ecommerce store. Look for an agency that has a team of developers, designers, and marketers with expertise in Magento/Adobe Commerce development, customisation, integration, and optimisation.\r\n<h3 class=\"list-heading\">3. Communication</h3>\r\nCommunication is key when working with a Magento/Adobe Commerce agency. Look for an agency that communicates clearly and regularly throughout the development process, providing updates on progress, timelines, and any issues that arise. Good communication ensures that everyone is on the same page and can help avoid misunderstandings and delays.\r\n<h3 class=\"list-heading\">4. Support and Maintenance</h3>\r\nAfter your Magento/Adobe Commerce store is launched, it\'s important to have ongoing support and maintenance to ensure that your store is running smoothly and that any issues are addressed quickly. Look for an agency that offers ongoing support and maintenance, including security updates, bug fixes, and performance optimisation.\r\n<h3 class=\"list-heading\">5. Pricing</h3>\r\nPricing is also an important consideration when choosing a Magento/Adobe Commerce agency. Look for an agency that offers transparent pricing and is upfront about the costs involved. Beware of agencies that offer unusually low prices, as they may be cutting corners or using inexperienced developers.\r\n<h3 class=\"list-heading\">6. Partnership Approach</h3>\r\nFinally, look for a Magento/Adobe Commerce agency that takes a partnership approach. A good agency should take the time to understand your business and its unique needs and work with you to develop a custom solution that meets your goals. They should be invested in your success and be willing to go the extra mile to help you achieve it.','How Do I Choose A Magento/Adobe Commerce Agency?','','inherit','closed','closed','','5775-revision-v1','','','2026-02-04 10:35:44','2026-02-04 10:35:44','',5775,'https://actuate.webpreview.co/?p=8390',0,'revision','',0),(8391,1,'2026-02-04 10:37:33','2026-02-04 10:37:33','Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some tips on how to write effective meta descriptions:\n<ol>\n 	<li><h3>Keep it concise:</h3><p>Meta descriptions should be between 150-160 characters in length, including spaces. This is the maximum amount of characters that will be displayed on search engine results pages. Make every character count by keeping the description clear and concise.</p></li>\n 	<li><h3>Include target keywords:</h3><p>Use the main keyword(s) that the page is targeting in the meta description. This helps search engines understand the content of the page and can improve its ranking for relevant queries.</li>\n 	<li><h3>Use a unique description for each page:</h3><p>Avoid using duplicate meta descriptions for different pages on your site. Instead, write unique descriptions that accurately reflect the content on the page and encourage users to click through.</li>\n 	<li><h3>Highlight the page\'s value proposition:</h3>Your meta description should give users a reason to click through to your site. Highlight the page\'s unique value proposition and benefits to the user to encourage clicks.</li>\n 	<li><h3>Use active voice and action-oriented language:</h3> Use active voice and action-oriented language to make the meta description more engaging and encourage users to take action. For example, use phrases like \"learn more,\" \"discover,\" or \"get started\" to encourage clicks.</li>\n 	<li><h3>Avoid clickbait:</h3> While it\'s important to write engaging meta descriptions, avoid using clickbait tactics that mislead users or over-promise. This can harm your credibility and result in higher bounce rates.</li>\n 	<li><h3>Test and refine:</h3> Monitor your meta description\'s performance in search engine results pages and adjust as needed. Analyse metrics like CTR and time on page to determine what\'s working and what\'s not, and make changes accordingly.</li>\n</ol>\nIn conclusion, writing effective meta descriptions is essential for optimising your website\'s search engine visibility and encouraging clicks. Keep them concise, include target keywords, use unique descriptions for each page, highlight the page\'s value proposition, use active voice and action-oriented language, avoid clickbait, and test and refine regularly. With these tips, you can create compelling meta descriptions that improve your website\'s performance in search engine results pages.','How to Write Effective Meta Descriptions','','inherit','closed','closed','','5773-autosave-v1','','','2026-02-04 10:37:33','2026-02-04 10:37:33','',5773,'https://actuate.webpreview.co/?p=8391',0,'revision','',0),(8392,1,'2026-02-04 10:38:21','2026-02-04 10:38:21','Meta descriptions are brief summaries of a webpage that appear in search engine results pages (SERPs). They are a crucial component of on-page optimisation and can have a significant impact on click-through rates (CTR) and ultimately, traffic. Here are some tips on how to write effective meta descriptions:\r\n<ol>\r\n 	<li><h3>Keep it concise:</h3><p>Meta descriptions should be between 150-160 characters in length, including spaces. This is the maximum amount of characters that will be displayed on search engine results pages. Make every character count by keeping the description clear and concise.</p></li>\r\n 	<li><h3>Include target keywords:</h3><p>Use the main keyword(s) that the page is targeting in the meta description. This helps search engines understand the content of the page and can improve its ranking for relevant queries.</p></li>\r\n 	<li><h3>Use a unique description for each page:</h3><p>Avoid using duplicate meta descriptions for different pages on your site. Instead, write unique descriptions that accurately reflect the content on the page and encourage users to click through.</p></li>\r\n 	<li><h3>Highlight the page\'s value proposition:</h3><p>Your meta description should give users a reason to click through to your site. Highlight the page\'s unique value proposition and benefits to the user to encourage clicks.</p></li>\r\n 	<li><h3>Use active voice and action-oriented language:</h3><p>Use active voice and action-oriented language to make the meta description more engaging and encourage users to take action. For example, use phrases like \"learn more,\" \"discover,\" or \"get started\" to encourage clicks.</p></li>\r\n 	<li><h3>Avoid clickbait:</h3><p>While it\'s important to write engaging meta descriptions, avoid using clickbait tactics that mislead users or over-promise. This can harm your credibility and result in higher bounce rates.</p></li>\r\n 	<li><h3>Test and refine:</h3><p>Monitor your meta description\'s performance in search engine results pages and adjust as needed. Analyse metrics like CTR and time on page to determine what\'s working and what\'s not, and make changes accordingly.</p></li>\r\n</ol>\r\n','How to Write Effective Meta Descriptions','','inherit','closed','closed','','5773-revision-v1','','','2026-02-04 10:38:21','2026-02-04 10:38:21','',5773,'https://actuate.webpreview.co/?p=8392',0,'revision','',0),(8393,1,'2026-02-04 10:39:33','2026-02-04 10:39:33','<h2>Accelerate growth with strategic planning</h2>\r\nStarting a B2C ecommerce business can be an exciting and profitable venture, but it requires careful planning and execution to be successful. In this blog, we\'ll cover the key elements of a comprehensive ecommerce business plan that will help you launch and grow your business.\r\n<h3 class=\"list-heading\">1. Executive Summary</h3>\r\nThe executive summary is the first section of your business plan and should provide an overview of your company, its mission, and its goals. It should also include information about your target market, competition, and the products or services you plan to sell.\r\n<h3 class=\"list-heading\">2. Market Analysis</h3>\r\nThe market analysis section should provide an in-depth analysis of your target market, including their demographics, needs, and behaviours. It should also include information about your competition, including their strengths and weaknesses, and how you plan to differentiate your business from theirs.\r\n<h3 class=\"list-heading\">3. Products and Services</h3>\r\nIn this section, you should provide detailed information about the products or services you plan to sell, including their features, benefits, and pricing. You should also discuss any unique selling points or competitive advantages that your products or services offer.\r\n<h3 class=\"list-heading\">4. Marketing Strategy</h3>\r\nYour marketing strategy should outline how you plan to promote and advertise your business to your target audience. This should include a mix of online and offline marketing tactics, such as social media advertising, content marketing, email marketing, and search engine optimization.\r\n<h3 class=\"list-heading\">5. Sales Strategy</h3>\r\nYour sales strategy should detail how you plan to sell your products or services to your target market. This may include selling directly through your ecommerce store, using third-party marketplaces, or partnering with retailers or distributors.\r\n<h3 class=\"list-heading\">6. Operations Plan</h3>\r\nThe operations plan should provide an overview of how you plan to run your ecommerce business on a day-to-day basis. This may include information about your staffing needs, inventory management, order fulfilment, and customer service.\r\n<h3 class=\"list-heading\">7. Financial Plan</h3>\r\nThe financial plan should provide a detailed analysis of your startup costs, revenue projections, and financial statements. This may include information about your funding sources, such as loans or investors, as well as your projected expenses and revenue over the next few years.\r\n<h3 class=\"list-heading\">8. Risks and Contingencies</h3>\r\nFinally, it\'s important to consider the risks and contingencies associated with starting and running an ecommerce business. This may include risks related to market competition, supply chain disruptions, or changes in consumer behaviour. You should also outline contingency plans for dealing with any potential challenges or obstacles that may arise.','Ultimate B2C eCommerce Business Plan','','inherit','closed','closed','','5771-revision-v1','','','2026-02-04 10:39:33','2026-02-04 10:39:33','',5771,'https://actuate.webpreview.co/?p=8393',0,'revision','',0),(8394,1,'2026-02-04 10:39:44','2026-02-04 10:39:44','<h2>Accelerate growth with strategic planning</h2>\r\nStarting a B2C ecommerce business can be an exciting and profitable venture, but it requires careful planning and execution to be successful. In this blog, we\'ll cover the key elements of a comprehensive ecommerce business plan that will help you launch and grow your business.\r\n<h3 class=\"list-heading\">1. Executive Summary</h3>\r\nThe executive summary is the first section of your business plan and should provide an overview of your company, its mission, and its goals. It should also include information about your target market, competition, and the products or services you plan to sell.\r\n<h3 class=\"list-heading\">2. Market Analysis</h3>\r\nThe market analysis section should provide an in-depth analysis of your target market, including their demographics, needs, and behaviours. It should also include information about your competition, including their strengths and weaknesses, and how you plan to differentiate your business from theirs.\r\n<h3 class=\"list-heading\">3. Products and Services</h3>\r\nIn this section, you should provide detailed information about the products or services you plan to sell, including their features, benefits, and pricing. You should also discuss any unique selling points or competitive advantages that your products or services offer.\r\n<h3 class=\"list-heading\">4. Marketing Strategy</h3>\r\nYour marketing strategy should outline how you plan to promote and advertise your business to your target audience. This should include a mix of online and offline marketing tactics, such as social media advertising, content marketing, email marketing, and search engine optimisation.\r\n<h3 class=\"list-heading\">5. Sales Strategy</h3>\r\nYour sales strategy should detail how you plan to sell your products or services to your target market. This may include selling directly through your ecommerce store, using third-party marketplaces, or partnering with retailers or distributors.\r\n<h3 class=\"list-heading\">6. Operations Plan</h3>\r\nThe operations plan should provide an overview of how you plan to run your ecommerce business on a day-to-day basis. This may include information about your staffing needs, inventory management, order fulfilment, and customer service.\r\n<h3 class=\"list-heading\">7. Financial Plan</h3>\r\nThe financial plan should provide a detailed analysis of your startup costs, revenue projections, and financial statements. This may include information about your funding sources, such as loans or investors, as well as your projected expenses and revenue over the next few years.\r\n<h3 class=\"list-heading\">8. Risks and Contingencies</h3>\r\nFinally, it\'s important to consider the risks and contingencies associated with starting and running an ecommerce business. This may include risks related to market competition, supply chain disruptions, or changes in consumer behaviour. You should also outline contingency plans for dealing with any potential challenges or obstacles that may arise.','Ultimate B2C eCommerce Business Plan','','inherit','closed','closed','','5771-revision-v1','','','2026-02-04 10:39:44','2026-02-04 10:39:44','',5771,'https://actuate.webpreview.co/?p=8394',0,'revision','',0),(8395,1,'2026-02-04 10:40:05','2026-02-04 10:40:05','<h2>Accelerate growth with strategic planning</h2>\r\nStarting a B2C ecommerce business can be an exciting and profitable venture, but it requires careful planning and execution to be successful. In this blog, we\'ll cover the key elements of a comprehensive ecommerce business plan that will help you launch and grow your business.\r\n<h3 class=\"list-heading\">Executive Summary</h3>\r\nThe executive summary is the first section of your business plan and should provide an overview of your company, its mission, and its goals. It should also include information about your target market, competition, and the products or services you plan to sell.\r\n<h3 class=\"list-heading\">Market Analysis</h3>\r\nThe market analysis section should provide an in-depth analysis of your target market, including their demographics, needs, and behaviours. It should also include information about your competition, including their strengths and weaknesses, and how you plan to differentiate your business from theirs.\r\n<h3 class=\"list-heading\">Products and Services</h3>\r\nIn this section, you should provide detailed information about the products or services you plan to sell, including their features, benefits, and pricing. You should also discuss any unique selling points or competitive advantages that your products or services offer.\r\n<h3 class=\"list-heading\">Marketing Strategy</h3>\r\nYour marketing strategy should outline how you plan to promote and advertise your business to your target audience. This should include a mix of online and offline marketing tactics, such as social media advertising, content marketing, email marketing, and search engine optimisation.\r\n<h3 class=\"list-heading\">Sales Strategy</h3>\r\nYour sales strategy should detail how you plan to sell your products or services to your target market. This may include selling directly through your ecommerce store, using third-party marketplaces, or partnering with retailers or distributors.\r\n<h3 class=\"list-heading\">Operations Plan</h3>\r\nThe operations plan should provide an overview of how you plan to run your ecommerce business on a day-to-day basis. This may include information about your staffing needs, inventory management, order fulfilment, and customer service.\r\n<h3 class=\"list-heading\">Financial Plan</h3>\r\nThe financial plan should provide a detailed analysis of your startup costs, revenue projections, and financial statements. This may include information about your funding sources, such as loans or investors, as well as your projected expenses and revenue over the next few years.\r\n<h3 class=\"list-heading\">8. Risks and Contingencies</h3>\r\nFinally, it\'s important to consider the risks and contingencies associated with starting and running an ecommerce business. This may include risks related to market competition, supply chain disruptions, or changes in consumer behaviour. You should also outline contingency plans for dealing with any potential challenges or obstacles that may arise.','Ultimate B2C eCommerce Business Plan','','inherit','closed','closed','','5771-revision-v1','','','2026-02-04 10:40:05','2026-02-04 10:40:05','',5771,'https://actuate.webpreview.co/?p=8395',0,'revision','',0),(8396,1,'2026-02-04 10:41:45','2026-02-04 10:41:45','<h2>Secure is safe!</h2>\nMagento 2 is a powerful ecommerce platform that provides businesses with a wide range of features and functionality. One of the most important considerations when choosing an ecommerce platform is security. In this blog, we\'ll explore how secure Magento 2 is and what measures it has in place to protect your business and customers.\n<h3>Security Features in Magento 2:</h3>\n<ol>\n 	<li><h3>Encryption:</h3> Magento 2 uses industry-standard encryption to protect sensitive information, such as credit card numbers, during transmission and storage.</li>\n 	<li><h3>Two-Factor Authentication:</h3> Magento 2 supports two-factor authentication (2FA), which adds an extra layer of security by requiring users to enter a unique code in addition to their password when logging in.</li>\n 	<li><h3>Password Policies:</h3> Magento 2 allows administrators to enforce strong password policies, such as requiring a minimum password length, complexity, and expiration.</li>\n 	<li><h3>PCI Compliance:</h3> Magento 2 is PCI compliant, which means it meets the Payment Card Industry Data Security Standards (PCI DSS) for handling credit card data.</li>\n 	<li><h3>Regular Security Updates:</h3> Magento 2 releases regular security updates to address any vulnerabilities or exploits that are discovered.</li>\n 	<li><h3>Code Audits:</h3> Magento 2 undergoes regular code audits to identify and fix any security issues.</li>\n 	<li><h3>Restricted Access:</h3> Magento 2 allows administrators to restrict access to sensitive areas of the site to authorised users only.</li>\n 	<li><h3>Malware Scanning:</h3> Magento 2 includes built-in malware scanning tools that can detect and remove any malicious code that may have been added to the site.</li>\n</ol>\n<h3>How to Improve Security in Magento 2:</h3>\nWhile Magento 2 has many built-in security features, there are still steps you can take to further improve the security of your site. Here are some tips:\n<ol>\n 	<li><h3>Keep Magento 2 Up to Date:</h3> Regularly install any security patches and updates to keep your site protected against known vulnerabilities.</li>\n 	<li><h3>Use Strong Passwords:</h3> Encourage users to use strong passwords and implement password policies to ensure compliance.</li>\n 	<li><h3>Limit Access:</h3> Restrict access to sensitive areas of the site to authorised users only, and regularly audit user access.</li>\n 	<li><h3>Implement SSL:</h3> Use SSL (Secure Sockets Layer) to encrypt all communication between your server and customers’ browsers.</li>\n 	<li><h3>Use a Firewall:</h3><p>Use a firewall to protect your site from malicious traffic and potential hacking attempts.</li>\n</ol>','How Secure Is Magento 2?','','inherit','closed','closed','','5769-autosave-v1','','','2026-02-04 10:41:45','2026-02-04 10:41:45','',5769,'https://actuate.webpreview.co/?p=8396',0,'revision','',0),(8397,1,'2026-02-04 10:42:39','2026-02-04 10:42:39','<h2>Secure is safe!</h2>\r\nMagento 2 is a powerful ecommerce platform that provides businesses with a wide range of features and functionality. One of the most important considerations when choosing an ecommerce platform is security. In this blog, we\'ll explore how secure Magento 2 is and what measures it has in place to protect your business and customers.\r\n<h3>Security Features in Magento 2:</h3>\r\n<ol>\r\n 	<li><h3>Encryption:</h3><p>Magento 2 uses industry-standard encryption to protect sensitive information, such as credit card numbers, during transmission and storage.</p></li>\r\n 	<li><h3>Two-Factor Authentication:</h3><p>Magento 2 supports two-factor authentication (2FA), which adds an extra layer of security by requiring users to enter a unique code in addition to their password when logging in.</p></li>\r\n 	<li><h3>Password Policies:</h3><p>Magento 2 allows administrators to enforce strong password policies, such as requiring a minimum password length, complexity, and expiration.</p></li>\r\n 	<li><h3>PCI Compliance:</h3><p>Magento 2 is PCI compliant, which means it meets the Payment Card Industry Data Security Standards (PCI DSS) for handling credit card data.</p></li>\r\n 	<li><h3>Regular Security Updates:</h3><p>Magento 2 releases regular security updates to address any vulnerabilities or exploits that are discovered.</p></li>\r\n 	<li><h3>Code Audits:</h3><p>Magento 2 undergoes regular code audits to identify and fix any security issues.</p></li>\r\n 	<li><h3>Restricted Access:</h3><p>Magento 2 allows administrators to restrict access to sensitive areas of the site to authorised users only.</p></li>\r\n 	<li><h3>Malware Scanning:</h3><p>Magento 2 includes built-in malware scanning tools that can detect and remove any malicious code that may have been added to the site.</p></li>\r\n</ol>\r\n<h3>How to Improve Security in Magento 2:</h3>\r\nWhile Magento 2 has many built-in security features, there are still steps you can take to further improve the security of your site. Here are some tips:\r\n<ol>\r\n 	<li><h3>Keep Magento 2 Up to Date:</h3><p>Regularly install any security patches and updates to keep your site protected against known vulnerabilities.</p></li>\r\n 	<li><h3>Use Strong Passwords:</h3><p>Encourage users to use strong passwords and implement password policies to ensure compliance.</p></li>\r\n 	<li><h3>Limit Access:</h3><p>Restrict access to sensitive areas of the site to authorised users only, and regularly audit user access.</p></li>\r\n 	<li><h3>Implement SSL:</h3><p>Use SSL (Secure Sockets Layer) to encrypt all communication between your server and customers’ browsers.</p></li>\r\n 	<li><h3>Use a Firewall:</h3><p>Use a firewall to protect your site from malicious traffic and potential hacking attempts.</p></li>\r\n</ol>','How Secure Is Magento 2?','','inherit','closed','closed','','5769-revision-v1','','','2026-02-04 10:42:39','2026-02-04 10:42:39','',5769,'https://actuate.webpreview.co/?p=8397',0,'revision','',0),(8398,1,'2026-02-04 10:43:03','2026-02-04 10:43:03','<h2>The difference between on-site and off-site SEO</h2>\nSearch engine optimisation, or SEO, is a critical component of any successful digital marketing strategy. When it comes to SEO, there are two main types: on-site and off-site. In this blog post, we\'ll explore the differences between these two types of SEO and the benefits they offer.\n<h3>On-Site SEO</h3>\nOn-site SEO, also known as on-page SEO, refers to the optimisation of elements on a website that influence its ranking on search engine results pages (SERPs). On-site SEO encompasses a variety of techniques that webmasters can use to improve the relevance and authority of their site. Here are some examples:\n<ol>\n 	<li>Keyword Optimisation: This involves researching and using the most relevant and high-traffic keywords in page titles, meta descriptions, headers, and content.</li>\n 	<li>Site Architecture: This involves optimising the structure of the website to make it easy for search engines to crawl and index content.</li>\n 	<li>Content Optimisation: This involves ensuring that the website\'s content is high-quality, relevant, and optimised for target keywords.</li>\n 	<li>Internal Linking: This involves linking relevant pages within the website to improve site navigation and create a hierarchical structure that search engines can understand.</li>\n 	<li>Technical SEO: This involves optimising website code, improving site speed, ensuring proper mobile responsiveness, and other technical aspects that affect a website\'s ranking on SERPs.</li>\n</ol>\n<h3>Off-Site SEO</h3>\nOff-site SEO, also known as off-page SEO, refers to the optimisation of factors that occur outside of a website but still influence its ranking on SERPs. Off-site SEO involves improving the website\'s authority, relevance, and trustworthiness in the eyes of search engines. Here are some examples:\n<ol>\n 	<li>Link Building: This involves acquiring high-quality, relevant backlinks from other websites to increase the website\'s authority and improve its search engine ranking.</li>\n 	<li>Social Media Marketing: This involves promoting the website\'s content and building its brand awareness through social media channels.</li>\n 	<li>Online Reputation Management: This involves monitoring and managing online reviews, mentions, and other feedback to improve the website\'s trustworthiness and reputation.</li>\n 	<li>Local SEO: This involves optimising the website\'s presence in local search results, such as Google Maps, by optimising business listings and citations.</li>\n</ol>\n&nbsp;','The difference between on-site and off-site SEO','','inherit','closed','closed','','5767-autosave-v1','','','2026-02-04 10:43:03','2026-02-04 10:43:03','',5767,'https://actuate.webpreview.co/?p=8398',0,'revision','',0),(8399,1,'2026-02-04 10:44:04','2026-02-04 10:44:04','<h2>The difference between on-site and off-site SEO</h2>\r\nSearch engine optimisation, or SEO, is a critical component of any successful digital marketing strategy. When it comes to SEO, there are two main types: on-site and off-site. In this blog post, we\'ll explore the differences between these two types of SEO and the benefits they offer.\r\n<h3>On-Site SEO</h3>\r\nOn-site SEO, also known as on-page SEO, refers to the optimisation of elements on a website that influence its ranking on search engine results pages (SERPs). On-site SEO encompasses a variety of techniques that webmasters can use to improve the relevance and authority of their site. Here are some examples:\r\n<ol>\r\n 	<li><h3>Keyword Optimisation:</h3><p>This involves researching and using the most relevant and high-traffic keywords in page titles, meta descriptions, headers, and content.</p></li>\r\n 	<li><h3>Site Architecture:</h3><p>This involves optimising the structure of the website to make it easy for search engines to crawl and index content.</p></li>\r\n 	<li><h3>Content Optimisation:</h3><p>This involves ensuring that the website\'s content is high-quality, relevant, and optimised for target keywords.</p></li>\r\n 	<li><h3>Internal Linking:</h3><p>This involves linking relevant pages within the website to improve site navigation and create a hierarchical structure that search engines can understand.</p></li>\r\n 	<li><h3>Technical SEO:</h3><p>This involves optimising website code, improving site speed, ensuring proper mobile responsiveness, and other technical aspects that affect a website\'s ranking on SERPs.</p></li>\r\n</ol>\r\n<h3>Off-Site SEO</h3>\r\nOff-site SEO, also known as off-page SEO, refers to the optimisation of factors that occur outside of a website but still influence its ranking on SERPs. Off-site SEO involves improving the website\'s authority, relevance, and trustworthiness in the eyes of search engines. Here are some examples:\r\n<ol>\r\n 	<li><h3>Link Building:</h3><p>This involves acquiring high-quality, relevant backlinks from other websites to increase the website\'s authority and improve its search engine ranking.</p></li>\r\n 	<li><h3>Social Media Marketing:</h3><p>This involves promoting the website\'s content and building its brand awareness through social media channels.</p></li>\r\n 	<li><h3>Online Reputation Management:</h3><p>This involves monitoring and managing online reviews, mentions, and other feedback to improve the website\'s trustworthiness and reputation.</p></li>\r\n 	<li><h3>Local SEO:</h3><p>This involves optimising the website\'s presence in local search results, such as Google Maps, by optimising business listings and citations.</p></li>\r\n</ol>','The difference between on-site and off-site SEO','','inherit','closed','closed','','5767-revision-v1','','','2026-02-04 10:44:04','2026-02-04 10:44:04','',5767,'https://actuate.webpreview.co/?p=8399',0,'revision','',0),(8400,1,'2026-02-04 10:45:44','2026-02-04 10:45:44','Magento/Adobe Commerce is a powerful ecommerce platform that has become popular among businesses of all sizes. While many people associate Magento/Adobe Commerce with B2C (business-to-consumer) ecommerce, the platform is also well-suited for B2B (business-to-business) ecommerce operations. In this blog, we\'ll explore everything you need to know about using Magento/Adobe Commerce for B2B.\n<h2>B2B Features in Magento/Adobe Commerce:</h2>\nMagento/Adobe Commerce provides a range of B2B features that make it an ideal platform for businesses looking to sell to other businesses.\n<h3>Here are some of the key features:</h3>\n<ol>\n 	<li>\n<h3>Custom Catalogs:</h3>\nMagento/Adobe Commerce allows businesses to create custom catalogs for specific customers or customer groups, which can be customised with specific pricing, products, and discounts.</li>\n 	<li>\n<h3>Account Management:</h3>\nMagento/Adobe Commerce provides a range of tools for managing customer accounts, including the ability to set up multiple users per account, manage credit limits, and more.</li>\n 	<li>\n<h3>Advanced Pricing:</h3>\nMagento/Adobe Commerce allows businesses to set up complex pricing rules based on factors such as quantity, customer group, and more.</li>\n 	<li>\n<h3>Quoting:</h3>\nMagento/Adobe Commerce includes tools for creating and managing quotes for customers, allowing businesses to negotiate and finalise deals more effectively.</li>\n 	<li>\n<h3>Integration:</h3>\nMagento/Adobe Commerce can be integrated with a range of ERP (enterprise resource planning) and CRM (customer relationship management) systems, making it easier to manage orders, inventory, and customer data.</li>\n</ol>\n<h3>Benefits of Using Magento/Adobe Commerce for B2B:</h3>\nUsing Magento/Adobe Commerce for B2B ecommerce operations can provide a range of benefits for businesses. Here are some of the key benefits:\n<ol>\n 	<li>\n<h3>Scalability:</h3>\nMagento/Adobe Commerce is a highly scalable platform that can support businesses of all sizes, from small startups to large enterprise-level operations.</li>\n 	<li>\n<h3>Flexibility:</h3>\nMagento/Adobe Commerce is a flexible platform that can be customised to meet the unique needs of your business and customers.</li>\n 	<li>\n<h3>Efficiency:</h3>\nMagento/Adobe Commerce includes a range of tools for managing B2B operations, such as custom catalogs, account management, and quoting, which can help businesses operate more efficiently.</li>\n 	<li>\n<h3>Integration:</h3>\nMagento/Adobe Commerce can be integrated with a range of ERP and CRM systems, allowing businesses to streamline operations and manage data more effectively.</li>\n 	<li>\n<h3>Cost-Effective:</h3>\nMagento/Adobe Commerce is a cost-effective solution for B2B ecommerce, providing businesses with a wide range of features and functionality at a reasonable price point.</li>\n</ol>','Is Magento/Adobe Commerce for B2B? – Everything You Need to Know','','inherit','closed','closed','','5765-autosave-v1','','','2026-02-04 10:45:44','2026-02-04 10:45:44','',5765,'https://actuate.webpreview.co/?p=8400',0,'revision','',0),(8401,1,'2026-02-04 10:45:57','2026-02-04 10:45:57','Magento/Adobe Commerce is a powerful ecommerce platform that has become popular among businesses of all sizes. While many people associate Magento/Adobe Commerce with B2C (business-to-consumer) ecommerce, the platform is also well-suited for B2B (business-to-business) ecommerce operations. In this blog, we\'ll explore everything you need to know about using Magento/Adobe Commerce for B2B.\r\n<h2>B2B Features in Magento/Adobe Commerce:</h2>\r\nMagento/Adobe Commerce provides a range of B2B features that make it an ideal platform for businesses looking to sell to other businesses.\r\n<h3>Here are some of the key features:</h3>\r\n<ol>\r\n 	<li>\r\n<h3>Custom Catalogs:</h3>\r\nMagento/Adobe Commerce allows businesses to create custom catalogs for specific customers or customer groups, which can be customised with specific pricing, products, and discounts.</li>\r\n 	<li>\r\n<h3>Account Management:</h3>\r\nMagento/Adobe Commerce provides a range of tools for managing customer accounts, including the ability to set up multiple users per account, manage credit limits, and more.</li>\r\n 	<li>\r\n<h3>Advanced Pricing:</h3>\r\nMagento/Adobe Commerce allows businesses to set up complex pricing rules based on factors such as quantity, customer group, and more.</li>\r\n 	<li>\r\n<h3>Quoting:</h3>\r\nMagento/Adobe Commerce includes tools for creating and managing quotes for customers, allowing businesses to negotiate and finalise deals more effectively.</li>\r\n 	<li>\r\n<h3>Integration:</h3>\r\nMagento/Adobe Commerce can be integrated with a range of ERP (enterprise resource planning) and CRM (customer relationship management) systems, making it easier to manage orders, inventory, and customer data.</li>\r\n</ol>\r\n<h3>Benefits of Using Magento/Adobe Commerce for B2B:</h3>\r\nUsing Magento/Adobe Commerce for B2B ecommerce operations can provide a range of benefits for businesses. Here are some of the key benefits:\r\n<ol>\r\n 	<li>\r\n<h3>Scalability:</h3>\r\nMagento/Adobe Commerce is a highly scalable platform that can support businesses of all sizes, from small startups to large enterprise-level operations.</li>\r\n 	<li>\r\n<h3>Flexibility:</h3>\r\nMagento/Adobe Commerce is a flexible platform that can be customised to meet the unique needs of your business and customers.</li>\r\n 	<li>\r\n<h3>Efficiency:</h3>\r\nMagento/Adobe Commerce includes a range of tools for managing B2B operations, such as custom catalogs, account management, and quoting, which can help businesses operate more efficiently.</li>\r\n 	<li>\r\n<h3>Integration:</h3>\r\nMagento/Adobe Commerce can be integrated with a range of ERP and CRM systems, allowing businesses to streamline operations and manage data more effectively.</li>\r\n 	<li>\r\n<h3>Cost-Effective:</h3>\r\nMagento/Adobe Commerce is a cost-effective solution for B2B ecommerce, providing businesses with a wide range of features and functionality at a reasonable price point.</li>\r\n</ol>','Is Magento/Adobe Commerce for B2B? – Everything You Need to Know','','inherit','closed','closed','','5765-revision-v1','','','2026-02-04 10:45:57','2026-02-04 10:45:57','',5765,'https://actuate.webpreview.co/?p=8401',0,'revision','',0),(8402,1,'2026-02-04 10:46:18','2026-02-04 10:46:18','Magento is a popular ecommerce platform that has gained a reputation as one of the most powerful and versatile solutions for businesses of all sizes. In this blog, we\'ll explore what Magento is, and whether it is the right solution for your business.\r\n<h2>What is Magento/Adobe Commerce?</h2>\r\nMagento is an open-source ecommerce platform that allows businesses to create and manage online stores. It was first released in 2007 and has since become one of the most widely used ecommerce platforms in the world. Magento is available in three editions: Magento Open Source (formerly known as Magento Community), Adobe Commerce (formerly known as Magento Enterprise) and Adobe Commerce Cloud (formerly known as Magento Enterprise Cloud).\r\n\r\nMagento Open Source is a free, self-hosted version of the platform that provides a set of features for small to medium-sized businesses. It includes tools for product management, order management, and customer management, as well as features like mobile responsiveness and SEO optimisation.\r\n\r\nAdobe Commerce is a paid, self-hosted version of the platform that provides more advanced features for large businesses and enterprise-level ecommerce operations. It includes features like advanced marketing and promotion tools, targeted merchandising, and personalised customer experiences, with Adobe Commerce Cloud being a cloud-hosted version of Adobe Commerce.\r\n<h3>Is Magento/Adobe Commerce right for you?</h3>\r\nWhether Magento/Adobe Commerce is the right ecommerce platform for your business depends on a number of factors, including your business size, budget, and technical expertise.\r\n\r\nIf you are a small to medium-sized business with limited technical expertise, Magento Open Source may be a good fit for you. It provides a basic set of features that are easy to use and can be customised to meet your specific needs. However, you\'ll need to have some technical knowledge or work with a developer to set up and maintain your site.\r\n\r\nIf you are a large business or enterprise-level ecommerce operation with a larger budget, Adobe Commerce may be a better fit for you. It provides advanced features and support that can help you manage complex operations, but it comes at a higher cost.\r\n\r\nUltimately, whether Magento/Adobe Commerce is the right platform for you will depend on your specific needs, goals, and budget. It\'s important to do your research, consider all of your options, and work with an experienced ecommerce professional to determine which platform is best for your business.','What is Magento/Adobe Commerce – Is it for you?','','inherit','closed','closed','','5763-revision-v1','','','2026-02-04 10:46:18','2026-02-04 10:46:18','',5763,'https://actuate.webpreview.co/?p=8402',0,'revision','',0),(8403,1,'2026-02-04 10:56:49','2026-02-04 10:56:49','<h2>Measure your B2B Store for Success</h2>\nWhen it comes to measuring the success of your B2B ecommerce business, key performance indicators (KPIs) are essential. In this blog, we\'ll cover the critical B2B ecommerce KPIs, from beginner to expert level.\n<ol>\n <li><h3>Conversion Rate: Your conversion rate measures the percentage of website visitors who make a purchase. A high conversion rate indicates that your website is effective at turning visitors into customers.</li>\n <li><h3>Average Order Value: Your average order value measures the average amount customers spend per order. A high average order value indicates that your customers are purchasing more items per order, which can lead to higher profits.</li>\n <li><h3>Customer Lifetime Value: Your customer lifetime value measures the total amount of money a customer is expected to spend with your company over their lifetime. A high customer lifetime value indicates that your customers are loyal and provide repeat business.</li>\n <li><h3>Gross Profit Margin: Your gross profit margin measures the amount of profit you make on each sale after deducting the cost of goods sold. A high gross profit margin indicates that your pricing strategy is effective.</li>\n <li><h3>Customer Acquisition Cost: Your customer acquisition cost measures the amount of money you spend to acquire each new customer. A low customer acquisition cost indicates that your marketing efforts are effective and efficient.</li>\n <li><h3>Cart Abandonment Rate:</h3><p>Your cart abandonment rate measures the percentage of website visitors who add items to their cart but do not complete the purchase. A high cart abandonment rate indicates that there may be issues with your checkout process or pricing.</li>\n <li><h3>Traffic Sources:</h3><p>Understanding where your website traffic is coming from can help you optimize your marketing efforts and drive more targeted traffic to your website.</li>\n <li><h3>Return on Investment (ROI):</h3><p>Your ROI measures the amount of profit you make compared to the amount of money you invest in marketing and advertising. A high ROI indicates that your marketing efforts are effective and profitable.</li>\n <li><h3>Website Speed:</h3><p>Your website speed measures how quickly your website pages load. A slow website can lead to a high bounce rate and decreased conversions.</li>\n <li><h3>Customer Satisfaction:</h3><p>Measuring customer satisfaction can help you identify areas for improvement and build a loyal customer base.</li>\n</ol>\n','CRITICAL B2B eCommerce KPIs','','inherit','closed','closed','','5761-autosave-v1','','','2026-02-04 10:56:49','2026-02-04 10:56:49','',5761,'https://actuate.webpreview.co/?p=8403',0,'revision','',0),(8404,1,'2026-02-04 10:57:34','2026-02-04 10:57:34','<h2>Measure your B2B Store for Success</h2>\r\nWhen it comes to measuring the success of your B2B ecommerce business, key performance indicators (KPIs) are essential. In this blog, we\'ll cover the critical B2B ecommerce KPIs, from beginner to expert level.\r\n<ol>\r\n 	<li>\r\n<h3>Conversion Rate:</h3>\r\nYour conversion rate measures the percentage of website visitors who make a purchase. A high conversion rate indicates that your website is effective at turning visitors into customers.</li>\r\n 	<li>\r\n<h3>Average Order Value:</h3>\r\nYour average order value measures the average amount customers spend per order. A high average order value indicates that your customers are purchasing more items per order, which can lead to higher profits.</li>\r\n 	<li>\r\n<h3>Customer Lifetime Value:</h3>\r\nYour customer lifetime value measures the total amount of money a customer is expected to spend with your company over their lifetime. A high customer lifetime value indicates that your customers are loyal and provide repeat business.</li>\r\n 	<li>\r\n<h3>Gross Profit Margin:</h3>\r\nYour gross profit margin measures the amount of profit you make on each sale after deducting the cost of goods sold. A high gross profit margin indicates that your pricing strategy is effective.</li>\r\n 	<li>\r\n<h3>Customer Acquisition Cost:</h3>\r\nYour customer acquisition cost measures the amount of money you spend to acquire each new customer. A low customer acquisition cost indicates that your marketing efforts are effective and efficient.</li>\r\n 	<li>\r\n<h3>Cart Abandonment Rate:</h3>\r\nYour cart abandonment rate measures the percentage of website visitors who add items to their cart but do not complete the purchase. A high cart abandonment rate indicates that there may be issues with your checkout process or pricing.</li>\r\n 	<li>\r\n<h3>Traffic Sources:</h3>\r\nUnderstanding where your website traffic is coming from can help you optimize your marketing efforts and drive more targeted traffic to your website.</li>\r\n 	<li>\r\n<h3>Return on Investment (ROI):</h3>\r\nYour ROI measures the amount of profit you make compared to the amount of money you invest in marketing and advertising. A high ROI indicates that your marketing efforts are effective and profitable.</li>\r\n 	<li>\r\n<h3>Website Speed:</h3>\r\nYour website speed measures how quickly your website pages load. A slow website can lead to a high bounce rate and decreased conversions.</li>\r\n 	<li>\r\n<h3>Customer Satisfaction:</h3>\r\nMeasuring customer satisfaction can help you identify areas for improvement and build a loyal customer base.</li>\r\n</ol>','CRITICAL B2B eCommerce KPIs','','inherit','closed','closed','','5761-revision-v1','','','2026-02-04 10:57:34','2026-02-04 10:57:34','',5761,'https://actuate.webpreview.co/?p=8404',0,'revision','',0),(8405,1,'2026-02-04 11:45:16','2026-02-04 11:45:16','<h2>Is Your Ecommerce Business Recession Proof?</h2>\nIn times of economic uncertainty, it\'s essential to take steps to recession-proof your ecommerce business. By taking a proactive approach, you can not only survive but thrive during a recession. Here are some tips to help you recession-proof your ecommerce business:\n<ol>\n 	<li><h3>Diversify Your Product Offerings: In a recession, consumers may cut back on luxury items. By diversifying your product offerings to include more affordable options, you can appeal to a wider range of customers.</li>\n 	<li><h3>Focus on Customer Retention: Acquiring new customers can be expensive, so it\'s essential to focus on customer retention. Offer incentives for repeat business, such as loyalty programs or discounts on future purchases.</li>\n 	<li><h3>Optimise Your Website: A user-friendly website can help increase conversions and sales. Optimise your website for speed and ease of use, and ensure that your checkout process is smooth and easy.</li>\n 	<li><h3>Embrace Social Media: Social media can be a powerful tool for marketing and customer engagement. Use social media to connect with your customers, offer exclusive promotions, and build a community around your brand.</li>\n 	<li><h3>Streamline Your Operations: In a recession, it\'s essential to operate efficiently to reduce costs. Streamline your operations by automating tasks, outsourcing non-core functions, and optimising your supply chain.</li>\n 	<li><h3>Offer Financing Options: During a recession, many consumers may be hesitant to make large purchases. Offering financing options, such as payment plans or buy now, pay later options, can help make your products more accessible.</li>\n 	<li><h3>Prioritise Customer Service: Excellent customer service can help build loyalty and increase repeat business. Prioritise customer service by offering multiple channels for support, responding promptly to inquiries, and resolving issues quickly.</li>\n 	<li><h3>Monitor Your Finances: In a recession, it\'s essential to monitor your finances closely. Keep track of your cash flow, reduce unnecessary expenses, and prepare for potential disruptions.</li>\n 	<li><h3>Stay Agile:</h During a recession, the business landscape can change quickly. Stay agile by regularly reviewing your strategy, staying up to date on industry trends, and adapting to changing customer needs.</li>\n</ol>\n&nbsp;','Recession Proofing Your Ecommerce Business','','inherit','closed','closed','','5759-autosave-v1','','','2026-02-04 11:45:16','2026-02-04 11:45:16','',5759,'https://actuate.webpreview.co/?p=8405',0,'revision','',0),(8406,1,'2026-02-04 11:46:09','2026-02-04 11:46:09','<h2>Is Your Ecommerce Business Recession Proof?</h2>\r\nIn times of economic uncertainty, it\'s essential to take steps to recession-proof your ecommerce business. By taking a proactive approach, you can not only survive but thrive during a recession. Here are some tips to help you recession-proof your ecommerce business:\r\n<ol>\r\n 	<li>\r\n<h3>Diversify Your Product Offerings:</h3>\r\nIn a recession, consumers may cut back on luxury items. By diversifying your product offerings to include more affordable options, you can appeal to a wider range of customers.</li>\r\n 	<li>\r\n<h3>Focus on Customer Retention:</h3>\r\nAcquiring new customers can be expensive, so it\'s essential to focus on customer retention. Offer incentives for repeat business, such as loyalty programs or discounts on future purchases.</li>\r\n 	<li>\r\n<h3>Optimise Your Website:</h3>\r\nA user-friendly website can help increase conversions and sales. Optimise your website for speed and ease of use, and ensure that your checkout process is smooth and easy.</li>\r\n 	<li>\r\n<h3>Embrace Social Media:</h3>\r\nSocial media can be a powerful tool for marketing and customer engagement. Use social media to connect with your customers, offer exclusive promotions, and build a community around your brand.</li>\r\n 	<li>\r\n<h3>Streamline Your Operations:</h3>\r\nIn a recession, it\'s essential to operate efficiently to reduce costs. Streamline your operations by automating tasks, outsourcing non-core functions, and optimising your supply chain.</li>\r\n 	<li>\r\n<h3>Offer Financing Options:</h3>\r\nDuring a recession, many consumers may be hesitant to make large purchases. Offering financing options, such as payment plans or buy now, pay later options, can help make your products more accessible.</li>\r\n 	<li>\r\n<h3>Prioritise Customer Service:</h3>\r\nExcellent customer service can help build loyalty and increase repeat business. Prioritise customer service by offering multiple channels for support, responding promptly to inquiries, and resolving issues quickly.</li>\r\n 	<li>\r\n<h3>Monitor Your Finances:</h3>\r\nIn a recession, it\'s essential to monitor your finances closely. Keep track of your cash flow, reduce unnecessary expenses, and prepare for potential disruptions.</li>\r\n 	<li>\r\n<h3>Stay Agile:</h3>\r\nDuring a recession, the business landscape can change quickly. Stay agile by regularly reviewing your strategy, staying up to date on industry trends, and adapting to changing customer needs.</li>\r\n</ol>\r\n&nbsp;','Recession Proofing Your Ecommerce Business','','inherit','closed','closed','','5759-revision-v1','','','2026-02-04 11:46:09','2026-02-04 11:46:09','',5759,'https://actuate.webpreview.co/?p=8406',0,'revision','',0),(8407,1,'2026-02-04 11:46:33','2026-02-04 11:46:33','<h2>Why Should I Use Magento? – Everything You Need to Know</h2>\nMagento is one of the most popular ecommerce platforms in the world, with over 250,000 merchants using it to power their online stores. If you\'re considering using Magento for your ecommerce business, you may be wondering why it\'s so popular and what benefits it can offer. In this blog, we\'ll explore everything you need to know about Magento and why you should consider using it.\n<h3 class==\"list=heading\">1. Open Source</h3>\nOne of the key advantages of Magento is that it is open source, meaning that it is free to download and use. This allows developers to customise and extend the platform to meet the unique needs of their business, without being limited by proprietary software.\n<h3>2. Scalability</h3>\nMagento is a highly scalable platform that can grow with your business. It can handle a large number of products, orders, and customers, making it suitable for both small businesses and enterprise-level organisations.\n<h3>3. Flexibility</h3>\nMagento is a highly flexible platform that can be customised to meet the unique needs of your business. It has a wide range of features and extensions that allow you to add new functionality and integrate with third-party services.\n<h3>4. Mobile-Optimised</h3>\nWith an increasing number of consumers using mobile devices to shop online, having a mobile-optimised ecommerce store is essential. Magento is designed to be mobile-friendly, with responsive design templates that adapt to different screen sizes.\n<h3>5. SEO-Friendly</h3>\nMagento is also SEO-friendly, with built-in features that help to improve your store\'s search engine rankings. This includes URL optimisation, meta tag management, and integration with Google Analytics.\n<h3>6. Community Support</h3>\nAs an open-source platform, Magento has a large and active community of developers and users who contribute to its development and offer support to one another. This means that there is a wealth of resources available online, including forums, blogs, and tutorials.\n<h3>7. Security</h3>\nSecurity is a top priority for ecommerce businesses, and Magento is known for its strong security features. It has built-in security protocols and offers regular security updates to protect your store from vulnerabilities and threats.\n<h3>8. Integration</h3>\nFinally, Magento is designed to integrate with a wide range of third-party services, including payment gateways, shipping providers, and marketing tools. This makes it easy to manage your ecommerce store and automate many of your business processes.\n<h4>Conclusion:</h4>\nIn conclusion, there are many reasons why you should consider using Magento for your ecommerce business. From its open-source nature to its scalability, flexibility, mobile optimization, SEO-friendliness, community support, security, and integration capabilities, Magento offers a range of benefits that can help you build a successful online store. Whether you\'re a small business owner or an enterprise-level organization, Magento is a platform that can meet your needs and help you achieve your ecommerce goals.','Why Should I Use Magento? – Everything You Need to Know','','inherit','closed','closed','','5755-autosave-v1','','','2026-02-04 11:46:33','2026-02-04 11:46:33','',5755,'https://actuate.webpreview.co/?p=8407',0,'revision','',0),(8408,1,'2026-02-04 11:47:19','2026-02-04 11:47:19','<h2>Why Should I Use Magento? – Everything You Need to Know</h2>\r\nMagento is one of the most popular ecommerce platforms in the world, with over 250,000 merchants using it to power their online stores. If you\'re considering using Magento for your ecommerce business, you may be wondering why it\'s so popular and what benefits it can offer. In this blog, we\'ll explore everything you need to know about Magento and why you should consider using it.\r\n<h3 class=\"list-heading\">Open Source</h3>\r\nOne of the key advantages of Magento is that it is open source, meaning that it is free to download and use. This allows developers to customise and extend the platform to meet the unique needs of their business, without being limited by proprietary software.\r\n<h3 class=\"list-heading\">Scalability</h3>\r\nMagento is a highly scalable platform that can grow with your business. It can handle a large number of products, orders, and customers, making it suitable for both small businesses and enterprise-level organisations.\r\n<h3 class=\"list-heading\">Flexibility</h3>\r\nMagento is a highly flexible platform that can be customised to meet the unique needs of your business. It has a wide range of features and extensions that allow you to add new functionality and integrate with third-party services.\r\n<h3 class=\"list-heading\">Mobile-Optimised</h3>\r\nWith an increasing number of consumers using mobile devices to shop online, having a mobile-optimised ecommerce store is essential. Magento is designed to be mobile-friendly, with responsive design templates that adapt to different screen sizes.\r\n<h3 class=\"list-heading\">SEO-Friendly</h3>\r\nMagento is also SEO-friendly, with built-in features that help to improve your store\'s search engine rankings. This includes URL optimisation, meta tag management, and integration with Google Analytics.\r\n<h3 class=\"list-heading\">Community Support</h3>\r\nAs an open-source platform, Magento has a large and active community of developers and users who contribute to its development and offer support to one another. This means that there is a wealth of resources available online, including forums, blogs, and tutorials.\r\n<h3 class=\"list-heading\">Security</h3>\r\nSecurity is a top priority for ecommerce businesses, and Magento is known for its strong security features. It has built-in security protocols and offers regular security updates to protect your store from vulnerabilities and threats.\r\n<h3 class=\"list-heading\">Integration</h3>\r\nFinally, Magento is designed to integrate with a wide range of third-party services, including payment gateways, shipping providers, and marketing tools. This makes it easy to manage your ecommerce store and automate many of your business processes.','Why Should I Use Magento? – Everything You Need to Know','','inherit','closed','closed','','5755-revision-v1','','','2026-02-04 11:47:19','2026-02-04 11:47:19','',5755,'https://actuate.webpreview.co/?p=8408',0,'revision','',0),(8409,1,'2026-02-04 11:49:02','2026-02-04 11:49:02','<h2>17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]</h2>\nB2B ecommerce has experienced rapid growth in recent years, with more and more businesses shifting their purchasing habits online. To succeed in this competitive marketplace, it\'s essential to have a comprehensive marketing strategy. In this blog, we\'ll cover 17 dominant B2B ecommerce marketing strategies, best practices, and trends.\n<ol>\n 	<li><h3>Targeted Content Marketing:</h3><p>Creating high-quality content that addresses the pain points and challenges of your target audience is a great way to establish your brand as a thought leader and drive traffic to your website.</li>\n 	<li><h3>SEO Optimisation:</h3><p>Optimising your website for search engines is essential for driving organic traffic and improving your search engine rankings.</li>\n 	<li><h3>Paid Search:</h3><p>Paid search campaigns, such as Google AdWords, can help you reach your target audience and drive traffic to your website.</li>\n 	<li><h3>Social Media Advertising:</h3><p>Social media advertising can help you reach a wider audience and drive traffic to your website.</li>\n 	<li><h3>Influencer Marketing:</h3><p>Partnering with influencers and thought leaders in your industry can help you reach a new audience and build credibility.</li>\n 	<li><h3>Email Marketing:</h3><p>Email marketing is a cost-effective way to communicate with your customers and promote your products and services.</li>\n 	<li><h3>Retargeting:</h3><p>Retargeting campaigns can help you reach customers who have already shown interest in your products or services and encourage them to make a purchase.</li>\n 	<li><h3>Personalisation:</h3><p>Personalising your website and marketing messages based on customer data and behaviour can help you improve customer engagement and conversions.</li>\n 	<li><h3>Account-Based Marketing:</h3><p>Account-based marketing involves targeting specific accounts or companies with customised marketing messages and content.</li>\n 	<li><h3>Chatbots:</h3><p>Using chatbots on your website can improve customer engagement and help you provide quick and personalised customer service.</li>\n 	<li><h3>Video Marketing:</h3><p>Video marketing is an effective way to communicate complex information and engage your target audience.</li>\n 	<li><h3>Mobile Optimisation:</h3><p>Optimising your website for mobile devices is essential, as more and more B2B customers are using mobile devices to research and make purchases.</li>\n 	<li><h3>Customer Reviews:</h3><p>Encouraging and displaying customer reviews can help you build trust and credibility with potential customers.</li>\n 	<li><h3>User-Generated Content:</h3><p>Sharing user-generated content, such as customer photos and videos, can help you engage your audience and build a sense of community.</li>\n 	<li><h3>Social Selling:</h3><p>Social selling involves using social media platforms to build relationships and generate leads.</li>\n 	<li><h3>Analytics and Data:</h3><p>Analysing customer data and website analytics can help you make informed decisions and improve your marketing strategy.</li>\n 	<li><h3>Marketing Automation:</h3><p>Automating your marketing campaigns can help you save time and improve efficiency, while also providing a more personalised customer experience.</li>\n</ol>\n&nbsp;','17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]','','inherit','closed','closed','','5751-autosave-v1','','','2026-02-04 11:49:02','2026-02-04 11:49:02','',5751,'https://actuate.webpreview.co/?p=8409',0,'revision','',0),(8410,1,'2026-02-04 11:49:36','2026-02-04 11:49:36','<h2>17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]</h2>\r\nB2B ecommerce has experienced rapid growth in recent years, with more and more businesses shifting their purchasing habits online. To succeed in this competitive marketplace, it\'s essential to have a comprehensive marketing strategy. In this blog, we\'ll cover 17 dominant B2B ecommerce marketing strategies, best practices, and trends.\r\n<ol>\r\n 	<li>\r\n<h3>Targeted Content Marketing:</h3>\r\nCreating high-quality content that addresses the pain points and challenges of your target audience is a great way to establish your brand as a thought leader and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>SEO Optimisation:</h3>\r\nOptimising your website for search engines is essential for driving organic traffic and improving your search engine rankings.</li>\r\n 	<li>\r\n<h3>Paid Search:</h3>\r\nPaid search campaigns, such as Google AdWords, can help you reach your target audience and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>Social Media Advertising:</h3>\r\nSocial media advertising can help you reach a wider audience and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>Influencer Marketing:</h3>\r\nPartnering with influencers and thought leaders in your industry can help you reach a new audience and build credibility\r\n\r\n.</li>\r\n 	<li>\r\n<h3>Email Marketing:</h3>\r\nEmail marketing is a cost-effective way to communicate with your customers and promote your products and services.</li>\r\n 	<li>\r\n<h3>Retargeting:</h3>\r\nRetargeting campaigns can help you reach customers who have already shown interest in your products or services and encourage them to make a purchase.</li>\r\n 	<li>\r\n<h3>Personalisation:</h3>\r\nPersonalising your website and marketing messages based on customer data and behaviour can help you improve customer engagement and conversions.</li>\r\n 	<li>\r\n<h3>Account-Based Marketing:</h3>\r\nAccount-based marketing involves targeting specific accounts or companies with customised marketing messages and content.</li>\r\n 	<li>\r\n<h3>Chatbots:</h3>\r\nUsing chatbots on your website can improve customer engagement and help you provide quick and personalised customer service.</li>\r\n 	<li>\r\n<h3>Video Marketing:</h3>\r\nVideo marketing is an effective way to communicate complex information and engage your target audience.</li>\r\n 	<li>\r\n<h3>Mobile Optimisation:</h3>\r\nOptimising your website for mobile devices is essential, as more and more B2B customers are using mobile devices to research and make purchases.</li>\r\n 	<li>\r\n<h3>Customer Reviews:</h3>\r\nEncouraging and displaying customer reviews can help you build trust and credibility with potential customers.</li>\r\n 	<li>\r\n<h3>User-Generated Content:</h3>\r\nSharing user-generated content, such as customer photos and videos, can help you engage your audience and build a sense of community.</li>\r\n 	<li>\r\n<h3>Social Selling:</h3>\r\nSocial selling involves using social media platforms to build relationships and generate leads.</li>\r\n 	<li>\r\n<h3>Analytics and Data:</h3>\r\nAnalysing customer data and website analytics can help you make informed decisions and improve your marketing strategy.</li>\r\n 	<li>\r\n<h3>Marketing Automation:</h3>\r\nAutomating your marketing campaigns can help you save time and improve efficiency, while also providing a more personalised customer experience.</li>\r\n</ol>','17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]','','inherit','closed','closed','','5751-revision-v1','','','2026-02-04 11:49:36','2026-02-04 11:49:36','',5751,'https://actuate.webpreview.co/?p=8410',0,'revision','',0),(8411,1,'2026-02-04 11:49:47','2026-02-04 11:49:47','<h2>17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]</h2>\r\nB2B ecommerce has experienced rapid growth in recent years, with more and more businesses shifting their purchasing habits online. To succeed in this competitive marketplace, it\'s essential to have a comprehensive marketing strategy. In this blog, we\'ll cover 17 dominant B2B ecommerce marketing strategies, best practices, and trends.\r\n<ol>\r\n 	<li>\r\n<h3>Targeted Content Marketing:</h3>\r\nCreating high-quality content that addresses the pain points and challenges of your target audience is a great way to establish your brand as a thought leader and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>SEO Optimisation:</h3>\r\nOptimising your website for search engines is essential for driving organic traffic and improving your search engine rankings.</li>\r\n 	<li>\r\n<h3>Paid Search:</h3>\r\nPaid search campaigns, such as Google AdWords, can help you reach your target audience and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>Social Media Advertising:</h3>\r\nSocial media advertising can help you reach a wider audience and drive traffic to your website.</li>\r\n 	<li>\r\n<h3>Influencer Marketing:</h3>\r\nPartnering with influencers and thought leaders in your industry can help you reach a new audience and build credibility.</li>\r\n 	<li>\r\n<h3>Email Marketing:</h3>\r\nEmail marketing is a cost-effective way to communicate with your customers and promote your products and services.</li>\r\n 	<li>\r\n<h3>Retargeting:</h3>\r\nRetargeting campaigns can help you reach customers who have already shown interest in your products or services and encourage them to make a purchase.</li>\r\n 	<li>\r\n<h3>Personalisation:</h3>\r\nPersonalising your website and marketing messages based on customer data and behaviour can help you improve customer engagement and conversions.</li>\r\n 	<li>\r\n<h3>Account-Based Marketing:</h3>\r\nAccount-based marketing involves targeting specific accounts or companies with customised marketing messages and content.</li>\r\n 	<li>\r\n<h3>Chatbots:</h3>\r\nUsing chatbots on your website can improve customer engagement and help you provide quick and personalised customer service.</li>\r\n 	<li>\r\n<h3>Video Marketing:</h3>\r\nVideo marketing is an effective way to communicate complex information and engage your target audience.</li>\r\n 	<li>\r\n<h3>Mobile Optimisation:</h3>\r\nOptimising your website for mobile devices is essential, as more and more B2B customers are using mobile devices to research and make purchases.</li>\r\n 	<li>\r\n<h3>Customer Reviews:</h3>\r\nEncouraging and displaying customer reviews can help you build trust and credibility with potential customers.</li>\r\n 	<li>\r\n<h3>User-Generated Content:</h3>\r\nSharing user-generated content, such as customer photos and videos, can help you engage your audience and build a sense of community.</li>\r\n 	<li>\r\n<h3>Social Selling:</h3>\r\nSocial selling involves using social media platforms to build relationships and generate leads.</li>\r\n 	<li>\r\n<h3>Analytics and Data:</h3>\r\nAnalysing customer data and website analytics can help you make informed decisions and improve your marketing strategy.</li>\r\n 	<li>\r\n<h3>Marketing Automation:</h3>\r\nAutomating your marketing campaigns can help you save time and improve efficiency, while also providing a more personalised customer experience.</li>\r\n</ol>','17 Dominant B2B Ecommerce Marketing Strategies [Best Practices and Trends]','','inherit','closed','closed','','5751-revision-v1','','','2026-02-04 11:49:47','2026-02-04 11:49:47','',5751,'https://actuate.webpreview.co/?p=8411',0,'revision','',0),(8412,1,'2026-02-04 11:50:15','2026-02-04 11:50:15','<h2>10 effective ways to boost ecommerce customer reviews</h2>\n<ol>\n 	<li>Encourage Reviews: Make sure to ask your customers to leave a review after they have made a purchase. Include a reminder in your post-purchase follow-up email, on the product page, and in other relevant communication with the customer.</li>\n 	<li>Offer Incentives: Offer incentives, such as a discount or a free sample, for customers who leave a review. This will motivate them to share their experience with your product or service.</li>\n 	<li>Make It Easy: Make it easy for customers to leave a review by providing a simple, streamlined process. Consider using a third-party review platform that integrates with your ecommerce store.</li>\n 	<li>Respond to Reviews: Responding to reviews shows that you value customer feedback and care about their experiences. It can also help to address any concerns or issues a customer may have had, improving their overall experience.</li>\n 	<li>Show Off Positive Reviews: Showcase positive reviews on your website and social media channels. This can help build trust with potential customers and encourage them to purchase.</li>\n 	<li>Use Social Proof: Use social proof, such as the number of reviews or an average rating, to showcase the popularity and quality of your products or services. This can help build credibility with potential customers.</li>\n 	<li>Use Video Reviews: Consider incorporating video reviews into your ecommerce store. These can be more engaging and convincing than written reviews, and can help to build trust with potential customers.</li>\n 	<li>Follow up with Customers: Follow up with customers after they have left a review to thank them for their feedback and encourage them to make future purchases. This can help build customer loyalty and improve the chances of repeat business.</li>\n 	<li>Offer Product Sampling: Consider offering product sampling to customers in exchange for their review. This can help build customer loyalty and encourage them to share their experience with others.</li>\n 	<li>Make It a Competition: Create a competition or giveaway encouraging customers to leave a review. This can motivate them to share their experience and can help to build buzz around your products or services.</li>\n</ol>\n&nbsp;','10 effective ways to boost ecommerce customer reviews','','inherit','closed','closed','','5749-autosave-v1','','','2026-02-04 11:50:15','2026-02-04 11:50:15','',5749,'https://actuate.webpreview.co/?p=8412',0,'revision','',0),(8413,1,'2026-02-04 11:51:17','2026-02-04 11:51:17','<h2>10 effective ways to boost ecommerce customer reviews</h2>\r\n<ol>\r\n 	<li>\r\n<h3>Encourage Reviews:</h3>\r\nMake sure to ask your customers to leave a review after they have made a purchase. Include a reminder in your post-purchase follow-up email, on the product page, and in other relevant communication with the customer.</li>\r\n 	<li>\r\n<h3>Offer Incentives:</h3>\r\nOffer incentives, such as a discount or a free sample, for customers who leave a review. This will motivate them to share their experience with your product or service.</li>\r\n 	<li>\r\n<h3>Make It Easy:</h3>\r\nMake it easy for customers to leave a review by providing a simple, streamlined process. Consider using a third-party review platform that integrates with your ecommerce store.</li>\r\n 	<li>\r\n<h3>Respond to Reviews:</h3>\r\nResponding to reviews shows that you value customer feedback and care about their experiences. It can also help to address any concerns or issues a customer may have had, improving their overall experience.</li>\r\n 	<li>\r\n<h3>Show Off Positive Reviews:</h3>\r\nShowcase positive reviews on your website and social media channels. This can help build trust with potential customers and encourage them to purchase.</li>\r\n 	<li>\r\n<h3>Use Social Proof:</h3>\r\nUse social proof, such as the number of reviews or an average rating, to showcase the popularity and quality of your products or services. This can help build credibility with potential customers.</li>\r\n 	<li>\r\n<h3>Use Video Reviews:</h3>\r\nConsider incorporating video reviews into your ecommerce store. These can be more engaging and convincing than written reviews, and can help to build trust with potential customers.</li>\r\n 	<li>\r\n<h3>Follow up with Customers:</h3>\r\nFollow up with customers after they have left a review to thank them for their feedback and encourage them to make future purchases. This can help build customer loyalty and improve the chances of repeat business.</li>\r\n 	<li>\r\n<h3>Offer Product Sampling:</h3>\r\nConsider offering product sampling to customers in exchange for their review. This can help build customer loyalty and encourage them to share their experience with others.</li>\r\n 	<li>\r\n<h3>Make It a Competition:</h3>\r\nCreate a competition or giveaway encouraging customers to leave a review. This can motivate them to share their experience and can help to build buzz around your products or services.</li>\r\n</ol>','10 effective ways to boost ecommerce customer reviews','','inherit','closed','closed','','5749-revision-v1','','','2026-02-04 11:51:17','2026-02-04 11:51:17','',5749,'https://actuate.webpreview.co/?p=8413',0,'revision','',0),(8414,1,'2026-02-04 11:51:41','2026-02-04 11:51:41','<h2>GA4: Are You Ready and The Latest Updates</h2>\nGoogle Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older Universal Analytics. GA4 offers more advanced tracking capabilities, improved data accuracy, and better integration with other Google products. If you\'re not already using GA4, here\'s what you need to know to get started:\n<ol>\n 	<li>Setup: Setting up GA4 is relatively straightforward. You\'ll need to create a new property in your Google Analytics account and follow the setup instructions. GA4 uses a new data model, so you\'ll need to set up new tags and events.</li>\n 	<li>Event Tracking: In GA4, event tracking is more critical than ever. Events are user interactions with your website or app, such as clicks, page views, and purchases. By tracking events, you can gain insights into user behaviour and optimise your site accordingly.</li>\n 	<li>User-centric Data: GA4 focuses on user-centric data, rather than session-based data. This means that you can track user behaviour across devices and sessions more accurately, giving you a complete picture of your audience.</li>\n 	<li>Improved Integration: GA4 offers improved integration with other Google products, such as Google Ads and Google Optimise. This makes it easier to track the effectiveness of your advertising campaigns and run A/B tests.</li>\n 	<li>Machine Learning: GA4 includes machine learning capabilities that can help you gain insights into your data. For example, you can use machine learning to predict which users are most likely to convert or to identify patterns in user behaviour.</li>\n 	<li>Latest Updates: Google regularly releases updates to GA4 to improve its functionality. Some of the latest updates include the ability to track video engagement, improved cross-domain tracking, and enhanced reporting capabilities.</li>\n 	<li>Data Retention: In GA4, data retention periods are set to 14 months by default. This means that after 14 months, your data will be deleted unless you manually extend the retention period. It\'s essential to consider your data retention needs when setting up GA4.</li>\n</ol>\n&nbsp;','GA4: Are You Ready and The Latest Updates','','inherit','closed','closed','','5753-autosave-v1','','','2026-02-04 11:51:41','2026-02-04 11:51:41','',5753,'https://actuate.webpreview.co/?p=8414',0,'revision','',0),(8415,1,'2026-02-04 11:52:43','2026-02-04 11:52:43','<h2>GA4: Are You Ready and The Latest Updates</h2>\r\nGoogle Analytics 4 (GA4) is the latest version of the popular analytics tool, replacing the older Universal Analytics. GA4 offers more advanced tracking capabilities, improved data accuracy, and better integration with other Google products. If you\'re not already using GA4, here\'s what you need to know to get started:\r\n<ol>\r\n 	<li><h3>Setup:</h3><p>Setting up GA4 is relatively straightforward. You\'ll need to create a new property in your Google Analytics account and follow the setup instructions. GA4 uses a new data model, so you\'ll need to set up new tags and events.</p>\r\n 	<li><h3>Event Tracking:</h3><p>In GA4, event tracking is more critical than ever. Events are user interactions with your website or app, such as clicks, page views, and purchases. By tracking events, you can gain insights into user behaviour and optimise your site accordingly.</p>\r\n 	<li><h3>User-centric Data:</h3><p>GA4 focuses on user-centric data, rather than session-based data. This means that you can track user behaviour across devices and sessions more accurately, giving you a complete picture of your audience.</p>\r\n 	<li><h3>Improved Integration:</h3><p>GA4 offers improved integration with other Google products, such as Google Ads and Google Optimise. This makes it easier to track the effectiveness of your advertising campaigns and run A/B tests.</p>\r\n 	<li><h3>Machine Learning:</h3><p>GA4 includes machine learning capabilities that can help you gain insights into your data. For example, you can use machine learning to predict which users are most likely to convert or to identify patterns in user behaviour.</p>\r\n 	<li><h3>Latest Updates:</h3><p>Google regularly releases updates to GA4 to improve its functionality. Some of the latest updates include the ability to track video engagement, improved cross-domain tracking, and enhanced reporting capabilities.</p>\r\n 	<li><h3>Data Retention:</h3><p>In GA4, data retention periods are set to 14 months by default. This means that after 14 months, your data will be deleted unless you manually extend the retention period. It\'s essential to consider your data retention needs when setting up GA4.</p>\r\n</ol>','GA4: Are You Ready and The Latest Updates','','inherit','closed','closed','','5753-revision-v1','','','2026-02-04 11:52:43','2026-02-04 11:52:43','',5753,'https://actuate.webpreview.co/?p=8415',0,'revision','',0),(8416,1,'2026-02-04 11:53:04','2026-02-04 11:53:04','<h2>10 ways to increase average order value</h2>\nAs an ecommerce business owner, one of your primary goals is to increase your average order value (AOV). A higher AOV means that each customer is spending more money with your business, which can result in increased revenue and profitability. Here are 10 effective ways to increase your AOV:\n<ol>\n 	<li>Cross-selling and Upselling: Encourage customers to purchase related or complementary products by cross-selling and upselling. For example, if a customer is purchasing a camera, suggest a lens or tripod that would work well with it.</li>\n 	<li>Bundling: Offer discounts for purchasing multiple items together in a bundle. This not only increases the AOV but also provides an incentive for customers to purchase more products.</li>\n 	<li>Free Shipping Thresholds: Offer free shipping for orders above a certain amount. This encourages customers to add more items to their cart to reach the threshold.</li>\n 	<li>Volume Discounts: Offer discounts for purchasing larger quantities of a product. This can encourage customers to purchase more products in a single transaction.</li>\n 	<li>Loyalty Programs: Create a loyalty program that rewards customers for spending more money. For example, offer exclusive discounts or free products for customers who spend a certain amount.</li>\n 	<li>Limited-Time Offers: Create a sense of urgency by offering limited-time discounts for customers who spend above a certain amount.</li>\n 	<li>Dynamic Pricing: Offer personalised pricing based on a customer\'s purchasing behaviour, such as offering a discount for a customer who frequently purchases a certain product.</li>\n 	<li>Product Recommendations: Use data analysis to suggest products that are frequently purchased together, and promote these products to customers who are interested in one of them.</li>\n 	<li>Financing Options: Offer financing options to customers who want to purchase higher-priced items. This can make expensive items more accessible and encourage customers to purchase more expensive products.</li>\n 	<li>Gift Cards: Offer gift cards for purchase, which can encourage customers to spend more money than they would have otherwise.</li>\n</ol>','10 ways to increase average order value','','inherit','closed','closed','','5757-autosave-v1','','','2026-02-04 11:53:04','2026-02-04 11:53:04','',5757,'https://actuate.webpreview.co/?p=8416',0,'revision','',0),(8417,1,'2026-02-04 11:53:52','2026-02-04 11:53:52','<h2>10 ways to increase average order value</h2>\r\nAs an ecommerce business owner, one of your primary goals is to increase your average order value (AOV). A higher AOV means that each customer is spending more money with your business, which can result in increased revenue and profitability. Here are 10 effective ways to increase your AOV:\r\n<ol>\r\n 	<h3>Cross-selling and Upselling</h3><p>Encourage customers to purchase related or complementary products by cross-selling and upselling. For example, if a customer is purchasing a camera, suggest a lens or tripod that would work well with it.</p>\r\n 	<h3>Bundling</h3><p>Offer discounts for purchasing multiple items together in a bundle. This not only increases the AOV but also provides an incentive for customers to purchase more products.</p>\r\n 	<h3>Free Shipping Thresholds</h3><p>Offer free shipping for orders above a certain amount. This encourages customers to add more items to their cart to reach the threshold.</p>\r\n 	<h3>Volume Discounts</h3><p>Offer discounts for purchasing larger quantities of a product. This can encourage customers to purchase more products in a single transaction.</p>\r\n 	<h3>Loyalty Programs</h3><p>Create a loyalty program that rewards customers for spending more money. For example, offer exclusive discounts or free products for customers who spend a certain amount.</p>\r\n 	<h3>Limited-Time Offers</h3><p>Create a sense of urgency by offering limited-time discounts for customers who spend above a certain amount.</p>\r\n 	<h3>Dynamic Pricing</h3><p>Offer personalised pricing based on a customer\'s purchasing behaviour, such as offering a discount for a customer who frequently purchases a certain product.</p>\r\n 	<h3>Product Recommendations</h3><p>Use data analysis to suggest products that are frequently purchased together, and promote these products to customers who are interested in one of them.</p>\r\n 	<h3>Financing Options</h3><p>Offer financing options to customers who want to purchase higher-priced items. This can make expensive items more accessible and encourage customers to purchase more expensive products.</p>\r\n 	<h3>Gift Cards</h3><p>Offer gift cards for purchase, which can encourage customers to spend more money than they would have otherwise.</p>\r\n</ol>','10 ways to increase average order value','','inherit','closed','closed','','5757-revision-v1','','','2026-02-04 11:53:52','2026-02-04 11:53:52','',5757,'https://actuate.webpreview.co/?p=8417',0,'revision','',0),(8418,1,'2026-02-04 11:54:31','2026-02-04 11:54:31','<h2>10 ways to increase average order value</h2>\r\nAs an ecommerce business owner, one of your primary goals is to increase your average order value (AOV). A higher AOV means that each customer is spending more money with your business, which can result in increased revenue and profitability. Here are 10 effective ways to increase your AOV:\r\n<ol>\r\n 	<li><h3>Cross-selling and Upselling</h3><p>Encourage customers to purchase related or complementary products by cross-selling and upselling. For example, if a customer is purchasing a camera, suggest a lens or tripod that would work well with it.</p></li>\r\n 	<li><h3>Bundling</h3><p>Offer discounts for purchasing multiple items together in a bundle. This not only increases the AOV but also provides an incentive for customers to purchase more products.</p></li>\r\n 	<li><h3>Free Shipping Thresholds</h3><p>Offer free shipping for orders above a certain amount. This encourages customers to add more items to their cart to reach the threshold.</p></li>\r\n 	<li><h3>Volume Discounts</h3><p>Offer discounts for purchasing larger quantities of a product. This can encourage customers to purchase more products in a single transaction.</p></li>\r\n 	<li><h3>Loyalty Programs</h3><p>Create a loyalty program that rewards customers for spending more money. For example, offer exclusive discounts or free products for customers who spend a certain amount.</p></li>\r\n 	<li><h3>Limited-Time Offers</h3><p>Create a sense of urgency by offering limited-time discounts for customers who spend above a certain amount.</p></li>\r\n 	<li><h3>Dynamic Pricing</h3><p>Offer personalised pricing based on a customer\'s purchasing behaviour, such as offering a discount for a customer who frequently purchases a certain product.</p></li>\r\n 	<li><h3>Product Recommendations</h3><p>Use data analysis to suggest products that are frequently purchased together, and promote these products to customers who are interested in one of them.</p></li>\r\n 	<li><h3>Financing Options</h3><p>Offer financing options to customers who want to purchase higher-priced items. This can make expensive items more accessible and encourage customers to purchase more expensive products.</p></li>\r\n 	<li><h3>Gift Cards</h3><p>Offer gift cards for purchase, which can encourage customers to spend more money than they would have otherwise.</p></li>\r\n</ol>','10 ways to increase average order value','','inherit','closed','closed','','5757-revision-v1','','','2026-02-04 11:54:31','2026-02-04 11:54:31','',5757,'https://actuate.webpreview.co/?p=8418',0,'revision','',0),(8419,1,'2026-02-04 11:56:11','2026-02-04 11:56:11','As online shopping continues to take over the retail industry, it’s important for eCommerce businesses to stay up-to-date. The first step many businesses take is choosing the right eCommerce platform to sell their products on. When it comes to making this decision, Shopify is the clear winner.\n\n<h2>\nThe platform provides a wide range of options and ensures you can provide everything your potential customers need. On top of that, Shopify continues to add new updates and features to its website, giving limitless possibilities.\n\nHowever, you need to make sure you’re using the right features and ensuring the user experience continues to stay simple and fresh. Due to this, we highly recommend <a href=\"https://actuate.webpreview.co/contact/\">taking the help of the experts at Actuate Agency</a> to bring much-needed changes to your website.\n\nYou need to stay up-to-date with the latest trends and innovations to ensure your customers are satisfied with your website. To help you out, we’ve made a list of Shopify eCommerce trends you should be aware of to stay ahead of the competition.\n\nLet’s get started!\n<h3>1. Making Your Website Mobile-friendly</h3>\nOne of the Shopify eCommerce trends you have to hop on is making your website mobile-friendly. In 2022, around fifty per cent of overall eCommerce sales came from mobile devices. On top of that, these numbers are expected to keep climbing in the coming years and should be a <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">part of your eCommerce plan</a>.\n\nDue to this reason, Shopify store owners need to optimise their websites for mobile devices to <a href=\"https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/\">provide seamless shopping experiences to their customers</a>. This includes having a responsive design, easy navigation and faster load times on mobile devices.\n\nIf you don’t optimise your website for mobile devices, you’re potentially missing out on a large number of sales. Therefore, if you’re looking to make your website mobile-friendly, we recommend taking the help of eCommerce developers, like the <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">ones at Actuate Agency</a>.\n<h2>2. Personalisation</h2>\nThe Shopify website has begun to provide personalisation for customers in their eCommerce store. This helps to provide a unique and tailored shopping experience. Today, you can take advantage of customer data and behaviour to provide many unique and personalised features.\n\nThis includes personalised product recommendations, targeted email campaigns, and features that resonate with individual customers. It makes the shopping experience more enjoyable for visitors, ensuring they stay on your website for longer.\n\nOn top of that, if you show customers products that are relevant to their interests, the chances of them making a purchase increase significantly. It’ll also ensure that your website stands out to customers compared to non-personalised eCommerce websites.\n\nThere are many ways to add personalised features to your Shopify store. However, this Shopify eCommerce trend needs to be applied properly to keep your visitors invested. Due to this, if you have a local eCommerce website in Manchester, you should take the help of <a href=\"https://actuate.webpreview.co/\">eCommerce experts</a> from that area.\n<h2> 3. Social Commerce</h2>\nOver the years, people have begun to spend a significant amount of time on social media platforms. Due to this, social commerce has become a popular Shopify eCommerce trend. It helps you reach out and engage with your target audience, helping you to understand their perspective.\n\nWith social commerce, social media users will be able to browse and purchase products without having to leave the social media platform. This makes the buying process more streamlined and easy and is bound to get you more sales.\n\nIt also helps your business build a stronger brand presence on these platforms. This is especially crucial in today’s age, where people have the ability to share product posts and more on social media. It’ll help you reach a wider audience while also allowing you to engage with your customers directly.\n\nOverall, social commerce is an effective way for your <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify business to have a larger reach</a>, <a href=\"https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/\">give a better user experience</a>, and increase your sales. It’ll ensure that your business stays ahead of the competition by targeting a vast audience.','The Future of eCommerce: 3 Trends to Watch for in Your Shopify Store','','inherit','closed','closed','','5747-autosave-v1','','','2026-02-04 11:56:11','2026-02-04 11:56:11','',5747,'https://actuate.webpreview.co/?p=8419',0,'revision','',0),(8420,1,'2026-02-04 11:57:07','2026-02-04 11:57:07','As online shopping continues to take over the retail industry, it’s important for eCommerce businesses to stay up-to-date. The first step many businesses take is choosing the right eCommerce platform to sell their products on. When it comes to making this decision, Shopify is the clear winner.\r\n\r\nThe platform provides a wide range of options and ensures you can provide everything your potential customers need. On top of that, Shopify continues to add new updates and features to its website, giving limitless possibilities.\r\n\r\nHowever, you need to make sure you’re using the right features and ensuring the user experience continues to stay simple and fresh. Due to this, we highly recommend <a href=\"https://actuate.webpreview.co/contact/\">taking the help of the experts at Actuate Agency</a> to bring much-needed changes to your website.\r\n\r\nYou need to stay up-to-date with the latest trends and innovations to ensure your customers are satisfied with your website. To help you out, we’ve made a list of Shopify eCommerce trends you should be aware of to stay ahead of the competition.\r\n<h2>Shopify Trends</h2>\r\n<h3 class=\"list-heading\">Making Your Website Mobile-friendly</h3>\r\nOne of the Shopify eCommerce trends you have to hop on is making your website mobile-friendly. In 2022, around fifty per cent of overall eCommerce sales came from mobile devices. On top of that, these numbers are expected to keep climbing in the coming years and should be a <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">part of your eCommerce plan</a>.\r\n\r\nDue to this reason, Shopify store owners need to optimise their websites for mobile devices to <a href=\"https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/\">provide seamless shopping experiences to their customers</a>. This includes having a responsive design, easy navigation and faster load times on mobile devices.\r\n\r\nIf you don’t optimise your website for mobile devices, you’re potentially missing out on a large number of sales. Therefore, if you’re looking to make your website mobile-friendly, we recommend taking the help of eCommerce developers, like the <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">ones at Actuate Agency</a>.\r\n<h3 class=\"list-heading\">Personalisation</h3>\r\nThe Shopify website has begun to provide personalisation for customers in their eCommerce store. This helps to provide a unique and tailored shopping experience. Today, you can take advantage of customer data and behaviour to provide many unique and personalised features.\r\n\r\nThis includes personalised product recommendations, targeted email campaigns, and features that resonate with individual customers. It makes the shopping experience more enjoyable for visitors, ensuring they stay on your website for longer.\r\n\r\nOn top of that, if you show customers products that are relevant to their interests, the chances of them making a purchase increase significantly. It’ll also ensure that your website stands out to customers compared to non-personalised eCommerce websites.\r\n\r\nThere are many ways to add personalised features to your Shopify store. However, this Shopify eCommerce trend needs to be applied properly to keep your visitors invested. Due to this, if you have a local eCommerce website in Manchester, you should take the help of <a href=\"https://actuate.webpreview.co/\">eCommerce experts</a> from that area.\r\n<h3 class=\"list-heading\"> Social Commerce</h3>\r\nOver the years, people have begun to spend a significant amount of time on social media platforms. Due to this, social commerce has become a popular Shopify eCommerce trend. It helps you reach out and engage with your target audience, helping you to understand their perspective.\r\n\r\nWith social commerce, social media users will be able to browse and purchase products without having to leave the social media platform. This makes the buying process more streamlined and easy and is bound to get you more sales.\r\n\r\nIt also helps your business build a stronger brand presence on these platforms. This is especially crucial in today’s age, where people have the ability to share product posts and more on social media. It’ll help you reach a wider audience while also allowing you to engage with your customers directly.\r\n\r\nOverall, social commerce is an effective way for your <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify business to have a larger reach</a>, <a href=\"https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/\">give a better user experience</a>, and increase your sales. It’ll ensure that your business stays ahead of the competition by targeting a vast audience.','The Future of eCommerce: 3 Trends to Watch for in Your Shopify Store','','inherit','closed','closed','','5747-revision-v1','','','2026-02-04 11:57:07','2026-02-04 11:57:07','',5747,'https://actuate.webpreview.co/?p=8420',0,'revision','',0),(8421,1,'2026-02-04 12:02:02','2026-02-04 12:02:02','The eCommerce industry is rapidly evolving and businesses are choosing to buy and sell their products online. However, you need to make sure that your business can remain competitive and meet the demands of modern customers.\n\nDue to this, you should work on providing a reliable eCommerce website and the first step is choosing the right eCommerce platform. If you’re looking to create a modern and powerful eCommerce platform, <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero</a> could be the right choice for your business.\n\nThe Aero eCommerce platform has proven to be one of the best in recent times and provides you with the freedom of creating an attractive eCommerce platform. There are several ways Aero eCommerce can take your website to new heights.\n\nIn this article, we’ll dive into the advantages of choosing Aero eCommerce and how it can benefit your business.\n<h2>So why Aero?</h2>\n<h3 class=\"list-heading\">1. Better Performance</h3>\nOne of the biggest benefits of Aero eCommerce is the performance it provides to reduce your loading time. As you may know, slow speeds on eCommerce websites are one of the biggest reasons for poor conversion rates and high bounce rates.\n\nStudies have shown that the conversion rate drops by four per cent for every additional second your website takes to load. Due to this, you can’t afford to have a website with high loading times.\n\nTo ensure your website has minimal loading time, Aero eCommerce takes advantage of modern technology to provide quick page loading speed, helping to increase your conversion rate without <a href=\"https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/\">compromising your web design</a>.\n\nThe quick speed makes a massive difference in a customer\'s online shopping experience, making them more likely to buy your products. It also ensures your customers are happy with your website, making them more likely to come back when they next want to buy a product or service.\n<h3 class=\"list-heading\">2. Flexibility</h3>\nWhen you’re looking to create a unique eCommerce website, your platform needs to be flexible. In other words, the platform should allow your business to customise its store according to its personal needs and preferences.\n\nThe Aero eCommerce platform provides various customisation options, allowing your business to adapt. The modern interface allows you to make changes to adapt to changing marketing conditions and customer demands, like ensuring<a href=\"https://actuate.webpreview.co/ecommerce/advantages-mobile-friendly-e-commerce-website/\"> your website is mobile-friendly</a>.\n\nThe options provided by the platform also ensure that you have everything you need to provide a great user experience. With the proper settings, your eCommerce website can offer features like <a href=\"https://www.coveo.com/blog/personalized-product-recommendations-in-ecommerce/\">personalised recommendations</a> and a quick checkout process.\n\nThis ensures your customers are satisfied and your business receives more positive reviews. However, we recommend working with <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero eCommerce experts at Actuate Agency</a> to implement these features effectively on your website.\n<h3 class=\"list-heading\">3. Streamlined Operations</h3>\nAnother benefit of Aero eCommerce is that it allows your website to have properly streamlined operations. This ensures that your business can eliminate redundancies, reduce manual labour and reduce errors. This allows your business to work more efficiently and helps you gain more sales.\n\nThis feature of Aero eCommerce can help businesses to work quickly and efficiently. It allows businesses to <a href=\"https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/\">provide a better customer experience</a>, with effective order processing and shopping. This leads to fewer customer complaints, more positive reviews and increased customer loyalty.\n\nIt also provides businesses with the opportunity to <a href=\"https://swankyagency.com/importance-of-data-ecommerce/\">collect and manage their data</a> more effectively. Some of the data that you can receive from the platform include sales trends and inventory levels on your eCommerce website.\n\nIf you’re looking for ways to streamline your eCommerce business, you should consider <a href=\"https://actuate.webpreview.co/contact/\">working with the professionals at Actuate Agency</a>. It reduces room for error when you’re trying to automate processes on your eCommerce site.\n<h3 class=\"list-heading\">Contact Actuate Agency for Aero eCommerce Services Today!</h3>\nOverall, the Aero eCommerce platform can provide various benefits to businesses that want to grow in the eCommerce industry. The tools this eCommerce platform provides can help your business stand out from the competition.\n\nHowever, with a lack of experience using the platform, you may struggle to effectively add features to your eCommerce website. Therefore, you should consider <a href=\"https://actuate.webpreview.co/contact/\">taking the help of the experts at Actuate Agency</a>.\n\nOur experts have years of experience developing and updating <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero eCommerce websites</a>. With our expertise and your vision, we can create a website that suits your needs and impresses your website’s visitors.\n\nWe also provide other services, like <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">eCommerce strategy</a>, <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">eCommerce development</a>, <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX and web design</a> and more to improve your eCommerce website.\n\nTo learn more about us, <a href=\"https://actuate.webpreview.co/services/\">visit our services page</a> or contact us on <a href=\"tel: 0161 672 0877\">0161 672 0877</a> to book a meeting today!','3 Benefits of Aero eCommerce You Should Know as a Business Owner','','inherit','closed','closed','','5745-autosave-v1','','','2026-02-04 12:02:02','2026-02-04 12:02:02','',5745,'https://actuate.webpreview.co/?p=8421',0,'revision','',0),(8422,1,'2026-02-04 12:02:39','2026-02-04 12:02:39','The eCommerce industry is rapidly evolving and businesses are choosing to buy and sell their products online. However, you need to make sure that your business can remain competitive and meet the demands of modern customers.\r\n\r\nDue to this, you should work on providing a reliable eCommerce website and the first step is choosing the right eCommerce platform. If you’re looking to create a modern and powerful eCommerce platform, <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero</a> could be the right choice for your business.\r\n\r\nThe Aero eCommerce platform has proven to be one of the best in recent times and provides you with the freedom of creating an attractive eCommerce platform. There are several ways Aero eCommerce can take your website to new heights.\r\n\r\nIn this article, we’ll dive into the advantages of choosing Aero eCommerce and how it can benefit your business.\r\n<h2>So why Aero?</h2>\r\n<h3 class=\"list-heading\">1. Better Performance</h3>\r\nOne of the biggest benefits of Aero eCommerce is the performance it provides to reduce your loading time. As you may know, slow speeds on eCommerce websites are one of the biggest reasons for poor conversion rates and high bounce rates.\r\n\r\nStudies have shown that the conversion rate drops by four per cent for every additional second your website takes to load. Due to this, you can’t afford to have a website with high loading times.\r\n\r\nTo ensure your website has minimal loading time, Aero eCommerce takes advantage of modern technology to provide quick page loading speed, helping to increase your conversion rate without <a href=\"https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/\">compromising your web design</a>.\r\n\r\nThe quick speed makes a massive difference in a customer\'s online shopping experience, making them more likely to buy your products. It also ensures your customers are happy with your website, making them more likely to come back when they next want to buy a product or service.\r\n<h3 class=\"list-heading\">2. Flexibility</h3>\r\nWhen you’re looking to create a unique eCommerce website, your platform needs to be flexible. In other words, the platform should allow your business to customise its store according to its personal needs and preferences.\r\n\r\nThe Aero eCommerce platform provides various customisation options, allowing your business to adapt. The modern interface allows you to make changes to adapt to changing marketing conditions and customer demands, like ensuring<a href=\"https://actuate.webpreview.co/ecommerce/advantages-mobile-friendly-e-commerce-website/\"> your website is mobile-friendly</a>.\r\n\r\nThe options provided by the platform also ensure that you have everything you need to provide a great user experience. With the proper settings, your eCommerce website can offer features like <a href=\"https://www.coveo.com/blog/personalized-product-recommendations-in-ecommerce/\">personalised recommendations</a> and a quick checkout process.\r\n\r\nThis ensures your customers are satisfied and your business receives more positive reviews. However, we recommend working with <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero eCommerce experts at Actuate Agency</a> to implement these features effectively on your website.\r\n<h3 class=\"list-heading\">3. Streamlined Operations</h3>\r\nAnother benefit of Aero eCommerce is that it allows your website to have properly streamlined operations. This ensures that your business can eliminate redundancies, reduce manual labour and reduce errors. This allows your business to work more efficiently and helps you gain more sales.\r\n\r\nThis feature of Aero eCommerce can help businesses to work quickly and efficiently. It allows businesses to <a href=\"https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/\">provide a better customer experience</a>, with effective order processing and shopping. This leads to fewer customer complaints, more positive reviews and increased customer loyalty.\r\n\r\nIt also provides businesses with the opportunity to <a href=\"https://swankyagency.com/importance-of-data-ecommerce/\">collect and manage their data</a> more effectively. Some of the data that you can receive from the platform include sales trends and inventory levels on your eCommerce website.\r\n\r\nIf you’re looking for ways to streamline your eCommerce business, you should consider <a href=\"https://actuate.webpreview.co/contact/\">working with the professionals at Actuate Agency</a>. It reduces room for error when you’re trying to automate processes on your eCommerce site.','3 Benefits of Aero eCommerce You Should Know as a Business Owner','','inherit','closed','closed','','5745-revision-v1','','','2026-02-04 12:02:39','2026-02-04 12:02:39','',5745,'https://actuate.webpreview.co/?p=8422',0,'revision','',0),(8423,1,'2026-02-04 12:06:43','2026-02-04 12:06:43','Today, people prefer to do everything online, including shopping. Due to this, there’s no better time than now to have an eCommerce website. It can provide you with more exposure and could lead to more sales and profit.\n\nHowever, due to its rising popularity, many businesses have hopped on the eCommerce bandwagon, making competition fierce. That’s why you need to ensure your eCommerce website stands out from the crowd.\n\nOne of the best ways to achieve this goal is to have a great eCommerce website design. Your website should use the right fonts, graphics, and words that captivate your visitors, making it tempting for them to buy your products and services.\n\nHowever, there are many factors towards creating a great eCommerce website design. It can overwhelming for you to understand what you need to do to take a step in the right direction.\n\nIn such cases, we recommend taking the help of UX and web design experts, like the ones at Actuate Agency. Additionally, you can take some steps on your own to create an engaging eCommerce website design.\n\nTo help you out, we’ve made a list of tips you should follow to create an effective and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">interactive eCommerce store design</a>.\n<h2>The secrets to engaging websites</h2>\n<h3 class-=\"\" lisy-heading=\"\">1. Keep it Simple</h3>\nOne of the biggest rules to creating an engaging eCommerce website is by keeping it simple. Unfortunately, many businesses make the mistake of adding too many features and options to their website. A large number of features will overwhelm the customer, causing them to leave the site.\n\nDue to this, when you want to create an eCommerce website, having a simple design is always better. The more features you add to your website, the more distracting it’s for a potential customer.\n\nCreating a simple <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">eCommerce website design with a proper plan</a> ensures that your visitors are focused on finding the products they want and purchasing them. Otherwise, you’re simply losing engagement and potential sales on your website.\n\nThat’s why we recommend finding the balance between keeping your website unique and simple <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">during the development process</a>. It can leave a good impression on customers and make it more likely for them to purchase products from your website.\n<h3 class-=\"\" lisy-heading=\"\">2. Create a Brand Image</h3>\nWhen people shop online, they’re more likely to purchase from an established brand instead of a faceless eCommerce website. <a href=\"https://rockcontent.com/blog/brand-trust/\">Brands create a sense of trust</a> among customers and it plays a crucial role, especially when you have sensitive data like credit card information.\n\nIf you want to build a good relationship with your customers, you must put some serious effort into branding. It distinguishes you from your competitors and plays a massive role in leaving an impression on your audience.\n\nWhen you’re looking to create an engaging eCommerce design, it needs to match your brand. If you aren’t sure about your brand, take the time to work towards creating one before you start designing.\n\nIf you’re looking to <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effectively execute your brand into your eCommerce website</a>, you should take the help of web design experts, like the ones at <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">Actuate Agency</a>. They have years of experience in creating websites that leave a good brand impression.\n<h3 class-=\"\" lisy-heading=\"\">3. Use Colours and Images to Your Advantage</h3>\nColours are another critical element of creating an engaging eCommerce design. By using the <a href=\"https://www.verywellmind.com/color-psychology-2795824\">psychological factors behind colours</a>, you can use it to gain more sales and engagement from your visitors.\n\nDifferent colours can bring a range of unique emotions, causing them to take action. Therefore, if you want to increase your website conversion rate, you need to take complete advantage of these colours.\n\nAfter choosing the right colours, you need to choose the right images for your eCommerce website. Always aim to <a href=\"https://medium.com/swlh/why-high-quality-photos-are-important-to-your-business-739aed2e88a7\">showcase high-quality pictures on your website</a>, or it could leave a bad impression.\n\nIf you’re selling products on your website, product images are the only way people can visually analyse them. It plays a critical role in their decision-making process and you must ensure that you leave a positive impression.\n\nIt’s one of the crucial you should consider while <a href=\"https://actuate.webpreview.co/services/maintain-optimise/\">maintaining and optimising</a> to create an engaging eCommerce website.\n<h3 class-=\"\" lisy-heading=\"\">Contact Actuate Agency to Create an Engaging eCommerce Website Design</h3>\nWhen you\'re looking to create an engaging eCommerce website, you need to follow these tips. It helps to provide a good user experience to your visitors, making it more likely for them to purchase your products and services.\n\nHowever, you should consider taking the help of professionals to help create an effective eCommerce website. <a href=\"https://actuate.webpreview.co/about/\">The experts at Actuate Agency</a> have years of experience in creating engaging and creative eCommerce websites for businesses.\n\nWe provide <a href=\"https://actuate.webpreview.co/services/design-ux/\">web design and UX services</a> to ensure your customer have a great time visiting your website. We also provide web development services and can help shift your website to effective eCommerce platforms like <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify</a> and <a href=\"https://actuate.webpreview.co/magento-ecommerce/\">Magento</a>.\n\nTo learn more about how you can make your eCommerce store more engaging, <a href=\"https://actuate.webpreview.co/services/\">visit our services page</a> or <a href=\"https://actuate.webpreview.co/contact/\">contact us to book an appointment today</a>!','3 Tips to Create an Engaging eCommerce Website Design','','inherit','closed','closed','','5743-autosave-v1','','','2026-02-04 12:06:43','2026-02-04 12:06:43','',5743,'https://actuate.webpreview.co/?p=8423',0,'revision','',0),(8424,1,'2026-02-04 12:07:14','2026-02-04 12:07:14','Today, people prefer to do everything online, including shopping. Due to this, there’s no better time than now to have an eCommerce website. It can provide you with more exposure and could lead to more sales and profit.\r\n\r\nHowever, due to its rising popularity, many businesses have hopped on the eCommerce bandwagon, making competition fierce. That’s why you need to ensure your eCommerce website stands out from the crowd.\r\n\r\nOne of the best ways to achieve this goal is to have a great eCommerce website design. Your website should use the right fonts, graphics, and words that captivate your visitors, making it tempting for them to buy your products and services.\r\n\r\nHowever, there are many factors towards creating a great eCommerce website design. It can be overwhelming for you to understand what you need to do to take a step in the right direction.\r\n\r\nIn such cases, we recommend taking the help of UX and web design experts, like the ones at Actuate Agency. Additionally, you can take some steps on your own to create an engaging eCommerce website design.\r\n\r\nTo help you out, we’ve made a list of tips you should follow to create an effective and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">interactive eCommerce store design</a>.\r\n<h2>The secrets to engaging websites</h2>\r\n<h3 class-=\"\" lisy-heading=\"\">Keep it Simple</h3>\r\nOne of the biggest rules to creating an engaging eCommerce website is by keeping it simple. Unfortunately, many businesses make the mistake of adding too many features and options to their website. A large number of features will overwhelm the customer, causing them to leave the site.\r\n\r\nDue to this, when you want to create an eCommerce website, having a simple design is always better. The more features you add to your website, the more distracting it’s for a potential customer.\r\n\r\nCreating a simple <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">eCommerce website design with a proper plan</a> ensures that your visitors are focused on finding the products they want and purchasing them. Otherwise, you’re simply losing engagement and potential sales on your website.\r\n\r\nThat’s why we recommend finding the balance between keeping your website unique and simple <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">during the development process</a>. It can leave a good impression on customers and make it more likely for them to purchase products from your website.\r\n<h3 class-=\"\" lisy-heading=\"\">Create a Brand Image</h3>\r\nWhen people shop online, they’re more likely to purchase from an established brand instead of a faceless eCommerce website. <a href=\"https://rockcontent.com/blog/brand-trust/\">Brands create a sense of trust</a> among customers and it plays a crucial role, especially when you have sensitive data like credit card information.\r\n\r\nIf you want to build a good relationship with your customers, you must put some serious effort into branding. It distinguishes you from your competitors and plays a massive role in leaving an impression on your audience.\r\n\r\nWhen you’re looking to create an engaging eCommerce design, it needs to match your brand. If you aren’t sure about your brand, take the time to work towards creating one before you start designing.\r\n\r\nIf you’re looking to <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effectively execute your brand into your eCommerce website</a>, you should take the help of web design experts, like the ones at <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">Actuate Agency</a>. They have years of experience in creating websites that leave a good brand impression.\r\n<h3 class-=\"\" lisy-heading=\"\">Use Colours and Images to Your Advantage</h3>\r\nColours are another critical element of creating an engaging eCommerce design. By using the <a href=\"https://www.verywellmind.com/color-psychology-2795824\">psychological factors behind colours</a>, you can use it to gain more sales and engagement from your visitors.\r\n\r\nDifferent colours can bring a range of unique emotions, causing them to take action. Therefore, if you want to increase your website conversion rate, you need to take complete advantage of these colours.\r\n\r\nAfter choosing the right colours, you need to choose the right images for your eCommerce website. Always aim to <a href=\"https://medium.com/swlh/why-high-quality-photos-are-important-to-your-business-739aed2e88a7\">showcase high-quality pictures on your website</a>, or it could leave a bad impression.\r\n\r\nIf you’re selling products on your website, product images are the only way people can visually analyse them. It plays a critical role in their decision-making process, and you must ensure that you leave a positive impression.\r\n\r\nIt’s one of the crucial you should consider while <a href=\"https://actuate.webpreview.co/services/maintain-optimise/\">maintaining and optimising</a> to create an engaging eCommerce website.','3 Tips to Create an Engaging eCommerce Website Design','','inherit','closed','closed','','5743-revision-v1','','','2026-02-04 12:07:14','2026-02-04 12:07:14','',5743,'https://actuate.webpreview.co/?p=8424',0,'revision','',0),(8425,1,'2026-02-04 12:07:53','2026-02-04 12:07:53','Today, people prefer to do everything online, including shopping. Due to this, there’s no better time than now to have an eCommerce website. It can provide you with more exposure and could lead to more sales and profit.\r\n\r\nHowever, due to its rising popularity, many businesses have hopped on the eCommerce bandwagon, making competition fierce. That’s why you need to ensure your eCommerce website stands out from the crowd.\r\n\r\nOne of the best ways to achieve this goal is to have a great eCommerce website design. Your website should use the right fonts, graphics, and words that captivate your visitors, making it tempting for them to buy your products and services.\r\n\r\nHowever, there are many factors towards creating a great eCommerce website design. It can be overwhelming for you to understand what you need to do to take a step in the right direction.\r\n\r\nIn such cases, we recommend taking the help of UX and web design experts, like the ones at Actuate Agency. Additionally, you can take some steps on your own to create an engaging eCommerce website design.\r\n\r\nTo help you out, we’ve made a list of tips you should follow to create an effective and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">interactive eCommerce store design</a>.\r\n<h2>The secrets to engaging websites</h2>\r\n<h3 class=\"list-heading\">Keep it Simple</h3>\r\nOne of the biggest rules to creating an engaging eCommerce website is by keeping it simple. Unfortunately, many businesses make the mistake of adding too many features and options to their website. A large number of features will overwhelm the customer, causing them to leave the site.\r\n\r\nDue to this, when you want to create an eCommerce website, having a simple design is always better. The more features you add to your website, the more distracting it’s for a potential customer.\r\n\r\nCreating a simple <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">eCommerce website design with a proper plan</a> ensures that your visitors are focused on finding the products they want and purchasing them. Otherwise, you’re simply losing engagement and potential sales on your website.\r\n\r\nThat’s why we recommend finding the balance between keeping your website unique and simple <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">during the development process</a>. It can leave a good impression on customers and make it more likely for them to purchase products from your website.\r\n<h3 class=\"list-heading\">Create a Brand Image</h3>\r\nWhen people shop online, they’re more likely to purchase from an established brand instead of a faceless eCommerce website. <a href=\"https://rockcontent.com/blog/brand-trust/\">Brands create a sense of trust</a> among customers and it plays a crucial role, especially when you have sensitive data like credit card information.\r\n\r\nIf you want to build a good relationship with your customers, you must put some serious effort into branding. It distinguishes you from your competitors and plays a massive role in leaving an impression on your audience.\r\n\r\nWhen you’re looking to create an engaging eCommerce design, it needs to match your brand. If you aren’t sure about your brand, take the time to work towards creating one before you start designing.\r\n\r\nIf you’re looking to <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effectively execute your brand into your eCommerce website</a>, you should take the help of web design experts, like the ones at <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">Actuate Agency</a>. They have years of experience in creating websites that leave a good brand impression.\r\n<h3 class=\"list-heading\">Use Colours and Images to Your Advantage</h3>\r\nColours are another critical element of creating an engaging eCommerce design. By using the <a href=\"https://www.verywellmind.com/color-psychology-2795824\">psychological factors behind colours</a>, you can use it to gain more sales and engagement from your visitors.\r\n\r\nDifferent colours can bring a range of unique emotions, causing them to take action. Therefore, if you want to increase your website conversion rate, you need to take complete advantage of these colours.\r\n\r\nAfter choosing the right colours, you need to choose the right images for your eCommerce website. Always aim to <a href=\"https://medium.com/swlh/why-high-quality-photos-are-important-to-your-business-739aed2e88a7\">showcase high-quality pictures on your website</a>, or it could leave a bad impression.\r\n\r\nIf you’re selling products on your website, product images are the only way people can visually analyse them. It plays a critical role in their decision-making process, and you must ensure that you leave a positive impression.\r\n\r\nIt’s one of the crucial you should consider while <a href=\"https://actuate.webpreview.co/services/maintain-optimise/\">maintaining and optimising</a> to create an engaging eCommerce website.','3 Tips to Create an Engaging eCommerce Website Design','','inherit','closed','closed','','5743-revision-v1','','','2026-02-04 12:07:53','2026-02-04 12:07:53','',5743,'https://actuate.webpreview.co/?p=8425',0,'revision','',0),(8426,1,'2026-02-04 12:08:15','2026-02-04 12:08:15','The eCommerce industry is rapidly evolving and businesses are choosing to buy and sell their products online. However, you need to make sure that your business can remain competitive and meet the demands of modern customers.\r\n\r\nDue to this, you should work on providing a reliable eCommerce website and the first step is choosing the right eCommerce platform. If you’re looking to create a modern and powerful eCommerce platform, <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero</a> could be the right choice for your business.\r\n\r\nThe Aero eCommerce platform has proven to be one of the best in recent times and provides you with the freedom of creating an attractive eCommerce platform. There are several ways Aero eCommerce can take your website to new heights.\r\n\r\nIn this article, we’ll dive into the advantages of choosing Aero eCommerce and how it can benefit your business.\r\n<h2>So why Aero?</h2>\r\n<h3 class=\"list-heading\">Better Performance</h3>\r\nOne of the biggest benefits of Aero eCommerce is the performance it provides to reduce your loading time. As you may know, slow speeds on eCommerce websites are one of the biggest reasons for poor conversion rates and high bounce rates.\r\n\r\nStudies have shown that the conversion rate drops by four per cent for every additional second your website takes to load. Due to this, you can’t afford to have a website with high loading times.\r\n\r\nTo ensure your website has minimal loading time, Aero eCommerce takes advantage of modern technology to provide quick page loading speed, helping to increase your conversion rate without <a href=\"https://actuate.webpreview.co/ecommerce/ux-design-for-ecommerce-websites/\">compromising your web design</a>.\r\n\r\nThe quick speed makes a massive difference in a customer\'s online shopping experience, making them more likely to buy your products. It also ensures your customers are happy with your website, making them more likely to come back when they next want to buy a product or service.\r\n<h3 class=\"list-heading\">Flexibility</h3>\r\nWhen you’re looking to create a unique eCommerce website, your platform needs to be flexible. In other words, the platform should allow your business to customise its store according to its personal needs and preferences.\r\n\r\nThe Aero eCommerce platform provides various customisation options, allowing your business to adapt. The modern interface allows you to make changes to adapt to changing marketing conditions and customer demands, like ensuring<a href=\"https://actuate.webpreview.co/ecommerce/advantages-mobile-friendly-e-commerce-website/\"> your website is mobile-friendly</a>.\r\n\r\nThe options provided by the platform also ensure that you have everything you need to provide a great user experience. With the proper settings, your eCommerce website can offer features like <a href=\"https://www.coveo.com/blog/personalized-product-recommendations-in-ecommerce/\">personalised recommendations</a> and a quick checkout process.\r\n\r\nThis ensures your customers are satisfied and your business receives more positive reviews. However, we recommend working with <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero eCommerce experts at Actuate Agency</a> to implement these features effectively on your website.\r\n<h3 class=\"list-heading\">Streamlined Operations</h3>\r\nAnother benefit of Aero eCommerce is that it allows your website to have properly streamlined operations. This ensures that your business can eliminate redundancies, reduce manual labour and reduce errors. This allows your business to work more efficiently and helps you gain more sales.\r\n\r\nThis feature of Aero eCommerce can help businesses to work quickly and efficiently. It allows businesses to <a href=\"https://actuate.webpreview.co/ecommerce/maximising-customer-experience-3-best-practices-for-shopify/\">provide a better customer experience</a>, with effective order processing and shopping. This leads to fewer customer complaints, more positive reviews and increased customer loyalty.\r\n\r\nIt also provides businesses with the opportunity to <a href=\"https://swankyagency.com/importance-of-data-ecommerce/\">collect and manage their data</a> more effectively. Some of the data that you can receive from the platform include sales trends and inventory levels on your eCommerce website.\r\n\r\nIf you’re looking for ways to streamline your eCommerce business, you should consider <a href=\"https://actuate.webpreview.co/contact/\">working with the professionals at Actuate Agency</a>. It reduces room for error when you’re trying to automate processes on your eCommerce site.','3 Benefits of Aero eCommerce You Should Know as a Business Owner','','inherit','closed','closed','','5745-revision-v1','','','2026-02-04 12:08:15','2026-02-04 12:08:15','',5745,'https://actuate.webpreview.co/?p=8426',0,'revision','',0),(8428,1,'2026-02-15 11:04:24','2026-02-15 11:04:24','If you’re looking to maximise conversions for Black Friday, the challenge isn’t getting traffic - it’s getting buyers through checkout. In 2025, around 70% of online shopping carts are abandoned, even when the visitor shows clear buying intent by adding a product to the basket. Most losses happen not because of pricing or product, but because the path to completing the order isn’t clear or fast enough.\r\n\r\nOn Black Friday, those losses become far more expensive. You’ve invested in paid campaigns, you’ve won the click, but if your checkout process isn’t streamlined an unclear offer, too many decisions, slow loading, distractions - the sale collapses and a competitor gets the revenue instead.\r\n\r\nThis guide shows how to remove that friction. It explains how to make the offer immediately obvious, how to structure pages so users move forward without thinking, and how to simplify checkout so there are no unnecessary decisions.\r\n\r\nAfter reading our guide, you’ll easily help more visitors complete the purchase they already intended to make, without relying on deeper discounts or sacrificing margins.\r\n\r\nLet’s get into it.\r\n<h3>Step 1 - Make the Offer Impossible to Miss</h3>\r\nVisitors scan, not read. When someone lands on your Black Friday page, they must see the discount, the end date, and the primary action immediately. If users need to scroll, interpret design elements, or guess where the deal applies, they leave and look for a site that communicates faster - meaning you’ll lose a sale to your competitor.\r\n\r\nPlace the discount and the call to action at the top of the page, followed by a short sentence clarifying the scope of the deal. For example: “Up to 30% off selected products, ends Monday.” This communicates value and urgency without forcing the user to search for detail.\r\n\r\nKeep the page focused. During Black Friday, navigation should guide visitors to discounted products, not to blog posts, brand stories, or general categories. The fewer detours available, the more visitors reach product pages.\r\n<h3>Step 2 - Prioritise Product Pages, Because That’s Where Buying Decisions Happen</h3>\r\nMost Black Friday sessions start on a product page, not the homepage. Users click a product from Google Shopping, social ads, or email campaigns and land where the decision takes place. Optimising product pages has a direct impact on completed checkouts.\r\n\r\nPlace the price, discount, delivery timeframe, and returns information above the fold and close to the product title. When these details are grouped, visitors understand cost and risk without scrolling, which helps them commit to the purchase.\r\n\r\nShow stock levels when they are relevant. If an item is low on stock, displaying the remaining quantity helps visitors understand that waiting may result in the product selling out - meaning they’ll buy faster! However, accuracy matters here; genuine information increases trust.\r\n\r\nOffer simple product comparisons. If variations exist, show them on the page. Without a comparison, visitors open new tabs, and once they leave the site, many do not return.\r\n<h3>Step 3 - Reduce Checkout Steps and Required Decisions</h3>\r\nCheckout is a commitment stage. At this point, visitors have already chosen the product; the remaining task is to enter details and confirm payment. Any delay increases drop-off and reduces your sales.\r\n<h4>Enable guest checkout.</h4>\r\nForcing account creation introduces an extra task that does not help complete the order. If account creation is valuable to your business, offer it after the purchase, using order tracking as the benefit. Black Friday is all about snapping up deals fast, and forcing them to create an account may cause them to go to your competitors, instead.\r\n<h4>Offer Apple Pay and Google Pay.</h4>\r\nThese payment methods reduce typing, especially on mobile, and cut down the time it takes to complete the process. With 66% of online shoppers using their mobile to checkout, it is definitely worth including those options!\r\n<h4>Display a Progress Bar</h4>\r\nDisplay a progress bar so visitors know how close they are to completion. People are far more willing to continue when they know there are only two steps remaining.\r\n\r\nThe bar doesn’t have to be anything fancy - it could simply be a line that spans the width of the checkout window, or even worded, for example “Step 2 of 4”.\r\n<h4>Remove Unnecessary Fields</h4>\r\nRemove fields that do not affect fulfilment. If the information is not required to send the order or take payment, it slows the visitor down.\r\n\r\nOverall, the more straightforward the checkout, the more orders you complete.\r\n<h3>Step 4 - Improve Load Speed Before Improving Design</h3>\r\nVisitors expect pages to load instantly. When a page loads slowly, users assume the checkout will also be slow and return to search results. During Black Friday, this behaviour becomes more pronounced because users compare multiple retailers.\r\n\r\nIn 2025, 53% of mobile users will abandon a site if it takes more than 3 seconds to load. That’s more than half of your potential customers! On the other hand, improving mobile page load by just 1 second can increase conversion rates by around 5.9% and decrease bounce rates by ~9%.\r\n\r\nCompress images, delay non-essential scripts, and load pop-ups only after the main content appears. This ensures visitors can see the offer and start engaging with the page without waiting for secondary elements.\r\n\r\nPreload the hero image and the cart script so the elements needed for progression load first. When users see the page content immediately, they stay and continue towards the checkout.\r\n<h3>Step 5 - Make Navigation Support Buying, Not Browsing</h3>\r\nNavigation should guide users forward. During Black Friday, users do not want to explore the entire catalogue. They want the discounted products.\r\n\r\nAdd “Black Friday” to the main navigation bar. This creates an obvious entry point for returning visitors and prevents people from navigating through multiple dropdown menus.\r\n\r\nOn category pages, change the default sorting from alphabetical to something that helps users decide faster, such as “Best sellers,” “In stock,” or “Top rated.” Show fewer products per row so visitors can scan and understand each item without visual overload.\r\n\r\nNavigation has one job during Black Friday: make sure visitors reach a product page quickly.\r\n<h3>Step 6 - Present Products in a Way That Reduces Thinking</h3>\r\nVisitors make faster decisions when product lists are structured. A random grid of discounted products forces users to filter everything themselves. A structured layout guides them towards the products you want to sell.\r\n\r\nCreate sections like “Gifts under £50,” “Popular this week,” or “Limited stock.” These labels help users find relevant items without scrolling through the entire catalogue.\r\n\r\nDuring the event, move high-selling products to the top. If a product sells out, remove it from the grid or move it to a separate section. Seeing unavailable items causes users to question whether products are still obtainable and can slow their progress.\r\n\r\nWhen choices are easier to understand, there is less mental load for your customers, so purchases happen faster.\r\n<h3>Step 7 - Build Purchase Intent Before Black Friday Starts</h3>\r\nStrong conversion rates come from visitors who were already interested in your products before Black Friday. These users have seen your brand, viewed your products, and often only need a discount to finalise their decision.\r\n\r\nCollect email addresses in the weeks leading up to the event with a clear message: “Get early access.” This creates anticipation and builds a ready audience who will return on launch.\r\n\r\nRetarget visitors who viewed products or added items to the cart earlier in the month. These users already understand the product; the promotion gives them a reason to return and complete their purchase.\r\n\r\nWhen you warm users ahead of time, Black Friday becomes the final step of an existing decision, not the beginning of a new one.\r\n<h3>Step 8 - Increase Customer Value After Black Friday</h3>\r\nMany Black Friday customers are first-time buyers. Without a plan for follow-up, most will never return.\r\n\r\nSet up a simple post-purchase sequence. Thank the customer, then recommend an accessory or related product based on what they bought. If you want to encourage a second purchase, offer something that protects margin, such as free delivery or loyalty credit.\r\n\r\nA second purchase has a lower acquisition cost because the customer already knows your product and your delivery process. Each returning customer increases the lifetime value of the Black Friday acquisition, turning a one-time spike into sustained revenue.\r\n<h3>Optional: Use SEO Tools Black Friday Deals to Improve Conversion</h3>\r\nBlack Friday and Cyber Monday are when many SaaS platforms offer their biggest discounts of the year, including CRO, analytics and SEO tools. In 2025, deal aggregators reported that software companies typically offer 30% to 70% off annual plans during Black Friday.\r\n\r\nThese tools are an excellent purchase because they show you what visitors actually do on your site. Heatmaps reveal where users hesitate, scroll tracking shows how far they get before losing interest, and session recordings let you watch the exact moment a user abandons the page. A/B testing platforms let you compare two versions of the same page and see which one results in more completed checkouts.\r\n\r\nInstead of changing your pages based on assumptions, you can improve them based on real behaviour. And when the goal is to maximise conversions for Black Friday, clarity on where users get stuck is far more valuable than running bigger discounts.\r\n<h4>FAQs</h4>\r\nWhat conversion rate should we expect on Black Friday?\r\nConversion rates are usually higher than during the rest of the year because visitors arrive with intent. If your average rate is 2%, seeing 4-6% on product pages is common.\r\n\r\nWhen should planning begin?\r\nThe sooner, the better! Start six weeks before. This gives time to build warm traffic and reduce checkout issues.\r\n\r\nDo deeper discounts always convert better?\r\nOnly when the buying experience is straightforward. A moderate discount on a clear page converts more than a big discount buried under complexity.\r\n\r\nWhere should we focus if we have limited time?\r\nClarify the offer on product pages, enable guest checkout, and simplify payment.\r\n\r\n&nbsp;','Last Minute Tips to Maximise Conversions for Black Friday (Without Slashing Your Margins)','','inherit','closed','closed','','8288-revision-v1','','','2026-02-15 11:04:24','2026-02-15 11:04:24','',8288,'https://actuate.webpreview.co/?p=8428',0,'revision','',0),(8429,1,'2026-02-15 11:04:42','2026-02-15 11:04:42','Cyber Monday is now one of the biggest days in eCommerce. In 2024, UK shoppers spent £926 million online - a reminder of just how many people are searching, comparing and buying at speed.\r\n\r\nBut more traffic doesn’t automatically mean more sales. On Cyber Monday, shoppers jump between tabs, skim offers and make fast decisions. The brands that win are the ones that make buying effortless from the moment someone lands on their site.\r\n\r\nThis guide gives you practical ways to capture that demand - covering strategy, marketing ideas, SEO and on-site optimisation that help you turn browsers into buyers.\r\n<h2>TL;DR: How to Maximise Conversions for Cyber Monday</h2>\r\nTo maximise conversions for Cyber Monday, focus on five core areas:\r\n<ol>\r\n 	<li aria-level=\"1\">Understand your customers: Review last year’s data, identify your top-converting products and define your goals for Cyber Monday.</li>\r\n 	<li aria-level=\"1\">Build a clear Cyber Monday strategy: Plan early, choose offers that fit your margins, and segment your audience so each group sees relevant messaging.</li>\r\n 	<li aria-level=\"1\">Use effective Cyber Monday marketing: Send a structured email sequence, personalise offers, add social proof and create simple gift guides to support decision-making.</li>\r\n 	<li aria-level=\"1\">Spend your Cyber Monday advertising budget wisely: Prioritise high-intent search terms, retarget warm audiences and keep ROAS targets tight.</li>\r\n 	<li aria-level=\"1\">Strengthen your Cyber Monday SEO: Maintain one evergreen landing page, target long-tail product keywords and complete essential technical checks.</li>\r\n 	<li aria-level=\"1\">Optimise site experience: Improve page speed, streamline mobile journeys and make delivery, returns and payment information easy to see.</li>\r\n</ol>\r\nFollowing these steps helps you turn Cyber Monday traffic into higher conversions and more revenue - without relying solely on paid spend.\r\n<h2>Understand Your Cyber Monday Shopper</h2>\r\nA high-converting Cyber Monday always starts with knowing your audience - their habits, motivations and what they expect from a good deal.\r\n<h2>Review last year’s data</h2>\r\nYour own performance data is the most reliable insight you have. Pull the basics:\r\n<ul>\r\n 	<li aria-level=\"1\">Most-viewed vs. highest-converting products\r\nTop-performing channels</li>\r\n 	<li aria-level=\"1\">Traffic peaks</li>\r\n 	<li aria-level=\"1\">Device usage</li>\r\n 	<li aria-level=\"1\">Checkout performance</li>\r\n</ul>\r\nUse these patterns to inform this year’s plan. If mobile dominated, prioritise mobile UX. If certain products got views but not sales, tighten the offer or messaging.\r\n<h2>Set a clear goal</h2>\r\n“More sales” is vague. Instead decide whether you want to:\r\n<ul>\r\n 	<li aria-level=\"1\">Increase conversion rate</li>\r\n 	<li aria-level=\"1\">Lift average order value</li>\r\n 	<li aria-level=\"1\">Clear stock</li>\r\n 	<li aria-level=\"1\">Grow your list</li>\r\n 	<li aria-level=\"1\">Acquire new customers</li>\r\n</ul>\r\nYour goal dictates your offers and your marketing choices.\r\n<h2>Build a Conversion-Focused Cyber Monday Strategy</h2>\r\nCreating a strong Cyber Monday strategy starts with giving yourself enough time to plan properly, understand your customers’ expectations and shape your Cyber Monday marketing around the things that actually influence buying decisions.\r\n\r\nWhen everything is prepared in advance, you avoid rushing, and you give yourself room to refine the details that genuinely impact conversions.\r\n<h3>Start early and map your timeline</h3>\r\nPlanning three to four weeks ahead gives you the breathing space to build a campaign that feels intentional rather than reactive.\r\n\r\nYou can review performance from last year, decide what you want to promote, prepare your content and make sure your website is ready for higher traffic.\r\n\r\nA practical timeline might look like this:\r\n<ul>\r\n 	<li aria-level=\"1\">Week 1-2: plan your offers, update your product copy and prepare your campaign content</li>\r\n 	<li aria-level=\"1\">Week 3: build your landing pages, test your checkout, review speed and fix anything that slows the journey</li>\r\n 	<li aria-level=\"1\">Week 4: warm up your audience through email and social teasers so people know what’s coming</li>\r\n</ul>\r\nThis structure helps you stay organised while keeping your focus on what will genuinely lift conversions - so you can reap in those sales.\r\n<h3>Decide your offer structure</h3>\r\nYour offer is one of the biggest drivers of Cyber Monday performance, so it’s worth choosing options that suit both your customers and your margins.\r\n\r\nMatch your offer to your goal. Effective formats include:\r\n<ul>\r\n 	<li aria-level=\"1\">Tiered discounts</li>\r\n 	<li aria-level=\"1\">Bundles</li>\r\n 	<li aria-level=\"1\">BOGO</li>\r\n 	<li aria-level=\"1\">Free-shipping thresholds</li>\r\n 	<li aria-level=\"1\">Limited-time bonuses</li>\r\n</ul>\r\nChoose the style that best supports the behaviour you want - higher AOV, new customers, faster decisions, or loyalty rewards.\r\n<h3>Segment your audience</h3>\r\nNot every shopper arrives with the same intent, which is why segmentation plays such an important role in shaping an effective Cyber Monday campaign.\r\n\r\nWhen you understand the differences between your customer groups, you can tailor your messaging and offers so each one receives something relevant to how they shop.\r\n\r\nFor example:\r\n<ul>\r\n 	<li aria-level=\"1\">Loyal customers may respond well to early access, exclusive savings or rewards that recognise their repeat business.</li>\r\n 	<li aria-level=\"1\">New customers often need a clear reason to choose you over a competitor, so a straightforward incentive or limited-time offer can help ease that decision.</li>\r\n 	<li aria-level=\"1\">Bargain hunters tend to move quickly and compare options, which means strong value and clear messaging will make the biggest impact.</li>\r\n</ul>\r\n<h2>Cyber Monday Marketing Ideas That Actually Drive Results</h2>\r\nOnce you’ve set your strategy, the next step is shaping Cyber Monday marketing ideas that help your offers stand out and keep shoppers engaged throughout the day.\r\n\r\nCyber Monday is a busy moment for eCommerce, and with attention spans now averaging around eight seconds, shoppers make decisions quickly. Because of that, it helps to reach them through channels they already trust and present your message in a way that’s easy to understand at a glance.\r\n\r\nThe approaches below give you a strong starting point for building Cyber Monday marketing that feels clear, relevant and supportive of your wider goals.\r\n<h3>Email as your Cyber Monday workhorse</h3>\r\nEmail consistently delivers strong results during major retail events, and Cyber Monday is no exception. A 2024 study found that email open rates on Cyber Monday reached about 15%, indicating that shoppers are actively monitoring their inboxes for deals.<a href=\"https://www.mailgun.com/blog/email/bfcm-stats-2024/?utm_source=chatgpt.com\"> </a>\r\n\r\nBecause one message rarely does the job, it makes sense to plan a short sequence that keeps people informed without overwhelming them.\r\n\r\nEmail performs exceptionally well during BFCM. Plan a short sequence:\r\n<ol>\r\n 	<li aria-level=\"1\">Teaser / early access</li>\r\n 	<li aria-level=\"1\">Launch email</li>\r\n 	<li aria-level=\"1\">Mid-day reminder</li>\r\n 	<li aria-level=\"1\">Last-chance message</li>\r\n</ol>\r\nUse clear subject lines, countdown timers and product recommendations to guide shoppers in.\r\n<h3>Personalised offers, not one-size-fits-all</h3>\r\nPersonalisation plays a significant role in your Cyber Monday marketing ideas, especially because many customers arrive with specific intent. One study found that nearly 80% of consumers reported that personalised product recommendations in holiday promotions influenced their behaviour.<a href=\"https://www.emailonacid.com/blog/article/needs-improvement/optimize-holiday-campaigns/?utm_source=chatgpt.com\"> </a>\r\n\r\nUse:\r\n<ul>\r\n 	<li aria-level=\"1\">Browsing behaviour</li>\r\n 	<li aria-level=\"1\">Wishlists</li>\r\n 	<li aria-level=\"1\">Past purchases</li>\r\n</ul>\r\nFor example, a “Still thinking about this?” email works well for someone who repeatedly viewed a product, while category-based discounts such as “20% off all running shoes for you” give clear direction to those who show interest in specific items.\r\n\r\nWhen your messages feel personal, shoppers recognise relevance and are more likely to return and complete a purchase.\r\n<h3>Social proof and urgency in your Cyber Monday messaging</h3>\r\nShoppers compare multiple offers throughout the day, and reassurance becomes vital. This is where social proof and urgency can support your Cyber Monday marketing ideas in a meaningful way.\r\n\r\nFor example, you can use:\r\n<ul>\r\n 	<li aria-level=\"1\">“Only 5 left”</li>\r\n 	<li aria-level=\"1\">“X bought this today”</li>\r\n 	<li aria-level=\"1\">Review widgets</li>\r\n 	<li aria-level=\"1\">Real-time alerts</li>\r\n</ul>\r\nWhen people see that others trust your brand, they feel more comfortable moving forward with their purchase.\r\n<h3>Creative Cyber Monday marketing ideas for your store</h3>\r\nThere are many effective Cyber Monday ideas that help your products stand out without relying only on blanket discounts.\r\n\r\nYou can try the below simple ideas that help shoppers find what they want faster.\r\n<ul>\r\n 	<li aria-level=\"1\">Gift guides (“Under £50”, “For homebodies”, “For runners”)</li>\r\n 	<li aria-level=\"1\">Early-bird access for subscribers</li>\r\n 	<li aria-level=\"1\">Time-boxed offers (“Before 10am only”)</li>\r\n</ul>\r\nBy combining these Cyber Monday marketing ideas with a clear view of your audience and a well-constructed plan, you create a campaign that feels relevant, timely and simple for shoppers to act on-exactly what you need on one of the busiest shopping days of the year.\r\n\r\n&nbsp;\r\n<h2>Cyber Monday Advertising: Spend Where It Converts</h2>\r\nPaid activity can support a strong Cyber Monday strategy, but rising ad costs mean it’s important to focus your budget where shoppers are already close to buying.\r\n\r\nWith CPMs increasing by 20-30% across the 2023/24 BFCM period, investing in high-intent audiences helps you get more from every pound spent.\r\n\r\nWhen your Cyber Monday advertising aligns with how customers already behave, you spend less to generate more conversions.\r\n<h3>Paid search and shopping campaigns</h3>\r\nPaid search is one of the most reliable ways to reach high-intent shoppers on Cyber Monday.\r\n\r\nTargeting queries that combine your brand, product names and “Cyber Monday” helps you appear in front of people who are actively comparing options.\r\n\r\nMake sure your ad copy matches your on-site offer - price, discount and any time limits should be immediately clear. Using promo extensions, sitelinks and direct links to your Cyber Monday landing page can also improve visibility.\r\n\r\nSince Shopping ads drive 60%+ of retail ad clicks during peak periods, ensure your product feed is accurate and well-optimised.\r\n<h3>Social ads with clear hooks</h3>\r\nSocial ads perform best when shown to people who already know you.\r\n<ul>\r\n 	<li aria-level=\"1\">Past visitors</li>\r\n 	<li aria-level=\"1\">Cart abandoners</li>\r\n 	<li aria-level=\"1\">Email subscribers</li>\r\n</ul>\r\nWarm audiences typically convert 2–3× higher than cold.\r\n<h3>Protect your margins with sensible caps</h3>\r\nAd competition increases across the board during Cyber Monday.\r\n\r\nSet clear:\r\n<ul>\r\n 	<li aria-level=\"1\">Daily budgets</li>\r\n 	<li aria-level=\"1\">Bid caps</li>\r\n 	<li aria-level=\"1\">ROAS targets</li>\r\n</ul>\r\nIt often makes sense to reduce broad prospecting during the Cyber Monday window and shift budget toward high-intent search terms and remarketing lists instead.\r\n\r\nThese audiences are more likely to convert at a lower cost, helping you maintain stronger margins throughout the event.','Maximise Conversions for Cyber Monday: Strategy, Marketing Ideas & SEO','','inherit','closed','closed','','8278-revision-v1','','','2026-02-15 11:04:42','2026-02-15 11:04:42','',8278,'https://actuate.webpreview.co/?p=8429',0,'revision','',0),(8430,1,'2026-02-15 11:04:55','2026-02-15 11:04:55','Black Friday is close. Traffic spikes, ad costs climb, and paid channels become a bidding war. You want volume, but every click gets more expensive and margins shrink fast. Brands that rely only on paid-spend end up paying more just to maintain the same position.\n\nHowever, with Black Friday focused SEO, you can tip the scales and get ahead of the competition - without relying on ad spend! When your pages rank, you get visibility whether your budget is £500 or £500,000. The prep you do now builds authority you can reuse every year instead of starting from zero.\n\nThis guide shows how to build a Black Friday page that’ll rank - earning clicks and pulling revenue without paying for every visit!\n\nLet’s get into the SEO Tips for Black Friday!\n<h2>Step 1 - Rank Faster Every Year with One Evergreen Page</h2>\nSearch engines rank dedicated pages. If you don’t have a dedicated landing page for Black Friday, then you’re already behind.\n\nYou may think that creating a new Black Friday page every year is the best approach. After all, a fresh page should attract new users, right?\n\nHowever, the URL should stay the same every year. When you change the URL annually, Google treats it as a completely new page with no history or authority.\n\nUse something simple like /black-friday/ rather than creating a new version like /black-friday-2025/.\n\nKeeping one “evergreen page” (that is, content with a long lifespan) means it retains backlinks, rankings, and internal link value from year to year. You update the content, the offer, the date, and the modules - but the URL remains stable. That’s what allows the page to rank faster each Black Friday instead of starting from scratch.\n\nIf you remain consistent with the URL, you’ll already be one step ahead of many businesses!\n<h2>Step 2 - Focus on High-Intent Buyer Keywords</h2>\nTrying to rank for “Black Friday deals” is wasted effort. It’s broad, noisy, and attracts bargain hunters who don’t care what you sell.\n\nYou need to attract buyers who are, well, looking to buy! Buyers who already know what they want search with specifics. They type things like “Nike Pegasus Black Friday deals” or “Black Friday running shoes.” In other words, they combine brand, product, and Black Friday in the same query. They are the people who you want to direct to your website: the hot leads.\n\nAnother behaviour shows up right before Black Friday: decision-checking. People search things like “Is Black Friday the cheapest time to buy trainers” because they’re looking for confirmation to purchase. These searches are high intent because the buyer has already done the research. They just need a final push or a good enough deal.\n\nWhen your page targets these phrases and you have relevant products behind them, you catch shoppers who are already at the bottom of the decision funnel. They know what they want. They just need somewhere to buy it. If your page shows up at that moment, you take the sale before paid ads even enter the conversation - saving your ad budget!\n\nHere is a short list of dos and don’ts when it comes to keywords:\n\nDO:\n<ul>\n 	<li aria-level=\"1\">Target keywords that include your product/service and Black Friday. E.g. “iPhone black friday deal”</li>\n 	<li aria-level=\"1\">Answer your customer’s questions regarding Black Friday - we recommend adding an FAQ to your Black Friday page!</li>\n</ul>\nDON’T:\n<ul>\n 	<li aria-level=\"1\">Solely target broad terms like “black friday deals”.</li>\n</ul>\n<h2>Step 3 - Get Rankings Faster by Refreshing Content</h2>\nYour Black Friday landing page gets users into the store, but your product and category pages are where the decisions (and sales) happen.\n\nIf someone lands on a product page and has to scroll or hunt for the offer, you lose them to another tab.\n\nThe discount, delivery info, and stock status need to be immediately visible.\n\nAbove the fold should answer the only question that matters on Black Friday: is this worth buying right now?\n\nTreat metadata the same way. Adding the year and the Black Friday phrasing to your titles and descriptions helps you appear for seasonal searches, but more importantly, it makes your listing look relevant at the exact moment people start scanning results for deals.\n\nSearchers click the result that clearly signals “yes, this page has the Black Friday offer you’re looking for.” Something like “Dyson Airwrap Deals - Black Friday 2025 | Free Delivery” beats any generic product title because it matches buying intent.\n\nStructured data is the last part of this. When your products include pricing, availability, reviews, and the sale price in schema, Google can show those details directly in the search result.\n\nThat turns a plain blue link into a result with real context: current price, discount, stock. During Black Friday searches, that tiny improvement can be the difference between being considered and being ignored. In the context of Black Friday SEO, visibility alone isn’t enough - the page needs to look like the best buying choice before the user even clicks.\n<h2>Step 4 - Use Google Merchant Promotions to Boost Visibility</h2>\nMost eCommerce teams skip this, which is why it works so well. Merchant Centre lets Google display offer labels like “20% off” or “Black Friday deal” directly on Shopping results. When shoppers are comparing ten nearly identical listings, the one with a visible discount wins the click. This isn’t theory - it’s how users behave on Black Friday: scan, compare, click the best offer.\n\nPrice-drop enhancements and sale price schema do the same thing in organic results. Instead of a plain product listing, Google can show price, sale price, and stock status. That extra information makes your result more competitive without you spending more on ads. If Black Friday SEO is about reducing paid reliance, then Merchant Centre and pricing schema are how you give your organic listings the same visibility advantages ads get. The faster your deals are understood, the faster users move to checkout.\n<h2>Step 5 - Refresh Existing Content Instead of Publishing New Things</h2>\nBlack Friday isn’t the moment to produce new content and hope Google feels generous. New pages rarely rank fast enough to matter. The smarter move is refreshing what already performs. Take last year\'s Black Friday page, update the offer and date, update the publish date, and push internal links toward it. Google treats refreshed content with history better than brand-new content with zero context.\n\nComparison content works exceptionally well - things like “Top picks under £100” or “Best gifts for runners.” These pages meet searchers at the exact point where they’re choosing between options. You’re not persuading someone to want the category. They already do. You’re helping them choose which one to buy. Updated, relevant content outranks new content because it has authority. Black Friday SEO rewards maturity, not volume.\n<h2>Step 6 - Improve Page Speed Before The Black Friday Traffic Hits</h2>\nPage speed affects conversion. Conversion affects revenue. During Black Friday, that chain becomes painfully obvious. A page that takes five seconds to load on desktop and eight on mobile doesn’t just lose conversion - it loses visibility. Users bounce quickly, and Google sees that behaviour as a quality issue.\n\nCut anything that slows the page. Lazy-load images. Preload the hero asset. Remove unnecessary pop-ups or scripts that fight for attention before the page even renders.\n\nIf you’re using massive lifestyle photography, compress it or move it down the page.\n\nBlack Friday buying behaviour is direct: click &gt; evaluate &gt; checkout. The page’s job is to get out of the way and let that happen. Don’t let a slow page cost you money!\n<h2>Step 7 - Use Internal Linking to Push Authority Toward the Black Friday Page</h2>\nInternal links tell search engines which page matters right now. When you add a Black Friday link to the main navigation or homepage banner, you signal that the page is important and should be crawled and indexed quickly.\n\nLink to the page from category pages and top-selling products, too. Those pages already have authority and traffic, and some of that flows to the Black Friday page through internal linking. This is one of the fastest ways to move a page up the rankings in the weeks leading up to Black Friday. It’s simple, mechanical, and doesn’t require new content. The page that gets linked to wins - not the one that just exists.\n<h2>Step 8 - Take Advantage of Discounts For SEO Tools On Black Friday</h2>\nWhat better way to improve your website’s SEO than by using the right tools for the job? Every year, the tools that eCommerce teams wish they had can suddenly become affordable because of Black Friday promotions.\n\nFor example, SEMrush’s Black Friday 2024 offer included a free $300 SEO consultation when you bought a one-month Pro plan. Even if you don’t see massive drops, many SEO-tool deal round-ups say that November (Black Friday / Cyber Week) is one of the best times to watch for savings.\n\nTools like Semrush, and Screaming Frog let you spot indexing issues, check ranking movement, and monitor technical errors quickly. On the CRO side, Hotjar or VWO help you see where users get stuck so you can remove barriers, so these tools are definitely worth investing in.\n<h2>FAQs</h2>\n<h3>When should we start Black Friday SEO?</h3>\nThree to six months ahead gives search engines time to crawl, index, and build confidence in the page. If it’s already close to Black Friday, prioritise internal linking and updating existing pages.\n<h3>Should we create a new Black Friday URL each year?</h3>\nNo. Keep one evergreen page and update it annually. The URL builds authority over time. New URLs start from zero.\n<h3>What if we’re already behind?</h3>\nMake the Black Friday page discoverable. Add it to navigation. Link from category pages. Submit it to indexing. You can still rank for specific product queries even if the timeframe is short.\n<h3>Do discounts affect SEO?</h3>\nThe discount itself doesn’t. But higher click-through rates and better conversion rates do - and discounts influence both.\n<h2>Conclusion</h2>\nBlack Friday doesn’t reward the brand with the prettiest banner or the biggest discount. It rewards the brand that makes itself discoverable at the exact moment buying intent peaks. That’s what Black Friday SEO does. It reduces dependency on paid media so you can save money towards unlocking your #nextniceproblem, and puts your products in front of people already looking for them.\n<h3>Book a strategy session.</h3>\nWe’ll make sure your Black Friday page gets found.\n\nGet in touch today <a href=\"https://www.actuate.agency/get-in-touch/\">https://www.actuate.agency/get-in-touch/</a>','SEO Tips for Black Friday (That Don’t Involve Spending More)','','inherit','closed','closed','','8285-autosave-v1','','','2026-02-15 11:04:55','2026-02-15 11:04:55','',8285,'https://actuate.webpreview.co/?p=8430',0,'revision','',0),(8431,1,'2026-02-15 11:05:20','2026-02-15 11:05:20','Black Friday is close. Traffic spikes, ad costs climb, and paid channels become a bidding war. You want volume, but every click gets more expensive and margins shrink fast. Brands that rely only on paid-spend end up paying more just to maintain the same position.\r\n\r\nHowever, with Black Friday focused SEO, you can tip the scales and get ahead of the competition - without relying on ad spend! When your pages rank, you get visibility whether your budget is £500 or £500,000. The prep you do now builds authority you can reuse every year instead of starting from zero.\r\n\r\nThis guide shows how to build a Black Friday page that’ll rank - earning clicks and pulling revenue without paying for every visit!\r\n\r\nLet’s get into the SEO Tips for Black Friday!\r\n<h2>Step 1 - Rank Faster Every Year with One Evergreen Page</h2>\r\nSearch engines rank dedicated pages. If you don’t have a dedicated landing page for Black Friday, then you’re already behind.\r\n\r\nYou may think that creating a new Black Friday page every year is the best approach. After all, a fresh page should attract new users, right?\r\n\r\nHowever, the URL should stay the same every year. When you change the URL annually, Google treats it as a completely new page with no history or authority.\r\n\r\nUse something simple like /black-friday/ rather than creating a new version like /black-friday-2025/.\r\n\r\nKeeping one “evergreen page” (that is, content with a long lifespan) means it retains backlinks, rankings, and internal link value from year to year. You update the content, the offer, the date, and the modules - but the URL remains stable. That’s what allows the page to rank faster each Black Friday instead of starting from scratch.\r\n\r\nIf you remain consistent with the URL, you’ll already be one step ahead of many businesses!\r\n<h2>Step 2 - Focus on High-Intent Buyer Keywords</h2>\r\nTrying to rank for “Black Friday deals” is wasted effort. It’s broad, noisy, and attracts bargain hunters who don’t care what you sell.\r\n\r\nYou need to attract buyers who are, well, looking to buy! Buyers who already know what they want search with specifics. They type things like “Nike Pegasus Black Friday deals” or “Black Friday running shoes.” In other words, they combine brand, product, and Black Friday in the same query. They are the people who you want to direct to your website: the hot leads.\r\n\r\nAnother behaviour shows up right before Black Friday: decision-checking. People search things like “Is Black Friday the cheapest time to buy trainers” because they’re looking for confirmation to purchase. These searches are high intent because the buyer has already done the research. They just need a final push or a good enough deal.\r\n\r\nWhen your page targets these phrases and you have relevant products behind them, you catch shoppers who are already at the bottom of the decision funnel. They know what they want. They just need somewhere to buy it. If your page shows up at that moment, you take the sale before paid ads even enter the conversation - saving your ad budget!\r\n\r\nHere is a short list of dos and don’ts when it comes to keywords:\r\n\r\nDO:\r\n<ul>\r\n 	<li aria-level=\"1\">Target keywords that include your product/service and Black Friday. E.g. “iPhone black friday deal”</li>\r\n 	<li aria-level=\"1\">Answer your customer’s questions regarding Black Friday - we recommend adding an FAQ to your Black Friday page!</li>\r\n</ul>\r\nDON’T:\r\n<ul>\r\n 	<li aria-level=\"1\">Solely target broad terms like “black friday deals”.</li>\r\n</ul>\r\n<h2>Step 3 - Get Rankings Faster by Refreshing Content</h2>\r\nYour Black Friday landing page gets users into the store, but your product and category pages are where the decisions (and sales) happen.\r\n\r\nIf someone lands on a product page and has to scroll or hunt for the offer, you lose them to another tab.\r\n\r\nThe discount, delivery info, and stock status need to be immediately visible.\r\n\r\nAbove the fold should answer the only question that matters on Black Friday: is this worth buying right now?\r\n\r\nTreat metadata the same way. Adding the year and the Black Friday phrasing to your titles and descriptions helps you appear for seasonal searches, but more importantly, it makes your listing look relevant at the exact moment people start scanning results for deals.\r\n\r\nSearchers click the result that clearly signals “yes, this page has the Black Friday offer you’re looking for.” Something like “Dyson Airwrap Deals - Black Friday 2025 | Free Delivery” beats any generic product title because it matches buying intent.\r\n\r\nStructured data is the last part of this. When your products include pricing, availability, reviews, and the sale price in schema, Google can show those details directly in the search result.\r\n\r\nThat turns a plain blue link into a result with real context: current price, discount, stock. During Black Friday searches, that tiny improvement can be the difference between being considered and being ignored. In the context of Black Friday SEO, visibility alone isn’t enough - the page needs to look like the best buying choice before the user even clicks.\r\n<h2>Step 4 - Use Google Merchant Promotions to Boost Visibility</h2>\r\nMost eCommerce teams skip this, which is why it works so well. Merchant Centre lets Google display offer labels like “20% off” or “Black Friday deal” directly on Shopping results. When shoppers are comparing ten nearly identical listings, the one with a visible discount wins the click. This isn’t theory - it’s how users behave on Black Friday: scan, compare, click the best offer.\r\n\r\nPrice-drop enhancements and sale price schema do the same thing in organic results. Instead of a plain product listing, Google can show price, sale price, and stock status. That extra information makes your result more competitive without you spending more on ads. If Black Friday SEO is about reducing paid reliance, then Merchant Centre and pricing schema are how you give your organic listings the same visibility advantages ads get. The faster your deals are understood, the faster users move to checkout.\r\n<h2>Step 5 - Refresh Existing Content Instead of Publishing New Things</h2>\r\nBlack Friday isn’t the moment to produce new content and hope Google feels generous. New pages rarely rank fast enough to matter. The smarter move is refreshing what already performs. Take last year\'s Black Friday page, update the offer and date, update the publish date, and push internal links toward it. Google treats refreshed content with history better than brand-new content with zero context.\r\n\r\nComparison content works exceptionally well - things like “Top picks under £100” or “Best gifts for runners.” These pages meet searchers at the exact point where they’re choosing between options. You’re not persuading someone to want the category. They already do. You’re helping them choose which one to buy. Updated, relevant content outranks new content because it has authority. Black Friday SEO rewards maturity, not volume.\r\n<h2>Step 6 - Improve Page Speed Before The Black Friday Traffic Hits</h2>\r\nPage speed affects conversion. Conversion affects revenue. During Black Friday, that chain becomes painfully obvious. A page that takes five seconds to load on desktop and eight on mobile doesn’t just lose conversion - it loses visibility. Users bounce quickly, and Google sees that behaviour as a quality issue.\r\n\r\nCut anything that slows the page. Lazy-load images. Preload the hero asset. Remove unnecessary pop-ups or scripts that fight for attention before the page even renders.\r\n\r\nIf you’re using massive lifestyle photography, compress it or move it down the page.\r\n\r\nBlack Friday buying behaviour is direct: click &gt; evaluate &gt; checkout. The page’s job is to get out of the way and let that happen. Don’t let a slow page cost you money!\r\n<h2>Step 7 - Use Internal Linking to Push Authority Toward the Black Friday Page</h2>\r\nInternal links tell search engines which page matters right now. When you add a Black Friday link to the main navigation or homepage banner, you signal that the page is important and should be crawled and indexed quickly.\r\n\r\nLink to the page from category pages and top-selling products, too. Those pages already have authority and traffic, and some of that flows to the Black Friday page through internal linking. This is one of the fastest ways to move a page up the rankings in the weeks leading up to Black Friday. It’s simple, mechanical, and doesn’t require new content. The page that gets linked to wins - not the one that just exists.\r\n<h2>Step 8 - Take Advantage of Discounts For SEO Tools On Black Friday</h2>\r\nWhat better way to improve your website’s SEO than by using the right tools for the job? Every year, the tools that eCommerce teams wish they had can suddenly become affordable because of Black Friday promotions.\r\n\r\nFor example, SEMrush’s Black Friday 2024 offer included a free $300 SEO consultation when you bought a one-month Pro plan. Even if you don’t see massive drops, many SEO-tool deal round-ups say that November (Black Friday / Cyber Week) is one of the best times to watch for savings.\r\n\r\nTools like Semrush, and Screaming Frog let you spot indexing issues, check ranking movement, and monitor technical errors quickly. On the CRO side, Hotjar or VWO help you see where users get stuck so you can remove barriers, so these tools are definitely worth investing in.\r\n<h2>FAQs</h2>\r\n<h3>When should we start Black Friday SEO?</h3>\r\nThree to six months ahead gives search engines time to crawl, index, and build confidence in the page. If it’s already close to Black Friday, prioritise internal linking and updating existing pages.\r\n<h3>Should we create a new Black Friday URL each year?</h3>\r\nNo. Keep one evergreen page and update it annually. The URL builds authority over time. New URLs start from zero.\r\n<h3>What if we’re already behind?</h3>\r\nMake the Black Friday page discoverable. Add it to navigation. Link from category pages. Submit it to indexing. You can still rank for specific product queries even if the timeframe is short.\r\n<h3>Do discounts affect SEO?</h3>\r\nThe discount itself doesn’t. But higher click-through rates and better conversion rates do - and discounts influence both.','SEO Tips for Black Friday (That Don’t Involve Spending More)','','inherit','closed','closed','','8285-revision-v1','','','2026-02-15 11:05:20','2026-02-15 11:05:20','',8285,'https://actuate.webpreview.co/?p=8431',0,'revision','',0),(8432,1,'2026-02-15 11:05:33','2026-02-15 11:05:33','Strong Cyber Monday SEO gives you a valuable advantage before the rush even begins, because shoppers start searching long before they start buying.\n\nWhen your pages appear for the queries people are already using, you attract visitors who are genuinely interested in what you sell - without adding pressure to your ad budget.\n\nThis is one of the most reliable Cyber Monday tips for businesses looking to bring in high-intent traffic at a lower cost. When you pair SEO with your Cyber Monday marketing, you create a steady flow of visitors who are primed to convert.\n<h3>Create (and keep) a dedicated Cyber Monday landing page</h3>\nA stable, year-round landing page is one of the strongest foundations for Cyber Monday SEO. By keeping the same URL each year - something simple like /cyber-monday/ - you allow the page to build authority, gain backlinks and hold onto ranking signals over time.\n\nThis approach is widely recommended across Black Friday/Cyber Monday SEO guides because it avoids starting from scratch every November.\n\nWhen you update the page each year, focus on making the essentials immediately visible. Above the fold, include:\n<ul>\n 	<li aria-level=\"1\">a clear headline and your key offer</li>\n 	<li aria-level=\"1\">the dates of your event\nyour main categories or best-selling product groups</li>\n 	<li aria-level=\"1\">a prominent call to action</li>\n</ul>\nThis layout helps shoppers understand your value within seconds, which is especially important on a high-competition day like Cyber Monday.\n<h3>Target long-tail, product-focused keywords</h3>\nBroad terms like “Cyber Monday deals” attract huge volumes but also enormous competition.\n\nLong-tail, product-specific queries, however, come from shoppers who already know what they want. Phrases such as “cyber monday [brand] [product] deals” or “cyber monday running shoes sale” tend to convert better because they reflect immediate buying intent.\n\nTo support this approach, link to your Cyber Monday page from high-traffic category pages, relevant blog posts and gift guides. These internal links help search engines understand the importance of the page and increase its likelihood of ranking for valuable long-tail terms.\n<h3>Technical Cyber Monday SEO checks</h3>\nTechnical foundations play a major role in how well your content performs. Before peak traffic arrives, review your core SEO essentials so your pages load quickly and remain easy to navigate.\n\nKey checks include:\n<ul>\n 	<li aria-level=\"1\">confirming your site is fully mobile-friendly</li>\n 	<li aria-level=\"1\">improving page speed on your landing pages and checkout\nensuring no indexation blocks are accidentally applied to key pages</li>\n 	<li aria-level=\"1\">updating title tags and meta descriptions for the current year, where relevant</li>\n</ul>\nThese actions help your pages stay discoverable, load smoothly and operate reliably under the Cyber Monday pressure.\n<h2>Optimise Your Site Experience to Maximise Conversions</h2>\nTo maximise conversions for Cyber Monday, your website needs to feel fast, clear and trustworthy.\n\nShoppers are comparing retailers at speed on this day, so the smoother the journey, the more likely they are to stay and buy.\n<h3>Speed and stability under load</h3>\nFast loading is essential during Cyber Monday traffic spikes. Even minor delays can lead to abandoned sessions.\n\nCheck your core pages using tools like Google PageSpeed Insights and consider running a load test if you expect higher traffic. Focus on:\n<ul>\n 	<li aria-level=\"1\">compressing large images</li>\n 	<li aria-level=\"1\">reducing heavy scripts</li>\n 	<li aria-level=\"1\">prioritising above-the-fold content</li>\n</ul>\nThese improvements make your pages respond more quickly, encouraging shoppers to explore your offer rather than bounce.\n<h3>Mobile-first shopping journeys</h3>\nWith 59%+ of online searches happening on mobile, your mobile experience needs to be effortless.\n\nKey improvements include:\n<ul>\n 	<li aria-level=\"1\">large, easy-to-tap buttons</li>\n 	<li aria-level=\"1\">a simplified menu</li>\n 	<li aria-level=\"1\">auto-fill fields in checkout</li>\n 	<li aria-level=\"1\">Apple Pay, Google Pay or Shop Pay\nno intrusive pop-ups covering CTAs or pricing</li>\n</ul>\nWhen the journey feels straightforward, mobile shoppers convert far more reliably.\n<h3>Give shoppers confidence to buy</h3>\nClear information reduces hesitation. Shoppers should see what they need without searching for it.\n\nMake sure you display:\n<ul>\n 	<li aria-level=\"1\">delivery details</li>\n 	<li aria-level=\"1\">returns information</li>\n 	<li aria-level=\"1\">stock status</li>\n 	<li aria-level=\"1\">expected delivery dates</li>\n 	<li aria-level=\"1\">trusted payment badges</li>\n</ul>\nIt also helps to surface social proof - reviews, ratings and live-purchase notifications - since these reassure customers who are comparing multiple retailers.\n\nWhen your site answers questions quickly and makes the buying process feel simple, you create an experience that naturally increases conversions on Cyber Monday.','Cyber Monday SEO: Get Found Before You Start Paying','','inherit','closed','closed','','8280-autosave-v1','','','2026-02-15 11:05:33','2026-02-15 11:05:33','',8280,'https://actuate.webpreview.co/?p=8432',0,'revision','',0),(8433,1,'2026-02-15 11:05:37','2026-02-15 11:05:37','Strong Cyber Monday SEO gives you a valuable advantage before the rush even begins, because shoppers start searching long before they start buying.\r\n\r\nWhen your pages appear for the queries people are already using, you attract visitors who are genuinely interested in what you sell - without adding pressure to your ad budget.\r\n\r\nThis is one of the most reliable Cyber Monday tips for businesses looking to bring in high-intent traffic at a lower cost. When you pair SEO with your Cyber Monday marketing, you create a steady flow of visitors who are primed to convert.\r\n<h3>Create (and keep) a dedicated Cyber Monday landing page</h3>\r\nA stable, year-round landing page is one of the strongest foundations for Cyber Monday SEO. By keeping the same URL each year - something simple like /cyber-monday/ - you allow the page to build authority, gain backlinks and hold onto ranking signals over time.\r\n\r\nThis approach is widely recommended across Black Friday/Cyber Monday SEO guides because it avoids starting from scratch every November.\r\n\r\nWhen you update the page each year, focus on making the essentials immediately visible. Above the fold, include:\r\n<ul>\r\n 	<li aria-level=\"1\">a clear headline and your key offer</li>\r\n 	<li aria-level=\"1\">the dates of your event\r\nyour main categories or best-selling product groups</li>\r\n 	<li aria-level=\"1\">a prominent call to action</li>\r\n</ul>\r\nThis layout helps shoppers understand your value within seconds, which is especially important on a high-competition day like Cyber Monday.\r\n<h3>Target long-tail, product-focused keywords</h3>\r\nBroad terms like “Cyber Monday deals” attract huge volumes but also enormous competition.\r\n\r\nLong-tail, product-specific queries, however, come from shoppers who already know what they want. Phrases such as “cyber monday [brand] [product] deals” or “cyber monday running shoes sale” tend to convert better because they reflect immediate buying intent.\r\n\r\nTo support this approach, link to your Cyber Monday page from high-traffic category pages, relevant blog posts and gift guides. These internal links help search engines understand the importance of the page and increase its likelihood of ranking for valuable long-tail terms.\r\n<h3>Technical Cyber Monday SEO checks</h3>\r\nTechnical foundations play a major role in how well your content performs. Before peak traffic arrives, review your core SEO essentials so your pages load quickly and remain easy to navigate.\r\n\r\nKey checks include:\r\n<ul>\r\n 	<li aria-level=\"1\">confirming your site is fully mobile-friendly</li>\r\n 	<li aria-level=\"1\">improving page speed on your landing pages and checkout\r\nensuring no indexation blocks are accidentally applied to key pages</li>\r\n 	<li aria-level=\"1\">updating title tags and meta descriptions for the current year, where relevant</li>\r\n</ul>\r\nThese actions help your pages stay discoverable, load smoothly and operate reliably under the Cyber Monday pressure.\r\n<h2>Optimise Your Site Experience to Maximise Conversions</h2>\r\nTo maximise conversions for Cyber Monday, your website needs to feel fast, clear and trustworthy.\r\n\r\nShoppers are comparing retailers at speed on this day, so the smoother the journey, the more likely they are to stay and buy.\r\n<h3>Speed and stability under load</h3>\r\nFast loading is essential during Cyber Monday traffic spikes. Even minor delays can lead to abandoned sessions.\r\n\r\nCheck your core pages using tools like Google PageSpeed Insights and consider running a load test if you expect higher traffic. Focus on:\r\n<ul>\r\n 	<li aria-level=\"1\">compressing large images</li>\r\n 	<li aria-level=\"1\">reducing heavy scripts</li>\r\n 	<li aria-level=\"1\">prioritising above-the-fold content</li>\r\n</ul>\r\nThese improvements make your pages respond more quickly, encouraging shoppers to explore your offer rather than bounce.\r\n<h3>Mobile-first shopping journeys</h3>\r\nWith 59%+ of online searches happening on mobile, your mobile experience needs to be effortless.\r\n\r\nKey improvements include:\r\n<ul>\r\n 	<li aria-level=\"1\">large, easy-to-tap buttons</li>\r\n 	<li aria-level=\"1\">a simplified menu</li>\r\n 	<li aria-level=\"1\">auto-fill fields in checkout</li>\r\n 	<li aria-level=\"1\">Apple Pay, Google Pay or Shop Pay\r\nno intrusive pop-ups covering CTAs or pricing</li>\r\n</ul>\r\nWhen the journey feels straightforward, mobile shoppers convert far more reliably.\r\n<h3>Give shoppers confidence to buy</h3>\r\nClear information reduces hesitation. Shoppers should see what they need without searching for it.\r\n\r\nMake sure you display:\r\n<ul>\r\n 	<li aria-level=\"1\">delivery details</li>\r\n 	<li aria-level=\"1\">returns information</li>\r\n 	<li aria-level=\"1\">stock status</li>\r\n 	<li aria-level=\"1\">expected delivery dates</li>\r\n 	<li aria-level=\"1\">trusted payment badges</li>\r\n</ul>\r\nIt also helps to surface social proof - reviews, ratings and live-purchase notifications - since these reassure customers who are comparing multiple retailers.\r\n\r\nWhen your site answers questions quickly and makes the buying process feel simple, you create an experience that naturally increases conversions on Cyber Monday.','Cyber Monday SEO: Get Found Before You Start Paying','','inherit','closed','closed','','8280-revision-v1','','','2026-02-15 11:05:37','2026-02-15 11:05:37','',8280,'https://actuate.webpreview.co/?p=8433',0,'revision','',0),(8434,1,'2026-02-15 11:06:00','2026-02-15 11:06:00','Choosing an eCommerce platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket, and a delay.\n\nShopify Plus and Adobe Commerce sit in the same enterprise space, but they’re built on very different principles.\n\nShopify Plus is fully hosted. Infrastructure, security, updates and performance are handled for you, so your team can focus on improving the storefront instead of maintaining it.\n\nOn the other hand, Adobe Commerce gives you complete control over how you do things: hosting, code, architecture, checkout logic, catalogue rules. If your business has unique requirements or complex processes, Adobe lets you shape the platform around them.\n\nThis article breaks down how that difference affects cost, customisation, delivery speed, performance during peak traffic and the ongoing workload attached to each platform.\n<h3>How each platform actually works day to day</h3>\nBefore comparing pricing or features, you need to understand how the platform works behind the scenes - because that affects how fast you can make changes, who needs to be involved, and how much effort goes into keeping the site running.\n<h4>Shopify Plus - fully hosted enterprise platform</h4>\nShopify Plus runs on Shopify’s infrastructure. Shopify controls hosting, applies security updates and maintains platform performance. This means that you don’t plan upgrades or manage servers.\n\nShopify defines Plus as a fully hosted, fully managed enterprise environment. In practice, that means if traffic surges on Black Friday, Shopify scales automatically to accommodate!\n\nPlus, when Shopify pushes a platform update, it applies without slowing you down. Or, if you need to launch a new landing page quickly, you publish it without waiting for a deployment window.\n\nHowever, control can be limited. You move inside Shopify’s framework, and some custom logic has limits. You can customise the experience, but you can’t rewrite how the platform works at a structural level.\n\nAreas like checkout logic, URL structure, and certain backend workflows follow Shopify’s rules. If your business needs unconventional logic or very complex workflows, you may find yourself designing around the platform rather than shaping it to fit your exact process.\n<h4>Adobe Commerce - full code and infrastructure control</h4>\nAdobe Commerce gives you full ownership of your platform, allowing you to design eCommerce around your business instead of shaping your processes to fit a platform. You decide how pricing works, how your catalogue logic is structured, and how the checkout behaves - including region-specific rules, customer-specific pricing or complex B2B workflows like account approval or purchase order uploads.\n\nAdobe positions Commerce as a platform that supports deep modification of business logic and architecture, giving you the freedom to build exactly what you need rather than relying on apps or workarounds .\n\nThis means you are granted true freedom to build a bespoke website that is designed exactly for your business - but it also means you\'re responsible for keeping everything running smoothly. Because you control hosting, performance and updates, managing the platform requires either internal technical capability or a long-term development partner.\n\nAdobe Commerce can deliver exceptional performance and tailored user experiences, but those results depend on how well your environment is configured and maintained .\n\nIn short: Adobe gives you the power to build anything - as long as you’re ready to own it.\n<h3>Understanding the true cost beyond the licence fee</h3>\nThe cost isn’t just the license price, but rather the hours you spend maintaining the platform, the people you need to operate it and how often you rely on development to make changes.\n<h4>Shopify Plus - predictable cost and low maintenance</h4>\nShopify Plus pricing starts at around US $2,300 per month, which includes hosting, platform updates and security. Shopify manages infrastructure and upgrades at the platform level, so you don’t budget for server administration, patching work or upgrade projects.\n\nIn real terms, this means your ongoing spend can go towards unlocking your next nice problems - like improving conversions and increasing your sales, rather than maintenance.\n\nWhen Shopify ships an update, it applies automatically; there’s no upgrade cost and no internal planning cycle. You avoid technical debt because the platform moves without your intervention.\n<h4>Adobe Commerce - higher cost and more ownership</h4>\nAdobe Commerce licence fees begin at about US $22,000 per year, and the total annual cost can exceed US $100,000 when hosting, development and maintenance are included. Adobe Commerce gives full control, but with that control comes responsibility for hosting, patches and upgrades.\n\nYou need to budget for release cycles, performance tuning and developer time. If your site uses heavy customisation or you run multiple stores, maintenance consumes more of your budget.\n\nOver time, the price you pay isn’t just for the license - as you need to pay your team to develop, maintain and upgrade the platform, too.\n<h3>Customisation and Flexibility</h3>\nThe ability to customise a platform determines how well it can support your business model. It decides whether you adapt the store to fit the platform, or the platform adapts to fit you.\n<h4>Shopify Plus - limited by design, faster to configure</h4>\nShopify Plus gives you customisation through themes, apps, APIs and Shopify Functions. The platform has a large app ecosystem and a simpler configuration path, because most added functionality comes from enabling apps or using existing extensions rather than building features from scratch.\n\nThis means that you can push changes fast, because you don’t need to wait for engineers for most changes. If you want a new landing page, you publish it. If you want to adjust layouts or copy, you update it directly. The platform is built to let you execute changes quickly and focus on trading rather than modifying the platform itself.\n\nHowever, Shopify Plus is limited by its depth. It gives you flexibility in how the store looks and behaves on the surface, but not in how the platform works at a structural level.\n\nIf you need to change checkout logic or create pricing rules based on complex business conditions, you will likely reach the edge of what Shopify allows.\n<h4>Adobe Commerce - high customisation, more technical work</h4>\nAdobe Commerce allows full customisation at code level. You can change catalogue logic, pricing rules, checkout flow and how multiple stores operate from one admin environment.\n\nAdobe Commerce is designed to support complex workflows, including B2B features and multi-store setups where different regions follow different rules.\n\nYou have control over how the platform behaves. If your business requires unique pricing logic per customer group, or different catalogues per region, you build that directly into the platform. If checkout needs additional steps or approval processes, you rewrite the checkout logic to match.\n\nHowever, because these changes involve code, you need development resources to implement and maintain them. Essentially, Adobe Commerce will support complexity - you have to support the platform.\n<h3>Speed to Market &amp; Ongoing Change</h3>\nHow quickly you can launch your store, and how easily you can update it afterwards, affects revenue. If you trade in seasonal cycles or rely on promotions, delays cost money.\n<h4>Shopify Plus - quicker launch, faster iteration</h4>\nShopify Plus builds move fast because most decisions happen in configuration, not code. Agencies report enterprise build timelines of around eight to sixteen weeks.\n\nFor you, this means the store goes live sooner, and revenue starts sooner. You update pages, adjust layouts and launch campaigns directly from the admin-without scheduling a development sprint. When trading conditions change, you act immediately.\n\nThis makes it perfect for businesses that need to adapt quickly!\n<h4>Adobe Commerce - longer build, more adaptability</h4>\nAdobe Commerce projects take longer because you are shaping the platform to fit your business model. Enterprise builds typically run sixteen to thirty-two weeks, depending on integrations and customisation.\n\nFor you, this means the project has a longer runway - but with more personalised and high-quality results. You get deeper features and a platform designed around your processes. It also means more project governance and more internal involvement, because every change passes through development, testing and deployment.\n\nAdobe Commerce supports teams that prioritise control, even if that means a longer timeline.\n<h3>Performance, Conversion &amp; User Experience</h3>\nPerformance affects conversion. If pages lag or checkout hesitates, users leave. When traffic spikes - especially during promotions - the platform either absorbs the load or it cracks.\n<h4>Shopify Plus - managed infrastructure helps conversion during heavy traffic</h4>\nShopify Plus runs on Shopify’s managed infrastructure, so the platform handles scaling and stability at peak load. Shopify publishes data showing 29% better total cost of ownership and 42% lower implementation cost compared to Adobe Commerce.\n\nShopify also highlights case studies where brands improved load speed and conversion after moving from Adobe Commerce to Shopify Plus.\n\nIt’s no surprise, as with Shopify Plus, pages stay fast, even when traffic spikes. The checkout remains stable because scaling is handled at platform level, not by your team. Plus, fewer outages and faster load times lead to higher conversion, especially during peak trading.\n<h4>Adobe Commerce - strong performance potential, but you build it</h4>\nAdobe Commerce performance depends on your hosting setup, your engineering decisions and how well the codebase is maintained. LitExtension notes that Adobe Commerce can deliver high performance, but results vary depending on configuration and optimisation.\n\nFor you, that means performance is not automatic. If the stack is optimised and monitored, the platform performs well and supports complex workflows without issue. When utilised correctly, Adobe Commerce is a true powerhouse.\n\nHowever, if maintenance falls behind or hosting isn’t tuned correctly, performance slows and conversion drops. You have power, but you are responsible for keeping that power stable.\n<h3>Multi-Store, International and B2B</h3>\nDifferent regions often need different prices, tax rules or product availability. The platform you choose determines whether you can manage that in one system or whether you need workarounds.\n<h4>Shopify Plus - works when stores follow the same rules</h4>\nShopify Plus lets you manage multiple storefronts and markets from one admin. You can set currency, language and tax handling per region. LitExtension confirms Shopify Plus supports multi-store, but variations in pricing or catalogue logic often require apps or additional tools.\n\nThis works well when every market uses the same catalogue and the same pricing structure. You make one update and apply it everywhere. Less admin, fewer decisions, quicker launches.\n\nIf markets need different product ranges or pricing logic, Shopify Plus does not adjust those rules at platform level. You maintain those differences through apps or separate store setups.\n<h4>Adobe Commerce - built for regional differences and B2B</h4>\nAdobe Commerce lets each storefront run with different catalogues, pricing and checkout behaviour, all from one backend. KiwiCommerce confirms Adobe Commerce supports unique pricing and catalogue structures per region.\n\nThis reduces admin when markets operate differently. You update data once and decide which store uses which version. No apps, no duplicate catalogues. Adobe Commerce also includes B2B capability such as customer-specific pricing and purchase order workflows without plugins.\n<h3>Risk, Maintenance and Operational Burden</h3>\nAn eCommerce platform carries ongoing operational work: updates, hosting, security patches and performance monitoring. The question is who carries those responsibilities - you, or the vendor.\n<h4>Shopify Plus - platform maintenance handled by Shopify</h4>\nShopify Plus manages hosting, platform updates and security patches itself. Shopify positions Plus as stable and reliable  - this is because infrastructure, releases and maintenance are handled at platform level.\n\nThis reduces the amount of technical work your team needs to manage, so you can focus on tasks like product launches, improving conversion and unlocking your next nice problems!\n\nYou can rest easy knowing that operational risk - downtime, upgrades, patching - sits with Shopify.\n<h4>Adobe Commerce - technical responsibility sits with your team</h4>\nWe’ve established that Adobe Commerce gives full control of hosting and code. With that control, comes maintenance. Shero Commerce notes that delaying updates or patches increases cost later because technical debt builds up.\n\nThis requires internal technical capability or a dedicated development partner. Your team manages updates, performance and hosting decisions. When the platform evolves, you plan the release, test the changes and deploy them. A well-maintained Adobe Commerce stack performs well, whilst a neglected one becomes more expensive to support.','Shopify Plus vs Adobe Commerce - Choosing the right eCommerce platform','','inherit','closed','closed','','8291-autosave-v1','','','2026-02-15 11:06:00','2026-02-15 11:06:00','',8291,'https://actuate.webpreview.co/?p=8434',0,'revision','',0),(8435,1,'2026-02-15 11:06:03','2026-02-15 11:06:03','Choosing an eCommerce platform is a big decision. The right platform frees you to focus on growth, campaigns, optimisation, customer experience, and unlocking your next nice problems. However, the wrong one turns every small change into a dependency, a ticket, and a delay.\r\n\r\nShopify Plus and Adobe Commerce sit in the same enterprise space, but they’re built on very different principles.\r\n\r\nShopify Plus is fully hosted. Infrastructure, security, updates and performance are handled for you, so your team can focus on improving the storefront instead of maintaining it.\r\n\r\nOn the other hand, Adobe Commerce gives you complete control over how you do things: hosting, code, architecture, checkout logic, catalogue rules. If your business has unique requirements or complex processes, Adobe lets you shape the platform around them.\r\n\r\nThis article breaks down how that difference affects cost, customisation, delivery speed, performance during peak traffic and the ongoing workload attached to each platform.\r\n<h3>How each platform actually works day to day</h3>\r\nBefore comparing pricing or features, you need to understand how the platform works behind the scenes - because that affects how fast you can make changes, who needs to be involved, and how much effort goes into keeping the site running.\r\n<h4>Shopify Plus - fully hosted enterprise platform</h4>\r\nShopify Plus runs on Shopify’s infrastructure. Shopify controls hosting, applies security updates and maintains platform performance. This means that you don’t plan upgrades or manage servers.\r\n\r\nShopify defines Plus as a fully hosted, fully managed enterprise environment. In practice, that means if traffic surges on Black Friday, Shopify scales automatically to accommodate!\r\n\r\nPlus, when Shopify pushes a platform update, it applies without slowing you down. Or, if you need to launch a new landing page quickly, you publish it without waiting for a deployment window.\r\n\r\nHowever, control can be limited. You move inside Shopify’s framework, and some custom logic has limits. You can customise the experience, but you can’t rewrite how the platform works at a structural level.\r\n\r\nAreas like checkout logic, URL structure, and certain backend workflows follow Shopify’s rules. If your business needs unconventional logic or very complex workflows, you may find yourself designing around the platform rather than shaping it to fit your exact process.\r\n<h4>Adobe Commerce - full code and infrastructure control</h4>\r\nAdobe Commerce gives you full ownership of your platform, allowing you to design eCommerce around your business instead of shaping your processes to fit a platform. You decide how pricing works, how your catalogue logic is structured, and how the checkout behaves - including region-specific rules, customer-specific pricing or complex B2B workflows like account approval or purchase order uploads.\r\n\r\nAdobe positions Commerce as a platform that supports deep modification of business logic and architecture, giving you the freedom to build exactly what you need rather than relying on apps or workarounds .\r\n\r\nThis means you are granted true freedom to build a bespoke website that is designed exactly for your business - but it also means you\'re responsible for keeping everything running smoothly. Because you control hosting, performance and updates, managing the platform requires either internal technical capability or a long-term development partner.\r\n\r\nAdobe Commerce can deliver exceptional performance and tailored user experiences, but those results depend on how well your environment is configured and maintained .\r\n\r\nIn short: Adobe gives you the power to build anything - as long as you’re ready to own it.\r\n<h3>Understanding the true cost beyond the licence fee</h3>\r\nThe cost isn’t just the license price, but rather the hours you spend maintaining the platform, the people you need to operate it and how often you rely on development to make changes.\r\n<h4>Shopify Plus - predictable cost and low maintenance</h4>\r\nShopify Plus pricing starts at around US $2,300 per month, which includes hosting, platform updates and security. Shopify manages infrastructure and upgrades at the platform level, so you don’t budget for server administration, patching work or upgrade projects.\r\n\r\nIn real terms, this means your ongoing spend can go towards unlocking your next nice problems - like improving conversions and increasing your sales, rather than maintenance.\r\n\r\nWhen Shopify ships an update, it applies automatically; there’s no upgrade cost and no internal planning cycle. You avoid technical debt because the platform moves without your intervention.\r\n<h4>Adobe Commerce - higher cost and more ownership</h4>\r\nAdobe Commerce licence fees begin at about US $22,000 per year, and the total annual cost can exceed US $100,000 when hosting, development and maintenance are included. Adobe Commerce gives full control, but with that control comes responsibility for hosting, patches and upgrades.\r\n\r\nYou need to budget for release cycles, performance tuning and developer time. If your site uses heavy customisation or you run multiple stores, maintenance consumes more of your budget.\r\n\r\nOver time, the price you pay isn’t just for the license - as you need to pay your team to develop, maintain and upgrade the platform, too.\r\n<h3>Customisation and Flexibility</h3>\r\nThe ability to customise a platform determines how well it can support your business model. It decides whether you adapt the store to fit the platform, or the platform adapts to fit you.\r\n<h4>Shopify Plus - limited by design, faster to configure</h4>\r\nShopify Plus gives you customisation through themes, apps, APIs and Shopify Functions. The platform has a large app ecosystem and a simpler configuration path, because most added functionality comes from enabling apps or using existing extensions rather than building features from scratch.\r\n\r\nThis means that you can push changes fast, because you don’t need to wait for engineers for most changes. If you want a new landing page, you publish it. If you want to adjust layouts or copy, you update it directly. The platform is built to let you execute changes quickly and focus on trading rather than modifying the platform itself.\r\n\r\nHowever, Shopify Plus is limited by its depth. It gives you flexibility in how the store looks and behaves on the surface, but not in how the platform works at a structural level.\r\n\r\nIf you need to change checkout logic or create pricing rules based on complex business conditions, you will likely reach the edge of what Shopify allows.\r\n<h4>Adobe Commerce - high customisation, more technical work</h4>\r\nAdobe Commerce allows full customisation at code level. You can change catalogue logic, pricing rules, checkout flow and how multiple stores operate from one admin environment.\r\n\r\nAdobe Commerce is designed to support complex workflows, including B2B features and multi-store setups where different regions follow different rules.\r\n\r\nYou have control over how the platform behaves. If your business requires unique pricing logic per customer group, or different catalogues per region, you build that directly into the platform. If checkout needs additional steps or approval processes, you rewrite the checkout logic to match.\r\n\r\nHowever, because these changes involve code, you need development resources to implement and maintain them. Essentially, Adobe Commerce will support complexity - you have to support the platform.\r\n<h3>Speed to Market &amp; Ongoing Change</h3>\r\nHow quickly you can launch your store, and how easily you can update it afterwards, affects revenue. If you trade in seasonal cycles or rely on promotions, delays cost money.\r\n<h4>Shopify Plus - quicker launch, faster iteration</h4>\r\nShopify Plus builds move fast because most decisions happen in configuration, not code. Agencies report enterprise build timelines of around eight to sixteen weeks.\r\n\r\nFor you, this means the store goes live sooner, and revenue starts sooner. You update pages, adjust layouts and launch campaigns directly from the admin-without scheduling a development sprint. When trading conditions change, you act immediately.\r\n\r\nThis makes it perfect for businesses that need to adapt quickly!\r\n<h4>Adobe Commerce - longer build, more adaptability</h4>\r\nAdobe Commerce projects take longer because you are shaping the platform to fit your business model. Enterprise builds typically run sixteen to thirty-two weeks, depending on integrations and customisation.\r\n\r\nFor you, this means the project has a longer runway - but with more personalised and high-quality results. You get deeper features and a platform designed around your processes. It also means more project governance and more internal involvement, because every change passes through development, testing and deployment.\r\n\r\nAdobe Commerce supports teams that prioritise control, even if that means a longer timeline.\r\n<h3>Performance, Conversion &amp; User Experience</h3>\r\nPerformance affects conversion. If pages lag or checkout hesitates, users leave. When traffic spikes - especially during promotions - the platform either absorbs the load or it cracks.\r\n<h4>Shopify Plus - managed infrastructure helps conversion during heavy traffic</h4>\r\nShopify Plus runs on Shopify’s managed infrastructure, so the platform handles scaling and stability at peak load. Shopify publishes data showing 29% better total cost of ownership and 42% lower implementation cost compared to Adobe Commerce.\r\n\r\nShopify also highlights case studies where brands improved load speed and conversion after moving from Adobe Commerce to Shopify Plus.\r\n\r\nIt’s no surprise, as with Shopify Plus, pages stay fast, even when traffic spikes. The checkout remains stable because scaling is handled at platform level, not by your team. Plus, fewer outages and faster load times lead to higher conversion, especially during peak trading.\r\n<h4>Adobe Commerce - strong performance potential, but you build it</h4>\r\nAdobe Commerce performance depends on your hosting setup, your engineering decisions and how well the codebase is maintained. LitExtension notes that Adobe Commerce can deliver high performance, but results vary depending on configuration and optimisation.\r\n\r\nFor you, that means performance is not automatic. If the stack is optimised and monitored, the platform performs well and supports complex workflows without issue. When utilised correctly, Adobe Commerce is a true powerhouse.\r\n\r\nHowever, if maintenance falls behind or hosting isn’t tuned correctly, performance slows and conversion drops. You have power, but you are responsible for keeping that power stable.\r\n<h3>Multi-Store, International and B2B</h3>\r\nDifferent regions often need different prices, tax rules or product availability. The platform you choose determines whether you can manage that in one system or whether you need workarounds.\r\n<h4>Shopify Plus - works when stores follow the same rules</h4>\r\nShopify Plus lets you manage multiple storefronts and markets from one admin. You can set currency, language and tax handling per region. LitExtension confirms Shopify Plus supports multi-store, but variations in pricing or catalogue logic often require apps or additional tools.\r\n\r\nThis works well when every market uses the same catalogue and the same pricing structure. You make one update and apply it everywhere. Less admin, fewer decisions, quicker launches.\r\n\r\nIf markets need different product ranges or pricing logic, Shopify Plus does not adjust those rules at platform level. You maintain those differences through apps or separate store setups.\r\n<h4>Adobe Commerce - built for regional differences and B2B</h4>\r\nAdobe Commerce lets each storefront run with different catalogues, pricing and checkout behaviour, all from one backend. KiwiCommerce confirms Adobe Commerce supports unique pricing and catalogue structures per region.\r\n\r\nThis reduces admin when markets operate differently. You update data once and decide which store uses which version. No apps, no duplicate catalogues. Adobe Commerce also includes B2B capability such as customer-specific pricing and purchase order workflows without plugins.\r\n<h3>Risk, Maintenance and Operational Burden</h3>\r\nAn eCommerce platform carries ongoing operational work: updates, hosting, security patches and performance monitoring. The question is who carries those responsibilities - you, or the vendor.\r\n<h4>Shopify Plus - platform maintenance handled by Shopify</h4>\r\nShopify Plus manages hosting, platform updates and security patches itself. Shopify positions Plus as stable and reliable  - this is because infrastructure, releases and maintenance are handled at platform level.\r\n\r\nThis reduces the amount of technical work your team needs to manage, so you can focus on tasks like product launches, improving conversion and unlocking your next nice problems!\r\n\r\nYou can rest easy knowing that operational risk - downtime, upgrades, patching - sits with Shopify.\r\n<h4>Adobe Commerce - technical responsibility sits with your team</h4>\r\nWe’ve established that Adobe Commerce gives full control of hosting and code. With that control, comes maintenance. Shero Commerce notes that delaying updates or patches increases cost later because technical debt builds up.\r\n\r\nThis requires internal technical capability or a dedicated development partner. Your team manages updates, performance and hosting decisions. When the platform evolves, you plan the release, test the changes and deploy them. A well-maintained Adobe Commerce stack performs well, whilst a neglected one becomes more expensive to support.','Shopify Plus vs Adobe Commerce - Choosing the right eCommerce platform','','inherit','closed','closed','','8291-revision-v1','','','2026-02-15 11:06:03','2026-02-15 11:06:03','',8291,'https://actuate.webpreview.co/?p=8435',0,'revision','',0),(8436,1,'2026-02-15 11:06:17','2026-02-15 11:06:17','Magento 2 can power almost anything you throw at it - but whether your store feels fast or feels sluggish often comes down to one thing: the theme.\n\nThe theme decides how quickly pages render, how clean the frontend codebase is, and how much time (or money) gets poured into development.\n\nMost stores begin on Luma, the default Magento theme. It’s stable, familiar, and works with almost every extension without friction. But as performance expectations have changed, a new option has entered the conversation: Hyvä - a modern frontend that strips out Magento’s legacy layers and focuses on speed and simplicity.\n\nIn many Magento 2 projects today, the decision ends up between staying on Luma or moving to Hyvä. This article walks through both options - so you can make the best decision for your eCommerce store.\n<h2>Quick Answer: Which Theme Should You Pick?</h2>\nSimply put, if your priority is speed, clean code, and faster development, then Hyvä wins. It delivers lighter frontend assets, better Core Web Vitals, and a noticeably smoother customer experience. It can be described as giving you the modern Magento frontend most teams wish Luma had.\n\nHowever, this doesn’t mean Luma is “bad.” It’s stable, widely supported, and works with almost every extension out of the box - which makes it a safe starting point for stores that don’t need to squeeze every millisecond of performance. But optimising Luma for speed takes more time and budget compared to building on Hyvä from the start.\n\nThink of it like this:\n\nLuma is the dependable family car - it gets you from A to B dependably.\nHyvä is the electric upgrade - faster, efficient, and clearly built for where eCommerce is headed.\n\nIf performance and development efficiency matter, go Hyvä.\nIf compatibility and low upfront cost matter more, Luma still has a place.\n<h3>Meet Luma: Magento’s Built-In “Starter Theme”</h3>\n<h4>Why Most Stores Begin on Luma</h4>\nLuma is the theme Magento 2 ships with - the default frontend. You install Magento, there it is. It’s useful for demos, proof-of-concepts, and anyone getting their store live without thinking too hard about design. If you need something running quickly so you can focus on products, Luma does the job.\n\nThink of it as the “starter house.” It’s move-in ready, but you know you’ll eventually renovate or move out once the business grows. Luma’s strength is compatibility - almost every extension assumes you\'re using it, which reduces problems with compatibility early on.\n<h4>Where Luma Starts to Slow Down</h4>\nWhere Luma falls short is performance. This is because its frontend is built on older architecture: RequireJS, jQuery, LESS, and layers of scripts glued together from early Magento 2 days.\n\nAll of that adds weight to the page - more code to load, more browser work, slower user experience. It wasn’t built with Core Web Vitals in mind, so hitting modern speed benchmarks usually requires paid optimisation work or heavy customisation.\n\nFor example: a Luma page loads like it’s assembling itself piece-by-piece in the browser - think building a house brick by brick. Hyvä, on the other hand, loads like it already knew what you wanted - and built it instantly.\n<h3>Meet Hyvä: The Speed-Focused Modern Frontend</h3>\n<h4>What’s Under the Hood (and Why It’s Fast)</h4>\nHyvä is a Magento 2 theme built for speed (and often, the sanity of your devs!). Instead of stacking frameworks on top of more frameworks (looking at you, RequireJS), Hyvä uses Alpine.js and TailwindCSS - two lightweight tools that deliver fast rendering and a clean UI without the bloat.\n\nFewer dependencies means less code, less complexity, and fewer things that can break - meaning less maintenance time and more time on focusing on your next nice problems!\n\nHyvä essentially strips Magento’s frontend down to what actually matters. The DOM is cleaner. The CSS is smaller. The browser has less to process. You click into a Hyvä store and the page just… loads - as your customers expect.\n<h4>Why Teams Rave About Hyvä</h4>\nDevelopers love Hyvä because the codebase is simple, so builds are faster and changes don’t require detective work across four JS frameworks. It doesn’t require three months of optimisation or rewrites to hit 90+ lighthouse scores, freeing up your devs to focus on other areas.\n\nFor marketers, the benefit is straightforward: speed improves SEO and conversions. A faster store ranks higher and leaks fewer customers during checkout - more sales, and better traffic - the best of both worlds.\n<h3>Speed Test: Hyvä vs Luma</h3>\n<h4>Lighthouse Scores: The Numbers Don’t Lie</h4>\nWhen it comes to speed tests, there is definitely a clear winner.\n\nIn tests, stores running Hyvä theme have achieved Lighthouse scores in the 90-100 range when optimised and configured properly.\n\nBy contrast, stores using the default Luma theme often score below 70 unless they’re subjected to heavy custom performance work.\n\nThe bottom line: Hyvä gives you “top tier numbers” much faster; Luma takes longer, costs more to tune.\n<h4>How Much Code Your Browser Has to Drag Around</h4>\nOne real-world <a href=\"https://eltrino.nl/blog/luma-vs-hyva-magento-themes-performance-test\">test </a>showed a standard Luma store sending 200+ JS/CSS resources (~1.5 MB payload) on initial load, whereas a Hyvä build loaded just two assets (~0.2 MB). A huge difference!\n\nWhat does this mean in simple terms? Hyvä uses less network requests, which means it loads in less time, leading to better user experience (nobody likes a slow website) and higher SEO potential!\n<h3>Budget, Build Time &amp; Licensing: What to Expect</h3>\n<h4>Hyvä Pricing: Pay a Little Now, Save a Lot Later</h4>\nHyvä isn’t free. There’s a one-time license cost - and yes, that’s usually the first thing people react to.\n\nBut it’s certainly worth it. After all, what you’re really buying isn’t a theme… it’s time. Hyvä’s clean architecture means developers spend less effort wrestling with frontend complexity and more time actually building the features your store needs. Faster builds = fewer hours = lower overall cost.\n\nIf your priority is speed of delivery, cleaner code, and a smoother development process, Hyvä wins here. Instead of paying for optimisation later, you start with a frontend that’s already lean and modern.\n<h4>Luma Costs: “Free Theme”… Until It Isn’t</h4>\nLuma costs nothing upfront, and that makes it look like the safe financial choice. It’s compatible with just about every Magento extension, and for stores that only need the basics, that can be enough.\n\nBut here’s the catch: once your website starts to expand, and performance becomes a priority, Luma becomes expensive REALLY fast. Achieving modern speed and Core Web Vitals benchmarks usually requires refactoring, workarounds, or add-on optimisation projects. In other words: the “free theme” becomes paid in developer hours.\n\nIn essence, Hyvä is paying a little now to avoid paying a lot later.\n<h3>Extension Support: What Works Out of the Box?</h3>\n<h4>Luma: Maximum Compatibility</h4>\nLuma works with nearly every Magento extension out of the box. If an extension vendor supports Magento 2, chances are it was designed and tested against the Luma frontend. That makes Luma a safe choice when your store relies heavily on third-party modules or niche functionality.\n\nFor eCommerce teams who need plug-and-play compatibility and don’t want to touch frontend logic, Luma keeps things simple.\n<h4>Hyvä: Catching Up Fast with Extension Support</h4>\nHyvä started with less extension support - but that gap is closing fast. Many major Magento vendors now offer dedicated Hyvä compatibility add-ons, and Hyvä itself maintains a component library that replaces common Luma dependencies with lighter Hyvä equivalents.\n\nThe shift happening in the ecosystem is clear: more extensions are releasing Hyvä-ready versions every month. If something doesn’t work immediately, agencies can usually convert it because Hyvä’s frontend is cleaner and easier to work with.\n\nHowever, overall, Luma is still more widely compatible.\n<h3>SEO &amp; Conversions: Does Theme Choice Affect Sales?</h3>\n<h4>Faster Sites Rank Higher (Thanks Google)</h4>\nGoogle doesn’t reward slow websites. It doesn’t care how beautiful your design is or how expensive your tech stack was. If the site drags, rankings drop and users bounce. Hyvä gives you speed by default, which means you start closer to the results you want - faster indexing, stronger Core Web Vitals, and fewer “why is organic traffic dipping?” conversations.\n\nLuma can get there, but only after performance tuning, front-end refactoring, and multiple optimisation passes. With Hyvä, speed isn’t a project. It’s the baseline.\n<h4>Faster Checkout = More Sales</h4>\nUsers don’t convert on pages they don’t stick around to see. Hyvä reduces the load time and improves user experience - making interactions feel immediate, and checkouts finalise without the “please wait…” moments that give people time to change their mind.\n\nLuma works, too, but it’s bulkier - which means more scripts to load, and more waiting for your potential customers.\n\nA fast store keeps customers in the buying mindset. A slow store gives them time to rethink the purchase.\n<h3>Should You Switch to Hyvä? Here’s the Rundown</h3>\nHyvä is the better choice when you’re upgrading your storefront, or have a larger product range, and want a faster, cleaner frontend without fighting Magento’s legacy code. It gives developers a lighter starting point, so build time drops and performance improves as a side effect - not as an extra project.\n\nStores that move to Hyvä typically do it because they\'re growing as a business, and want to invest in growth, performance, and a frontend they don’t have to wrestle with every time they want to refine UX or add new features.\n\nLuma is the better choice when you aren’t changing much on the frontend and just need everything to work. Almost every Magento extension supports Luma out of the box, which makes it a dependable option for stores that rely heavily on third-party modules or don’t have the appetite for frontend overhaul yet. It’s steady and predictable - which is all many smaller businesses need.\n\n&nbsp;','Hyva vs Luma: Which Magento 2 Theme is Better?','','inherit','closed','closed','','8282-autosave-v1','','','2026-02-15 11:06:17','2026-02-15 11:06:17','',8282,'https://actuate.webpreview.co/?p=8436',0,'revision','',0),(8437,1,'2026-02-15 11:06:28','2026-02-15 11:06:28','Magento 2 can power almost anything you throw at it - but whether your store feels fast or feels sluggish often comes down to one thing: the theme.\r\n\r\nThe theme decides how quickly pages render, how clean the frontend codebase is, and how much time (or money) gets poured into development.\r\n\r\nMost stores begin on Luma, the default Magento theme. It’s stable, familiar, and works with almost every extension without friction. But as performance expectations have changed, a new option has entered the conversation: Hyvä - a modern frontend that strips out Magento’s legacy layers and focuses on speed and simplicity.\r\n\r\nIn many Magento 2 projects today, the decision ends up between staying on Luma or moving to Hyvä. This article walks through both options - so you can make the best decision for your eCommerce store.\r\n<h2>Quick Answer: Which Theme Should You Pick?</h2>\r\nSimply put, if your priority is speed, clean code, and faster development, then Hyvä wins. It delivers lighter frontend assets, better Core Web Vitals, and a noticeably smoother customer experience. It can be described as giving you the modern Magento frontend most teams wish Luma had.\r\n\r\nHowever, this doesn’t mean Luma is “bad.” It’s stable, widely supported, and works with almost every extension out of the box - which makes it a safe starting point for stores that don’t need to squeeze every millisecond of performance. But optimising Luma for speed takes more time and budget compared to building on Hyvä from the start.\r\n\r\nThink of it like this:\r\n\r\nLuma is the dependable family car - it gets you from A to B dependably.\r\nHyvä is the electric upgrade - faster, efficient, and clearly built for where eCommerce is headed.\r\n\r\nIf performance and development efficiency matter, go Hyvä.\r\nIf compatibility and low upfront cost matter more, Luma still has a place.\r\n<h3>Meet Luma: Magento’s Built-In “Starter Theme”</h3>\r\n<h4>Why Most Stores Begin on Luma</h4>\r\nLuma is the theme Magento 2 ships with - the default frontend. You install Magento, there it is. It’s useful for demos, proof-of-concepts, and anyone getting their store live without thinking too hard about design. If you need something running quickly so you can focus on products, Luma does the job.\r\n\r\nThink of it as the “starter house.” It’s move-in ready, but you know you’ll eventually renovate or move out once the business grows. Luma’s strength is compatibility - almost every extension assumes you\'re using it, which reduces problems with compatibility early on.\r\n<h4>Where Luma Starts to Slow Down</h4>\r\nWhere Luma falls short is performance. This is because its frontend is built on older architecture: RequireJS, jQuery, LESS, and layers of scripts glued together from early Magento 2 days.\r\n\r\nAll of that adds weight to the page - more code to load, more browser work, slower user experience. It wasn’t built with Core Web Vitals in mind, so hitting modern speed benchmarks usually requires paid optimisation work or heavy customisation.\r\n\r\nFor example: a Luma page loads like it’s assembling itself piece-by-piece in the browser - think building a house brick by brick. Hyvä, on the other hand, loads like it already knew what you wanted - and built it instantly.\r\n<h3>Meet Hyvä: The Speed-Focused Modern Frontend</h3>\r\n<h4>What’s Under the Hood (and Why It’s Fast)</h4>\r\nHyvä is a Magento 2 theme built for speed (and often, the sanity of your devs!). Instead of stacking frameworks on top of more frameworks (looking at you, RequireJS), Hyvä uses Alpine.js and TailwindCSS - two lightweight tools that deliver fast rendering and a clean UI without the bloat.\r\n\r\nFewer dependencies means less code, less complexity, and fewer things that can break - meaning less maintenance time and more time on focusing on your next nice problems!\r\n\r\nHyvä essentially strips Magento’s frontend down to what actually matters. The DOM is cleaner. The CSS is smaller. The browser has less to process. You click into a Hyvä store and the page just… loads - as your customers expect.\r\n<h4>Why Teams Rave About Hyvä</h4>\r\nDevelopers love Hyvä because the codebase is simple, so builds are faster and changes don’t require detective work across four JS frameworks. It doesn’t require three months of optimisation or rewrites to hit 90+ lighthouse scores, freeing up your devs to focus on other areas.\r\n\r\nFor marketers, the benefit is straightforward: speed improves SEO and conversions. A faster store ranks higher and leaks fewer customers during checkout - more sales, and better traffic - the best of both worlds.\r\n<h3>Speed Test: Hyvä vs Luma</h3>\r\n<h4>Lighthouse Scores: The Numbers Don’t Lie</h4>\r\nWhen it comes to speed tests, there is definitely a clear winner.\r\n\r\nIn tests, stores running Hyvä theme have achieved Lighthouse scores in the 90-100 range when optimised and configured properly.\r\n\r\nBy contrast, stores using the default Luma theme often score below 70 unless they’re subjected to heavy custom performance work.\r\n\r\nThe bottom line: Hyvä gives you “top tier numbers” much faster; Luma takes longer, costs more to tune.\r\n<h4>How Much Code Your Browser Has to Drag Around</h4>\r\nOne real-world <a href=\"https://eltrino.nl/blog/luma-vs-hyva-magento-themes-performance-test\">test </a>showed a standard Luma store sending 200+ JS/CSS resources (~1.5 MB payload) on initial load, whereas a Hyvä build loaded just two assets (~0.2 MB). A huge difference!\r\n\r\nWhat does this mean in simple terms? Hyvä uses less network requests, which means it loads in less time, leading to better user experience (nobody likes a slow website) and higher SEO potential!\r\n<h3>Budget, Build Time &amp; Licensing: What to Expect</h3>\r\n<h4>Hyvä Pricing: Pay a Little Now, Save a Lot Later</h4>\r\nHyvä isn’t free. There’s a one-time license cost - and yes, that’s usually the first thing people react to.\r\n\r\nBut it’s certainly worth it. After all, what you’re really buying isn’t a theme… it’s time. Hyvä’s clean architecture means developers spend less effort wrestling with frontend complexity and more time actually building the features your store needs. Faster builds = fewer hours = lower overall cost.\r\n\r\nIf your priority is speed of delivery, cleaner code, and a smoother development process, Hyvä wins here. Instead of paying for optimisation later, you start with a frontend that’s already lean and modern.\r\n<h4>Luma Costs: “Free Theme”… Until It Isn’t</h4>\r\nLuma costs nothing upfront, and that makes it look like the safe financial choice. It’s compatible with just about every Magento extension, and for stores that only need the basics, that can be enough.\r\n\r\nBut here’s the catch: once your website starts to expand, and performance becomes a priority, Luma becomes expensive REALLY fast. Achieving modern speed and Core Web Vitals benchmarks usually requires refactoring, workarounds, or add-on optimisation projects. In other words: the “free theme” becomes paid in developer hours.\r\n\r\nIn essence, Hyvä is paying a little now to avoid paying a lot later.\r\n<h3>Extension Support: What Works Out of the Box?</h3>\r\n<h4>Luma: Maximum Compatibility</h4>\r\nLuma works with nearly every Magento extension out of the box. If an extension vendor supports Magento 2, chances are it was designed and tested against the Luma frontend. That makes Luma a safe choice when your store relies heavily on third-party modules or niche functionality.\r\n\r\nFor eCommerce teams who need plug-and-play compatibility and don’t want to touch frontend logic, Luma keeps things simple.\r\n<h4>Hyvä: Catching Up Fast with Extension Support</h4>\r\nHyvä started with less extension support - but that gap is closing fast. Many major Magento vendors now offer dedicated Hyvä compatibility add-ons, and Hyvä itself maintains a component library that replaces common Luma dependencies with lighter Hyvä equivalents.\r\n\r\nThe shift happening in the ecosystem is clear: more extensions are releasing Hyvä-ready versions every month. If something doesn’t work immediately, agencies can usually convert it because Hyvä’s frontend is cleaner and easier to work with.\r\n\r\nHowever, overall, Luma is still more widely compatible.\r\n<h3>SEO &amp; Conversions: Does Theme Choice Affect Sales?</h3>\r\n<h4>Faster Sites Rank Higher (Thanks Google)</h4>\r\nGoogle doesn’t reward slow websites. It doesn’t care how beautiful your design is or how expensive your tech stack was. If the site drags, rankings drop and users bounce. Hyvä gives you speed by default, which means you start closer to the results you want - faster indexing, stronger Core Web Vitals, and fewer “why is organic traffic dipping?” conversations.\r\n\r\nLuma can get there, but only after performance tuning, front-end refactoring, and multiple optimisation passes. With Hyvä, speed isn’t a project. It’s the baseline.\r\n<h4>Faster Checkout = More Sales</h4>\r\nUsers don’t convert on pages they don’t stick around to see. Hyvä reduces the load time and improves user experience - making interactions feel immediate, and checkouts finalise without the “please wait…” moments that give people time to change their mind.\r\n\r\nLuma works, too, but it’s bulkier - which means more scripts to load, and more waiting for your potential customers.\r\n\r\nA fast store keeps customers in the buying mindset. A slow store gives them time to rethink the purchase.\r\n<h3>Should You Switch to Hyvä? Here’s the Rundown</h3>\r\nHyvä is the better choice when you’re upgrading your storefront, or have a larger product range, and want a faster, cleaner frontend without fighting Magento’s legacy code. It gives developers a lighter starting point, so build time drops and performance improves as a side effect - not as an extra project.\r\n\r\nStores that move to Hyvä typically do it because they\'re growing as a business, and want to invest in growth, performance, and a frontend they don’t have to wrestle with every time they want to refine UX or add new features.\r\n\r\nLuma is the better choice when you aren’t changing much on the frontend and just need everything to work. Almost every Magento extension supports Luma out of the box, which makes it a dependable option for stores that rely heavily on third-party modules or don’t have the appetite for frontend overhaul yet. It’s steady and predictable - which is all many smaller businesses need.','Hyva vs Luma: Which Magento 2 Theme is Better?','','inherit','closed','closed','','8282-revision-v1','','','2026-02-15 11:06:28','2026-02-15 11:06:28','',8282,'https://actuate.webpreview.co/?p=8437',0,'revision','',0),(8438,1,'2026-02-15 11:15:34','2026-02-15 11:15:34','One of the most common mistakes eCommerce websites make is not being mobile-friendly. While it’s crucial for businesses to focus on creating an effective website to be viewed from computers, it’s equally important to give mobile users the same attention.\n\nStatistics state that more than half of online shoppers use mobile devices instead of desktops. In other words, you’re likely missing out on a large audience who could be interested in purchasing your products and services.\n\nNot only that but if you put in the time and effort to make your website mobile-friendly, there are several other ways your business can benefit. In this article, we’ll explore the advantages of having a mobile-friendly website and how it can benefit your business.\n\nLet’s get started!\n<h3 class=\"list-heading\">1. Easier to Access</h3>\nIn today’s age, a large majority of people use their mobile devices as a form of entertainment, more than those who use TVs. Therefore, they’re more likely to spot your products on a Google page or a mobile advertisement than on a regular desktop.\n\nHowever, if your customers see and want to purchase a product on their phone, you need to ensure that your website is mobile-friendly. If your product pages take time to load on a smartphone, these customers will get frustrated and <a href=\"https://sendoso.com/blog/5-reasons-why-customers-dont-buy/\" target=\"_blank\" rel=\"noopener\">not purchase the product</a>.\n\nDue to this, it’s crucial to ensure that your eCommerce website loads quicker and has a good design. If you want to make your website mobile-friendly, you should consider taking the help of experts, like the <a href=\"https://actuate.webpreview.co/about/\">ones at Actuate Agency</a>.\n<h3 class=\"list-heading\">2. Better SEO Opportunities</h3>\nEver since 2015, Google has prioritised keeping mobile-friendly websites at the top of their search results. In other words, if your eCommerce site isn’t mobile-friendly, the chances of your website appearing at the top of search results are very low.\n\nWhile search engine algorithms tend to change frequently, having a mobile-friendly website is always going to be a positive factor. It opens up various opportunities for your products to <a href=\"https://blog.hubspot.com/insiders/climb-to-the-top-of-google-search-results\" target=\"_blank\" rel=\"noopener\">appear at the top of search results</a>.\n\nWith the right website optimisation, you could gain a lot of visitors and traffic to your website. This also means that you’re bound to gain a boost in sales if you keep your eCommerce pages accessible on smartphones.\n<h3 class=\"list-heading\">3. Provides Better User Experience</h3>\nWhenever people visit an eCommerce website, they expect a clean and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">straightforward user experience</a>. Your mobile-friendly website shouldn’t have any clutter and should direct visitors to the page they want to reach. This will help to improve user engagement and provide a satisfying experience.\n\nA short screen helps users to easily navigate through their smartphone. On top of that, if you have an <a href=\"https://actuate.webpreview.co/services/design-ux/\">effective UX design</a>, people may also share your product pages with others on social media platforms.\n\nToday, mobile websites tend to provide a better user experience compared to their desktop counterparts. This is because people often search online on their phones for products and services. Due to this, it’s crucial to work with experts to <a href=\"https://actuate.webpreview.co/services/design-ux/\">gain an amazing UX design</a> for your website on mobile.\n<h3 class=\"list-heading\">4. Better Conversion Rate</h3>\nWhile you want more visitors to your website, you also want them to convert. Fortunately, mobile websites provide better conversion rates compared to traditional websites. In other words, people are more likely to purchase a product or service from their phones.\n\nAn effective mobile-friendly website also reduces bounce rates and provides more user engagement. This is because mobile users tend to stay on your website longer and are more likely to <a href=\"https://www.activatedesign.co.nz/Blog/Welcome-Back-9-Tips-to-Generate-Repeat-Visitors-to-your-Site/\" target=\"_blank\" rel=\"noopener\">visit your website again</a>.\n\nThis allows you to create a community and encourages customers to come back and purchase more products. Due to this, it’s important to make your website stand out from the competition with <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effective eCommerce strategies</a>.\n<h3 class=\"list-heading\">Contact Actuate Agency to Build a Mobile-friendly eCommerce Website Today!</h3>\nHaving a mobile-friendly website is extremely beneficial to your business and can <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">work wonders on sales and traffic</a>. However, you need to make sure that you have a well-functioning website to give your customers a good first impression.\n\nDue to this, it’s crucial for your business to hire someone reliable for <a href=\"https://actuate.webpreview.co/services/design-ux/\">web design</a> and <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">eCommerce development</a>, like the experts at Actuate Agency. We have many years of experience in the eCommerce development industry and can provide the best eCommerce website for your business.\n\nWe can also build you a brand-new website on platforms such as <a href=\"https://actuate.webpreview.co/magento-ecommerce/\">Magento</a> and <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify</a> to provide more functionality. Additionally, we also provide <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX design services</a> to ensure that your visitors are given a good impression while visiting your eCommerce site.\n\nTo learn more about us, <a href=\"https://actuate.webpreview.co/services/\">visit our services page</a> or <a href=\"https://actuate.webpreview.co/contact/\">contact us</a> to book a meeting today!','4 Advantages of Having a Mobile-friendly eCommerce Website','','inherit','closed','closed','','5741-autosave-v1','','','2026-02-15 11:15:34','2026-02-15 11:15:34','',5741,'https://actuate.webpreview.co/?p=8438',0,'revision','',0),(8439,1,'2026-02-15 11:16:23','2026-02-15 11:16:23','One of the most common mistakes eCommerce websites make is not being mobile-friendly. While it’s crucial for businesses to focus on creating an effective website to be viewed from computers, it’s equally important to give mobile users the same attention.\r\n\r\nStatistics state that more than half of online shoppers use mobile devices instead of desktops. In other words, you’re likely missing out on a large audience who could be interested in purchasing your products and services.\r\n\r\nNot only that but if you put in the time and effort to make your website mobile-friendly, there are several other ways your business can benefit. In this article, we’ll explore the advantages of having a mobile-friendly website and how it can benefit your business.\r\n<h2>Why is mobile-first so important?</h2>\r\n<h3 class=\"list-heading\">1. Easier to Access</h3>\r\nIn today’s age, a large majority of people use their mobile devices as a form of entertainment, more than those who use TVs. Therefore, they’re more likely to spot your products on a Google page or a mobile advertisement than on a regular desktop.\r\n\r\nHowever, if your customers see and want to purchase a product on their phone, you need to ensure that your website is mobile-friendly. If your product pages take time to load on a smartphone, these customers will get frustrated and <a href=\"https://sendoso.com/blog/5-reasons-why-customers-dont-buy/\" target=\"_blank\" rel=\"noopener\">not purchase the product</a>.\r\n\r\nDue to this, it’s crucial to ensure that your eCommerce website loads quicker and has a good design. If you want to make your website mobile-friendly, you should consider taking the help of experts, like the <a href=\"https://actuate.webpreview.co/about/\">ones at Actuate Agency</a>.\r\n<h3 class=\"list-heading\">2. Better SEO Opportunities</h3>\r\nEver since 2015, Google has prioritised keeping mobile-friendly websites at the top of their search results. In other words, if your eCommerce site isn’t mobile-friendly, the chances of your website appearing at the top of search results are very low.\r\n\r\nWhile search engine algorithms tend to change frequently, having a mobile-friendly website is always going to be a positive factor. It opens up various opportunities for your products to <a href=\"https://blog.hubspot.com/insiders/climb-to-the-top-of-google-search-results\" target=\"_blank\" rel=\"noopener\">appear at the top of search results</a>.\r\n\r\nWith the right website optimisation, you could gain a lot of visitors and traffic to your website. This also means that you’re bound to gain a boost in sales if you keep your eCommerce pages accessible on smartphones.\r\n<h3 class=\"list-heading\">3. Provides Better User Experience</h3>\r\nWhenever people visit an eCommerce website, they expect a clean and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">straightforward user experience</a>. Your mobile-friendly website shouldn’t have any clutter and should direct visitors to the page they want to reach. This will help to improve user engagement and provide a satisfying experience.\r\n\r\nA short screen helps users to easily navigate through their smartphone. On top of that, if you have an <a href=\"https://actuate.webpreview.co/services/design-ux/\">effective UX design</a>, people may also share your product pages with others on social media platforms.\r\n\r\nToday, mobile websites tend to provide a better user experience compared to their desktop counterparts. This is because people often search online on their phones for products and services. Due to this, it’s crucial to work with experts to <a href=\"https://actuate.webpreview.co/services/design-ux/\">gain an amazing UX design</a> for your website on mobile.\r\n<h3 class=\"list-heading\">4. Better Conversion Rate</h3>\r\nWhile you want more visitors to your website, you also want them to convert. Fortunately, mobile websites provide better conversion rates compared to traditional websites. In other words, people are more likely to purchase a product or service from their phones.\r\n\r\nAn effective mobile-friendly website also reduces bounce rates and provides more user engagement. This is because mobile users tend to stay on your website longer and are more likely to <a href=\"https://www.activatedesign.co.nz/Blog/Welcome-Back-9-Tips-to-Generate-Repeat-Visitors-to-your-Site/\" target=\"_blank\" rel=\"noopener\">visit your website again</a>.\r\n\r\nThis allows you to create a community and encourages customers to come back and purchase more products. Due to this, it’s important to make your website stand out from the competition with <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effective eCommerce strategies</a>.','4 Advantages of Having a Mobile-friendly eCommerce Website','','inherit','closed','closed','','5741-revision-v1','','','2026-02-15 11:16:23','2026-02-15 11:16:23','',5741,'https://actuate.webpreview.co/?p=8439',0,'revision','',0),(8440,1,'2026-02-15 11:16:48','2026-02-15 11:16:48','One of the most common mistakes eCommerce websites make is not being mobile-friendly. While it’s crucial for businesses to focus on creating an effective website to be viewed from computers, it’s equally important to give mobile users the same attention.\r\n\r\nStatistics state that more than half of online shoppers use mobile devices instead of desktops. In other words, you’re likely missing out on a large audience who could be interested in purchasing your products and services.\r\n\r\nNot only that but if you put in the time and effort to make your website mobile-friendly, there are several other ways your business can benefit. In this article, we’ll explore the advantages of having a mobile-friendly website and how it can benefit your business.\r\n<h2>Why is mobile-first so important?</h2>\r\n<h3 class=\"list-heading\">Easier to Access</h3>\r\nIn today’s age, a large majority of people use their mobile devices as a form of entertainment, more than those who use TVs. Therefore, they’re more likely to spot your products on a Google page or a mobile advertisement than on a regular desktop.\r\n\r\nHowever, if your customers see and want to purchase a product on their phone, you need to ensure that your website is mobile-friendly. If your product pages take time to load on a smartphone, these customers will get frustrated and <a href=\"https://sendoso.com/blog/5-reasons-why-customers-dont-buy/\" target=\"_blank\" rel=\"noopener\">not purchase the product</a>.\r\n\r\nDue to this, it’s crucial to ensure that your eCommerce website loads quicker and has a good design. If you want to make your website mobile-friendly, you should consider taking the help of experts, like the <a href=\"https://actuate.webpreview.co/about/\">ones at Actuate Agency</a>.\r\n<h3 class=\"list-heading\">Better SEO Opportunities</h3>\r\nEver since 2015, Google has prioritised keeping mobile-friendly websites at the top of their search results. In other words, if your eCommerce site isn’t mobile-friendly, the chances of your website appearing at the top of search results are very low.\r\n\r\nWhile search engine algorithms tend to change frequently, having a mobile-friendly website is always going to be a positive factor. It opens up various opportunities for your products to <a href=\"https://blog.hubspot.com/insiders/climb-to-the-top-of-google-search-results\" target=\"_blank\" rel=\"noopener\">appear at the top of search results</a>.\r\n\r\nWith the right website optimisation, you could gain a lot of visitors and traffic to your website. This also means that you’re bound to gain a boost in sales if you keep your eCommerce pages accessible on smartphones.\r\n<h3 class=\"list-heading\">Provides Better User Experience</h3>\r\nWhenever people visit an eCommerce website, they expect a clean and <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">straightforward user experience</a>. Your mobile-friendly website shouldn’t have any clutter and should direct visitors to the page they want to reach. This will help to improve user engagement and provide a satisfying experience.\r\n\r\nA short screen helps users to easily navigate through their smartphone. On top of that, if you have an <a href=\"https://actuate.webpreview.co/services/design-ux/\">effective UX design</a>, people may also share your product pages with others on social media platforms.\r\n\r\nToday, mobile websites tend to provide a better user experience compared to their desktop counterparts. This is because people often search online on their phones for products and services. Due to this, it’s crucial to work with experts to <a href=\"https://actuate.webpreview.co/services/design-ux/\">gain an amazing UX design</a> for your website on mobile.\r\n<h3 class=\"list-heading\">Better Conversion Rate</h3>\r\nWhile you want more visitors to your website, you also want them to convert. Fortunately, mobile websites provide better conversion rates compared to traditional websites. In other words, people are more likely to purchase a product or service from their phones.\r\n\r\nAn effective mobile-friendly website also reduces bounce rates and provides more user engagement. This is because mobile users tend to stay on your website longer and are more likely to <a href=\"https://www.activatedesign.co.nz/Blog/Welcome-Back-9-Tips-to-Generate-Repeat-Visitors-to-your-Site/\" target=\"_blank\" rel=\"noopener\">visit your website again</a>.\r\n\r\nThis allows you to create a community and encourages customers to come back and purchase more products. Due to this, it’s important to make your website stand out from the competition with <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">effective eCommerce strategies</a>.','4 Advantages of Having a Mobile-friendly eCommerce Website','','inherit','closed','closed','','5741-revision-v1','','','2026-02-15 11:16:48','2026-02-15 11:16:48','',5741,'https://actuate.webpreview.co/?p=8440',0,'revision','',0),(8441,1,'2026-02-15 11:18:27','2026-02-15 11:18:27','<span style=\"font-weight: 400;\">Shopify has grown into one of the largest eCommerce platforms in the world and every company is looking to use it. Due to this, the competition in the eCommerce industry is at an all-time high, and you need to work on standing out from the rest. </span>\n\n<span style=\"font-weight: 400;\">One of the best ways to get the edge on your competitors is to use Shopify to its complete potential. This includes making use of the interface, store design and more. </span>\n\n<span style=\"font-weight: 400;\">While you’re working on these aspects of your eCommerce website, it’s crucial to keep its primary purpose in mind, getting customers to buy your products. The experts at Actuate Agency help companies use best practices to build a successful Shopify store. </span>\n\n<span style=\"font-weight: 400;\">To help you out, we’ve made a list of the best practices for Shopify to help you </span><a href=\"http://inbusinessworld.com/7-ways-to-grow-your-online-business-and-increase-revenue/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">gain more sales and traffic</span></a><span style=\"font-weight: 400;\">. These tips are easy to follow and could be the answer to how to make your Shopify shop look good. </span>\n\n<span style=\"font-weight: 400;\">Let’s get started! </span>\n<h2><b>1. Take Advantage of Visual Hierarchy</b></h2>\n<span style=\"font-weight: 400;\">Your website is a visual medium that communicates with your customers. Whenever you’re looking to develop a website, it’s crucial to organise your content in a way that catches the attention of your customers. </span>\n\n<span style=\"font-weight: 400;\">In other words, you need to create a strong visual hierarchy on your eCommerce website. This helps website viewers know where they should look and how they should navigate your website. </span>\n\n<span style=\"font-weight: 400;\">We recommend using large images and texts to showcase products or deliver certain information to your website. Users are more likely to be drawn to bigger graphics, making it highly likely that they will click on them. </span>\n\n<span style=\"font-weight: 400;\">The experts at Actuate Agency understand the importance of visual hierarchy in a Shopify store design. Therefore, if you’re looking for a </span><a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\"><span style=\"font-weight: 400;\">reliable Shopify UX designer</span></a><span style=\"font-weight: 400;\">, you should </span><a href=\"https://actuate.webpreview.co/contact/\"><span style=\"font-weight: 400;\">contact us today</span></a><span style=\"font-weight: 400;\">! </span>\n<h2><b>2. Make Navigation Easier</b></h2>\n<span style=\"font-weight: 400;\">Your Shopify store should be easy to navigate and visitors should be able to find the items they desire. Studies have shown that visual appeal and navigation are two crucial factors in leaving a good first impression on visitors.</span>\n\n<span style=\"font-weight: 400;\">You must avoid overwhelming a visitor with options and keep things simple in terms of navigation. You must carefully consider how you want to organise items on your website and create categories. </span>\n\n<span style=\"font-weight: 400;\">Work on reducing the number of clicks it takes for a visitor to reach their desired product. To do this, we recommend grouping similar products and services into a single page. Don’t forget to prioritise the pages that are crucial for you and your customers, and ensure that they’re featured on the homepage. </span>\n\n<span style=\"font-weight: 400;\">You don’t have to try something unique when it comes to navigation. Choosing an effective way to navigate is simply choosing what will work best for your specific website. Therefore, we recommend </span><a href=\"https://actuate.webpreview.co/\"><span style=\"font-weight: 400;\">hiring someone experienced</span></a><span style=\"font-weight: 400;\"> when it comes to </span><a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\"><span style=\"font-weight: 400;\">developing an effective eCommerce website</span></a><span style=\"font-weight: 400;\">. </span>\n<h2><b>3. Make a Smooth Checkout Process</b></h2>\n<span style=\"font-weight: 400;\">Surveys suggest that around a whopping 70% of online shoppers </span><a href=\"https://www.optimizely.com/optimization-glossary/shopping-cart-abandonment/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">don’t complete the checkout process</span></a><span style=\"font-weight: 400;\">. While there are several factors that prevent users from completing a transaction, you must work on creating a smooth checkout process on your website. </span>\n\n<span style=\"font-weight: 400;\">Here are some suggestions to create a seamless checkout experience on your eCommerce website </span>\n<ul>\n 	<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Create a clean UI to ensure that customers feel secure entering their sensitive information</span></li>\n 	<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keep a clean layout to help users focus on checkout </span></li>\n 	<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Allow your customers to check out on the website without having to register </span></li>\n 	<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Guide customers on what step they’re on (if your website uses a multi-step checkout process)</span></li>\n</ul>\n<span style=\"font-weight: 400;\">Taking these steps ensures that shoppers are satisfied with the checkout process. It could make a </span><a href=\"https://cxl.com/ways-to-increase-your-conversion-rate/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">massive difference to the conversion rate</span></a><span style=\"font-weight: 400;\">, helping your business grow. </span>\n\n<span style=\"font-weight: 400;\">If you’re looking to create a smooth checkout experience on your Shopify store, we highly recommend taking the </span><a href=\"http://actuate.agency/contact\"><span style=\"font-weight: 400;\">help of the experts at Actuate Agency</span></a><span style=\"font-weight: 400;\">. They can provide the best ways to improve the customer checkout experience. </span>','Maximising Customer Experience: 3 Best Practices for Shopify','','inherit','closed','closed','','5739-autosave-v1','','','2026-02-15 11:18:27','2026-02-15 11:18:27','',5739,'https://actuate.webpreview.co/?p=8441',0,'revision','',0),(8442,1,'2026-02-15 11:19:32','2026-02-15 11:19:32','Shopify has grown into one of the largest eCommerce platforms in the world and every company is looking to use it. Due to this, the competition in the eCommerce industry is at an all-time high, and you need to work on standing out from the rest.\r\n\r\nOne of the best ways to get the edge on your competitors is to use Shopify to its complete potential. This includes making use of the interface, store design and more.\r\n\r\nWhile you’re working on these aspects of your eCommerce website, it’s crucial to keep its primary purpose in mind, getting customers to buy your products. The experts at Actuate Agency help companies use best practices to build a successful Shopify store.\r\n\r\nTo help you out, we’ve made a list of the best practices for Shopify to help you <a href=\"http://inbusinessworld.com/7-ways-to-grow-your-online-business-and-increase-revenue/\" target=\"_blank\" rel=\"noopener\">gain more sales and traffic</a>. These tips are easy to follow and could be the answer to how to make your Shopify shop look good.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Take Advantage of Visual Hierarchy</h3>\r\nYour website is a visual medium that communicates with your customers. Whenever you’re looking to develop a website, it’s crucial to organise your content in a way that catches the attention of your customers.\r\n\r\nIn other words, you need to create a strong visual hierarchy on your eCommerce website. This helps website viewers know where they should look and how they should navigate your website.\r\n\r\nWe recommend using large images and texts to showcase products or deliver certain information to your website. Users are more likely to be drawn to bigger graphics, making it highly likely that they will click on them.\r\n\r\nThe experts at Actuate Agency understand the importance of visual hierarchy in a Shopify store design. Therefore, if you’re looking for a <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">reliable Shopify UX designer</a>, you should <a href=\"https://actuate.webpreview.co/contact/\">contact us today</a>!\r\n<h3 class=\"list-heading\">Make Navigation Easier</h3>\r\nYour Shopify store should be easy to navigate and visitors should be able to find the items they desire. Studies have shown that visual appeal and navigation are two crucial factors in leaving a good first impression on visitors.\r\n\r\nYou must avoid overwhelming a visitor with options and keep things simple in terms of navigation. You must carefully consider how you want to organise items on your website and create categories.\r\n\r\nWork on reducing the number of clicks it takes for a visitor to reach their desired product. To do this, we recommend grouping similar products and services into a single page. Don’t forget to prioritise the pages that are crucial for you and your customers, and ensure that they’re featured on the homepage.\r\n\r\nYou don’t have to try something unique when it comes to navigation. Choosing an effective way to navigate is simply choosing what will work best for your specific website. Therefore, we recommend <a href=\"https://actuate.webpreview.co/\">hiring someone experienced</a> when it comes to <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">developing an effective eCommerce website</a>.\r\n<h3 class=\"list-heading\">Make a Smooth Checkout Process</h3>\r\nSurveys suggest that around a whopping 70% of online shoppers <a href=\"https://www.optimizely.com/optimization-glossary/shopping-cart-abandonment/\" target=\"_blank\" rel=\"noopener\">don’t complete the checkout process</a>. While there are several factors that prevent users from completing a transaction, you must work on creating a smooth checkout process on your website.\r\n\r\nHere are some suggestions to create a seamless checkout experience on your eCommerce website\r\n<ul>\r\n 	<li>Create a clean UI to ensure that customers feel secure entering their sensitive information</li>\r\n 	<li>Keep a clean layout to help users focus on checkout</li>\r\n 	<li>Allow your customers to check out on the website without having to register</li>\r\n 	<li>Guide customers on what step they’re on (if your website uses a multi-step checkout process)</li>\r\n</ul>\r\nTaking these steps ensures that shoppers are satisfied with the checkout process. It could make a <a href=\"https://cxl.com/ways-to-increase-your-conversion-rate/\" target=\"_blank\" rel=\"noopener\">massive difference to the conversion rate</a>, helping your business grow.\r\n\r\nIf you’re looking to create a smooth checkout experience on your Shopify store, we highly recommend taking the <a href=\"http://actuate.agency/contact\">help of the experts at Actuate Agency</a>. They can provide the best ways to improve the customer checkout experience.','Maximising Customer Experience: 3 Best Practices for Shopify','','inherit','closed','closed','','5739-revision-v1','','','2026-02-15 11:19:32','2026-02-15 11:19:32','',5739,'https://actuate.webpreview.co/?p=8442',0,'revision','',0),(8443,1,'2026-02-15 11:21:15','2026-02-15 11:21:15','If you’ve been looking to start an eCommerce store or already run one, you may notice Magneto 2 is a popular option. It’s used by around 200,000 websites and helps to provide a unique eCommerce experience.\n\nHowever, many eCommerce websites use the older version, also known as Magneto to run their online store. If that’s the case with your website, we highly recommend upgrading it to Magneto 2.\n\nThe application provides many useful features that contribute towards providing a high-quality shopping experience to customers. To emphasise further on this point, we’ve created a list of benefits that your business can gain by using Magento 2 on their eCommerce store.\n\nLet’s get started!\n<h3 class=\"list-heading\">1. Improve Website Performance</h3>\nOne of the biggest benefits of Magento 2 is that it provides improved performance compared to its predecessor. The application has an advanced indexer that provides answers to a visitor’s queries quickly.\n\nMagneto 2 also updates the store data frequently, including catalogues and prices to improve the overall performance of your store. It ensures that your web pages load quickly, improving the user experience.\n\nIt’s crucial because if your website takes more than a couple of seconds to load, it can double your bounce rate. Therefore, if you choose Magento 2 for your eCommerce store, we can <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">provide you with a good UX design</a>, giving customers with a better shopping experience.\n<h3 class=\"list-heading\">2. Mobile-Friendly</h3>\nCustomers have begun to use their smartphones for online shopping. In fact, more than half of mobile users have made online purchases on their devices. Your business needs to ensure that its eCommerce store is easily accessible to phone users.\n\nFortunately, Magento provides a mobile-friendly experience, ensuring your eCommerce store is accessible to eCommerce users. It also provides a mobile-friendly checkout experience, which is crucial if you want to increase your conversion rate.\n\n<a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">The Magento 2 platform</a> provides responsive design themes for all devices. You can design and provide an eCommerce site that can be used on different devices.\n<h3 class=\"list-heading\">3. Advanced SEO Features</h3>\nThe best way to gain more visitors to your eCommerce site is through an organised search. Many people use search engines like Google to find their desired products. Due to this, it’s crucial to have a <a href=\"https://actuate.webpreview.co/services/maintain-optimise/\">properly optimised website</a>, if you’re looking to gain more sales.\n\nTo help you out, <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magento 2</a> offers many advanced SEO features you’ll need to get on top of these search pages. The platform has been made keeping SEO in mind and allows users to implement many unique SEO tactics.\n\nSome SEO features on Magento 2 include meta implementation, SEO titles, data snippets for product pages and more. The platform can provide <a href=\"https://actuate.webpreview.co/services/design-ux/\">great UX design on your website</a> while keeping it SEO-friendly.\n<h3 class=\"list-heading\">4. Customisable Security Features</h3>\nYou need to focus on your security if you want visitors to trust your eCommerce website. Customers have to submit sensitive information like credit card details to purchase products from your website, which they won’t do if they don’t feel secure.\n\n<a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">The Magento 2 platform</a> provides you with options and lets you add multiple levels of security permissions. It gives your website the defence it needs against <a href=\"https://www.nytimes.com/guides/privacy-project/how-to-protect-your-digital-privacy\">potential data breaches and bot attacks</a>.\n\nThe developers also actively release security updates to cover for any vulnerabilities on the website. Overall, tools like 2FA, SSL and other security features ensure that you can keep your online store safe.\n<h3 class=\"list-heading\">5. UX Design Freedom</h3>\nAll businesses have unique styles and branding, depending on the product or service they sell. Therefore, if you want to stand out from your competitors, you’ll need the freedom to customise your website.\n\nOne of the biggest advantages of the <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magento 2 platform</a> is that it provides various themes, extensions, and custom web development features. The platform also allows you to implement a One Step checkout process.\n\nIt helps allows users to check out quickly and reduces your website’s cart abandonment rate. These features ensure<a href=\"https://www.prnewsblog.com/news/tech/14415/5-tips-to-creating-an-exceptional-user-experience-for-your-website/\" target=\"_blank\" rel=\"noopener\"> the user experience is top-notch</a>, bringing your brand in a positive light.\n\nWith user-friendly features like quick view, friendly designs and the options to view the website in multiple languages, <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magneto 2</a> could be the best platform for your website.','5 Amazing Benefits of Using Magento 2 for Your eCommerce Store','','inherit','closed','closed','','5737-autosave-v1','','','2026-02-15 11:21:15','2026-02-15 11:21:15','',5737,'https://actuate.webpreview.co/?p=8443',0,'revision','',0),(8444,1,'2026-02-15 11:21:31','2026-02-15 11:21:31','If you’ve been looking to start an eCommerce store or already run one, you may notice Magneto 2 is a popular option. It’s used by around 200,000 websites and helps to provide a unique eCommerce experience.\r\n\r\nHowever, many eCommerce websites use the older version, also known as Magneto to run their online store. If that’s the case with your website, we highly recommend upgrading it to Magneto 2.\r\n\r\nThe application provides many useful features that contribute towards providing a high-quality shopping experience to customers. To emphasise further on this point, we’ve created a list of benefits that your business can gain by using Magento 2 on their eCommerce store.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Improve Website Performance</h3>\r\nOne of the biggest benefits of Magento 2 is that it provides improved performance compared to its predecessor. The application has an advanced indexer that provides answers to a visitor’s queries quickly.\r\n\r\nMagneto 2 also updates the store data frequently, including catalogues and prices to improve the overall performance of your store. It ensures that your web pages load quickly, improving the user experience.\r\n\r\nIt’s crucial because if your website takes more than a couple of seconds to load, it can double your bounce rate. Therefore, if you choose Magento 2 for your eCommerce store, we can <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">provide you with a good UX design</a>, giving customers with a better shopping experience.\r\n<h3 class=\"list-heading\">Mobile-Friendly</h3>\r\nCustomers have begun to use their smartphones for online shopping. In fact, more than half of mobile users have made online purchases on their devices. Your business needs to ensure that its eCommerce store is easily accessible to phone users.\r\n\r\nFortunately, Magento provides a mobile-friendly experience, ensuring your eCommerce store is accessible to eCommerce users. It also provides a mobile-friendly checkout experience, which is crucial if you want to increase your conversion rate.\r\n\r\n<a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">The Magento 2 platform</a> provides responsive design themes for all devices. You can design and provide an eCommerce site that can be used on different devices.\r\n<h3 class=\"list-heading\">Advanced SEO Features</h3>\r\nThe best way to gain more visitors to your eCommerce site is through an organised search. Many people use search engines like Google to find their desired products. Due to this, it’s crucial to have a <a href=\"https://actuate.webpreview.co/services/maintain-optimise/\">properly optimised website</a>, if you’re looking to gain more sales.\r\n\r\nTo help you out, <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magento 2</a> offers many advanced SEO features you’ll need to get on top of these search pages. The platform has been made keeping SEO in mind and allows users to implement many unique SEO tactics.\r\n\r\nSome SEO features on Magento 2 include meta implementation, SEO titles, data snippets for product pages and more. The platform can provide <a href=\"https://actuate.webpreview.co/services/design-ux/\">great UX design on your website</a> while keeping it SEO-friendly.\r\n<h3 class=\"list-heading\">Customisable Security Features</h3>\r\nYou need to focus on your security if you want visitors to trust your eCommerce website. Customers have to submit sensitive information like credit card details to purchase products from your website, which they won’t do if they don’t feel secure.\r\n\r\n<a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">The Magento 2 platform</a> provides you with options and lets you add multiple levels of security permissions. It gives your website the defence it needs against <a href=\"https://www.nytimes.com/guides/privacy-project/how-to-protect-your-digital-privacy\">potential data breaches and bot attacks</a>.\r\n\r\nThe developers also actively release security updates to cover for any vulnerabilities on the website. Overall, tools like 2FA, SSL and other security features ensure that you can keep your online store safe.\r\n<h3 class=\"list-heading\">UX Design Freedom</h3>\r\nAll businesses have unique styles and branding, depending on the product or service they sell. Therefore, if you want to stand out from your competitors, you’ll need the freedom to customise your website.\r\n\r\nOne of the biggest advantages of the <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magento 2 platform</a> is that it provides various themes, extensions, and custom web development features. The platform also allows you to implement a One Step checkout process.\r\n\r\nIt helps allows users to check out quickly and reduces your website’s cart abandonment rate. These features ensure<a href=\"https://www.prnewsblog.com/news/tech/14415/5-tips-to-creating-an-exceptional-user-experience-for-your-website/\" target=\"_blank\" rel=\"noopener\"> the user experience is top-notch</a>, bringing your brand in a positive light.\r\n\r\nWith user-friendly features like quick view, friendly designs and the options to view the website in multiple languages, <a href=\"https://actuate.webpreview.co/magento-ecommerce/magento-2/\">Magneto 2</a> could be the best platform for your website.','5 Amazing Benefits of Using Magento 2 for Your eCommerce Store','','inherit','closed','closed','','5737-revision-v1','','','2026-02-15 11:21:31','2026-02-15 11:21:31','',5737,'https://actuate.webpreview.co/?p=8444',0,'revision','',0),(8445,1,'2026-02-15 11:23:24','2026-02-15 11:23:24','<span style=\"font-weight: 400;\">eCommerce has evolved rapidly over the years and lots of businesses and companies have entered the online market. While this side of the business can be beneficial, competition is at an all-time high. </span>\n\n<span style=\"font-weight: 400;\">If you’re a small business entering the eCommerce market, you need to stand out from the crowd. While investing money into developing your eCommerce website plays a crucial role, it doesn’t guarantee success. </span>\n\n<span style=\"font-weight: 400;\">You need to plan strategically to attract more customers and ensure that they purchase your products. For instance, having a thought-out marketing strategy can help you reach a wider audience, regardless of your business’ size.</span>\n\n<span style=\"font-weight: 400;\">There are many aspects you can focus on, depending on the type of products and services that you offer. However, there are some basics that you’ll need to cover to facilitate growth for your eCommerce business.</span>\n\n<span style=\"font-weight: 400;\">To help you out, we’ve created a list of eCommerce strategy tips for small businesses to help you gain more sales. </span>\n\n<span style=\"font-weight: 400;\">Let’s get started! </span>\n<h2><b>1. Highlight New Products</b></h2>\n<span style=\"font-weight: 400;\">A common eCommerce strategy for beginners is to highlight certain products on your website. We highly recommend putting your new products and services in the spotlight, because they will have a higher appeal. </span>\n\n<span style=\"font-weight: 400;\">You can promote these products and services on different social platforms and link to your eCommerce website. If you put the new item on your main page, this helps consumers purchase it quickly. </span>\n\n<span style=\"font-weight: 400;\">Highlighting and promoting new products plays a crucial role if you’re a small business looking to build an online presence. It can cause customers to stay on their toes if they want to buy your products, especially if you have limited stock. </span>\n\n<span style=\"font-weight: 400;\">Several aspects go into making this </span><a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\"><span style=\"font-weight: 400;\">eCommerce strategy</span></a><span style=\"font-weight: 400;\"> successful for small businesses. We recommend taking the help of experts, like the </span><a href=\"https://actuate.webpreview.co/contact\"><span style=\"font-weight: 400;\">ones at Actuate Agency</span></a><span style=\"font-weight: 400;\">, to help grow your eCommerce business. </span>\n<h2><b>2. Offer More Payment Options</b></h2>\n<span style=\"font-weight: 400;\">If you’re running an eCommerce website, it’s essential to provide a lot of payment options for your customers. This allows for a seamless purchase experience and appeal to a wide range of consumers. It also helps to reduce cart abandonment rates, increasing your sales. </span>\n\n<span style=\"font-weight: 400;\">Make sure to add payment options that have proper security and comply with regulations. This shows customers that you care about providing them with a premium and safe shopping experience. </span>\n\n<span style=\"font-weight: 400;\">Additionally, make sure to </span><a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\"><span style=\"font-weight: 400;\">provide good UX design</span></a><span style=\"font-weight: 400;\"> as it gives a more premium feel to your website. It can get your customers to trust you, increasing the chances that they’ll purchase from you. </span>\n<h2><b>3. Provide Discounts</b></h2>\n<span style=\"font-weight: 400;\">Discounts provide an incentive for your web traffic to purchase your products and services. This is an effective eCommerce strategy for small businesses that are looking to get new customers. </span>\n\n<a href=\"https://www.invespcro.com/blog/ecommerce-discount-pricing-strategies/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Products with discount prices</span></a><span style=\"font-weight: 400;\"> are eye-catching on a website and customers feel good about buying at a lower price. If you want to get more sales by providing a discount, we recommend advertising them on your website. </span>\n\n<span style=\"font-weight: 400;\">The location of the discounts, any promotions and the timing can have a big impact on your conversion rate. You can take advantage of your website design to provide these discounts to your customers. </span>\n\n<span style=\"font-weight: 400;\">In such cases, we recommend using our </span><a href=\"https://actuate.webpreview.co/services/ecommerce-development/\"><span style=\"font-weight: 400;\">Aero and Shopify eCommerce development services</span></a><span style=\"font-weight: 400;\">. These development applications provide more versatility, helping you implement </span><a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\"><span style=\"font-weight: 400;\">more eCommerce strategies</span></a><span style=\"font-weight: 400;\"> on your website. </span>\n<h2><b>4. Optimise Your Website Content</b></h2>\n<span style=\"font-weight: 400;\">Optimising your content is an effective way to grow your eCommerce website, especially if you’re a small business. It can help you gain more visitors that can easily turn into potential customers. </span>\n\n<span style=\"font-weight: 400;\">It doesn’t matter how many features you can provide on your products, they won’t come out on the top of Google search results if your content isn’t optimised. If you optimise the content and come up with </span><a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\"><span style=\"font-weight: 400;\">an effective eCommerce plan</span></a><span style=\"font-weight: 400;\">, you can generate more sales. </span>\n\n<span style=\"font-weight: 400;\">Due to this, you must take a look at the product pages on your website and optimise them to attract your target audience. You can optimise your eCommerce website by providing a </span><a href=\"https://actuate.webpreview.co/services/design-ux/\"><span style=\"font-weight: 400;\">better user experience, design</span></a><span style=\"font-weight: 400;\"> and content. </span>','4 Useful eCommerce Strategy Tips for Small Businesses to Get Started','','inherit','closed','closed','','5735-autosave-v1','','','2026-02-15 11:23:24','2026-02-15 11:23:24','',5735,'https://actuate.webpreview.co/?p=8445',0,'revision','',0),(8446,1,'2026-02-15 11:23:41','2026-02-15 11:23:41','eCommerce has evolved rapidly over the years and lots of businesses and companies have entered the online market. While this side of the business can be beneficial, competition is at an all-time high.\r\n\r\nIf you’re a small business entering the eCommerce market, you need to stand out from the crowd. While investing money into developing your eCommerce website plays a crucial role, it doesn’t guarantee success.\r\n\r\nYou need to plan strategically to attract more customers and ensure that they purchase your products. For instance, having a thought-out marketing strategy can help you reach a wider audience, regardless of your business’ size.\r\n\r\nThere are many aspects you can focus on, depending on the type of products and services that you offer. However, there are some basics that you’ll need to cover to facilitate growth for your eCommerce business.\r\n\r\nTo help you out, we’ve created a list of eCommerce strategy tips for small businesses to help you gain more sales.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Highlight New Products</h3>\r\nA common eCommerce strategy for beginners is to highlight certain products on your website. We highly recommend putting your new products and services in the spotlight, because they will have a higher appeal.\r\n\r\nYou can promote these products and services on different social platforms and link to your eCommerce website. If you put the new item on your main page, this helps consumers purchase it quickly.\r\n\r\nHighlighting and promoting new products plays a crucial role if you’re a small business looking to build an online presence. It can cause customers to stay on their toes if they want to buy your products, especially if you have limited stock.\r\n\r\nSeveral aspects go into making this <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">eCommerce strategy</a> successful for small businesses. We recommend taking the help of experts, like the <a href=\"https://actuate.webpreview.co/contact\">ones at Actuate Agency</a>, to help grow your eCommerce business.\r\n<h3 class=\"list-heading\">Offer More Payment Options</h3>\r\nIf you’re running an eCommerce website, it’s essential to provide a lot of payment options for your customers. This allows for a seamless purchase experience and appeal to a wide range of consumers. It also helps to reduce cart abandonment rates, increasing your sales.\r\n\r\nMake sure to add payment options that have proper security and comply with regulations. This shows customers that you care about providing them with a premium and safe shopping experience.\r\n\r\nAdditionally, make sure to <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">provide good UX design</a> as it gives a more premium feel to your website. It can get your customers to trust you, increasing the chances that they’ll purchase from you.\r\n<h3 class=\"list-heading\">Provide Discounts</h3>\r\nDiscounts provide an incentive for your web traffic to purchase your products and services. This is an effective eCommerce strategy for small businesses that are looking to get new customers.\r\n\r\n<a href=\"https://www.invespcro.com/blog/ecommerce-discount-pricing-strategies/\" target=\"_blank\" rel=\"noopener\">Products with discount prices</a> are eye-catching on a website and customers feel good about buying at a lower price. If you want to get more sales by providing a discount, we recommend advertising them on your website.\r\n\r\nThe location of the discounts, any promotions and the timing can have a big impact on your conversion rate. You can take advantage of your website design to provide these discounts to your customers.\r\n\r\nIn such cases, we recommend using our <a href=\"https://actuate.webpreview.co/services/ecommerce-development/\">Aero and Shopify eCommerce development services</a>. These development applications provide more versatility, helping you implement <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">more eCommerce strategies</a> on your website.\r\n<h3 class=\"list-heading\">Optimise Your Website Content</h3>\r\nOptimising your content is an effective way to grow your eCommerce website, especially if you’re a small business. It can help you gain more visitors that can easily turn into potential customers.\r\n\r\nIt doesn’t matter how many features you can provide on your products, they won’t come out on the top of Google search results if your content isn’t optimised. If you optimise the content and come up with <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">an effective eCommerce plan</a>, you can generate more sales.\r\n\r\nDue to this, you must take a look at the product pages on your website and optimise them to attract your target audience. You can optimise your eCommerce website by providing a <a href=\"https://actuate.webpreview.co/services/design-ux/\">better user experience, design</a> and content.','4 Useful eCommerce Strategy Tips for Small Businesses to Get Started','','inherit','closed','closed','','5735-revision-v1','','','2026-02-15 11:23:41','2026-02-15 11:23:41','',5735,'https://actuate.webpreview.co/?p=8446',0,'revision','',0),(8447,1,'2026-02-15 11:25:29','2026-02-15 11:25:29','<span style=\"font-weight: 400;\">The main objective of an eCommerce website is to gain more traffic and sell more products. There are several factors that go into achieving a successful eCommerce business but UX design plays a big part towards it.</span>\n\n<span style=\"font-weight: 400;\">The core of great UX design is to provide a smooth, logical and satisfying shopping experience. On top of that, a good visual design will help your brand image, taking your business to new heights.</span>\n\n<span style=\"font-weight: 400;\">An eCommerce UX design plays a major role in the first impressions of your website. These impressions can be positive or negative and can impact your sales. Statistics show that around 75% of visitors abandon their cart if they’re unhappy with their eCommerce shopping experience. </span>\n\n<span style=\"font-weight: 400;\">Therefore, it’s a good idea to leave the UX design process in the hands of the professionals at Actuate Agency. We can help provide an excellent user-friendly experience and improve your brand image. </span>\n\n<span style=\"font-weight: 400;\">To help you understand the need for good UX design, we’ve made a list of the benefits that it can provide for your eCommerce website. </span>\n\n<span style=\"font-weight: 400;\">Let’s get started! </span>\n<h2><b>1. Increases Conversion Rate</b></h2>\n<span style=\"font-weight: 400;\">On an eCommerce website, customers have to entrust their personal data and money to your business. However, they won’t enter that information if your </span><a href=\"https://www.lcn.com/blog/7-tips-to-make-your-website-look-more-professional/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">website doesn’t look professional and trustworthy</span></a><span style=\"font-weight: 400;\">. </span>\n\n<span style=\"font-weight: 400;\">If users don’t feel comfortable on your website, they won’t spend a lot of time navigating your page. On top of that, they won’t purchase the products on your website because you’ll have lost credibility in their head.</span>\n\n<span style=\"font-weight: 400;\">You might have the best products for your audience but if you don’t present them well on your website, you’re bound to fail. A great user experience can help you gain that important credibility, increasing your conversion rate. </span>\n<h2><b>2. Reduces Overload of Information</b></h2>\n<span style=\"font-weight: 400;\">When you provide too much information to your website visitor, they become distracted and lose focus on the product. It’s one of the most </span><a href=\"https://actuate.webpreview.co/ecommerce/4-common-ecommerce-mistakes/\"><span style=\"font-weight: 400;\">common mistakes made by eCommerce companies</span></a><span style=\"font-weight: 400;\">. Instead, eCommerce websites must provide the necessary information to improve their SEO ranking. </span>\n\n<span style=\"font-weight: 400;\">While it’s important to display the product’s description, it won’t matter if you fail to present it properly. Due to this, you need the experts at Actuate Agency to create a good experience for your users. </span>\n\n<span style=\"font-weight: 400;\">We can help your website provide specific information in the right place. </span><a href=\"https://actuate.webpreview.co/services/design-ux/\"><span style=\"font-weight: 400;\">UX eCommerce designs</span></a><span style=\"font-weight: 400;\"> help consumers purchase products quicker and increase sales.</span>\n\n<span style=\"font-weight: 400;\">This is because consumers don’t have to spend a lot of time and effort to get the information they want about the product. </span>\n<h2><b>3. Boosts Engagement </b></h2>\n<span style=\"font-weight: 400;\">One of the main objectives of using UX design on eCommerce websites is to make users more involved in the shopping experience. </span><a href=\"https://actuate.webpreview.co/services/design-ux/\"><span style=\"font-weight: 400;\">Good UX designs</span></a><span style=\"font-weight: 400;\"> can help customers feel like they can interact well with your website. </span>\n\n<span style=\"font-weight: 400;\">It should consist of a straightforward design that catches the user’s eye and impacts their shopping experience positively. You should also ensure that the experience is unique and separates you from your competitors. </span>\n\n<span style=\"font-weight: 400;\">Consistent design and tone can help you achieve more user engagement and it also provides a good brand image. If you don’t focus on these two elements, you may create confusion among users and they’ll </span><a href=\"https://blog.hubspot.com/marketing/why-people-leave-your-website\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">lose interest in your website</span></a><span style=\"font-weight: 400;\">. </span>\n\n<span style=\"font-weight: 400;\">Therefore, you must make sure that the elements are interactive and create a need for exploring other pages on your website. The </span><a href=\"https://actuate.webpreview.co/contact/\"><span style=\"font-weight: 400;\">experts at Actuate Agency</span></a><span style=\"font-weight: 400;\"> can help you provide good UX design for your eCommerce visitors. </span>\n<h2><b>4. Increases Customer Loyalty</b></h2>\n<span style=\"font-weight: 400;\">Customers will begin to become loyal to your eCommerce website if you consistently provide a good experience. This means that your website can receive an increased retention rate. </span>\n\n<span style=\"font-weight: 400;\">By taking customer feedback and catering to their needs with an </span><a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\"><span style=\"font-weight: 400;\">effective eCommerce plan</span></a><span style=\"font-weight: 400;\">, you will create a good impression. This also helps consumers become familiar with the product and develop a good relationship with the company.</span>\n\n<span style=\"font-weight: 400;\">Due to this, you’ll need good UX designs for your website to create the most efficient and enjoyable experience. We can help take customer feedback and provide necessary </span><a href=\"https://actuate.webpreview.co/services/design-ux/\"><span style=\"font-weight: 400;\">UX design changes to your eCommerce website</span></a><span style=\"font-weight: 400;\">. </span>\n\n<span style=\"font-weight: 400;\">This ensures that your customers are consistently </span><a href=\"https://www.swiftlocalsolutions.com/blog/6-ways-you-can-improve-your-customers-shopping-experience-and-increase-sales-without-spending-a-bunch-of-money\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">satisfied with the shopping experience</span></a><span style=\"font-weight: 400;\">, keeping them loyal to your company. </span>','4 Reasons Good UX Design is Crucial to an eCommerce Website','','inherit','closed','closed','','5732-autosave-v1','','','2026-02-15 11:25:29','2026-02-15 11:25:29','',5732,'https://actuate.webpreview.co/?p=8447',0,'revision','',0),(8448,1,'2026-02-15 11:26:15','2026-02-15 11:26:15','The main objective of an eCommerce website is to gain more traffic and sell more products. There are several factors that go into achieving a successful eCommerce business but UX design plays a big part towards it.\r\n\r\nThe core of great UX design is to provide a smooth, logical and satisfying shopping experience. On top of that, a good visual design will help your brand image, taking your business to new heights.\r\n\r\nAn eCommerce UX design plays a major role in the first impressions of your website. These impressions can be positive or negative and can impact your sales. Statistics show that around 75% of visitors abandon their cart if they’re unhappy with their eCommerce shopping experience.\r\n\r\nTherefore, it’s a good idea to leave the UX design process in the hands of the professionals at Actuate Agency. We can help provide an excellent user-friendly experience and improve your brand image.\r\n\r\nTo help you understand the need for good UX design, we’ve made a list of the benefits that it can provide for your eCommerce website.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Increases Conversion Rate</h3>\r\nOn an eCommerce website, customers have to entrust their personal data and money to your business. However, they won’t enter that information if your <a href=\"https://www.lcn.com/blog/7-tips-to-make-your-website-look-more-professional/\" target=\"_blank\" rel=\"noopener\">website doesn’t look professional and trustworthy</a>.\r\n\r\nIf users don’t feel comfortable on your website, they won’t spend a lot of time navigating your page. On top of that, they won’t purchase the products on your website because you’ll have lost credibility in their head.\r\n\r\nYou might have the best products for your audience but if you don’t present them well on your website, you’re bound to fail. A great user experience can help you gain that important credibility, increasing your conversion rate.\r\n<h3 class=\"list-heading\">Reduces Overload of Information</h3>\r\nWhen you provide too much information to your website visitor, they become distracted and lose focus on the product. It’s one of the most <a href=\"https://actuate.webpreview.co/ecommerce/4-common-ecommerce-mistakes/\">common mistakes made by eCommerce companies</a>. Instead, eCommerce websites must provide the necessary information to improve their SEO ranking.\r\n\r\nWhile it’s important to display the product’s description, it won’t matter if you fail to present it properly. Due to this, you need the experts at Actuate Agency to create a good experience for your users.\r\n\r\nWe can help your website provide specific information in the right place. <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX eCommerce designs</a> help consumers purchase products quicker and increase sales.\r\n\r\nThis is because consumers don’t have to spend a lot of time and effort to get the information they want about the product.\r\n<h3 class=\"list-heading\">Boosts Engagement</h3>\r\nOne of the main objectives of using UX design on eCommerce websites is to make users more involved in the shopping experience. <a href=\"https://actuate.webpreview.co/services/design-ux/\">Good UX designs</a> can help customers feel like they can interact well with your website.\r\n\r\nIt should consist of a straightforward design that catches the user’s eye and impacts their shopping experience positively. You should also ensure that the experience is unique and separates you from your competitors.\r\n\r\nConsistent design and tone can help you achieve more user engagement and it also provides a good brand image. If you don’t focus on these two elements, you may create confusion among users and they’ll <a href=\"https://blog.hubspot.com/marketing/why-people-leave-your-website\" target=\"_blank\" rel=\"noopener\">lose interest in your website</a>.\r\n\r\nTherefore, you must make sure that the elements are interactive and create a need for exploring other pages on your website. The <a href=\"https://actuate.webpreview.co/contact/\">experts at Actuate Agency</a> can help you provide good UX design for your eCommerce visitors.\r\n<h3 class=\"list-heading\">Increases Customer Loyalty</h3>\r\nCustomers will begin to become loyal to your eCommerce website if you consistently provide a good experience. This means that your website can receive an increased retention rate.\r\n\r\nBy taking customer feedback and catering to their needs with an <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">effective eCommerce plan</a>, you will create a good impression. This also helps consumers become familiar with the product and develop a good relationship with the company.\r\n\r\nDue to this, you’ll need good UX designs for your website to create the most efficient and enjoyable experience. We can help take customer feedback and provide necessary <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX design changes to your eCommerce website</a>.\r\n\r\nThis ensures that your customers are consistently <a href=\"https://www.swiftlocalsolutions.com/blog/6-ways-you-can-improve-your-customers-shopping-experience-and-increase-sales-without-spending-a-bunch-of-money\" target=\"_blank\" rel=\"noopener\">satisfied with the shopping experience</a>, keeping them loyal to your company.','4 Reasons Good UX Design is Crucial to an eCommerce Website','','inherit','closed','closed','','5732-revision-v1','','','2026-02-15 11:26:15','2026-02-15 11:26:15','',5732,'https://actuate.webpreview.co/?p=8448',0,'revision','',0),(8449,1,'2026-02-15 11:26:33','2026-02-15 11:26:33','The main objective of an eCommerce website is to gain more traffic and sell more products. There are several factors that go into achieving a successful eCommerce business but UX design plays a big part towards it.\r\n\r\nThe core of great UX design is to provide a smooth, logical and satisfying shopping experience. On top of that, a good visual design will help your brand image, taking your business to new heights.\r\n\r\nAn eCommerce UX design plays a major role in the first impressions of your website. These impressions can be positive or negative and can impact your sales. Statistics show that around 75% of visitors abandon their cart if they’re unhappy with their eCommerce shopping experience.\r\n\r\nTherefore, it’s a good idea to leave the UX design process in the hands of the professionals at Actuate Agency. We can help provide an excellent user-friendly experience and improve your brand image.\r\n\r\nTo help you understand the need for good UX design, we’ve made a list of the benefits that it can provide for your eCommerce website.\r\n<h2>Let’s get started!</h2>\r\n<h3 class=\"list-heading\">Increases Conversion Rate</h3>\r\nOn an eCommerce website, customers have to entrust their personal data and money to your business. However, they won’t enter that information if your <a href=\"https://www.lcn.com/blog/7-tips-to-make-your-website-look-more-professional/\" target=\"_blank\" rel=\"noopener\">website doesn’t look professional and trustworthy</a>.\r\n\r\nIf users don’t feel comfortable on your website, they won’t spend a lot of time navigating your page. On top of that, they won’t purchase the products on your website because you’ll have lost credibility in their head.\r\n\r\nYou might have the best products for your audience but if you don’t present them well on your website, you’re bound to fail. A great user experience can help you gain that important credibility, increasing your conversion rate.\r\n<h3 class=\"list-heading\">Reduces Overload of Information</h3>\r\nWhen you provide too much information to your website visitor, they become distracted and lose focus on the product. It’s one of the most <a href=\"https://actuate.webpreview.co/ecommerce/4-common-ecommerce-mistakes/\">common mistakes made by eCommerce companies</a>. Instead, eCommerce websites must provide the necessary information to improve their SEO ranking.\r\n\r\nWhile it’s important to display the product’s description, it won’t matter if you fail to present it properly. Due to this, you need the experts at Actuate Agency to create a good experience for your users.\r\n\r\nWe can help your website provide specific information in the right place. <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX eCommerce designs</a> help consumers purchase products quicker and increase sales.\r\n\r\nThis is because consumers don’t have to spend a lot of time and effort to get the information they want about the product.\r\n<h3 class=\"list-heading\">Boosts Engagement</h3>\r\nOne of the main objectives of using UX design on eCommerce websites is to make users more involved in the shopping experience. <a href=\"https://actuate.webpreview.co/services/design-ux/\">Good UX designs</a> can help customers feel like they can interact well with your website.\r\n\r\nIt should consist of a straightforward design that catches the user’s eye and impacts their shopping experience positively. You should also ensure that the experience is unique and separates you from your competitors.\r\n\r\nConsistent design and tone can help you achieve more user engagement and it also provides a good brand image. If you don’t focus on these two elements, you may create confusion among users and they’ll <a href=\"https://blog.hubspot.com/marketing/why-people-leave-your-website\" target=\"_blank\" rel=\"noopener\">lose interest in your website</a>.\r\n\r\nTherefore, you must make sure that the elements are interactive and create a need for exploring other pages on your website. The <a href=\"https://actuate.webpreview.co/contact/\">experts at Actuate Agency</a> can help you provide good UX design for your eCommerce visitors.\r\n<h3 class=\"list-heading\">Increases Customer Loyalty</h3>\r\nCustomers will begin to become loyal to your eCommerce website if you consistently provide a good experience. This means that your website can receive an increased retention rate.\r\n\r\nBy taking customer feedback and catering to their needs with an <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">effective eCommerce plan</a>, you will create a good impression. This also helps consumers become familiar with the product and develop a good relationship with the company.\r\n\r\nDue to this, you’ll need good UX designs for your website to create the most efficient and enjoyable experience. We can help take customer feedback and provide necessary <a href=\"https://actuate.webpreview.co/services/design-ux/\">UX design changes to your eCommerce website</a>.\r\n\r\nThis ensures that your customers are consistently <a href=\"https://www.swiftlocalsolutions.com/blog/6-ways-you-can-improve-your-customers-shopping-experience-and-increase-sales-without-spending-a-bunch-of-money\" target=\"_blank\" rel=\"noopener\">satisfied with the shopping experience</a>, keeping them loyal to your company.','4 Reasons Good UX Design is Crucial to an eCommerce Website','','inherit','closed','closed','','5732-revision-v1','','','2026-02-15 11:26:33','2026-02-15 11:26:33','',5732,'https://actuate.webpreview.co/?p=8449',0,'revision','',0),(8450,1,'2026-02-15 11:28:02','2026-02-15 11:28:02','<span style=\"font-weight: 400;\">E-commerce has given businesses an incredible opportunity to grow their customer base, brand image and business. With an eCommerce business, your customers can purchase your products anytime and anywhere. It </span><a href=\"https://actuate.webpreview.co/digital-strategy/understanding-the-total-cost-of-ownership-for-your-e-commerce-website/\"><span style=\"font-weight: 400;\">saves you the expenses of a retail store</span></a><span style=\"font-weight: 400;\"> and makes business smoother and easier.</span>\n\n<span style=\"font-weight: 400;\">However, to take your business online, you may require a solid eCommerce platform. This is where Shopify eCommerce comes in. </span>\n\n<span style=\"font-weight: 400;\">Shopify has been a prominent eCommerce platform and contains everything you need to successfully run your eCommerce business. Shopify offers security as well as flexibility for your eCommerce store and allows you to create multiple pages with an in-built online editor.</span>\n\n<span style=\"font-weight: 400;\">You can also sell in multiple different places due to the integration of local language support, making it easier to </span><a href=\"https://actuate.webpreview.co/?p=5133&amp;preview=true\"><span style=\"font-weight: 400;\">connect with a broader range of customers</span></a><span style=\"font-weight: 400;\">. </span>\n\n<span style=\"font-weight: 400;\">Let us take an in-depth look at why Shopify eCommerce is one of the best online platforms for businesses.</span>\n<h2><b>5 Reasons Why Shopify is the eCommerce King</b></h2>\n<h3><b>1. Shopify Gives Businesses a Hosted Solution</b></h3>\n<span style=\"font-weight: 400;\">When you are looking to launch your online business, you likely need web hosting, which can be a real challenge. You need a considerable amount of technical support to host a shopping cart. This can be difficult for </span><a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\"><span style=\"font-weight: 400;\">startups, who do not have the time</span></a><span style=\"font-weight: 400;\"> and technical support to get this done. </span>\n\n<span style=\"font-weight: 400;\">Shopify, however, offers a cloud-based setup to solve this problem. It is a hosted platform where you do not have to look into setting up servers or databases. The cloud setup lets you access your store from anywhere at any time. All you require are your admin login credentials and a secure Internet connection. </span>\n\n<span style=\"font-weight: 400;\">Moreover, payments become easier as well. Shopify supports you with your </span><a href=\"https://gocardless.com/guides/posts/payment-gateways/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">payment gateway</span></a><span style=\"font-weight: 400;\"> and also looks after any returns or refunds for you.</span>\n<h3><b>2. Shopify Offers In-built Business Marketing Tools</b></h3>\n<span style=\"font-weight: 400;\">Another reason why Shopify is the best eCommerce platform is that it offers businesses in-built marketing tools that can considerably lower the actual costs of business and product marketing. This enables you to add unique elements to your eCommerce pages—like </span><a href=\"https://themeisle.com/blog/meta-description-examples/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">meta titles</span></a><span style=\"font-weight: 400;\">, unique URLs and more—to increase page visibility.</span>\n\n<span style=\"font-weight: 400;\">Besides, with Shopify eCommerce, you can also optimise your store based on your preference. Not only that, Shopify also lets you integrate your shop into various social media sites, like Facebook, Twitter, Pinterest and more. This helps you market products to a larger audience, as well as </span><a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\"><span style=\"font-weight: 400;\">increase your brand visibility</span></a><span style=\"font-weight: 400;\">.</span>\n<h3><b>3. Shopify Gives You Increased Speed and Security</b></h3>\n<span style=\"font-weight: 400;\">For any eCommerce website to be successful, you need to ensure that your </span><a href=\"https://actuate.webpreview.co/ecommerce/what-is-ecommerce-customer-experience-and-why-does-it-matter/\"><span style=\"font-weight: 400;\">customers have a smooth shopping experience</span></a><span style=\"font-weight: 400;\">. If they can navigate through your website easily, they are more likely to purchase from you. Shopify makes this possible by ensuring that your web pages have a great loading speed and that they retain customers. </span>\n\n<span style=\"font-weight: 400;\">Moreover, Shopify also ensures that your online business is absolutely secure. It offers the best service in terms of security and integration among payment providers. Shopify also includes an in-built speed checker that lets customers complete their payments within a good loading time.</span>\n<h3><b>4. Shopify Offers a Payment Gateway</b></h3>\n<span style=\"font-weight: 400;\">One of the key elements to running a successful eCommerce business is to have a fast, smooth and easy payment process. If you have a payment gateway that is slow and full of errors, your customers are more likely to abandon their cart. </span>\n\n<span style=\"font-weight: 400;\">However, Shopify eCommerce is integrated with a large number of payment gateways that let your customers make their payments with ease. Moreover, they also offer their own payment gateway without transaction fees. </span>\n<h3><b>5. Shopify’s Advanced Functionalities</b></h3>\n<span style=\"font-weight: 400;\">With Shopify, you will also be able to avail advanced functionalities with a plugin or an application. This will let you download, install and customise your online shop. Shopify also offers additional features, like inventory management, accounting and business reporting. </span>\n\n<span style=\"font-weight: 400;\">In addition to that, you will also find options like email autoresponders, which can help automate your responses to customers about common queries. With such features, it becomes considerably easier to run your business on autopilot if, for example, you are away. </span>','5 Reasons Shopify is Stealing eCommerce Market Share','','inherit','closed','closed','','5730-autosave-v1','','','2026-02-15 11:28:02','2026-02-15 11:28:02','',5730,'https://actuate.webpreview.co/?p=8450',0,'revision','',0),(8451,1,'2026-02-15 11:28:05','2026-02-15 11:28:05','E-commerce has given businesses an incredible opportunity to grow their customer base, brand image and business. With an eCommerce business, your customers can purchase your products anytime and anywhere. It <a href=\"https://actuate.webpreview.co/digital-strategy/understanding-the-total-cost-of-ownership-for-your-e-commerce-website/\">saves you the expenses of a retail store</a> and makes business smoother and easier.\r\n\r\nHowever, to take your business online, you may require a solid eCommerce platform. This is where Shopify eCommerce comes in.\r\n\r\nShopify has been a prominent eCommerce platform and contains everything you need to successfully run your eCommerce business. Shopify offers security as well as flexibility for your eCommerce store and allows you to create multiple pages with an in-built online editor.\r\n\r\nYou can also sell in multiple different places due to the integration of local language support, making it easier to <a href=\"https://actuate.webpreview.co/?p=5133&amp;preview=true\">connect with a broader range of customers</a>.\r\n\r\nLet us take an in-depth look at why Shopify eCommerce is one of the best online platforms for businesses.\r\n<h2>5 Reasons Why Shopify is the eCommerce King</h2>\r\n<h3 class=\"list-heading\">1. Shopify Gives Businesses a Hosted Solution</h3>\r\nWhen you are looking to launch your online business, you likely need web hosting, which can be a real challenge. You need a considerable amount of technical support to host a shopping cart. This can be difficult for <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">startups, who do not have the time</a> and technical support to get this done.\r\n\r\nShopify, however, offers a cloud-based setup to solve this problem. It is a hosted platform where you do not have to look into setting up servers or databases. The cloud setup lets you access your store from anywhere at any time. All you require are your admin login credentials and a secure Internet connection.\r\n\r\nMoreover, payments become easier as well. Shopify supports you with your <a href=\"https://gocardless.com/guides/posts/payment-gateways/\" target=\"_blank\" rel=\"noopener\">payment gateway</a> and also looks after any returns or refunds for you.\r\n<h3 class=\"list-heading\">2. Shopify Offers In-built Business Marketing Tools</h3>\r\nAnother reason why Shopify is the best eCommerce platform is that it offers businesses in-built marketing tools that can considerably lower the actual costs of business and product marketing. This enables you to add unique elements to your eCommerce pages—like <a href=\"https://themeisle.com/blog/meta-description-examples/\" target=\"_blank\" rel=\"noopener\">meta titles</a>, unique URLs and more—to increase page visibility.\r\n\r\nBesides, with Shopify eCommerce, you can also optimise your store based on your preference. Not only that, Shopify also lets you integrate your shop into various social media sites, like Facebook, Twitter, Pinterest and more. This helps you market products to a larger audience, as well as <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">increase your brand visibility</a>.\r\n<h3 class=\"list-heading\">3. Shopify Gives You Increased Speed and Security</h3>\r\nFor any eCommerce website to be successful, you need to ensure that your <a href=\"https://actuate.webpreview.co/ecommerce/what-is-ecommerce-customer-experience-and-why-does-it-matter/\">customers have a smooth shopping experience</a>. If they can navigate through your website easily, they are more likely to purchase from you. Shopify makes this possible by ensuring that your web pages have a great loading speed and that they retain customers.\r\n\r\nMoreover, Shopify also ensures that your online business is absolutely secure. It offers the best service in terms of security and integration among payment providers. Shopify also includes an in-built speed checker that lets customers complete their payments within a good loading time.\r\n<h3 class=\"list-heading\">4. Shopify Offers a Payment Gateway</h3>\r\nOne of the key elements to running a successful eCommerce business is to have a fast, smooth and easy payment process. If you have a payment gateway that is slow and full of errors, your customers are more likely to abandon their cart.\r\n\r\nHowever, Shopify eCommerce is integrated with a large number of payment gateways that let your customers make their payments with ease. Moreover, they also offer their own payment gateway without transaction fees.\r\n<h3 class=\"list-heading\">5. Shopify’s Advanced Functionalities</h3>\r\nWith Shopify, you will also be able to avail advanced functionalities with a plugin or an application. This will let you download, install and customise your online shop. Shopify also offers additional features, like inventory management, accounting and business reporting.\r\n\r\nIn addition to that, you will also find options like email autoresponders, which can help automate your responses to customers about common queries. With such features, it becomes considerably easier to run your business on autopilot if, for example, you are away.','5 Reasons Shopify is Stealing eCommerce Market Share','','inherit','closed','closed','','5730-revision-v1','','','2026-02-15 11:28:05','2026-02-15 11:28:05','',5730,'https://actuate.webpreview.co/?p=8451',0,'revision','',0),(8452,1,'2026-02-15 11:28:27','2026-02-15 11:28:27','E-commerce has given businesses an incredible opportunity to grow their customer base, brand image and business. With an eCommerce business, your customers can purchase your products anytime and anywhere. It <a href=\"https://actuate.webpreview.co/digital-strategy/understanding-the-total-cost-of-ownership-for-your-e-commerce-website/\">saves you the expenses of a retail store</a> and makes business smoother and easier.\r\n\r\nHowever, to take your business online, you may require a solid eCommerce platform. This is where Shopify eCommerce comes in.\r\n\r\nShopify has been a prominent eCommerce platform and contains everything you need to successfully run your eCommerce business. Shopify offers security as well as flexibility for your eCommerce store and allows you to create multiple pages with an in-built online editor.\r\n\r\nYou can also sell in multiple different places due to the integration of local language support, making it easier to <a href=\"https://actuate.webpreview.co/?p=5133&amp;preview=true\">connect with a broader range of customers</a>.\r\n\r\nLet us take an in-depth look at why Shopify eCommerce is one of the best online platforms for businesses.\r\n<h2>5 Reasons Why Shopify is the eCommerce King</h2>\r\n<h3 class=\"list-heading\">Shopify Gives Businesses a Hosted Solution</h3>\r\nWhen you are looking to launch your online business, you likely need web hosting, which can be a real challenge. You need a considerable amount of technical support to host a shopping cart. This can be difficult for <a href=\"https://actuate.webpreview.co/web-design/4-reasons-startups-need-ux-design/\">startups, who do not have the time</a> and technical support to get this done.\r\n\r\nShopify, however, offers a cloud-based setup to solve this problem. It is a hosted platform where you do not have to look into setting up servers or databases. The cloud setup lets you access your store from anywhere at any time. All you require are your admin login credentials and a secure Internet connection.\r\n\r\nMoreover, payments become easier as well. Shopify supports you with your <a href=\"https://gocardless.com/guides/posts/payment-gateways/\" target=\"_blank\" rel=\"noopener\">payment gateway</a> and also looks after any returns or refunds for you.\r\n<h3 class=\"list-heading\">Shopify Offers In-built Business Marketing Tools</h3>\r\nAnother reason why Shopify is the best eCommerce platform is that it offers businesses in-built marketing tools that can considerably lower the actual costs of business and product marketing. This enables you to add unique elements to your eCommerce pages—like <a href=\"https://themeisle.com/blog/meta-description-examples/\" target=\"_blank\" rel=\"noopener\">meta titles</a>, unique URLs and more—to increase page visibility.\r\n\r\nBesides, with Shopify eCommerce, you can also optimise your store based on your preference. Not only that, Shopify also lets you integrate your shop into various social media sites, like Facebook, Twitter, Pinterest and more. This helps you market products to a larger audience, as well as <a href=\"https://actuate.webpreview.co/ecommerce/how-to-create-an-ecommerce-plan/\">increase your brand visibility</a>.\r\n<h3 class=\"list-heading\">Shopify Gives You Increased Speed and Security</h3>\r\nFor any eCommerce website to be successful, you need to ensure that your <a href=\"https://actuate.webpreview.co/ecommerce/what-is-ecommerce-customer-experience-and-why-does-it-matter/\">customers have a smooth shopping experience</a>. If they can navigate through your website easily, they are more likely to purchase from you. Shopify makes this possible by ensuring that your web pages have a great loading speed and that they retain customers.\r\n\r\nMoreover, Shopify also ensures that your online business is absolutely secure. It offers the best service in terms of security and integration among payment providers. Shopify also includes an in-built speed checker that lets customers complete their payments within a good loading time.\r\n<h3 class=\"list-heading\">Shopify Offers a Payment Gateway</h3>\r\nOne of the key elements to running a successful eCommerce business is to have a fast, smooth and easy payment process. If you have a payment gateway that is slow and full of errors, your customers are more likely to abandon their cart.\r\n\r\nHowever, Shopify eCommerce is integrated with a large number of payment gateways that let your customers make their payments with ease. Moreover, they also offer their own payment gateway without transaction fees.\r\n<h3 class=\"list-heading\">Shopify’s Advanced Functionalities</h3>\r\nWith Shopify, you will also be able to avail advanced functionalities with a plugin or an application. This will let you download, install and customise your online shop. Shopify also offers additional features, like inventory management, accounting and business reporting.\r\n\r\nIn addition to that, you will also find options like email autoresponders, which can help automate your responses to customers about common queries. With such features, it becomes considerably easier to run your business on autopilot if, for example, you are away.','5 Reasons Shopify is Stealing eCommerce Market Share','','inherit','closed','closed','','5730-revision-v1','','','2026-02-15 11:28:27','2026-02-15 11:28:27','',5730,'https://actuate.webpreview.co/?p=8452',0,'revision','',0),(8453,1,'2026-02-15 11:30:47','2026-02-15 11:30:47','<span style=\"font-weight: 400;\">During the holiday season, there is bound to be a surge in both online and offline shopping. People all over the world are under pressure to find the best gifts for their loved ones and get a head start on their Christmas shopping.</span>\n\n<span style=\"font-weight: 400;\">Along with an increase in shoppers, comes an increase in competition. If you’d like your eCommerce store to stay ahead of your competitors, you’ll need to adopt effective </span><a href=\"https://en.wikipedia.org/wiki/Pricing_strategies\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">pricing strategies</span></a><span style=\"font-weight: 400;\">. While consumers are looking to buy more, they’re also looking to spend less, which is why they are likely to be enticed by great deals and discounts.</span>\n\n<span style=\"font-weight: 400;\">By offering the right types of discounts, you can maximise your holiday sales opportunities, prevent shoppers from abandoning their carts and encourage new customers to try your brand. </span>\n\n<span style=\"font-weight: 400;\">At </span><a href=\"https://actuate.webpreview.co/\"><span style=\"font-weight: 400;\">Actuate Agency</span></a><span style=\"font-weight: 400;\">, our experts can provide you with a variety of </span><a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\"><span style=\"font-weight: 400;\">eCommerce strategies</span></a><span style=\"font-weight: 400;\"> and solutions to help you increase your AOV. </span>\n\n<span style=\"font-weight: 400;\">In this article, we’re going to discuss the meanings and importance of discount pricing strategies and AOVs. We\'ve also come up with a few effective holiday discount pricing strategies to help you attract customers. </span>\n<h2><b>What is a Discount Pricing Strategy?</b></h2>\n<span style=\"font-weight: 400;\">Discount pricing is a promotional pricing strategy where the original prices of products and services are lowered, with the ultimate goal of increasing sales. By applying discounts to products via sales, bundles, codes or coupons, you can encourage your customers to buy more products. </span>\n\n<span style=\"font-weight: 400;\">A reduced price often causes customers to perceive the discounted product as more valuable. Deep discounts and flash sales have proven to be highly effective in </span><a href=\"https://www.oberlo.in/blog/website-traffic\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">increasing website traffic</span></a><span style=\"font-weight: 400;\"> and improving conversion rates and revenues.</span>\n\n<span style=\"font-weight: 400;\">In order to properly activate and monitor your holiday pricing strategies and discounts, you’ll need an efficient eCommerce platform. At Actuate Agency, our eCommerce experts can provide you with the best platform to help you smoothly grow and maintain your online business. We work with high-quality eCommerce platforms like </span><a href=\"https://actuate.webpreview.co/magento-ecommerce/\"><span style=\"font-weight: 400;\">Magento</span></a><span style=\"font-weight: 400;\">, </span><a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\"><span style=\"font-weight: 400;\">Shopify</span></a><span style=\"font-weight: 400;\"> and </span><a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\"><span style=\"font-weight: 400;\">Aero</span></a><span style=\"font-weight: 400;\"> to offer the best results.</span>\n\n<a href=\"https://actuate.webpreview.co/contact/\"><span style=\"font-weight: 400;\">Call us</span></a><span style=\"font-weight: 400;\"> for effective holiday pricing tips and tricks.</span>\n<h2><b>What is Your Average Order Value?</b></h2>\n<span style=\"font-weight: 400;\">The average amount of money spent by your customers on each transaction is called your </span><a href=\"https://www.bigcommerce.com/ecommerce-answers/what-average-order-value/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">average order value (AOV)</span></a><span style=\"font-weight: 400;\">. You can increase your AOV by convincing your customers to buy more products and spend more money at your eCommerce store.</span>\n\n<span style=\"font-weight: 400;\">The average order value formula is your total revenue/your number of orders.</span>\n\n<span style=\"font-weight: 400;\">Another similar eCommerce metric is the average basket value, which measures the number of items that your online store sells per transaction. </span>\n<h2><b>Holiday Discount Pricing Strategies</b></h2>\n<span style=\"font-weight: 400;\">There are numerous ways to increase your AOV and drive traffic to your website. Let’s check out a few helpful discount tactics.</span>\n<h3><b>1. Buy One, Get One Free</b></h3>\n<span style=\"font-weight: 400;\">The BOGO discount is one of the top performing pricing strategies in the eCommerce industry. It is used by multiple brands and has been quite successful in boosting sales.</span>\n\n<span style=\"font-weight: 400;\">In this pricing strategy, you can give away a free product that’s either exactly the same or related to the one being purchased by your customer. The customer will then only have to pay for the product with the higher value.</span>\n<h3><b>2. First-time Customer Discounts</b></h3>\n<span style=\"font-weight: 400;\">As Christmas shoppers are often looking for the best holiday deals and offers, this is your opportunity to attract new customers to your online store. New visitors will often judge your website within the first few seconds, which is why you need to make a good first impression to keep them browsing.</span>\n\n<span style=\"font-weight: 400;\">Aside from adding some attractive </span><a href=\"https://actuate.webpreview.co/ecommerce/tips-for-ecommerce-website-for-christmas/\"><span style=\"font-weight: 400;\">Christmas decor to your website</span></a><span style=\"font-weight: 400;\">, you can also offer first-time customer discounts. Customers are more likely to try out new brands if they can purchase the products for a lower price. </span>\n\n<a href=\"https://actuate.webpreview.co/contact/\"><span style=\"font-weight: 400;\">Get in touch with us</span></a><span style=\"font-weight: 400;\"> to help you add a festive touch to your eCommerce store and creatively display your holiday discounts.</span>\n<h3><b>3. Cross-selling, Up-selling and Bundling</b></h3>\n<a href=\"https://www.leadsquared.com/cross-selling-strategies/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Cross-selling</span></a><span style=\"font-weight: 400;\"> and up-selling are great ways to increase your AOV. While up-selling promotes more expensive and upgraded products, cross-selling convinces customers to buy complementary products alongside their main purchase. </span>\n\n<span style=\"font-weight: 400;\">Similarly, you can create product bundles, allowing customers to buy more at a lower price. You can also let your customers create their own customised bundles and packages. These strategies can be adapted within your website’s product pages, shopping carts or checkout process.</span>','Holiday Discount Pricing Strategies: 3 Ways to Increase Your AOV','','inherit','closed','closed','','5728-autosave-v1','','','2026-02-15 11:30:47','2026-02-15 11:30:47','',5728,'https://actuate.webpreview.co/?p=8453',0,'revision','',0),(8454,1,'2026-02-15 11:30:57','2026-02-15 11:30:57','During the holiday season, there is bound to be a surge in both online and offline shopping. People all over the world are under pressure to find the best gifts for their loved ones and get a head start on their Christmas shopping.\r\n\r\nAlong with an increase in shoppers, comes an increase in competition. If you’d like your eCommerce store to stay ahead of your competitors, you’ll need to adopt effective <a href=\"https://en.wikipedia.org/wiki/Pricing_strategies\" target=\"_blank\" rel=\"noopener\">pricing strategies</a>. While consumers are looking to buy more, they’re also looking to spend less, which is why they are likely to be enticed by great deals and discounts.\r\n\r\nBy offering the right types of discounts, you can maximise your holiday sales opportunities, prevent shoppers from abandoning their carts and encourage new customers to try your brand.\r\n\r\nAt <a href=\"https://actuate.webpreview.co/\">Actuate Agency</a>, our experts can provide you with a variety of <a href=\"https://actuate.webpreview.co/services/ecommerce-strategy/\">eCommerce strategies</a> and solutions to help you increase your AOV.\r\n\r\nIn this article, we’re going to discuss the meanings and importance of discount pricing strategies and AOVs. We\'ve also come up with a few effective holiday discount pricing strategies to help you attract customers.\r\n<h2>What is a Discount Pricing Strategy?</h2>\r\nDiscount pricing is a promotional pricing strategy where the original prices of products and services are lowered, with the ultimate goal of increasing sales. By applying discounts to products via sales, bundles, codes or coupons, you can encourage your customers to buy more products.\r\n\r\nA reduced price often causes customers to perceive the discounted product as more valuable. Deep discounts and flash sales have proven to be highly effective in <a href=\"https://www.oberlo.in/blog/website-traffic\" target=\"_blank\" rel=\"noopener\">increasing website traffic</a> and improving conversion rates and revenues.\r\n\r\nIn order to properly activate and monitor your holiday pricing strategies and discounts, you’ll need an efficient eCommerce platform. At Actuate Agency, our eCommerce experts can provide you with the best platform to help you smoothly grow and maintain your online business. We work with high-quality eCommerce platforms like <a href=\"https://actuate.webpreview.co/magento-ecommerce/\">Magento</a>, <a href=\"https://actuate.webpreview.co/services/ecommerce-development/shopify-ecommerce/\">Shopify</a> and <a href=\"https://actuate.webpreview.co/services/ecommerce-development/aero-ecommerce/\">Aero</a> to offer the best results.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Call us</a> for effective holiday pricing tips and tricks.\r\n<h2>What is Your Average Order Value?</h2>\r\nThe average amount of money spent by your customers on each transaction is called your <a href=\"https://www.bigcommerce.com/ecommerce-answers/what-average-order-value/\" target=\"_blank\" rel=\"noopener\">average order value (AOV)</a>. You can increase your AOV by convincing your customers to buy more products and spend more money at your eCommerce store.\r\n\r\nThe average order value formula is your total revenue/your number of orders.\r\n\r\nAnother similar eCommerce metric is the average basket value, which measures the number of items that your online store sells per transaction.\r\n<h2>Holiday Discount Pricing Strategies</h2>\r\nThere are numerous ways to increase your AOV and drive traffic to your website. Let’s check out a few helpful discount tactics.\r\n<h3 class=\"list-heading\">Buy One, Get One Free</h3>\r\nThe BOGO discount is one of the top performing pricing strategies in the eCommerce industry. It is used by multiple brands and has been quite successful in boosting sales.\r\n\r\nIn this pricing strategy, you can give away a free product that’s either exactly the same or related to the one being purchased by your customer. The customer will then only have to pay for the product with the higher value.\r\n<h3 class=\"list-heading\">First-time Customer Discounts</h3>\r\nAs Christmas shoppers are often looking for the best holiday deals and offers, this is your opportunity to attract new customers to your online store. New visitors will often judge your website within the first few seconds, which is why you need to make a good first impression to keep them browsing.\r\n\r\nAside from adding some attractive <a href=\"https://actuate.webpreview.co/ecommerce/tips-for-ecommerce-website-for-christmas/\">Christmas decor to your website</a>, you can also offer first-time customer discounts. Customers are more likely to try out new brands if they can purchase the products for a lower price.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Get in touch with us</a> to help you add a festive touch to your eCommerce store and creatively display your holiday discounts.\r\n<h3 class=\"list-heading\">Cross-selling, Up-selling and Bundling</h3>\r\n<a href=\"https://www.leadsquared.com/cross-selling-strategies/\" target=\"_blank\" rel=\"noopener\">Cross-selling</a> and up-selling are great ways to increase your AOV. While up-selling promotes more expensive and upgraded products, cross-selling convinces customers to buy complementary products alongside their main purchase.\r\n\r\nSimilarly, you can create product bundles, allowing customers to buy more at a lower price. You can also let your customers create their own customised bundles and packages. These strategies can be adapted within your website’s product pages, shopping carts or checkout process.','Holiday Discount Pricing Strategies: 3 Ways to Increase Your AOV','','inherit','closed','closed','','5728-revision-v1','','','2026-02-15 11:30:57','2026-02-15 11:30:57','',5728,'https://actuate.webpreview.co/?p=8454',0,'revision','',0),(8455,1,'2026-02-15 11:35:09','2026-02-15 11:35:09','<span style=\"font-weight: 400;\">With the holiday season approaching, you’re probably wondering if you should prepare your eCommerce website for Christmas. The answer is YES! </span>\n\n<span style=\"font-weight: 400;\">Christmas calls for gifts, decorations and numerous other festive elements. This means that customers will soon begin their holiday shopping, both online and offline. You can capitalise on the holidays and maximise your sales opportunities by creating an eye-catching web presence for the Christmas season.</span>\n\n<span style=\"font-weight: 400;\">Regardless of the occasion, the success of your eCommerce website will depend on four key factors, i.e. design, content, SEO and c</span><span style=\"font-weight: 400;\">ustomer experience. By improving these aspects, you can increase your chances of success for your </span><a href=\"https://www.hardiegrant.com/au/media/blog/10-of-the-best-christmas-campaigns-past-and-present\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">Christmas retail campaign</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">Our web design experts at </span><a href=\"https://actuate.webpreview.co/\"><span style=\"font-weight: 400;\">Actuate Agency</span></a><span style=\"font-weight: 400;\"> have come up with a few effective tips to help you improve your eCommerce website for Christmas. </span>\n\n<span style=\"font-weight: 400;\">Let’s take a look at these Christmas eCommerce ideas.</span>\n<h2><b>1. Design Your Website</b></h2>\n<span style=\"font-weight: 400;\">By dressing up your website for the holidays, you will not only improve the look and feel of your page but also provide a festive and memorable experience for your customers. An attractive Christmas website is sure to bring you and your customers into the holiday spirit.</span>\n\n<span style=\"font-weight: 400;\">Your </span><a href=\"https://blog.hubspot.com/marketing/holiday-homepage-design-examples\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">website’s holiday theme</span></a><span style=\"font-weight: 400;\"> can include a festive colour palette and Christmas-y fonts, illustrations and photographs. Decorate your call-to-action buttons by adorning them with snowflakes, gift icons, Christmas trees and other festive elements. Give your social media icons a simple yet attractive Christmas-y touch that will encourage customers to click on them.</span>\n\n<span style=\"font-weight: 400;\">At Actuate Agency, our web design specialists can help you create the most striking Christmas eCommerce website, one that is sure to make a lasting impression on your customers. We can provide you with the best designs to enhance your website’s visual appeal and give it a festive feel.</span>\n\n<a href=\"https://actuate.webpreview.co/contact/\"><span style=\"font-weight: 400;\">Get in touch with us</span></a><span style=\"font-weight: 400;\"> to create a holiday-themed website.</span>\n<h2><b>2. Prioritise Customer Experience</b></h2>\n<span style=\"font-weight: 400;\">There are numerous benefits to focusing on customer experience, such as improving customer satisfaction and increasing your opportunities to cross-sell and up-sell your products. That’s why one of the best Christmas eCommerce ideas is to find simple and effective ways to </span><a href=\"https://www.moengage.com/blog/7-ways-to-improve-customer-experience-for-your-ecommerce-website/\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">improve your customers’ shopping experience</span></a><span style=\"font-weight: 400;\">.</span>\n\n<span style=\"font-weight: 400;\">Capture your customers’ feedback in real-time by providing them with live chat tools. This will help you find out if your customers are satisfied with your website experience. By improving your customer experience, you can yield more conversions and revenue, retain your customers and ensure that they come back for more.</span>\n\n<span style=\"font-weight: 400;\">During the holiday season, your customers may have several questions about your products, services, shipping policies, return policies and more. Your Christmas eCommerce website’s customer service team should be able to efficiently solve these queries to ensure that your customers have a good shopping experience.</span>\n<h2><b>3. Improve Mobile Responsiveness</b></h2>\n<span style=\"font-weight: 400;\">During Christmas or any other occasion, people often prefer shopping on their smartphones. This is because it’s more convenient and they might not always have access to a desktop. That’s why you need to adapt your Christmas eCommerce website to be mobile-friendly.</span>\n\n<span style=\"font-weight: 400;\">By </span><a href=\"https://digitalhabitus.com.au/blog/5-reasons-why-your-business-will-benefit-from-a-mobile-friendly-website\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">creating a mobile-friendly website</span></a><span style=\"font-weight: 400;\">, you can not only provide an excellent user experience but you can also effectively increase your sales conversion rates. If your website is already adapted to mobile devices, now is the best time to test it. Confirm that it works efficiently and will not cause any problems when the web traffic increases.</span>\n\n<span style=\"font-weight: 400;\">An unresponsive website can be quite frustrating for your customers as it will slow down their shopping process. When it comes to eCommerce websites, customer satisfaction will depend on the speed, simplicity and overall quality of the website. The highly-skilled web developers and designers at Actuate Agency can help you create an exceptional Christmas eCommerce website with a mobile-first approach. </span>\n\n<a href=\"https://actuate.webpreview.co/contact/\"><span style=\"font-weight: 400;\">Call us</span></a><span style=\"font-weight: 400;\"> to help you provide your customers with a satisfying mobile shopping experience.</span>\n<h2><b>4. Create Gift Guides</b></h2>\n<span style=\"font-weight: 400;\">One of the most effective Christmas eCommerce ideas is to </span><a href=\"https://squareup.com/gb/en/townsquare/how-to-create-a-holiday-gift-guide\" target=\"_blank\" rel=\"noopener\"><span style=\"font-weight: 400;\">create gift guides for the holiday season</span></a><span style=\"font-weight: 400;\">. With people scrambling to find the perfect gifts for their loved ones, you have a great opportunity to inspire your shoppers with some creative and festive gift ideas.</span>\n\n<span style=\"font-weight: 400;\">As these guides can be separated into different sections, your customers will easily be able to find exactly what they’re looking for. This also gives you a chance to showcase your top-selling products and highlight how beneficial they are when paired with other products. </span>\n\n<span style=\"font-weight: 400;\">To ensure that your gift guides are unique and thoughtful, you could also provide options to personalise certain Christmas-y products. Let your customers add personalised messages to Christmas t-shirts, sweaters, ornaments, etc.</span>','How to Setup Your eCommerce Website for Christmas: 4 Tips to Boost Sales','','inherit','closed','closed','','5726-autosave-v1','','','2026-02-15 11:35:09','2026-02-15 11:35:09','',5726,'https://actuate.webpreview.co/?p=8455',0,'revision','',0),(8456,1,'2026-02-15 11:35:25','2026-02-15 11:35:25','With the holiday season approaching, you’re probably wondering if you should prepare your eCommerce website for Christmas. The answer is YES!\r\n\r\nChristmas calls for gifts, decorations and numerous other festive elements. This means that customers will soon begin their holiday shopping, both online and offline. You can capitalise on the holidays and maximise your sales opportunities by creating an eye-catching web presence for the Christmas season.\r\n\r\nRegardless of the occasion, the success of your eCommerce website will depend on four key factors, i.e. design, content, SEO and customer experience. By improving these aspects, you can increase your chances of success for your <a href=\"https://www.hardiegrant.com/au/media/blog/10-of-the-best-christmas-campaigns-past-and-present\" target=\"_blank\" rel=\"noopener\">Christmas retail campaign</a>.\r\n\r\nOur web design experts at <a href=\"https://actuate.webpreview.co/\">Actuate Agency</a> have come up with a few effective tips to help you improve your eCommerce website for Christmas.\r\n<h2>Let’s take a look at these Christmas eCommerce ideas.</h2>\r\n<h3 class=\"list-heading\">Design Your Website</h3>\r\nBy dressing up your website for the holidays, you will not only improve the look and feel of your page but also provide a festive and memorable experience for your customers. An attractive Christmas website is sure to bring you and your customers into the holiday spirit.\r\n\r\nYour <a href=\"https://blog.hubspot.com/marketing/holiday-homepage-design-examples\" target=\"_blank\" rel=\"noopener\">website’s holiday theme</a> can include a festive colour palette and Christmas-y fonts, illustrations and photographs. Decorate your call-to-action buttons by adorning them with snowflakes, gift icons, Christmas trees and other festive elements. Give your social media icons a simple yet attractive Christmas-y touch that will encourage customers to click on them.\r\n\r\nAt Actuate Agency, our web design specialists can help you create the most striking Christmas eCommerce website, one that is sure to make a lasting impression on your customers. We can provide you with the best designs to enhance your website’s visual appeal and give it a festive feel.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Get in touch with us</a> to create a holiday-themed website.\r\n<h3 class=\"list-heading\">Prioritise Customer Experience</h3>\r\nThere are numerous benefits to focusing on customer experience, such as improving customer satisfaction and increasing your opportunities to cross-sell and up-sell your products. That’s why one of the best Christmas eCommerce ideas is to find simple and effective ways to <a href=\"https://www.moengage.com/blog/7-ways-to-improve-customer-experience-for-your-ecommerce-website/\" target=\"_blank\" rel=\"noopener\">improve your customers’ shopping experience</a>.\r\n\r\nCapture your customers’ feedback in real-time by providing them with live chat tools. This will help you find out if your customers are satisfied with your website experience. By improving your customer experience, you can yield more conversions and revenue, retain your customers and ensure that they come back for more.\r\n\r\nDuring the holiday season, your customers may have several questions about your products, services, shipping policies, return policies and more. Your Christmas eCommerce website’s customer service team should be able to efficiently solve these queries to ensure that your customers have a good shopping experience.\r\n<h3 class=\"list-heading\">Improve Mobile Responsiveness</h3>\r\nDuring Christmas or any other occasion, people often prefer shopping on their smartphones. This is because it’s more convenient and they might not always have access to a desktop. That’s why you need to adapt your Christmas eCommerce website to be mobile-friendly.\r\n\r\nBy <a href=\"https://digitalhabitus.com.au/blog/5-reasons-why-your-business-will-benefit-from-a-mobile-friendly-website\" target=\"_blank\" rel=\"noopener\">creating a mobile-friendly website</a>, you can not only provide an excellent user experience but you can also effectively increase your sales conversion rates. If your website is already adapted to mobile devices, now is the best time to test it. Confirm that it works efficiently and will not cause any problems when the web traffic increases.\r\n\r\nAn unresponsive website can be quite frustrating for your customers as it will slow down their shopping process. When it comes to eCommerce websites, customer satisfaction will depend on the speed, simplicity and overall quality of the website. The highly-skilled web developers and designers at Actuate Agency can help you create an exceptional Christmas eCommerce website with a mobile-first approach.\r\n\r\n<a href=\"https://actuate.webpreview.co/contact/\">Call us</a> to help you provide your customers with a satisfying mobile shopping experience.\r\n<h3 class=\"list-heading\">Create Gift Guides</h3>\r\nOne of the most effective Christmas eCommerce ideas is to <a href=\"https://squareup.com/gb/en/townsquare/how-to-create-a-holiday-gift-guide\" target=\"_blank\" rel=\"noopener\">create gift guides for the holiday season</a>. With people scrambling to find the perfect gifts for their loved ones, you have a great opportunity to inspire your shoppers with some creative and festive gift ideas.\r\n\r\nAs these guides can be separated into different sections, your customers will easily be able to find exactly what they’re looking for. This also gives you a chance to showcase your top-selling products and highlight how beneficial they are when paired with other products.\r\n\r\nTo ensure that your gift guides are unique and thoughtful, you could also provide options to personalise certain Christmas-y products. Let your customers add personalised messages to Christmas t-shirts, sweaters, ornaments, etc.','How to Setup Your eCommerce Website for Christmas: 4 Tips to Boost Sales','','inherit','closed','closed','','5726-revision-v1','','','2026-02-15 11:35:25','2026-02-15 11:35:25','',5726,'https://actuate.webpreview.co/?p=8456',0,'revision','',0),